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Miniclean.com.au | Office and Home Cleaning Service | Monthly Report
Monthly Report
PERIOD: 1 October to 31 October
DATE: 10th of November 2015
TYPE: WEBSITE (www.miniclean.com.au)
Miniclean.com.au | Office and Home Cleaning Service | Monthly Report
WEBSITE October 2015
Overview
THIS MONTH VS LAST MONTH
Clicks Impressions
2,094 21,545 2,009 4.23% 21,603 0.26%
1,258 2.70% 62.62% 1.46%
2.35 6.38% 00:02:31 11.92%
197 3.55% 9.80% 0.61%
57.70% 0.43%
New Users % New Visits
1,292 61.70%
Pages / Visit Avg. Visit Duration
2.50 00:02:49 Conversion Conversion Rate
204 9.74%
Bounce Rate
57.45%
Miniclean.com.au | Office and Home Cleaning Service | Monthly Report
WEBSITE October 2015
Highlights. Opportunities.
Note: Google Updates Rolling Panda 4.2 I’ve checked the rankings and there are some weird movements on the positions that made me think that there is a shake up in search engine results. I found out that there is an unannounced algo update that has been rolling since August 1, 2015. August 1, 2015 (approximate date) – Unannounced Algo Update. August 6, 2015 – There were big changes in how Google displays local listings. It appears that in most places where Google would previously display 7 local listings, they are now only displaying 3. This is not just a US change, but appears to be international. I’ve seen a drop in traffic here because we have listing previously in the lower half of the 7-pack. August 31, 2015 – Panda 4.2 started rolling out in mid July but very few people reported changes. Around August 31, a few sites noticed some Panda related movement. Same from other websites which had seen an increase in July saw a decrease on August. This is one of the reason why we have a big drop in our traffic stats last August plus our content updates/changes. September 1, 2015 – Updates still rolling out. October 5, 2015 – Google announced that they have released a new algorithm to deal with how they display hacked sites in the search engine results. This change affects 5% of queries, which is a fairly big thing.
Highlights.
Increased number of conversions and number of new users this month. We just starting to regain back traffic after the Algo Update.
Opportunities. Decreased number of impressions this month.
Miniclean.com.au | Office and Home Cleaning Service | Monthly Report
WEBSITE October 2015
Website Charts.
0
500
1000
1500
2000
2500
3000
No
v-1
4
Dec
-14
Jan
-15
Feb
-15
Mar
-15
Ap
r-1
5
May
-15
Jun
-15
Jul-
15
Au
g-1
5
Sep
-15
Oct
-15
Clicks
0
200
400
600
800
1000
1200
1400
1600
1800
No
v-1
4
Dec
-14
Jan
-15
Feb
-15
Mar
-15
Ap
r-1
5
May
-15
Jun
-15
Jul-
15
Au
g-1
5
Sep
-15
Oct
-15
New Users
56.00%
58.00%
60.00%
62.00%
64.00%
66.00%
68.00%
No
v-1
4
Dec
-14
Jan
-15
Feb
-15
Mar
-15
Ap
r-1
5
May
-15
Jun
-15
Jul-
15
Au
g-1
5
Sep
-15
Oct
-15
% New Visits
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
No
v-1
4
Dec
-14
Jan
-15
Feb
-15
Mar
-15
Ap
r-1
5
May
-15
Jun
-15
Jul-
15
Au
g-1
5
Sep
-15
Oct
-15
Bounce Rate
Miniclean.com.au | Office and Home Cleaning Service | Monthly Report
WEBSITE October 2015
Website Charts.
0.00
0.50
1.00
1.50
2.00
2.50
3.00
3.50
4.00
4.50
No
v-1
4
Dec
-14
Jan
-15
Feb
-15
Mar
-15
Ap
r-1
5
May
-15
Jun
-15
Jul-
15
Au
g-1
5
Sep
-15
Oct
-15
Pages / Visit
0.00
50.00
100.00
150.00
200.00
250.00
300.00
350.00
400.00
No
v-1
4
Dec
-14
Jan
-15
Feb
-15
Mar
-15
Ap
r-1
5
May
-15
Jun
-15
Jul-
15
Au
g-1
5
Sep
-15
Oct
-15
Avg.Visit Duration
0.00%
2.00%
4.00%
6.00%
8.00%
10.00%
12.00%
14.00%
16.00%
18.00%
20.00%
No
v-1
4
Dec
-14
Jan
-15
Feb
-15
Mar
-15
Ap
r-1
5
May
-15
Jun
-15
Jul-
15
Au
g-1
5
Sep
-15
Oct
-15
Conversion Rate
0
50
100
150
200
250
300
350
400
450
500
No
v-1
4
Dec
-14
Jan
-15
Feb
-15
Mar
-15
Ap
r-1
5
May
-15
Jun
-15
Jul-
15
Au
g-1
5
Sep
-15
Oct
-15
Conversion
Miniclean.com.au | Office and Home Cleaning Service | Monthly Report
WEBSITE
October 2015
Problems. Solutions.
Website Traffic
The data that we got for this month may still be shaked while the new algorithm for November is rolling out. We will continue improving our page from getting backlinks and adding content and optimization. We will implement new strategies this month for Off page optimization. This will increase more of our traffic and new users as well as improving our rank in search engine results.
Miniclean.com.au | Office and Home Cleaning Service | Monthly Report
WEBSITE October 2015
Page Metrics.
Home
Page Rank Indexed Pages Links to Domain Page Authority Domain Authority
3 160 6512 38 27
URL PR PA DA
/brisbane n/a 20 27
/brisbane/domestic-cleaning.aspx n/a 24 27
/brisbane/bond-cleaning.aspx n/a 17 27
/brisbane/commercial-cleaning.aspx n/a 22 27
/brisbane/specialty-cleaning.aspx n/a 22 27
/brisbane/carpet-cleaning.aspx n/a 16 27
/brisbane/window-cleaning.aspx n/a 22 27
/brisbane/hard-floor-cleaning.aspx n/a 16 27
/brisbane/pressure-cleaning.aspx n/a 16 27
/brisbane/rubbish-removal.aspx n/a 21 27
Miniclean.com.au | Office and Home Cleaning Service | Monthly Report
WEBSITE October 2015
Page Metrics.
URL PR PA DA
/sydney n/a 27 27
/sydney/domestic-cleaning.aspx n/a 16 27
/sydney/bond-cleaning.aspx n/a 16 27
/sydney/commercial-cleaning.aspx n/a 16 27
/sydney/specialty-cleaning.aspx n/a 18 27
/sydney/carpet-cleaning.aspx n/a 18 27
/sydney/window-cleaning.aspx n/a 18 27
/sydney/hard-floor-cleaning.aspx n/a 16 27
/sydney/pressure-cleaning.aspx n/a 16 27
/sydney/rubbish-removal.aspx n/a 18 27
/melbourne n/a 22 27
/melbourne/domestic-cleaning.aspx n/a 16 27
/melbourne/ bond-cleaning.aspx n/a 16 27
/melbourne/commercial-cleaning.aspx n/a 16 27
/melbourne/specialty-cleaning.aspx n/a 16 27
/melbourne/carpet-cleaning.aspx n/a 16 27
/melbourne/window-cleaning.aspx n/a 16 27
/melbourne/hard-floor-cleaning.aspx n/a 16 27
/melbourne/pressure-cleaning.aspx n/a 16 27
/melbourne/rubbish-removal.aspx n/a 15 27
Miniclean.com.au | Office and Home Cleaning Service | Monthly Report
WEBSITE October 2015
Social Media Overview.
Facebook Likes
Facebook Shares Twitter Followers Google +1 Google+ Followers
152 26 100 11 5
Miniclean.com.au | Office and Home Cleaning Service | Monthly Report
WEBSITE October 2015
Indexed Pages.
0
20
40
60
80
100
120
140
160
180
Nov-14 Dec-14 Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15
Historical Change: Google Index (miniclean.com.au)
Total Indexed Blocked by Robots Removed
Month Total Indexed Blocked by Robots Removed
Nov-14 100 0 0
Dec-14 105 0 0
Jan-15 112 0 0
Feb-15 116 0 0
Mar-15 130 0 0
Apr-15 149 0 0
May-15 156 0 0
Jun-15 156 0 0
Jul-15 157 0 0
Aug-15 159 0 0
Sept-15 160 0 0
Oct-15 160 0 0
Miniclean.com.au | Office and Home Cleaning Service | Monthly Report
WEBSITE October 2015
Backlinks.
Month URL Backlinks
Nov-14 miniclean.com.au 1825
Dec-14 miniclean.com.au 1652
Jan-15 miniclean.com.au 1804
Feb-15 miniclean.com.au 1816
Mar-15 miniclean.com.au 2128
Apr-15 miniclean.com.au 2729
May-15 miniclean.com.au 3561
Jun-15 miniclean.com.au 5241
Jul-15 miniclean.com.au 5503
Aug-15 miniclean.com.au 5526
Sept-15 miniclean.com.au 5812
Oct-15 miniclean.com.au 6512
1825 1652 1804 18162,128
2729
3561
52415503 5526
5,812
6,512
0
1000
2000
3000
4000
5000
6000
7000
Nov-14 Dec-14 Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15
Historical changes: Backlinks (miniclean.com.au)
Miniclean.com.au | Office and Home Cleaning Service | Monthly Report
WEBSITE October 2015
Top 20 Website Keywords.
Keyword Clicks Impressions CTR Avg. Position
mini clean 83 128 64.84% 1.1
miniclean 74 100 74% 1
house cleaning brisbane 63 813 7.75% 2.6
cleaners brisbane 38 569 6.68% 5.1
house cleaners brisbane 32 290 11.03% 2.7
cleaning services brisbane 28 339 8.26% 2.4
house cleaning 19 378 5.03% 4.3
mini cleaning brisbane jobs 18 26 69.23% 1
home cleaning services brisbane 15 111 13.51% 1.6
cleaning services 14 338 4.14% 6.5
brisbane cleaners domestic 10 36 27.78% 4
domestic cleaners brisbane 10 149 6.71% 2.7
house cleaners 10 144 6.94% 4.8
cleaner brisbane 8 158 5.06% 2.6
cleaners brisbane northside 8 43 18.60% 5.8
cleaning company brisbane 8 55 14.55% 1.2
cleaning companies brisbane 7 189 3.70% 2.4
mini cleaning 7 10 70% 1.1
domestic cleaning brisbane 7 262 2.67% 2.4
brisbane house cleaning 7 45 15.56% 1.8
Miniclean.com.au | Office and Home Cleaning Service | Monthly Report
WEBSITE October 2015
Device Overview.
Device Visits % New Visits
New Visits Bounce Rate Avg. Session Duration
Conversions
Desktop 1172 62.71% 735 53.58% 00:03:44 119
Mobile 693 61.18% 424 63.06% 00:01:25 58
Tablet 229 58.08% 133 60.26% 00:02:19 27
Total 2094 61.70% 1292 57.45% 00:02:49 204
0
200
400
600
800
1000
1200
1400
1600
Nov-14 Dec-14 Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15
Desktop - Mobile - Tablet
Desktop Mobile Tablet
Miniclean.com.au | Office and Home Cleaning Service | Monthly Report
WEBSITE October 2015
Service Type Summary.
Type Visits Conversions
Domestic Cleaning 588 115
Bond Cleaning 73 25
Commercial Cleaning 31 7
Specialty Cleaning 31 5
Window Cleaning 24 4
Pressure Cleaning 11 1
Rubbish Removals 2 0
Carpet Cleaning 1 1
Hard Floor Cleaning 2 2
Others 1331 43
Total 2094 204
Miniclean.com.au | Office and Home Cleaning Service | Monthly Report
WEBSITE October 2015
Referral – Organic – Direct.
0
200
400
600
800
1000
1200
1400
1600
1800
Nov-14 Dec-14 Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15
Referral - Organic - Direct ( Visits)
Referral Organic Direct (none) Direct (not set)
Month Referral Organic Direct (none) Direct (not set)
Nov-14 1134 461 694 13
Dec-14 1045 378 444 9
Jan-15 1473 531 586 14
Feb-15 1384 453 559 6
Mar-15 1558 489 592 18
Apr-15 1,371 383 588 12
May-15 1,599 372 632 15
Jun-15 1,390 331 447 23
Jul-15 1589 309 527 28
Aug-15 1525 248 574 12
Sep-15 1244 234 512 19
Oct-15 1375 264 442 13
Miniclean.com.au | Office and Home Cleaning Service | Monthly Report
WEBSITE October 2015
Referral – Organic – Direct.
0
50
100
150
200
250
300
350
400
Nov-14 Dec-14 Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15
Referral - Organic - Direct (Conversions)
Referral Organic Direct (none) Direct (not set)
Month Referral Organic Direct (none) Direct (not set)
Nov-14 200 123 61 0
Dec-14 217 104 43 3
Jan-15 267 127 43 4
Feb-15 224 105 42 2
Mar-15 237 101 36 4
Apr-15 210 66 37 3
May-15 256 59 35 0
Jun-15 275 67 26 8
Jul-15 366 79 57 10
Aug-15 209 63 29 4
Sep-15 132 33 28 4
Oct-15 124 28 15 1
Miniclean.com.au | Office and Home Cleaning Service | Monthly Report
Monthly Report
PERIOD: 1 October to 31 October
DATE: 10th of November 2015
TYPE: Google CPC (www.miniclean.com.au)
Miniclean.com.au | Office and Home Cleaning Service | Monthly Report
MONTHLY REPORT
THIS MONTH VS LAST MONTH (SEARCH & DISPLAY)
Drive.
Impressions Clicks Click Through Rate Cost Per Click
130,285 1043 0.80% $4.54
99,540 30.88% 942 10.72% 0.95% 15.78% $4.97 8.65% All-PaadwordsImpressionAll-Paclicks
Cost Avg. Position
$4,735.77 1.5
All-Adwadwordscost
$4,685.45 1.07% 1.8 16.66% All-PaadwordsCost
Engage.
Bounce Rate
New Visits
Pages per visit Avg. Visit Duration
66.16% 797 1.94 00:01:37
64.80% 2.09% 734 8.58% 2.15 9.76% 0:01:58 17.79%
All-Paidga:visitBounceRate
Conversion.
All-Paidga:percentNewVisits All-Paidga:pageviewsPerVisit
All-Paidga:avgTimeOnSite
Converted Clicks
131
143 8.39% Section 2 – Google Adwords
Miniclean.com.au | Office and Home Cleaning Service | Monthly Report
ADWORDS October 2015
Highlights. Opportunities.
Highlights.
Clicks and Impressions increased by 10% and 30% this month with higher Ad positions of 1.5
Opportunities.
Decreased CTR and Conversions. Improve keyword quality and relevancy.
Miniclean.com.au | Office and Home Cleaning Service | Monthly Report
ADWORDS October 2015
Problems. Solutions.
Click Through Rate, Conversions
Increase keyword quality score and Ad position. Delete and Add keywords that is more relevant to the ad.
Miniclean.com.au | Office and Home Cleaning Service | Monthly Report
ADWORDS
October 2015
Campaigns.
Campaign Impressions Clicks CTR Avg. CPC Cost Conversions Avg. Position
Main Campaign 74,836 947 1.27% $4.82 $4,568.92 127 1.9
Remarketing 55,449 96 0.17% $1.75 $167.73 4 1.0
Total 130,285 1,043 0.80% $4.54 $4,735.77 131 1.5
Ad groups.
Ad group Clicks Impressions CTR Avg. CPC Cost. Avg. Position
Domestic Cleaning Service 139 4,879 2.85% $5.64 $784.51 1.7
Brisbane Regular Domestic 808 69,957 1.15% $4.68 $3,783.53 1.9
Miniclean.com.au | Office and Home Cleaning Service | Monthly Report
ADWORDS
October 2015
Top 20 Adwords Keywords.
Keyword Clicks Impressions CTR Avg. CPC Cost Avg.
Position
"house cleaning" 105 2711 3.87% 4.75 498.5 2.2
"housekeepers" 65 27101 0.24% 2.34 151.85 1.5
cleaners house brisbane 60 5016 1.20% 5.26 315.79 2.8
"housecleaning" 56 1645 3.40% 4.22 236.44 2.1
housekeeping brisbane 55 7380 0.75% 2.11 115.86 1.4
house cleaners brisbane northside 54 1885 2.86% 5.55 299.72 1.8
"house cleaners" 46 715 6.43% 5.88 270.31 2.4
"house cleaning brisbane" 33 425 7.76% 6.92 228.22 2.5
+domestic +cleaning 31 1645 1.88% 4.09 126.64 1.7
house cleaning brisbane northside 25 575 4.35% 6.29 157.22 2.4
home cleaning and services 24 642 3.74% 4.97 119.25 2.4
"house cleaner" 22 638 3.45% 4.6 101.23 2.2
domestic cleaner rates 21 563 3.73% 4.24 89.1 1.6
"domestic cleaning" 19 1263 1.50% 5.11 97.1 1.7
brisbane house cleaning services 18 604 2.98% 7.21 129.73 3.1
home cleaning brisbane 16 1968 0.81% 4.78 76.44 3
home cleaning services brisbane 16 757 2.11% 5.24 83.77 4.4
house cleaning services brisbane 15 778 1.93% 6.07 91.02 3.1
"housekeeping" 15 5305 0.28% 2.08 31.18 1.8
"home cleaners" 15 498 3.01% 4.37 65.52 2.5
Miniclean.com.au | Office and Home Cleaning Service | Monthly Report
ADWORDS October 2015
Device Types. Main Campaign
Device Clicks Impressions CTR Avg. CPC Cost Avg. Position
Desktop 492 42,779 1.15% A$5.60 $2,757.56 2.0
Mobile 336 23,896 1.41% A$3.88 $1,303.82 1.4
Tablet 119 8,161 1.46% A$4.26 $506.66 2.5
Remarketing Campaign
Device Clicks Impressions CTR Avg. CPC Cost Avg. Position
Desktop 26 14,355 0.18% $2.04 $53.08 1.1
Mobile 54 36,855 0.15% $1.58 $85.55 1.0
Tablet 16 4,239 0.38% $1.82 $29.10 1.1
Miniclean.com.au | Office and Home Cleaning Service | Monthly Report
ADWORDS October 2015
Adwords Charts.
0
200
400
600
800
1000
1200
No
v-1
4
Dec
-14
Jan
-15
Feb
-15
Mar
-15
Ap
r-1
5
May
-15
Jun
-15
Jul-
15
Au
g-1
5
Sep
-15
Oct
-15
Clicks
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
No
v-1
4
Dec
-14
Jan
-15
Feb
-15
Mar
-15
Ap
r-1
5
May
-15
Jun
-15
Jul-
15
Au
g-1
5
Sep
-15
Oct
-15
Impressions
0.00%
0.20%
0.40%
0.60%
0.80%
1.00%
1.20%
1.40%
1.60%
No
v-1
4
Dec
-14
Jan
-15
Feb
-15
Mar
-15
Ap
r-1
5
May
-15
Jun
-15
Jul-
15
Au
g-1
5
Sep
-15
Oct
-15
CTR
$0.00
$1.00
$2.00
$3.00
$4.00
$5.00
$6.00
No
v-1
4
Dec
-14
Jan
-15
Feb
-15
Mar
-15
Ap
r-1
5
May
-15
Jun
-15
Jul-
15
Au
g-1
5
Sep
-15
Oct
-15
Avg. CPC
Miniclean.com.au | Office and Home Cleaning Service | Monthly Report
ADWORDS October 2015
$3,600.00
$3,800.00
$4,000.00
$4,200.00
$4,400.00
$4,600.00
$4,800.00
Cost
0
0.5
1
1.5
2
2.5
3
No
v-1
4
Dec
-14
Jan
-15
Feb
-15
Mar
-15
Ap
r-1
5
May
-15
Jun
-15
Jul-
15
Au
g-1
5
Sep
-15
Oct
-15
Avg. Postion
0
50
100
150
200
250
No
v-1
4
Dec
-14
Jan
-15
Feb
-15
Mar
-15
Ap
r-1
5
May
-15
Jun
-15
Jul-
15
Au
g-1
5
Sep
-15
Oct
-15
Converted Clicks
56.00%
58.00%
60.00%
62.00%
64.00%
66.00%
68.00%
70.00%
72.00%
74.00%
No
v-1
4
Dec
-14
Jan
-15
Feb
-15
Mar
-15
Ap
r-1
5
May
-15
Jun
-15
Jul-
15
Au
g-1
5
Sep
-15
Oct
-15
Bounce Rate
Miniclean.com.au | Office and Home Cleaning Service | Monthly Report
ADWORDS October 2015
0
100
200
300
400
500
600
700
800
900
No
v-1
4
Dec
-14
Jan
-15
Feb
-15
Mar
-15
Ap
r-1
5
May
-15
Jun
-15
Jul-
15
Au
g-1
5
Sep
-15
Oct
-15
New Visits
0.00
0.50
1.00
1.50
2.00
2.50
3.00
3.50
No
v-1
4
Dec
-14
Jan
-15
Feb
-15
Mar
-15
Ap
r-1
5
May
-15
Jun
-15
Jul-
15
Au
g-1
5
Sep
-15
Oct
-15
Pages Per Visit
0.00
20.00
40.00
60.00
80.00
100.00
120.00
140.00
No
v-1
4
Dec
-14
Jan
-15
Feb
-15
Mar
-15
Ap
r-1
5
May
-15
Jun
-15
Jul-
15
Au
g-1
5
Sep
-15
Oct
-15
Avg Visit Duration
Miniclean.com.au | Office and Home Cleaning Service | Monthly Report
Comparison Chart Oct-2015
All Job Types.
Month 2015 Website Conversion Adwords Conversion Actual Inquiries Conversion Rate
January 441 189 300 47.61%
February 373 173 314 57.50%
March 378 186 301 53.36%
April 316 174 229 46.73%
May 350 128 190 39.74%
June 376 140 162 31.39%
July 365 112 198 41.50%
August 202 111 200 63.89%
September 197 143 283 83.23%
October 204 131 295 88.05%
November 0 0 0 0
December 0 0 0 0
Miniclean.com.au | Office and Home Cleaning Service | Monthly Report
Comparison Chart Oct-2015
Domestic Only.
Month 2015 Website Conversion Adwords Conversion Actual Inquiries Conversion Rate
January 168 79 117 47.36%
February 143 69 147 69.33%
March 154 73 152 66.96%
April 120 94 119 55.60%
May 144 128 81 29.77%
June 144 140 86 30.28%
July 184 112 114 38.51%
August 87 111 98 49.49%
September 101 143 153 62.70%
October 115 131 161 65.44%
Miniclean.com.au | Office and Home Cleaning Service | Monthly Report
Comparison Chart Oct-2015
Bond/Spring Only.
Month 2015 Website Conversion Adwords Conversion Actual Inquiries Conversion Rate
January 12 0 144 ?
February 15 0 125 ?
March 6 0 113 ?
April 5 0 78 ?
May 10 0 82 ?
June 10 0 58 ?
July 30 0 64 ?
August 14 0 75 ?
September 27 0 116 ?
October 25 0 88 ?
Note: Need to discuss the reasons why we got more actual inquiries in BOND.
Miniclean.com.au | Office and Home Cleaning Service | Monthly Report
Others
Review Websites. http://www.productreview.com.au/p/miniclean.html
http://www.truelocal.com.au/business/mini-clean/paddington
http://www.womo.com.au/reviews/Mini-Clean-Brisbane/
http://www.startlocal.com.au/services/carpetclean/qld_brisbane/Mini_Clean_2841824.html
http://www.localstore.com.au/store/261234/mini-clean/paddington/
https://plus.google.com/u/0/+MiniCleanPaddington/
Previous Researched Key Tips.
Search Engine 7 Pack Results (Previous)
Importance of NAP consistency (Previous)
SILO Architecture (Previous)
Build backlinks through Social Signals (Previous)
Untapped backlink Sources (Previous)
Adwords Call only Ads (Previous)
Start Remarketing with Google Analytics Instant Activation (Previous)
The Customer Journey to Online Purchase (Previous)
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Miniclean.com.au | Office and Home Cleaning Service | Monthly Report