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Empowering citizens to interact with official statistics Fit, lean and impactful for a digital world CONFERENCE OF EUROPEAN STATISTICIANS Expert Meeting on the Dissemination and Communication of Statistics Tuesday, 12 October 2021 Per Nymand-Andersen European Central Bank Adviser to Senior Management [email protected] [email protected]

[email protected] percannes@gmail

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PowerPoint PresentationRubric
Empowering citizens to interact with official statistics Fit, lean and impactful for a digital world
CONFERENCE OF EUROPEAN STATISTICIANS
Tuesday, 12 October 2021
[email protected]
mailto:[email protected]
Rubric
www.ecb.europa.eu ©
3 Inflation publication - Collaborations outreach
2 Digital communication - Data as a strategic assets
Overview
-Volumes of data Big data - Multiple sources
- Assess methodological differences
- Exposure to misinformation - Low belief that statistics is
used by policy makers
- Sentiment based policy making
Rubric
www.ecb.europa.eu ©
Rubric
www.ecb.europa.eu
No representativeness considerations
Not feasible to replicate results
No use of international standards, concepts and semantic
No structured data
No transparency in “follow the money”
Lack of transparency in methodology and documentation
Challenges to evidence based policies based on statistics
Rubric
www.ecb.europa.eu ©
3 Inflation publication - Collaborations outreach
2 Digital communication - Data as a strategic assets
Overview
Communicating statistics in a digitalised world
Communicating the wealth of statistics is a strategic asset and a fundamental task contributing to transparency and accountability and crowds out low quality statistics
Does the public and institutions obtain official statistics in a way that is (i) understandable (ii) easy to find and use (iii) digitally shareable, which increases the use of official statistics and lead to sustainable policy decision for the collective benefits of citizens?
Lean & Visualisation • Wealth of information, statistics intelligence,
feeding a complex decision making process • Analysis, assessments, policy options, decisions
Results • Transparency & accountability • Knowledge based society • Building institutional Trust • Crowding out low quality statistics
• extract relevant statistics • using key messaging • common lean language • provide narrative • visualise and compare • facilitate the access and re-use • foster international standards • assessment of differences to benchmark
and impact • proactively outreach to key users
• availability of underlying statistics o policy suggestions o Policy assessments and options o policy decisions
• ability to replicate by citizens • easy access to statistics • transparency in methodology
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Rubric
Statistics - for the collective benefits of citizens
Knowledge based society
3 Inflation publication - Collaborations outreach
2 Digital communication - Data as a strategic assets
Overview
An interactive communication platform bringing statistics closer to professional users, media and citizens
Rubric
• Lean • Visual • Interactive • Digital • Short text • Easy to
- understand • - use • - find data • - share • - replicate
Demo
Rubric
Play
www.ecb.europa.eu © 15
Rubric
Communicating statistics in a digitalised world
First media impression of the coordinated campaign on the release of the inflation publication
Rubric
… hosted in the cloud
Impact
- Short time to market - Low resources - Low budget
> 100.000 visits first 3 weeks
> 40 media articles Worldwide outreach
www.ecb.europa.eu © 18
“Clearly, inflation is a concern for many today, including investors.”
Three takeaways - Being pro-active
responsibility
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www.ecb.europa.eu
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