Pes Kumble

8/10/2019 Pes Kumble

1/23

Pearson Education Services signs

Anil Kumble as Brand Ambassador

MEDIA COVERAGE REPORT

_____________________

Compiled by:

Public Relations Consultants

Integral PR Services Private Limited

# 309, B wing, 3rdFloor Mittal Tower, M G Road Bangalore 560 001


2/23

INDEXNovember 2011

SL.NO. PUBLICATION DATE HEADLINE

1. The Hindu 18-Nov-11 Kumble is brand ambassador for PES

2. The New Indian Express 19-Nov-11 Anil Kumble to work for education

3. Dainik Tribune 18-Nov-11 Anil Kumble as brand ambassador

4. Dainik Jagran 18-Nov-11 Kumble as brand ambassador

5. Punjab Kesari 18-Nov-11 Anil Kumble as brand ambassador

6. Dainik Bhaskar 18-Nov-11 Anil Kumble is Pearsons brand ambassador

7. Arth Prakash 19-Nov-11 Pearson education services sings Anil Kumble asambassador

8. Business Standard Online Pearson Education signs Anil Kumble as ambassador

9. newkerala.com Online Anil Kumble to promote Pearson Education

10. edupundit.in OnlineAnil Kumble Signed on as brand ambassador for

Pearson Education.

11. indiantelevision.com OnlineAnil Kumble is brand ambassador for Pearson

Education

12. educationinsight.in OnlinePearson appoints former cricketer Anil kumble as

brand ambassador

13. education.oneindia.in Online Anil Kumble To Be Brand Ambassador For PES

14. audiencematters.com OnlinePearson Education Services signs Anil Kumble as

Brand Ambassador

15. indiainfoline.com OnlinePearson Education appoints Anil Kumble as brand

ambassador

16. newspolitan.com Online Anil Kumble to promote Pearson Education

17. adgully.com OnlinePearson Education Services signs Anil Kumble as

Brand Ambassador

18. calcuttatube.com OnlineAnil Kumble brand ambassador of Pearson Education

Services

19. washingtonbanglaradio.com Online Anil Kumble to promote Pearson Education

20. allvoices.com Online Anil Kumble to promote Pearson Education

21. http://breakingnewsonline.net OnlinePearson Education Services signs Anil Kumble as

Brand Ambassador
http://newspolitan.com/india/education/2011/11/18/new-kerala-Anil-Kumble-to-promote-Pearson-Educationhttp://newspolitan.com/india/education/2011/11/18/new-kerala-Anil-Kumble-to-promote-Pearson-Education


3/23

Publication The Hindu

Edition Bangalore

Date 18th

November, 2011


4/23

Publication The New Indian Express

Edition Bangalore

Date 19

th

November, 2011


5/23

Publication Dainik Tribune

Edition Chandigarh

Date 18th

November, 2011

Anil Kumble as brand ambassador


6/23

Publication Dainik Jagran

Edition Chandigarh

Date 18

th

November, 2011

Kumble as brand ambassador


7/23

Publication Punjab Kesari

Edition Chandigarh

Date 18

th

November, 2011

Anil Kumble as brand ambassador


8/23

Publication Dainik Bhaskar

Edition Chandigarh

Date 18

th

November, 2011

Anil Kumble is Pearsons brand ambassador


9/23

Publication Arth Prakash

Edition Chandigarh

Date 18

th

November, 2011

Pearson education services sings Anil Kumble as ambassador


10/23

http://www.business-standard.com/india/news/pearson-education-signs-anil-kumble-as-ambassador/455794/

Pearson Education signs Anil Kumble asambassador

To have integrated advertising campaign for DigiClass product, TVC with Kumble

Announcement / Mumbai November 17, 2011, 19:21 IST

Pearson Education Services, part of Pearson plc and one of Indias leadingeducation services company, todayannounced former Indian test cricket teamcaptain Anil Kumble as its brand ambassador. The iconic cricketer shall endorse a range of cutting edge education products for Pearson Education Services, starting with DigiClass which is aworld-class teaching tool.

Speaking on his association with Pearson Education Services, Anil Kumblesaid, DigiClass is a very interesting teachingtool which makes classroomlearning fun. It is a different experience altogether, and has a fresh approach towardseducation, which I believe will make a great impact on the education scene in India. With this, the child doesnt justmemorize the topic but alsoexperiences it. This product holds a lot of promise and I am confident that it willgo on tobecome a great success. I wish the team and the brand all the very best.

With this announcement Pearson Education Services (PES) launched anintegrated advertising campaign includingtelevision, print and digital media topromote their flagship product DigiClass. DigiClass is Pearsons ICT basedsolutionthat aims at converting traditional classrooms into interactive sessions by combining state-of-the-art hardware withsyllabus-compliant, multimediacontent. The concept of the product is based on cognitive learning which suggests thatwhen an individual learns by experiencing, she/he processes the information better and therefore remembers it longer.The DigiClass solution iscurrently being used by over 2,000 schools in India and abroad (Maldives, Nepal, UAE, etc).

We are extremely delighted to have Anil Kumble as a brand ambassador. Hehas made immense contribution to Indiancricket and has become an inspirationfor the young cricketers today. Anil has been known for his focus and hands on approach towards the game. His qualification as a software engineer and the legend stature in international cricketmakes him an epitome of excellence. Hiswide knowledge and verity makes him a perfect fit to be the face of DigiClass,aproduct that thrives in the experiential learning and the huge variety ofanimation. We are proud of this association andwelcome Anil Kumble to thePearson family. Said Sikanth B Iyer, COO, Pearson Education Services

The underlying idea behind the TVC is that digiclass makes learning a real life experience so that children understandthe toughest concepts and never forgetwhat they have learnt, thereby helping them enhance their academicperformance. Students are taught using multimedia which introducesinteractivity and collaboration in the classroom. TheTVC presents aninteractive dialogue between a young girl and Anil Kumble in which Kumble demonstrates his ability toremember things distinctively, since he hasexperienced it.

About Pearson Education Services

Pearson Education Services is part of Pearson, a global education, media and publishing group, represented by market-leading businesses such as thePearson Education, Financial Times and Penguin. From pre-school to high school, earlylearning to professional certification, our curriculum materials,multimedia learning tools, assessment and testingprogrammes help to educatemore than 100 million people worldwide - more than any other privateenterprise, makingPearson the worlds leading education company .

Pearson in India is well placed to bring its wide range of leading products and services to the Indian Education Systemand contribute to the development oflearning in the country. We are committed to bringing this depth of international experience to contribute to measurable, outcome based and technologyenabled learning in India.
http://www.business-standard.com/india/news/pearson-education-signs-anil-kumble-as-ambassador/455794/http://www.business-standard.com/india/news/pearson-education-signs-anil-kumble-as-ambassador/455794/http://www.business-standard.com/india/news/pearson-education-signs-anil-kumble-as-ambassador/455794/http://www.business-standard.com/india/news/pearson-education-signs-anil-kumble-as-ambassador/455794/http://www.business-standard.com/india/news/pearson-education-signs-anil-kumble-as-ambassador/455794/


11/23

http://www.newkerala.com/news/2011/worldnews-109554.html/

Anil Kumble to promote Pearson Education

Kolkata, Nov 18: Pearson Education Services, a leading education services company, on

Friday announced former Indian test cricket team captain Anil Kumble as its brand

ambassador.

The cricketer shall endorse a range of cutting edge education products for Pearson EducationServices, starting with DigiClass which is a world-class teaching tool.

Kumble said, DigiClass is a very interesting teaching tool which makes classroom learning fun. It

is a different experience altogether, and has a fresh approach towards education, which I believe

will make a great impact on the education scene in India.

"With this, the child doesnt just memorize the topic but also experiences it. This product holds a lot

of promise and I am confident that it will go on to become a great success. I wish the team and the

brand all the very best.

With this announcement Pearson Education Services (PES) launched an integrated advertisingcampaign including television, print and digital media to promote their flagship product DigiClass.

DigiClass is Pearsons ICT based solution that aims at converting traditional classrooms into

interactive sessions by combining state-of-the-art hardware with syllabus-compliant, multimedia

content.

The concept of the product is based on cognitive learning which suggests that when an individual

learns by experiencing, she/he processes the information better and therefore remembers it longer.

The DigiClass solution is currently being used by over 2,000 schools in India and abroad (Maldives,

Nepal, UAE, etc.).

Anil's wide knowledge and verity makes him a perfect fit to be the face of DigiClass, a product

that thrives in the experiential learning and the huge variety of animation. We are proud of this

association and welcome Anil Kumble to the Pearson family," said Sikanth B Iyer, COO, Pearson

Education Services.

The TVC presents an interactive dialogue between a young girl and Anil Kumble in which Kumble

demonstrates his ability to remember things distinctively, since he has experienced it.

--IBNS
http://www.newkerala.com/news/2011/worldnews-109554.html/http://www.newkerala.com/news/2011/worldnews-109554.html/http://www.newkerala.com/news/2011/worldnews-109554.html/


12/23

Anil Kumble Signed on as brand ambassador for Pearson Education.

Pearson Education Services, part of Pearson plc and one of Indias leadingeducation services company, announced former Indian test cricket team

captain Anil Kumble as its brand ambassador. The iconic cricketer shall

endorse a range of cutting edge education products for Pearson Education

Services, starting with DigiClass which is a world-class teaching tool.

Speaking on his association with Pearson Education Services, Anil Kumble

said, DigiClass is a very interesting teaching tool which makes classroom

learning fun. It is a different experience altogether, and has a fresh

approach towards education, which I believe will make a great impact onthe education scene in India. With this, the child doesnt just memorize the

topic but also experiences it. This product holds a lot of promise and I am

confident that it will go on to become a great success. I wish the team and

the brand all the very best.

With this announcement Pearson Education Services (PES) launched an

integrated advertising campaign including television, print and digital media to promote their flagship product DigiClass.

DigiClass is Pearsons ICT based solution that aims at converting traditional classrooms into interactive sessions bycombining state-of-the-art hardware with syllabus-compliant, multimedia content. The concept of the product is based on

cognitive learning which suggests that when an individual learns by experiencing, she/he processes the information better

and therefore remembers it longer. The DigiClass solution is currently being used by over 2,000 schools in India and

abroad (Maldives, Nepal, UAE, etc).

We are extremely delighted to have Anil Kumble as a brand ambassador. He has made immense contribution to Indian

cricket and has become an inspiration for the young cricketers today. Anil has been known for his focus and hands on

approach towards the game. His qualification as a software engineer and the legend stature in international cricket makes

him an epitome of excellence. His wide knowledge and verity makes him a perfect fit to be the face of DigiClass, a productthat thrives in the experiential learning and the huge variety of animation. We are proud of this association and welcome

Anil Kumble to the Pearson family. Said Sikanth B Iyer, COO, Pearson Education Services

The underlying idea behind the TVC is that digiclass makes learning a real life experience so that children understand thetoughest concepts and never forget what they have learnt, thereby helping them enhance their academic performance.Students are taught using multimedia which introduces interactivity and collaboration in the classroom. The TVC presents

an interactive dialogue between a young girl and Anil Kumble in which Kumble demonstrates his ability to remember

things distinctively, since he has experienced it.

http://www.edupundit.in/index.php?option=com_k2&view=item&id=755:anil-kumble&Itemid=11
http://www.edupundit.in/index.php?option=com_k2&view=item&id=755:anil-kumble&Itemid=11http://www.edupundit.in/index.php?option=com_k2&view=item&id=755:anil-kumble&Itemid=11http://www.edupundit.in/index.php?option=com_k2&view=item&id=755:anil-kumble&Itemid=11


13/23

http://www.indiantelevision.com/mam/headlines/y2k11/nov/novmam63.php

BANGALORE: Pearson Education Services, part of Pearson Plc has roped in former Indian test cricketteam captain Anil Kumble as its brand ambassador. The iconic cricketer shall endorse a range ofeducation products for Pearson Education Services (PES), starting with a teaching tool - DigiClass.

PES has launched an integrated advertising campaign including television, print and digital media topromote DigiClass.

The underlying idea behind the TVC is that Digiclass makes learning a real life experience so that childrenunderstand the toughest concepts and never forget what they have learnt, thereby helping them enhance

their academic performance. Students are taught using multimedia which introduces interactivity andcollaboration in the classroom. The TVC presents an interactive dialogue between a young girl andKumble in which Kumble demonstrates his ability to remember things distinctively, since he hasexperienced it.
http://www.indiantelevision.com/mam/headlines/y2k11/nov/novmam63.phphttp://www.indiantelevision.com/mam/headlines/y2k11/nov/novmam63.phphttp://www.indiantelevision.com/mam/headlines/y2k11/nov/novmam63.php


14/23

Pearson appoints former cricketer Anil kumble

as brand ambassador

November 18, 2011Pearson Education Services (PES) has appointed

former Indian test cricket team captain, Anil Kumble

as its brand ambassador. The legendary cricketer will

endorse Pearsons education products starting with

DigiClass, a world-class teaching tool.

Apart from signing up Anil Kumble, PES has also

launched an integrated advertising campaign

including television, print and digital media topromote their flagship product DigiClass. DigiClass is

an ICT based solution to convert traditional

classrooms into interactive sessions using syllabus-

compliant, multimedia content delivered through

latest IT hardware. The basic concept is cognitive

learning that is through experiential learning, kids

process information better and hence remember it

longer. It is being used by over 2,000 schools in India and abroad (Maldives, Nepal, UAE, etc).

We are extremely delighted to have Anil Kumble as a brand ambassador. His wide knowledge and

verity makes him a perfect fit to be the face of DigiClass, a product that thrives in the experientiallearning and the huge variety of animation. We are proud of this association and welcome Anil

Kumble to the Pearson family. said Srikanth B Iyer, COO, Pearson Education Services.

Pearson Education Services India, formerly known as Edurite is part of Pearson, the global education,

media and publishing group, comprising brands like Pearson Education, Financial Times and Penguin.

From pre-school to high school, early learning to professional certification, curriculum materials,

multimedia learning tools, assessment and testing programmes help to educate more than 100 million

people worldwidemore than any other private enterprise, making Pearson the worlds leading

education company.

http://www.educationinsight.in/2011/news/anil-kumble-appointed-pearson-brand-ambassador/
http://www.educationinsight.in/2011/news/anil-kumble-appointed-pearson-brand-ambassador/http://www.educationinsight.in/2011/news/anil-kumble-appointed-pearson-brand-ambassador/http://www.educationinsight.in/2011/news/anil-kumble-appointed-pearson-brand-ambassador/


15/23

Anil Kumble To Be Brand Ambassador For PES

Friday, November 18, 2011, 10:36 [IST]

Pearson Education Services(PES), one of Indias leading educationservices companies, on 17th November announced former Indiantest

cricketteam captain Anil Kumbleas its brand ambassador. The iconic

cricketerwill favor a range of cutting edge education products for Pearson

Education Services, starting with DigiClasswhich is a world-class teaching

tool.

Speaking on his association with Pearson Education Services, Kumble said,

DigiClass is a very interesting teaching tool which makes classroom

learning fun. It is a different exposure altogether, and has a fresh approach

towards education, which I believe will make a great impact on the

education scene in India. With this, the child doesnt just memorize the

topic but also experiences it. This product holds a lot of promise and I am

confident that it will go on, to become a great success. I wish the team and

the brand all the very best.

With this announcement, Pearson Education Services (PES) launched an integrated advertising campaign including

television, print and digital media to promote their flagship product DigiClass. DigiClass is Pearsons ICT based solution

that aims at converting traditional classrooms into interactive sessions by combining state-of-the-art hardware with

syllabus-compliant, multimedia content. The concept of the product is based on cognitive learning which suggests thatwhen an individual learns by experiencing, she/he processes the information better and therefore remembers it longer. The

DigiClass solution is currently being used by over 2,000 schools in India and abroad like Maldives, Nepal, UAE and many

more .

On the occasion, Sikanth B Iyer, COO, Pearson Education Services expressed himself saying that, We are extremely

delighted to have Anil Kumble as a brand ambassador. He has made immense contribution toIndian cricket and has

become an inspiration for the young cricketers today. Anil has been known for his focus and hands on approach towards

the game.His qualification as a software engineer and the legend stature in international cricket makes him an epitome of

excellence. His wide knowledge and verity makes him a perfect fit to be the face of DigiClass, a product that thrives in the

experiential learning and the huge variety of animation. We are proud of this association and welcomeAnil Kumble to thePearson family.The TVC presents an interactive dialogue between a young girl and Anil Kumble in which Kumble


What Is Pearson Education Services ? Pearson Education Services is part of Pearson, a global education, media and

publishing group, represented by market-leading businesses such as the Pearson Education, Financial Times and Penguin.

From pre-school to high school, early learning to professional certification, the curriculum materials, multimedia learningtools, assessment and testing programmes help to educate more than 100 million people worldwide - more than any other

private enterprise, making Pearson the worlds leading education company .

Pearson Education Services (PES) provides an end-to-end education solutions in the K-12 segment, with a focus on

technological innovations. Being a part of Pearson, PES aims to seamlessly combine content and technology and offer

customized solutions of international standards to audiences not just in India but worldwide. For more information on

Pearson Education Services, please click onPearson Education Services.

http://education.oneindia.in/news/2011/11/18/anil-kumble-a-brand-ambassador-for-pearson-educations.html
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16/23

Pearson Education Services signs Anil Kumble as BrandAmbassadorBy Audience Matters News Desk

Friday, November 18, 2011

Pearson Education Services, part of Pearson plc and one of Indias leadingeducation services company, today announced former Indian test cricketteam captain Anil Kumble as its brand ambassador. The iconic cricketershall endorse a range of cutting edge education products for PearsonEducation Services, starting with DigiClass which is a world-class teachingtool.

Speaking on his association with Pearson Education Services, Anil Kumblesaid, DigiClass is a very interesting teaching tool which makes classroomlearning fun. It is a different experience altogether, and has a freshapproach towards education, which I believe will make a great impact onthe education scene in India. With this, the child doesnt just memorize the

topic but also experiences it. This product holds a lot of promise and I am confident that it will go on to become agreat success. I wish the team and the brand all the very best.

With this announcement Pearson Education Services (PES) launched an integrated advertising campaign includingtelevision, print and digital media to promote their flagship product DigiClass. DigiClass is Pearsons ICT basedsolution that aims at converting traditional classrooms into interactive sessions by combining state-of-the-art

hardware with syllabus-compliant, multimedia content. The concept of the product is based on cognitive learningwhich suggests that when an individual learns by experiencing, she/he processes the information better andtherefore remembers it longer. The DigiClass solution is currently being used by over 2,000 schools in India andabroad (Maldives, Nepal, UAE, etc.).

We are extremely delighted to have Anil Kumble as a brand ambassador. He has made immense contribution toIndian cricket and has become an inspiration for the young cricketers today. Anil has been known for his focus andhands on approach towards the game. His qualification as a software engineer and the legend stature ininternational cricket makes him an epitome of excellence. His wide knowledge and verity makes him a perfect fit tobe the face of DigiClass, a product that thrives in the experiential learning and the huge variety of animation. We areproud of this association and welcome Anil Kumble to the Pearson family. Said Sikanth B Iyer, COO, PearsonEducation Services

The underlying idea behind the TVC is that digiclass makes learning a real life experience so that children

understand the toughest concepts and never forget what they have learnt, thereby helping them enhance theiracademic performance. Students are taught using multimedia which introduces interactivity and collaboration inthe classroom. The TVC presents an interactive dialogue between a young girl and Anil Kumble in which Kumbledemonstrates his ability to remember things distinctively, since he has experienced it.

http://www.audiencematters.com/article-final.php?title=Pearson%20Education%20Services%20signs%20Anil%20Kumble%20as%20Brand%20Amba

ssador
http://www.audiencematters.com/http://www.audiencematters.com/http://www.audiencematters.com/http://www.audiencematters.com/article-final.php?title=Pearson%20Education%20Services%20signs%20Anil%20Kumble%20as%20Brand%20Ambassadorhttp://www.audiencematters.com/article-final.php?title=Pearson%20Education%20Services%20signs%20Anil%20Kumble%20as%20Brand%20Ambassadorhttp://www.audiencematters.com/article-final.php?title=Pearson%20Education%20Services%20signs%20Anil%20Kumble%20as%20Brand%20Ambassadorhttp://www.audiencematters.com/article-final.php?title=Pearson%20Education%20Services%20signs%20Anil%20Kumble%20as%20Brand%20Ambassadorhttp://www.audiencematters.com/article-final.php?title=Pearson%20Education%20Services%20signs%20Anil%20Kumble%20as%20Brand%20Ambassadorhttp://www.audiencematters.com/article-final.php?title=Pearson%20Education%20Services%20signs%20Anil%20Kumble%20as%20Brand%20Ambassadorhttp://www.audiencematters.com/article-final.php?title=Pearson%20Education%20Services%20signs%20Anil%20Kumble%20as%20Brand%20Ambassadorhttp://www.audiencematters.com/http://www.audiencematters.com/


17/23

http://www.indiainfoline.com/Discuss/News-Discussions/Pearson-Education-appoints-Anil-Kumble-

as-brand-ambassador/71042895
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18/23


19/23

Pearson Education Services signs Anil Kumble as Brand

AmbassadorPosted by Adgully Bureau | November 18th, 2011 at 6:45 am

Pearson Education Services, part of Pearson plc and one of Indias

leading education services company, today announced former Indian

test cricket team captain Anil Kumble as its brand ambassador. The

iconic cricketer shall endorse a range of cutting edge educationproducts for Pearson Education Services, starting with DigiClass

which is a world-class teaching tool.

Speaking on his association with Pearson Education Services, Anil Kumble said, DigiClass is a very

interesting teaching tool which makes classroom learning fun. It is a different experience altogether,

and has a fresh approach towards education, which I believe will make a great impact on the education

scene in India. With this, the child doesnt just memorize the topic but also experiences it. This product

holds a lot of promise and I am confident that it will go on to become a great success. I wish the team

and the brand all the very best.

With this announcement Pearson Education Services (PES) launched an integrated advertising

campaign including television, print and digital media to promote their flagship product DigiClass.DigiClass is Pearsons ICTbased solution that aims at converting traditional classrooms into


content. The concept of the product is based on cognitive learning which suggests that when an

individual learns by experiencing, she/he processes the information better and therefore remembers it

longer. The DigiClass solution is currently being used by over 2,000 schools in India and abroad

(Maldives, Nepal, UAE, etc.).

We are extremely delighted to have Anil Kumble as a brand ambassador. He has made immense

contribution to Indian cricket and has become an inspiration for the young cricketers today. Anil has

been known for his focus and hands on approach towards the game. His qualification as a software

engineer and the legend stature in international cricket makes him an epitome of excellence. His wide

knowledge and verity makes him a perfect fit to be the face of DigiClass, a product that thrives in the

experiential learning and the huge variety of animation. We are proud of this association and welcome


The underlying idea behind the TVC is that digiclass makes learning a real life experience so thatchildren understand the toughest concepts and never forget what they have learnt, thereby helping

them enhance their academic performance. Students are taught using multimedia which introduces

interactivity and collaboration in the classroom. The TVC presents an interactive dialogue between a

young girl and Anil Kumble in which Kumble demonstrates his ability to remember things

distinctively, since he has experienced it.

http://www.adgully.com/marketing/pearson-education-services-signs-anil-kumble-as-brand-

ambassador.html
http://www.adgully.com/marketing/pearson-education-services-signs-anil-kumble-as-brand-ambassador.htmlhttp://www.adgully.com/marketing/pearson-education-services-signs-anil-kumble-as-brand-ambassador.htmlhttp://www.adgully.com/marketing/pearson-education-services-signs-anil-kumble-as-brand-ambassador.htmlhttp://www.adgully.com/marketing/pearson-education-services-signs-anil-kumble-as-brand-ambassador.htmlhttp://www.adgully.com/marketing/pearson-education-services-signs-anil-kumble-as-brand-ambassador.html


20/23

Anil Kumble brand ambassador of Pearson Education Services

November 18, 2011 | Filed under:News| Posted by:Calcutta Tube Team

Kolkata, Nov 18 (Calcutta Tube / IBNS) Pearson Education Services,a leading education services company, on Friday

announced former Indian test cricket team captain Anil Kumbleas its brand ambassador.

The cricketer shall endorse a range of cutting edge education products for Pearson Education Services, starting with

DigiClass which is a world-class teaching tool.

Kumble said, DigiClass is a very interesting teaching tool which makes classroom learning fun. It is a different experience

altogether, and has a fresh approach towards education, which I believe will make a great impact on the education scene in

India.

With this, the child doesnt just memorize the topic but also experiences it. This product holds a lot of promise and I am

confident that it will go on to become a great success. I wish the team and the brand all the very best.

With this announcement Pearson Education Services (PES) launched an integrated advertising campaign including

television, print and digital media to promote their flagship product DigiClass.

DigiClass is Pearsons ICT based solution that aims at converting traditional classrooms into interactive sessions by

combining state-of-the-art hardware with syllabus-compliant, multimedia content.

The concept of the product is based on cognitive learning which suggests that when an individual learns by experiencing,

she/he processes the information better and therefore remembers it longer.

The DigiClass solution is currently being used by over 2,000 schools in India and abroad (Maldives, Nepal, UAE, etc.).

Anils wide knowledge and verity makes him a perfect fit to be the face of DigiClass, a product that thrives in the

experiential learning and the huge variety of animation. We are proud of this association and welcome Anil Kumble to the

Pearson family, said Sikanth B Iyer, COO, Pearson Education Services.

The TVC presents an interactive dialogue between a young girl and Anil Kumble in which Kumble demonstrates his ability

to remember things distinctively, since he has experienced it.

http://calcuttatube.com/anil-kumble-brand-ambassador-of-pearson-education-services/157936/
http://calcuttatube.com/category/breaking-news/http://calcuttatube.com/category/breaking-news/http://calcuttatube.com/category/breaking-news/http://calcuttatube.com/author/calcuttatube/http://calcuttatube.com/author/calcuttatube/http://calcuttatube.com/author/calcuttatube/http://calcuttatube.com/anil-kumble-brand-ambassador-of-pearson-education-services/157936/http://calcuttatube.com/anil-kumble-brand-ambassador-of-pearson-education-services/157936/http://calcuttatube.com/anil-kumble-brand-ambassador-of-pearson-education-services/157936/http://calcuttatube.com/author/calcuttatube/http://calcuttatube.com/category/breaking-news/


21/23

http://www.washingtonbanglaradio.com/content/113682411-anil-kumble-promote-pearson-education

Anil Kumble to promote Pearson Education

Kolkata, Nov 18 (IBNS) Pearson Education Services, a leading education services company, on

Friday announced former Indian test cricket team captain Anil Kumble as its brand ambassador.

The cricketer shall endorse a range of cutting edge education products for Pearson Education

Services, starting with DigiClass which is a world-class teaching tool.

Kumble said, DigiClass is a very interesting teaching tool which makes classroom learning fun. It

is a different experience altogether, and has a fresh approach towards education, which I believe

will make a great impact on the education scene in India.

"With this, the child doesnt just memorize the topic but also experiences it. This product holds a lot

of promise and I am confident that it will go on to become a great success. I wish the team and the

brand all the very best.

With this announcement Pearson Education Services (PES) launched an integrated advertising

campaign including television, print and digital media to promote their flagship product DigiClass.

DigiClass is Pearsons ICT based solution that aims at converting traditional classrooms into


content.

The concept of the product is based on cognitive learning which suggests that when an individual

learns by experiencing, she/he processes the information better and therefore remembers it longer.

The DigiClass solution is currently being used by over 2,000 schools in India and abroad (Maldives,

Nepal, UAE, etc.).

Anil's wide knowledge and verity makes him a perfect fit to be the face of DigiClass, a product

that thrives in the experiential learning and the huge variety of animation. We are proud of this

association and welcome Anil Kumble to the Pearson family," said Sikanth B Iyer, COO, Pearson

Education Services.

The TVC presents an interactive dialogue between a young girl and Anil Kumble in which Kumble

http://www.washingtonbanglaradio.com/content/113682411-anil-kumble-promote-pearson-educationhttp://www.washingtonbanglaradio.com/content/113682411-anil-kumble-promote-pearson-educationhttp://www.washingtonbanglaradio.com/content/113682411-anil-kumble-promote-pearson-education


22/23

http://www.allvoices.com/news/10904395-anil-kumble-to-promote-pearson-education
http://www.allvoices.com/news/10904395-anil-kumble-to-promote-pearson-educationhttp://www.allvoices.com/news/10904395-anil-kumble-to-promote-pearson-educationhttp://www.allvoices.com/news/10904395-anil-kumble-to-promote-pearson-education


23/23

http://breakingnewsonline.net/prevents.html

Pearson Education Services signs Anil Kumble as Brand Ambassador

Written by Breaking News Online Team

Friday, 18 November 2011 12:00

Bangalore, Thursday November 17th, 2011: Pearson Education Services, part of Pearson plc and one of Indias leading

education services company, today announced former Indian test cricket team captain Anil Kumble as its brand

ambassador.

The iconic cricketer shall endorse a range of cutting edge education products for Pearson Education Services, starting with

DigiClass which is a world-class teaching tool.

Speaking on his association with Pearson Education Services, Anil Kumble said, DigiClass is a very interesting teaching

tool which makes classroom learning fun. It is a different experience altogether, and has a fresh approach towards

education, which I believe will make a great impact on the education scene in India.

With this, the child doesnt just memorize the topic but also experiences it. This product holds a lot of promise and I am

confident that it will go on to become a great success. I wish the team and the brand all the very best.

With this announcement Pearson Education Services (PES) launched an integrated advertising campaign includingtelevision, print and digital media to promote their flagship product DigiClass. DigiClass is Pearsons ICT based solution

that aims at converting traditional classrooms into interactive sessions by combining state -of-the-art hardware with

syllabus-compliant, multimedia content.

The concept of the product is based on cognitive learning which suggests that when an individual learns by experiencing,

she/he processes the information better and therefore remembers it longer. The DigiClass solution is currently being usedby over 2,000 schools in India and abroad (Maldives, Nepal, UAE, etc.).

We are extremely delighted to have Anil Kumble as a brand ambassador. He has made immense contribution to Indian

cricket and has become an inspiration for the young cricketers today. Anil has been known for his focus and hands on

approach towards the game. His qualification as a software engineer and the legend stature in international cricket makes

him an epitome of excellence. His wide knowledge and verity makes him a perfect fit to be the face of DigiClass, a producthat thrives in the experiential learning and the huge variety of animation. We are proud of this association and welcome


The underlying idea behind the TVC is that digiclass makes learning a real life experience so that children understand the

toughest concepts and never forget what they have learnt, thereby helping them enhance their academic performance.

Students are taught using multimedia which introduces interactivity and collaboration in the classroom. The TVC presents

an interactive dialogue between a young girl and Anil Kumble in which Kumble demonstrates his ability to remember

things distinctively, since he has experienced it.
http://breakingnewsonline.net/prevents.htmlhttp://breakingnewsonline.net/prevents.htmlhttp://breakingnewsonline.net/prevents.html

Documents

Pes Kumble