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Personal Brand
Part 1- What it Personal Branding?
Part 4- Your personal marketing plan
Part 2- Define your Personal Brand
Part 3- 5 strategies to establish your personal brand
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Simply put: Personal Branding is the process whereby people and their careers are marked as brands.
2Part 1- What is Personal Branding
The process by which individuals and entrepreneurs:
* differentiate themselves and stand out from a crowd
* by identifying and articulating theirunique value proposition,whether professional or personal
* and then leverage it across a platform with aconsistent message and image to achieve a specific goal.
A personal brand distinguishes you fromthe crowd by showcasing your specialties and expertise.
3Part 1- What is Personal Branding
What defines your Personal Brand?
* What is unique about you? * What is your passion?* What is your value proposition?
4Part 2- Define your Personal Brand
* What’s your goal?* Target role/sector/company
* Why? (Passions/motivations)* How? (Skills/talent/behaviour)* To Whom/through whom? (Contacts/networks)* Key messages/themes (Focus/relevance)* Routes (Paper, face to face, online)
Your personal SWOT
5Part 2- Define your Personal Brand
Click on the screen
1- Developan online presence
6Part 3- 5 strategies to establishyour personal brand
* Facebook* YouTube* LinkedIn* Twitter* Pinterest* Flickr* Podcast* Personal website* Personal blog
* Do not forget to update your resume and business card accordingly
1- Developan online presence
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Social Bookmarking Sites
Part 3- 5 strategies to establishyour personal brand
2- Become known as a specialist
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* Find and grow your area of expertise, your Unique Selling Points (USP)
* Subscribe to magazines and newsletters
* Create your own blog
* Link to other blogs
* Comment on other blogs
* Participate in LinkedIn group conversations
* Join in Twitter chats
Part 3- 5 strategies to establishyour personal brand
3- Create a memorable online profile
9
* Write a concise and powerful summary * Include volunteer work * Add skills, foreign language, projects * Choose attention-grabbing words* Quote reference projects* Use key metrics and data to prove your points* Add personal recommendations* Use linkedIn for career development* Publish your work in slideshare
Part 3- 5 strategies to establishyour personal brand
4- Develop and publish an elevator speech
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* An elevator speech is a short summary that quickly informs others about your skills, interests and professionalbackground:to be delivered in 30 s., the time of an elevator ride* Also called strap line or personal brand statement* Focus on others’ needs* Demonstrate how you can help * Articulate your value proposition:
What do you do? What problems can you solve?What three core values do you have?
Part 3- 5 strategies to establishyour personal brand
5- Leverage your personal connections, you can reach anybody
you like with 6 steps...
11
The Theory of Six Degrees of Separation
* From Frigyes Karinthy, then and popularized by John Guare* Everyone and everything is six or fewer steps away, by way of introduction, from any other person* A chain of "a friend of a friend" statements can be made to connect any two people in a maximum of six steps
Part 3- 5 strategies to establishyour personal brand
Develop your own plan with with objectives helpsdefine your overall goals, keeps you
focused and saves time.
12Part 4- Your personal marketing plan
* Commit to one hour a week* Be clear about your intended outcome* Develop a strategy based on knowing what you want to achieve* Have a personal brand statement* Identify and know your audience* Find out where they are (events, online etc) and develop a presence there!* Make a list of all the people you know (of) who could help you
Stay consistent
13Part 4- Your personal marketing plan
TEDxCMU -- Jacob Cass -- Building a Personal Brand
14Part 4- Your personal marketing plan
Click on the screen
* www.wikipedia.com
* Deckers, E. & Lacy, K. (2010). Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself. Indiana: Que Publishing.Elad, J. (2011). LinkedIn for dummies. Hoboken, NJ: Wiley.Evans, D. (2008). Social media marketing: an hour a day. Hoboken, NJ: Wiley.Gitomer, J. H. (2011). Social boom!: How to master business social media. Upper Saddle River, NJ: Financial Times/Prentice Hall.Hampton, K. N., Goulet, L. S., Rainie, L., & Purcell, K. (2011, June 16). Pew Research Center's Internet & American Life Project. Social Networking Sites and Our Lives. Jennings, Miles. "The LinkedIn Blog » Top five reasons to use LinkedIn groups.“ (December 7, 2011) The LinkedIn Blog. Schwawbel, D. (2009). Me 2.0: Build a Powerful Brand to Achieve Career Success. New York, NY: Kaplan
* mashable.com/2009/02/05/personal-branding* Your Personal Brand Is More Than Just Your Job - Businessweek, www.businessweek.com/* Personal Branding 101 | Your Roadmap to a Unique Personal ... personalbranding101.com
Sources and References 15
Click on "Open speaker notes" in the menulocated at the bottom-left of this screen:
Slide Transcripts 16
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