Perspective on Opera

David ChowOpera in perspective

Thursday, 3 December 2009

CURRENT SITUATION


THREE PERCENT GLOBAL MARKET SHARE

Source: Net Applications


PERCEPTION


“Can’t help feeling their time has passed”

Opinions are mixed

“Great company, great product”

“Too focused on B2B”

“Give off a geeky aura”

“Very techy”


WHAT PEOPLE THINK


Andrew LimEditorial Directorrecombu.com THE JOURNALIST

• Great browser for the mobile environment

• But limited presence in the browser market

• Site compatibility issues dissuades users

• Tend to focus on B2B rather than B2C

• Viewed as a geeky and techy company


Joss GilletSenior AnalystGSMA THE ANALYST

• Opera is one of the best browsers in his mind

• They are proactive at improving capabilities based on users expectations

• Tracking consumer usage gives them a great advantage to understand their own strengths and weaknesses

• Easy integration and synchronisation between desktop and mobile browsing


Mark SquiresHead of Social MediaNokia Mobile Phones THE INDUSTRY

• Thinks Opera browser still one of the best for mobile optimised devices

• BUT feels Nokia browser now gives better web experience for rich experience devices

• Too techy and geeky by reputation


SOME THOUGHTS

• Definitive positioning of the companies intent

• Pushing ahead with Opera on the iPhone

• Land grab optimised mobile browser market

• Differentiate Opera from the crowd

• Alter industry perception from geek to chic


Documents

Perspective on Opera