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PERSONAL BRANDING FOR REGULAR GUYS AND GALS

Personal Brand Building

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Personal Brand Building - by Ramon Ray, Smallbiztechnology.com

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Page 1: Personal Brand Building

PERSONAL BRANDING

FOR REGULAR GUYS AND GALS

Page 2: Personal Brand Building

WHO IS-Infusionsoft RDD

-Smallbiztechnology.com

-Event producer, journalist, editor, speaker, author

-Puppet shows in developing countries

-Graduate FBI Citizen’s Academy

-Chatted with President Obama in first Google Hangout

-Childhood geek

-United Nations

@ramonray

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GUY WITH MANY MISTAKES

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PERSONAL BRANDING

FOR REGULAR GUYS AND GALS

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WHAT IS PERSONAL BRANDING?

Systematic process in which an individual establishes a sustained level of “fame” (popularity) related to a specific area of expertise or association.

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FOR SMALL BUSINESSES, LOGOS ARE NOT A BRAND. THEY DON’T MEAN ANYTHING.

WE (YOU) ARE OUR (YOUR) BRAND.

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WHAT IT IS AND IS NOT

1. Takes Time

2. Not Fame or Momentary Euphoria

3. It is how your customers perceive you

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WHY?

Mediocrity is slow death

People want to work with winners

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BENEFITS

• Influence community and network

• Become a buyer and not a seller (you drive the game, the game does not drive you)

• Size does not matter anymore

• In a sea of unkowns, brands win

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CONCRETE RESULTS

• More loyal customers

• More prospect flow

• Higher profits

• More money

• Not selling based on lowest price (but on value)

• Media Exposure

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PERSONALBRAND BUILDING STEP BY STEP

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STEP ONE

WHAT IS YOUR PLATFORM?

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YOUR PLATFORM

What are your strengths

What do you do best

What are your weaknesses

What do people say about you

What is scalable and strong enough to be an anchor

What are you most knowledgeable about

What makes you stand out

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RESULT

Gives you a focus

Let’s people put you in a box that you create – people like boxes

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JUST SHOW UP

STEP TWO

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BE ACTIVE IN YOUR PROFESSIONAL COMMUNITY

1. Join local chamber and 1 or 2 other business and/or networking groups

2. Be an asset

3. Know the org president and other influential executives and members

4. Help, volunteer, be indispensable

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RESULT?

• Invited to speak at events

• Invited to premium networking

• Clued to special opportunities

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HOW RAMON MODERATED NY ENTREPRENEUR WEEK

http://www.viddler.com/v/2443317a

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STEP THREE

BE AN ONLINE PUBLISHER

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WHY A ONLINE PUBLISHER?

If you’re not online you don’t exist

People will check you out online

Online content reinforce offline engagement

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CREATE PERIODIC, INFORMATION RICH, ONLINE CONTENT

1. Personal brand web site

2. Regularly dispense good information (feed this to your social media networks)

3. Embrace photo (smartphone), video (Kodak Zi8), audio (Sound Cloud, Audacity)

4. Gently trumpet your successes

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DIGITAL PERSONAL BRAND BUILDING FUNDAMENTALS

1. Fresh online content

2. Web site & Blog

3. GOOD looking web site (invest)

4. Social Presence (Twitter, Facebook, LinkedIn)

5. Email newsletter

6. Be a digital journalist – story teller

7. Have a GREAT photo (or several)

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RESULTS?

Media will contact you

From local to national personal brand awareness

Solidify your KNOW (in the know, like, trust, equation)

Prospects will find you

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http://bit.ly/joshtappingontrain

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PLAN FOR MEDIA EXPOSURESTEP FOUR

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PLAN TO GET MEDIA EXPOSURE

1. Know local journalists

2. Ready for media opportunities

3. Have a story

4. Media training

5. Appear and be knowledgeable

6. Be personable

7. Be well spoken

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RESULT

Higher than competition.

Furthers know, like, trust

Expands visibility overall

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STEP FIVE

ORGANIZE AN EVENT

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ORGANIZE AN EVENT

Stress

Money losing

Time sink

Build community

Boost credibility

Attract Media

Dynamics of in person meetings

Reason to invite “VIPs”

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EVENT IDEAS/TIPS

• Meetup groups (start small go big)

• Barter for space, food, a/v, staff

• Work with those you trust (speakers, panelists, etc)

• Save time/money with co-organizers

• Pull favors, ask mentors (keynote speaker)

• Everything is negotiable

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EVENT STORIES

Ramon’s personal brand enabled him to get big sponsors

Story of Intuit (first event) and Intel

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PERSONAL BRAND BUILDING IN A BOX

1. What is your platform

2. Show up (community involvement)

3. Be a publisher

4. Plan for media exposure

5. Organize an event(s)

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PERSONAL BRAND BUILDING FUNDAMENTALS

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PERSONAL BRAND BUILDING FUNDAMENTALS1. Be persistent

2. Be smart

3. Be strategic

4. Be prepared to make mistakes

5. Be prepared to take advantage of opportunities

6. Be prepared to say no to “opportunities”

7. Create opportunities – they always don’t come knocking

8. Go where others don’t go

9. Take lateral moves that advance your goal

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PERSONAL BRAND BUILDING FUNDAMENTALS

10. Be likeable (listen, smile, be respectful)

11. Be giving, giving, giving, giving

12. Stop looking to make a quick buck

13. Shine the light on others

14. Treat others like you want to be treated

15. Fake it until you make it. (never lie)

16. Be consistent

17. Value and create true relationships

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SUMMARY…

Have a platform

Stand out

Don’t be a jerk

Network

Be online

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THANK YOU

Ramon RayInfusionsoft, Regional Development Director NY/NJEditor & Technology Evangelist, Smallbiztechnology.com@ramonray