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PERFORMANCE - Confindustria · PERFORMANCE “Big data”, their acquisition and their interpretation are increasingly the key to business success. Soluzione Group makes its activities

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Page 1: PERFORMANCE - Confindustria · PERFORMANCE “Big data”, their acquisition and their interpretation are increasingly the key to business success. Soluzione Group makes its activities
Page 2: PERFORMANCE - Confindustria · PERFORMANCE “Big data”, their acquisition and their interpretation are increasingly the key to business success. Soluzione Group makes its activities

PERFORMANCE“Big data”, their acquisition and

their interpretation are increasingly the key to business success.

Soluzione Group makes its activities

measurable by acquiring and

analysing data that allow for

continuous improvement

of performance.

WORLDWIDEThe market is becoming increasingly

global and communication must include formulas, languages and styles that are understandable throughout the world. Soluzione Group offers its clients the

opportunity to communicate around the

world via direct services or participation in

networks of agencies or professionals.

EXPERIENCECommunication is emotion and means

living a multisensory experience regardless of the markets and the targets.

Soluzione Group believes in the emotion of

communication. That is why it designs and

implements strategies to create trust and

awareness towards the brands of its clients.

OPENMIND Living without prejudices or

preconceptions with an open mind, to move beyond the mundane and the known.

Soluzione Group makes of its “Going

beyond” philosophy a real business style,

opening the doors to innovative thinking,

creative ideas and new methods in

a logic of “cross fertilisation”.

COLOURS The world is in colour, life is in

colour, communication is in colour. A positive approach towards an

optimistic view of life.Soluzione Group offers its clients

optimism and communication, the only

status capable of developing continuous

innovation and sensitivity towards investments.

PEOPLEPeople make the difference and

investment must be made in people. Soluzione Group believes in the value of people

and wants to move from the concept of “Client”

to that of “Human” marketing. They are people:

clients, collaborators, suppliers, targets in

general with an approach that personalises the

one-to-one relationship.

WE CREATE VALUE FOR YOUR BRAND

with an open minded and international

approach. We are the benchmark for the

Management and Marketing of our clients

in defining branding and Integrated

communication, corporate and product

strategies, for which we produce the

contents and measure the results.

BRANDFIRST

Page 3: PERFORMANCE - Confindustria · PERFORMANCE “Big data”, their acquisition and their interpretation are increasingly the key to business success. Soluzione Group makes its activities

INSIGHTS 2018

MLN USERSREACHED150

60 40 SOCIAL PROFILES MANAGEDCLIENTS

PROFESSIONALS25

MLN TURNOVER2 CLIPPINGS5000

Page 4: PERFORMANCE - Confindustria · PERFORMANCE “Big data”, their acquisition and their interpretation are increasingly the key to business success. Soluzione Group makes its activities

ANALYSIS

STRATEGY

ACTIVITY

DESIGN, IMPLEMENTATION AND

MEASUREMENT OF BRAND STRATEGIES

AND INTEGRATED COMMUNICATION IN

A LOGIC OF CONTINUOUS IMPROVEMENT.

A virtuous circle that feeds itself and

grows. Strategy and consultancy resulting

in creative, web, social and public relations

activities with a unique and distinctive style,

to achieve measurable performances. Results

that implement and expand our “virtuous

spiral” to achieve increasingly higher goals.

AN ALL-ROUNDI N T E G R A T E D A P P R O A C H

Page 5: PERFORMANCE - Confindustria · PERFORMANCE “Big data”, their acquisition and their interpretation are increasingly the key to business success. Soluzione Group makes its activities

Branding Intelligence® System is a

process of consultancy that includes

a mix of integrated activities to create

valuable brands in a highly competitive

and dynamic market.

BRANDINGINTELLIGENCE®

SYSTEM

B U S I N E S S U N I T

Integrated and measurable web

strategies to attract qualified users to

the corporate website and turn them

into business opportunities.

WEBINTELLIGENCE

B U S I N E S S U N I T

A precise methodology for managing

relations with the media to obtain

visibility, credibility and notoriety.

MEDIA RELATIONSSYSTEM

B U S I N E S S U N I T

Integrated and measurable online

communication strategies that create

value for your brand.

SOCIALBRANDING

B U S I N E S S U N I T

Page 6: PERFORMANCE - Confindustria · PERFORMANCE “Big data”, their acquisition and their interpretation are increasingly the key to business success. Soluzione Group makes its activities

Branding Intelligence® System is a

process of consultancy that includes

a mix of integrated activities to create

valuable brands in a highly competitive

and dynamic market.

BRANDINGINTELLIGENCE®

SYSTEM

B U S I N E S S U N I T ANALYSIS

STRATEGY

ACTIVITY

Analysis of the

competitive context,

of the market scenario

and of targets

Validation of the Brand

Strategy through surveys

and questionnaires

BRAND COACHING Consultancy process guided by a coach

on the brand’s strategic issues

Brand Strategy document production

BRAND DESIGN/BRAND COMMUNICATION Creativity at the service of strategy to develop the value of communication

Creation of communication messages that are consistent with the

Brand Strategy

Page 7: PERFORMANCE - Confindustria · PERFORMANCE “Big data”, their acquisition and their interpretation are increasingly the key to business success. Soluzione Group makes its activities

Integrated and measurable web

strategies to attract qualified users to

the corporate website and turn them

into business opportunities.

WEBINTELLIGENCE

B U S I N E S S U N I T ANALYSIS

STRATEGY

ACTIVITY

WEB DATA ANALYSIS

Collection and assessment

of performance data

Periodic reports

WEB COACHING SEO analysis, target and communication channels

Web Strategy Definition

Ongoing consultancy

WEB MARKETING Website development/optimisation

Production of optimised SEO content

Email marketing

Page 8: PERFORMANCE - Confindustria · PERFORMANCE “Big data”, their acquisition and their interpretation are increasingly the key to business success. Soluzione Group makes its activities

A precise methodology for managing

relations with the media to obtain

visibility, credibility and notoriety.

MEDIA RELATIONSSYSTEM

B U S I N E S S U N I T ANALYSIS

STRATEGY

ACTIVITY

MEDIA COVERAGE ANALYSIS

Monitoring of publications

Periodical press review

Qualitative and quantitative reports

MEDIA RELATIONS COACHING Educational management

Media exposure

Newsworthiness of contents

CONTENT & RELATIONS Content production

Press plan

Media Relations Policy

Ongoing consultancy

Management of requests and interviews

Targeted publishing projects

Page 9: PERFORMANCE - Confindustria · PERFORMANCE “Big data”, their acquisition and their interpretation are increasingly the key to business success. Soluzione Group makes its activities

Integrated and measurable online

communication strategies that create

value for your brand.

SOCIALBRANDING

B U S I N E S S U N I T ANALYSIS

STRATEGY

ACTIVITY

SMART DATAANALYSIS

Periodic KPI measurement

Social listening

SOCIAL MEDIA RELATIONS Community management

Influence marketing

DIGITAL COACHING Analysis of the brand’s

online presence

Target identikits

Definition of digital strategy

Ongoing consultancy

Digital PR

Online ADV and digital

campaign management

Page 10: PERFORMANCE - Confindustria · PERFORMANCE “Big data”, their acquisition and their interpretation are increasingly the key to business success. Soluzione Group makes its activities

PR and media relations activities in

different international markets thanks

to partnerships with selected agencies

or through activities performed directly

from headquarters.

PRN - Pubblic Relations Network

Promoted and founded by Soluzione

Group in 2005

26 PR agencies operating in 27 countries

in Europe, Africa, Asia and America.

MIDDLE EAST & NORTH AFRICA

MARKETING SOLUTIONS

Since 2015

Partnership with leading Communication

and PR Agencies: WATERMELON

COMMUNICATIONS (Dubai, United Arab

Emirates) and PRESMA RP (Casablanca,

Morocco).

SG AROUND THE W O R L D

RUSSIAMoscow

INDIANew Delhi

UNITED ARAB EMIRATES

Dubai

KENYANairobi

SINGAPORE

HONG KONG

CHINABeijing

CHINAShanghai

SOUTH KOREASeoul

JAPANTokyo

TAIWANTaipei

VIETNAMHanoi

FINLANDHelsinki

MOROCCOCasablanca

CANADAToronto

FRANCEParis

UNITED STATESSeattle

MEXICOMexico City

UKLondon

AUSTRIAWien

GERMANYStuttgart

DENMARKCopenhagen

ITALYBrescia

SOUTH AFRICAJohannesburg

SPAINMadrid

PORTUGALLisbon

PANAMÁPanamá

SWITZERLANDZurich

GREENLANDNuuk

Page 11: PERFORMANCE - Confindustria · PERFORMANCE “Big data”, their acquisition and their interpretation are increasingly the key to business success. Soluzione Group makes its activities

2010 2019

Luogo e Data/Place and date:Vimercate (MB), 13 agosto 2018

Per l'Organismo di Certificazione/For the Certification BodyDNV GL – Business AssuranceVia Energy Park, 14 - 20871 Vimercate(MB) - Italy

Zeno BeltramiManagement Representative

La validità del presente Certificato è subordinata al rispetto delle condizioni contenute nel Contratto di Certificazione/Lack of fulfilment of conditions as set out in the Certification Agreement may render this Certificate invalid. DNV GL Business Assurance Italia S.r.l., Via Energy Park, 14 - 20871 Vimercate (MB) - Italy. TEL:039 68 99 905. www.dnvgl.it

MANAGEMENT SYSTEM CERTIFICATECertificato no./Certificate No.:90842-2010-AQ-ITA-SINCERT

Data prima emissione/Initial date: 24 dicembre 2010

Validità:/Valid:24 dicembre 2016 - 25 dicembre 2019

Si certifica che il sistema di gestione di/This is to certify that the management system of

SOLUZIONE GROUP S.r.l. - Sede Legale edOperativaVia F. Lana, 1 - 25020 Flero (BS) - Italy

È conforme ai requisiti della norma per il Sistema di Gestione Qualità/has been found to conform to the Quality Management System standard:

ISO 9001:2015

Questa certificazione è valida This certificate is valid per il seguente campo applicativo: for the following scope:

Progettazione, sviluppo e realizzazione di: attività strategica di marca, comunicazione visiva, relazioni pubbliche e comunicazione interna, ufficio stampa off line e on line (EA: 35)

Design, development and implementation of activities of strategic brand activity, visual communication, public relations and internal communication, online and offline media relations (EA: 35)

QUALITY SYSTEM CERTIFICATIONSince 2010 Soluzione Group has held

ISO 9001 international quality standard

certification.

This certification guarantees a highly

professional and organised business,

which operates according to quality

management procedures, to optimise

working times and methods.

Page 12: PERFORMANCE - Confindustria · PERFORMANCE “Big data”, their acquisition and their interpretation are increasingly the key to business success. Soluzione Group makes its activities

NETWORKS and ASSOCIATIONS

Page 13: PERFORMANCE - Confindustria · PERFORMANCE “Big data”, their acquisition and their interpretation are increasingly the key to business success. Soluzione Group makes its activities

REFERENCE LISTBtoC

Page 14: PERFORMANCE - Confindustria · PERFORMANCE “Big data”, their acquisition and their interpretation are increasingly the key to business success. Soluzione Group makes its activities

REFERENCE LISTBtoB

®

MAKING BUILDINGS SMART

®

TR

UE

ITA

LIA

N

CUORE e COMUNICAZIONE

Page 15: PERFORMANCE - Confindustria · PERFORMANCE “Big data”, their acquisition and their interpretation are increasingly the key to business success. Soluzione Group makes its activities

soluzionegroup.com