Pepsi and Coca-Cola

8/8/2019 Pepsi and Coca-Cola

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Pepsi and Coca-cola

History

PepsiPepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, in 1883 by

Caleb Bradham, who made it at his pharmacy where the drink was sold. It was later

named Pepsi Cola, possibly due to the digestive enzymepepsin and kola nuts used in the

recipe. Bradham sought to create a fountain drink that was delicious and would aid in

digestion and boost energy.

In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore to a rented

warehouse. That year, Bradham sold 7,968 gallons ofsyrup. The next year, Pepsi wassold in six-ounce bottles, and sales increased to 19,848 gallons. In 1909, automobile race

pioneerBarney Oldfield was the first celebrity to endorse Pepsi-Cola, describing it as "A

bully drink...refreshing, invigorating, a fine bracer before a race." The advertising theme

"Delicious and Healthful" was then used over the next two decades. In 1926, Pepsi

received its first logo redesign since the original design of 1905. In 1929, the logo was

changed again.

In 1931, at the depth of the Great Depression, the Pepsi-Cola Company entered

bankruptcy - in large part due to financial losses incurred by speculating on wildlyfluctuating sugar prices as a result ofWorld War I. Assets were sold and Roy C.

Megargel bought the Pepsi trademark. Eight years later, the company went bankruptagain. Pepsi's assets were then purchased byCharles Guth, the President of Loft Inc. Loft

was a candy manufacturer with retail stores that contained soda fountains. He sought to

replace Coca-Cola at his stores' fountains after Coke refused to give him a discount onsyrup. Guth then had Loft's chemists reformulate the Pepsi-Cola syrup formula.

On three separate occasions between 1922 and 1933, the Coca-Cola Company was

offered the opportunity to purchase the Pepsi-Cola company and it declined on each

occasion.
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Coca-cola

Theprototype Coca-Cola recipe was formulated at the Eagle Drug and Chemical

Company, a drugstore in Columbus, Georgia by John Pemberton, originally as a coca

wine called Pemberton's French Wine Coca. He may have been inspired by the

formidable success ofVin Mariani, a European coca wine.

In 1886, when Atlantaand Fulton County passedprohibition legislation, Pemberton

responded by developing Coca-Cola, essentially a non-alcoholic version of French WineCoca. The first sales were at Jacob's Pharmacy inAtlanta, Georgia, on May 8, 1886. It

was initially sold as a patent medicine for five cents a glass at soda fountains, which were

popular in the United States at the time due to the belief that carbonated waterwas good

for the health. Pemberton claimed Coca-Cola cured many diseases, including morphineaddiction, dyspepsia, neurasthenia,headache, andimpotence. Pemberton ran the first

advertisement for the beverage on May 29 of the same year in the Atlanta Journal.

By 1888, three versions of Coca-Cola sold by three separate businesses were on themarket. Asa Griggs Candleracquired a stake in Pemberton's company in 1887 and

incorporated it as the Coca Cola Company in 1888. The same year, while suffering from

an ongoing addiction to morphine, Pemberton sold the rights a second time to four more

businessmen: J.C. Mayfield, A.O. Murphey, C.O. Mullahy and E.H. Bloodworth.Meanwhile, Pemberton's alcoholic sonCharley Pemberton began selling his own version

of the product.

John Pemberton declared that the name "Coca-Cola" belonged to Charley, but the other

two manufacturers could continue to use the formula. So, in the summer of 1888, Candler

sold his beverage under the names Yum Yum and Koke. After both failed to catch on,Candler set out to establish a legal claim to Coca-Cola in late.

1888, in order to force his two competitors out of the business. Candler purchased

exclusive rights to the formula from John Pemberton, Margaret Dozier and WoolfolkWalker. However, in 1914, Dozier came forward to claim her signature on the bill of sale

had been forged, and subsequent analysis has indicated John Pemberton's signature was

most likely a forgery as well.

In 1892 Candler incorporated a second company, The Coca-Cola Company (the current

corporation), and in 1910 Candler had the earliest records of the company burned, further

obscuring its legal origins. By the time of its 50th anniversary, the drink had reached thestatus of a national icon in the USA. In 1935, it was certified kosherby Rabbi TobiasGeffen, after the company made minor changes in the sourcing of some ingredients.
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Coca-Cola was sold inbottlesfor the first time on March 12, 1894. The first outdoor wall

advertisement was painted in the same year as well inCartersville, Georgia.Cansof

Coke first appeared in 1955. The first bottling of Coca-Cola occurred in Vicksburg,Mississippi, at the Biedenharn Candy Company in 1891. Its proprietor was Joseph A.

Biedenharn. The original bottles were Biedenharn bottles, very different from the much

later hobble-skirt design that is now so familiar. Asa Candler was tentative about bottlingthe drink, but two entrepreneurs from Chattanooga, Tennessee, Benjamin F. Thomas and

Joseph B. Whitehead, proposed the idea and were so persuasive that Candler signed a

contract giving them control of the procedure for only one dollar. Candler never collectedhis dollar, but in 1899 Chattanooga became the site of the first Coca-Cola bottling

company. The loosely termed contract proved to be problematic for the company for

decades to come. Legal matters were not helped by the decision of the bottlers to

subcontract to other companies, effectively becoming parent bottlers.

Coke concentrate, or Coke syrup, was and is sold separately at pharmacies in small

quantities, as an over-the-counter remedy for nausea or mildly upset stomach.
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Mission and Vision Statement

Pepsi

Our Mission

Our mission is to be the world's premier consumer Products Company focused onconvenient foods and beverages. We seek to produce financial rewards to investors as we

provide opportunities for growth and enrichment to our employees, our business partners

and the communities in which we operate. And in everything we do, we strive forhonesty, fairness and integrity.

Our Vision

"PepsiCo's responsibility is to continually improve all aspects of the world in which we

operate - environment, social, economic - creating a better tomorrow than today."

Our vision is put into action through programs and a focus on environmental stewardship,activities to benefit society, and a commitment to build shareholder value by making

PepsiCo a truly sustainable company.

Coca-cola

The world is changing all around us. To continue to thrive as a business over the next ten

years and beyond, we must look ahead, understand the trends and forces that will shapeour business in the future and move swiftly to prepare for what's to come. We must get

ready for tomorrow today. That's what our 2020 Vision is all about. It creates a long-term

destination for our business and provides us with a "Roadmap" for winning together with

our bottling partners.

Our Mission

Our Roadmap starts with our mission, which is enduring. It declares our purpose as acompany and serves as the standard against which we weigh our actions and decisions.

That include to refresh the world in body, mind, and spirit, inspire moments of optimism

and happiness through our brands and our actions, and create value and make a differenceeverywhere we engage.


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Our Vision

Our vision serves as the framework for our Roadmap and guides every aspect of our

business by describing what we need to accomplish in order to continue achievingsustainable, quality growth.

People: Be a great place to work where people are inspired to be the best they can

be.

Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate

and satisfy people's desires and needs.

Partners: Nurture a winning network of customers and suppliers, together wecreate mutual, enduring value.

Planet: Be a responsible citizen that makes a difference by helping build and

support sustainable communities.

Profit: Maximize long-term return to shareowners while being mindful of our

overall responsibilities.

Productivity: Be a highly effective, lean and fast-moving organization.

Our Winning Culture

Our Winning Culture defines the attitudes and behaviors that will be required of us to

make our 2020 Vision a reality.

Live Our Values

Our values serve as a compass for our actions and describe how we behave in the world.

Leadership: The courage to shape a better futureCollaboration: Leverage collective genius

Integrity: Be real

Accountability: If it is to be, it's up to me

Passion: Committed in heart and mind

Diversity: As inclusive as our brands

Quality: What we do, we do well

Focus on the Market

Focus on needs of our consumers, customers and franchise partners

Get out into the market and listen, observe and learn

Possess a world view

Focus on execution in the marketplace every day

Be insatiably curious


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Work Smart

Act with urgency.

Remain responsive to change.

Have the courage to change course when needed.

Remain constructively discontent.Work efficiently.

Act like Owners

Be accountable for our actions and inactions.

Steward system assets and focus on building value.

Reward our people for taking risks and finding better ways to solve problems.

Learn from our outcomes -- what worked and what didnt.

Be the Brand

Inspire creativity, passion, optimism and fun.


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Goals and Objectives

Pepsi

The goals are designed to advance PepsiCo's commitment to deliver sustainable growth

and they apply to the company's food and beverage businesses around the world,including Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade. PepsiCo calls this

commitment Performance with Purpose.

To encourage people to live healthier lives and to address growing consumer desire for

healthier, great-tasting products PepsiCo is committing to achieve industry-leading

nutrition goals, including:

Increasing the whole grains, fruits and vegetables, nuts, seeds and low-fat dairy in

its product portfolio.

Reducing the average sodium per serving in key global food brands in key marketsby 25 percent by 2015.

Reducing the average saturated fat per serving in key global food brands in key

markets by 15 percent by 2020.

Reducing the average added sugar per serving in key global beverage brands in key

markets by 25 percent by 2020.

Human Sustainability/Health and Wellness

Display calorie count and key nutrients on food and beverage packaging by 2012

Eliminate the direct sale of full-sugar soft drinks to primary and secondary schoolsaround the globe by 2012.

Expand PepsiCo Foundation and PepsiCo corporate contribution initiatives to

promote healthier communities, including enhancing diet and physical activity

programs.

Invest in business and research and development to expand offerings of more

affordable, nutritionally relevant products for underserved and lower-income

communities.

Environmental Sustainability

Provide access to safe water to three million people in developing countries by the

end of 2015.

Reduce packaging weight by 350 million pounds avoiding the creation of 1 billion

pounds of landfill waste by 2012.

Work to eliminate all solid waste to landfills from PepsiCo's production facilities.

Commit to an absolute reduction in GHG emissions across global operations.


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Talent Sustainability

Ensure a safe workplace by continuing to reduce lost-time injury rates, while

striving to improve other occupational health and safety metrics through best

practices.

Encourage associates to lead healthier lives by offering workplace wellness

programs globally.

Match eligible associate charitable contributions globally, dollar for dollar, through the

PepsiCo Foundation.

Coca-cola

The goals that thing we want to contribute to reduce child mortality in developing

countries, promote global partnerships for development especially to provide access to

affordable, essential drugs in developing countries, improve maternal health, combat

HIV/AIDS, Malaria and other diseases. Therefore, the aims also to reduce the mortality

in children under the age of five from simple causes such as dehydration from diarrhea,

improve mothers health and their knowledge of health issues, reduce the prevalence of

HIV/AIDS, Malaria and other diseases.

List of Products

Pepsi

Pepsi

Teem

Mirinda

Pepsi Max

Pepsi Lemon

Pepsi Blue

Mountain Dew

7up


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Coca-cola

Coke

Sprite

Fanta

Diet Coke

Coke classic

Documents

Pepsi and Coca-Cola