David ChowOpera in perspective
Thursday, 3 December 2009
CURRENT SITUATION
Thursday, 3 December 2009
THREE PERCENT GLOBAL MARKET SHARE
Source: Net Applications
Thursday, 3 December 2009
PERCEPTION
Thursday, 3 December 2009
“Can’t help feeling their time has passed”
Opinions are mixed
“Great company, great product”
“Too focused on B2B”
“Give off a geeky aura”
“Very techy”
Thursday, 3 December 2009
WHAT PEOPLE THINK
Thursday, 3 December 2009
Andrew LimEditorial Directorrecombu.com THE JOURNALIST
• Great browser for the mobile environment
• But limited presence in the browser market
• Site compatibility issues dissuades users
• Tend to focus on B2B rather than B2C
• Viewed as a geeky and techy company
Thursday, 3 December 2009
Joss GilletSenior AnalystGSMA THE ANALYST
• Opera is one of the best browsers in his mind
• They are proactive at improving capabilities based on users expectations
• Tracking consumer usage gives them a great advantage to understand their own strengths and weaknesses
• Easy integration and synchronisation between desktop and mobile browsing
Thursday, 3 December 2009
Mark SquiresHead of Social MediaNokia Mobile Phones THE INDUSTRY
• Thinks Opera browser still one of the best for mobile optimised devices
• BUT feels Nokia browser now gives better web experience for rich experience devices
• Too techy and geeky by reputation
Thursday, 3 December 2009
SOME THOUGHTS
• Definitive positioning of the companies intent
• Pushing ahead with Opera on the iPhone
• Land grab optimised mobile browser market
• Differentiate Opera from the crowd
• Alter industry perception from geek to chic
Thursday, 3 December 2009