People & Packaging packagingupdatesfromSmurfitKappa

no.4-2009

Designing for optimal image

New easy opening solution for Henkel

Supporting a major brand - Toshiba

02

People & Packaging packaging updates from Smurfi t Kappa

no. 4 - 2009

Designing for optimal image

New easy opening solution for Henkel

Supporting a major brand - Toshiba

Contents

Sharinginthebenefitsgainedbyinternationalexperience

03

08

10

Designingforoptimalimage04

Supportingamajorbrand-Toshiba14

NeweasyopeningsolutionforHenkel

08

Sustainablepackagingforasustainablesupplychain

16

Globalprint&innovationawardgoestoSmurfitKappa

22

Packagingmachinesolutionstomeetcustomers’changingrequirements

10

BeyondBoxes12

TheMarsQualityAward19

OurPanEuropeansalesapproach23

cont

ents

14

03

Astheworld’sleadingpaper-basedpackagingbusiness,

SmurfitKappaGroupisseekingtobringbothcommercial

successandenvironmentalprogressfromitswidespread

internationaloperations.Asusual,therefore,inthisissue

youwillfindspecificexamplesofsuccessfulpackaging

solutionsdevelopedbyworkingcloselyinpartnership

withcustomers.

Weneverassume,justbecauseinmanymarketsweare

clearlythebiggestinourchosenfield,thatsizeinitself

isagoodreasonforcustomerstobuyourproductsand

services.Instead,weproactivelyseektouseourlocal

presenceandourinternationalsizetoourcustomers’

advantagebynetworkingandadaptingthebest

productionmethods,thebestbusinesssystemsand

aboveallthebestpossiblepackagingdesignsolutions.

Inthisissue,forexample,youwillreadaboutthe

thoroughnesswithwhichwehaveresearchedthe

subjectofplacingperforationsincorrugatedboxes-a

minutedetailthatcanimpactsomuchonperformance!

Welcome to this edition of People & Packaging, which comes at a time when the focus is very much on both improving the wellbeing of the global economy and improving the stability of the global climate. It is also a time when there is much discussion of the merits and responsibilities of large scale international businesses.

Sharing in the benefits gained by international experience

Itisbycarefulattentiontoallthevariousdetailsinvolved

ineffectivepackagingdevelopmentthatweseekto

achievelong-termsuccessfulrelationshipswithour

customers,bringingmutualgrowthandprosperity.

Ihopeweshallshareinsuchsuccesswithyouin2010.

Roberto Villaquiran

CEO Corrugated Division

Designing for optimal imageSuch a small matter - placing perforations in a corrugated pack might seem an insignificant subject on which to concentrate scientific development attention. Yet these little cuts can make a tremendous difference to the performance of packaging in the supply chain.

Thedemandforregularcorrugatedboxeswhichconvert

intodisplaytrayshasbecomeverystrong.SoSmurfit

Kappauseditsknow-howandcustomizeddevelopment

toolstothoroughlyevaluatethesubjectofperforations.

Threeaspectswereidentifiedaskey-

1) Stacking strength.Aperforatedboxshouldsurvivethe

supplychainwithoutcollapsing.Perforationsweakena

box.Anincreaseinmaterialpropertiesmayberequired

tocompensateforthelossofstackingstrengthbut

thisshouldbeminimizedforreasonsofcost.

2)Easy Opening.Intheretailoutlettheperforation

shouldbeeasytofind,easytograbandeasytoopen

bytheretailers’employees,soastominimizetime.

3)Appearance.Afteropening,theboxappearanceshould

beasneartopristineaspossible,soastodisplay

productsattractively.

1. Minimize the reduction of stacking strength Perforatingtheload-bearingwallsofaboxwillreduceits

stackingstrength.Thekeychallenge,therefore,istokeep

thewallasintactaspossible,whilstmaintainingthe

maximumproductfacing.

basic

Minimizing the cutting of load bearing flutes will strongly improve the

stacking strength of a box.

advanced

Duringtransportationandstorageboxesaresubjectto

pressurewhenloadedonpallets,whicharethenstacked.

Stressesareespeciallyhighclosetothecornersofboxes

04

basic

basic

basic

Curved perforation lines do not open prematurely and improve stacking strength.

Avoiding the stressed zones strongly improves stacking strength.

advanced

advanced

advanced

Furthermore,astraightperforationlinemaybuckle

understress(likeahinge)andopenprematurelyduring

transportation.Acurvedperforationlinewillnotbuckle;

itwillresistprematureopeningandwillimprove

stackingstrength.

Thelay-outoftheperforationlineismuchmorelikelyto

affectthestackingstrengththanthetypeofperforation

selected.Optimizingaperforationlay-outmaystrongly

improvethestackingstrengthofabox.

05

(theredzonesinthepicturebelow)anditisusually

bettertoavoidweakeningaboxintheseplaces.

2. Make a perforation easy to openShopemployeesareusedtoopeningregularslotted

containers.Ifadifferentopeningsystemisnotintuitive

tohandle,theymayopentheshelfreadypackinthe

wrongway.Theperforation,therefore,shouldbevery

easytofind.

• Colourdifferencesbetweentheremovableand

theremainingpartsofthepackshouldbeused

wheneverpossible.

• Pictogramsexplainingopeningsystemsareusually

betterthantext.Theyshouldbeplacedonthepart

thatistoberemoved.

• Theperforationmaybeprintedforemphasisonthe

partthatistoberemoved.

• Shopemployeesshouldbeeasilyabletoachieveagrip

inordertoopentheboxquickly.Thehandholeshould

belargeandvisibleandwheneverpossibleshouldnot

beblockedbythecontentofthebox.

Theperforationshouldopeninthecorrectway.Toguide

thetearingprocessaweakpointshouldbecreatedby

meansofacut.Toavoidtearingatotherplaces,alarge

radiusisrequired.

Use a cut to create a starting point for tearing.

Bad appearance caused by tearing in the wrong direction.

Use fluent lines or cuts to guide the tear in the correct direction.

3. Optimize the box appearance after openingPerforationsmaycontributesomethingofanegative

imagewhentheyarewronglydesignedandleadto

unsightlytearingofthecorrugatedboard.

Thiscanbeimprovedbyensuringthataperforation

tearsonlywhereitshould:

basic

Strengthenhere(increaseradius)

Weakenhere(cutorwedge)

advanced

• Usefluentperforationlines,avoidsharpangles.

• Usecutstoguidetheteararoundacornerorto

anothersidepanel.Thiswillconsiderablyimprove

appearancewhilsthardlyaffectingthestacking

strengthofthebox.

• Inthickboardgrades,V-shapedcreaselinesinthe

panelmayfacilitatetearinginthecorrectdirection

andimproveappearance,whilsthardlyaffecting

stackingstrength.

06

Use cuts to guide the tear from one panel to another.

Strengthenhere(increaseradius)

Weakenhere(cutorwedge)

Thetypeofperforationhasaconsiderableeffecton

appearance.Itisadvisabletouseperforationswithsmall

gapsbetweenthecuts,suchastheuniqueSmurfit

KappaSharklineperforation.

Customised to meet a customer’s particular needsTheabovegeneraldetailsonthesubjectofperforations

areusedasbasicguidelinesbyallSmurfitKappa

corrugatedpackagingdesigners.Ofcourseitisthena

matteroftakingfullyintoaccounttherequirements

forspecificproductsintheirsupplychains.Basedona

customer’spreferencesandSmurfitKappa’sknow-how,

atechnicalsolutionwillbedevelopedthatreallyworks-

suchasthesolutionforHenkelinGermanywhereallthe

know-howwassuccessfullyimplemented.

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New easy opening solution for HenkelHenkel and Smurfit Kappa recently worked together to introduce an ingenious change which offers tremendous benefits.

Thepackaginginquestion,forPersilliquidproducts,

waspreviouslyastraightforwardregularcorrugated

box,whichconvertedtoadisplaytraybymeansof

traditionalperforations.Thepackthereforehadallthe

advantagesofaregularbox,includingcost-effective

productionroutesforthemanufactureofthebox;high

speedfilling;andstrongprotectionforproductsduring

thedistributionprocess-plustheabilitytoconvertinto

adisplaytray.

Sharkline curved is significantly easier to open than conventional straightline

perforations, as proven by laboratory and practical testing.

Sharkline is a novel combination of perforation slit types and perforation lines

which minimizes reduction of box strength and provides a neater opening

edge. Sharkline is currently the subject of patent applications.

Theonlyproblemwasthatchangingtheboxintoa

displaytraywasnotsoveryeasy.Agreatdealofmanual

strengthwasrequiredtopullthroughthestraightline

perforationsanddisfigurementofthepackwasalso

frequentlyanunwelcomeresult,detractingfromthe

appealofthebrand.

Less opening force requiredSmurfitKappatackledthisproblembyconcentratingon

thepatternfollowedbytheperforations.Thesolution

provedtobetheadoptionofaSharklinecurvedpattern

fortheperforations.Thisrequiresmuchlessmanual

forcetoopentheboxandconvertitintoadisplaytray.

Unsightlydamageisvirtuallyeliminated.

150

100

Forc

e [N

]

Displacement [mm]

50

00 10 20 30 40 50 60 70

Straightline

Sharkline

08

Opening force required - comparison

Improved performanceChangingtoSharklinehasprovidedHenkelwith

significantperformancebenefitsattheretailoutletin

termsofimprovedefficiencyandconsumerappeal.The

integrityofthebrandistherebyenhancedbythismost

effectivechange.

Fromapracticalviewpoint,easieropeningisachieved

withoutanyreductioninboxstrengthperformance

duringdistributionandthereisthereforenoneedfor

considerablechangesinboardspecificationofthebox.

Local cooperation leading to international applicationThechangetotheSharklineeasyopeningsolutionwas

theresultofclosecooperationbetweenHenkeland

SmurfitKappapeopleinGermany,wherethesolution

wasfirstadopted.Sincethenithasbeentakentoseveral

HenkeloperationsandsuppliedbydifferentSmurfit

Kappasites.

HenkelHenkelhasbeencommittedtomakingpeople’sliveseasier,betterandmorebeautifulformorethan130

years.AFortuneGlobal500andGermany’smostadmiredcompanyaccordingtoarecentFortunesurvey,

Henkeloffersstrongbrandsandtechnologiesinthreeareasofcompetence:HomeCare,PersonalCareand

AdhesiveTechnologies.Eachday,morethan52,000employeesin125countriesarededicatedtofulfilling

Henkel’sclaim“ABrandlikeaFriend”.Infiscal2008,Henkelgeneratedsalesof14,131millioneurosand

adjustedoperatingprofitof1,460millioneuros.

09

10

Packing machine solutions to meet customers’ changing requirementsThroughout Europe and Latin America Smurfit Kappa Group plays a leading role in the development of end of line packing solutions for both corrugated and solid board packaging. Often these are ultra high speed lines but even when more modest outputs are required, the emphasis is still on maximum efficiency and minimum disruption.

IndifferentmarketsSmurfitKappainvolvesitselfin

packingmechanizationinvariousways-bymanaging

completeturnkeyoperations,bysupplyingindividual

machines,byworkingcloselywithothermachine

suppliersorbyadaptingexistingpackinglines-whatever

approachisbestsuitedtoparticularcircumstances.

IntheUK,forexample,SmurfitKappaoperatesits

ownmachinesystemsbusinessatYate,nearBristol.

Thisbusiness,liketheotherSmurfitKappapacking

machinecentres,ispartoftheextensivenetwork

ofdevelopmentexpertiseavailabletoevery

SmurfitKappaoperation.

Herewetelloneparticularsuccessstorywherea

suitablepackinglinesolutionhasbeendeveloped

tomeettheretailpressuretoswitchtoRRP

(RetailReadyPackaging)solutions.

Smurfit Kappa provides complete RRP solution for Dairy CrestDairyCresttaskedSmurfitKappatoprovidetheideal

RRPsolutionfortheirrangeofspreadsinordertosatisfy

theircustomers’changingrequirements.Working

closelywithDairyCrest’sownseniormanagementand

technicalexperts,SmurfitKapparosetothechallengeby

designinganinnovativetwopiecetrayandlidsolution.

Withbothcorrugatedandmachinesystemsexpertise

SmurfitKappawereideallyplacedtodevelopthis

newretailreadypack.Thetwopiecesolutionsatisfies

retailers’demandforeaseofreplenishment,without

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losingthevisualimpactoftheprimaryproducts,whilst

meetingallofthesupplychainrequirements.

A solution for existing as well as new packing linesAnessentialpartofthebriefwasthatSmurfitKappa

hadtoincorporatethenewpackingequipmentwithin

theexisting,aswellasnew,productionlines.This

involveddesigningalidapplicator-theLA1000.Its

modulardesignmadethisanidealsolution,asitcould

beeasilypositionedwithinanexistingline.Inaddition

tothesupplyofthisequipmentforeveryproduction

line,therewasalsoinvestmentinnewtraypackers

toincreaseoutput,conveyorsystemsandrobotic

palletisers,allsuppliedatguaranteedefficienciesand

projectmanagedbySmurfitKappaMachineSystems.

InprovidingthecompletesolutionSmurfitKappa’s

projectsteam,whichincludedbothpackagingand

machinespecialists,utilisedthemostup-todate

technologyenablingthemtostreamlinethe

controlphilosophyofthecompletesystem.

Thiswasallachievedwithminimumdisruption

toproductionandanincreasedefficiencyofthe

packinglines.

MattWeeks,GeneralManagerSmurfitKappaMachine

Systemcommented:“Wewereawardedthecontractby

successfullydemonstratingtoDailyCrestthatwewere

theonlygroupthatcanofferacombinedpackagingand

machinerysolution”.

Retail Ready PackagingIntheUK,aselsewhere,SmurfitKappahasreinforced

itspositionasoneofthemostinnovativepackaging

companiesthroughitsdevelopmentofRRPpackaging.

Therangeincludesanumberofuniquedesignsthatcan:

• Easilybeopenedbytheshelfstacker

• Improveon-shelfvisibilityandbrandcommunication

• Provideexceptionalprintquality

• Lookgoodfullorpartiallyempty

• Workacrosstheretaildistributionnetwork

• Andalso-Run effectively on packing/ filling lines.

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Beyond BoxesSmurfit Kappa is well known in the world of packaging as by far the biggest European supplier of corrugated packaging, producing 5.4 million tonnes each year in operations located in 22 European countries (9 in Latin America). Less well known is the fact that Smurfit Kappa is also the preferred European supplier in several specialist areas.

TheFoodIndustry,bothfreshandprocessedfood,

representsthelargestsegmentofSmurfitKappaGroup’s

internationalbusiness,forbothcorrugatedandsolid

boardpackaging.Whateverthecircumstances,hygiene

andsafetyareofparamountimportance.Whenit

comestodirectfoodcontact,thentherequirement

isforhighlyspecializedpackagingwhichmeetsthe

strictestrequirements.

An appetizing choice of direct food contact packaging

Bake In TrayThroughexpertiseintheuseofspecificcoatedpapers

(silicon,greaseproof,PEandPETcoating)SmurfitKappa

Siemcohasbecomeareferencepartnerforthefood

industrytodevelopnewproducts.Thesemoulds,mostly

madefromminimicroflute(1mm),aresuitableforthe

traditionalovenat230°during20minutes.

SmurfitKappaSiemcoareleadingexpertsinthearea

ofdirectfoodcontactpackaging.Ingeneral,theSiemco

productrangeconcentratesonlightweight,fineflute,

smalldimensionedpackagingwithOffset,Pre-print

andFlexoprintingforindustriesrequiringthehighest

quality,cleanliness,finesseandcreativepackaging.

Fordirectfoodcontactpackaging,thecontrolofpaper

specificationsandmanufacturingprocessesneeds

tobepreciseandconsistent.Formorethan3years,

SiemcohasbeenaccreditedtoISO22000.

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Susceptor SystemTheSusceptorSystemismadeofacomplexpaper

(Aluminium+PET)andallowsreheatingoffoodinthe

microwaveforafinalresultsimilartoovencooking.This

technicalpaperallowsbettermicrowavecookingfor

productssuchaspizzas,hotdogs,paninis,hamburgers….

Clamshells SiemcoisoneofthemajorplayersontheEuropean

marketwithadailyproductionof1millionclamshells

inalargefieldofapplications:fruitandvegetables,take

awayfoodinrestaurants,snackingproductssoldin

supermarkets…Mostlymadefromnanoflute(0,8mm),

theclamshellscanbeprintedinupto6colourstobethe

mostaestheticforthefinalcustomer.

SiemcocurrentlysuppliescustomersinFrance,Spain,

Switzerland,Germany,UK,andBeneluxandintendsto

continueitsdevelopmentontheEuropeanmarket.

OftentheSiemcodirectfoodcontactpackagingis

suppliedtogetherwiththeappropriateoutertransit

packaging,thustakingcareofacustomer’stotal

packagingrequirements.Forfurtherinformationask

yourlocalSmurfitKappaoperationormakedirect

contactwith:info.siemco@smurfitkappa.fr

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Supporting a major brand - ToshibaSmurfit Kappa Baden Packaging, Germany, is now an extensive supplier of folding carton primary packs to Toshiba plants in Germany. Many of the packs have windows and all have eye-catching graphics. It is a first class example of achieving “What you see is what you get” - which is such an effective merchandising method at retail points of sale for top quality brands. Behind the obvious presentation advantages of the packaging lies a story of close cooperation between Toshiba and Smurfit Kappa.

Relocation from China to EuropeIn2008,theEMEA(Europe/MiddleEast/Africa)PC

Options,Peripherals&ServicesDivision,Computer

SystemsGroupofToshibaEuropedecidedupon

therelocationtoEuropeofcertaindevelopment,

manufacturing,assemblyandpackingoperationsfor

productssuppliedtothewholeEMEAregion.Inmaking

thesechanges,Toshibawasequallymotivatedby

commercialandbyenvironmentalaims.Forexample,a

considerablecontributionwouldbemadetoToshiba’s

globalgreenpolicybybulkshipmentofgoodsto

Germany,therebyrequiringfewershipmentsforthe

sameamountofproduct.

Despitetheneedtoeffectthesechangesveryfast,

ToshibadecidednotonlytoswitchfromChinatoa

Europeansupplierbutatthesametimetoensurethat

thebestpossiblepackagingsolutionscouldbedeveloped,

withregardtoallconsiderations-protectionofproduct,

marketingeffectivenessandenvironmentalperformance.

Teamwork for brand successSeveralSmurfitKappacompaniessupplyToshibain

Europe.ForthisprojectSmurfitKappaBadenPackaging

wasselectedbyToshibaastheirsupplier,tosupport

arelaunchofseveralproducts.Theworkingteamfor

SmurfitKappaincludedrepresentativesnotonly

15

Nick Harlander, Toshiba (left) and Max Welter, Smurfit Kappa Baden Packaging (right).

fromSmurfitKappaBadenPackagingbutalsofrom

SmurfitKappaPlattlingandSmurfitKappaZedek.

FinaldecisionsweremadebytheseniorToshiba

managementincludingMarcoPerino,General

Manager,andNickHarlander,IndustrialDesigner.

Akeyfeatureofthenewpackagingisitscompactness

-takingawayexcessbulkfromthepreviouslyused

packagingandtherebyachievingbothcostsavings

andenvironmentalimprovementsthroughoutthe

distributionsystem.

ToshibaEuropeareparticularlypleasedwiththe

introductionofwindows.Theybelievethatnew

buyingincentivesfortheirbrandhavebeenachievedby

theconsistencyofpackdesign.Clearerpackstructures

andcustomer-friendlyproductdescriptionsbytheuse

ofsymbolsaresignificantimprovements.Thehighquality

materialselected(SmurfitKappaHoyaTwinCoat)andthe

refiningeffectachievedwithUV-varnishallsupportthe

qualitystatementassociatedwiththebrandnameToshiba.

The packaging was the winner of the Smurfit Kappa Specialties Division Innovation Award.

16

Sustainable packaging for a sustainable supply chainSmurfit Kappa has always been at the forefront of sustainable packaging - it has been core of our business for years. Our broad aspiration is to produce packaging in a way which is judged as sustainable. Also, by working closely with all stakeholders, but most especially with our customers, our aim is to improve the sustainability of the supply chain where our packaging is used.

MostofthepackagingproducedbySmurfitKappa

maybedescribedas“secondary”packaging.Thedirect

impactofsecondarypackagingontheenvironmental

footprintisestimatedtobeonly4%foratypical

packagedfoodproduct.

Source:

Incpen, Industry Council for

Packaging & Environment.Food

Supply

40%

9%

4% 4% 3% 2%

9%

30%

PrimaryPackaging

SecondaryPackaging

Transportto Retail

Retailing Transport to Consumer

Consumer Cooling/ Freezing

Consumer Cooking

Secondarypackagingisneverthelesshighontheagenda

todaybecauseitisvisiblyakeycomponentwhenit

comestorecycling,becauseoverpackingisamajor

concernandbecauseitisrelativelyeasyforpackaging

specifierstocontrol.

17

Themostsustainablepackaging,asdefinedbyECR

Europe,isthatwhichminimizesacompany’stotal

impactperunitofproductdeliveredtotheconsumer.

SmurfitKappahasfoundthatkeyissuesforsustainable

secondarypackagingaretoreduceoverpacking,reduce

CO2emissions,reducewaterandenergyconsumption,

protectionofnaturalresourcessuchasforestsandwater,

reducewastegoingtolandfill,toincreaserecyclingand

toimprovethesupplychain.

Four areas of concentrationBasedonthesekeyissues,thereare4areasofmajor

activityforSmurfitKappa,asshowninthediagrambelow-

1. Sustainable sourcing of raw materialsSmurfitKappaensurestherawmaterialforcorrugated

packagingissourcedinacontrolledandsustainableway.

• AllSmurfitKappavirginpapermillsareFSCor

PEFCcertified,providingacredibleguaranteethat

materialsareoriginatingfromwellmanagedforests.

• Whenitcomestorecycledpaper-utilisingfibres

producedfromtheusedpackagingrecoveredfrom

theclosedloopbetweenretailersandindustrialusers

ofcorrugatedpackaging-SmurfitKappareflectsthe

Europeanrecyclingrateofover75%,thehighestrate

ofalltypesofpackagingmaterials.Fibresarere-used

7to8times.

SustainablePackageDesign

SustainableSourcingofRawMaterials

SustainableSupplyChain

SustainableProduction

18

Corrugatedpackaging,whenitisdesignedwiththe

sustainabilityofthesupplychaininmind,contributes

tothereductionoftheenvironmentalimpactrelated

tosuchareasasthedistributionchain,retailing,

collectionofpost-usedpackaging,recovery&recycling

andproductdisposal.

The way forwardSmurfitKappaisalreadyworkingverycloselywithmany

customerstounderstandthesupplychainofparticular

productsinordertodevelopsustainablepackagingthat

minimizestotalimpactperunitofproductdelivered

totheconsumer.Let’sworktogetherforabetter

sustainablesolution.

Formoreinformation:www.smurfitkappa.com

2. Sustainable productionSmurfitKappaproducesover5milliontonnesofpaper

eachyear.Aswellasfibres,energyandwaterarealso

neededtoproducepaper:

• Energy-paperproductionisenergyintensivebut

notcarbonintensive.40%ofthetotalenergy

consumptionofSmurfitKappanowcomesfromgreen

energy(biomassfuel).

• Water-morethan90%ofwaterusedbySmurfit

Kappaiscleanedandre-usedmanytimeson-site.

Besidespaper,manyvaluableby-productsareutilisedfor

otherapplications,leadingtoanamountofwastegoing

tolandfilloflessthan1%.

3. Sustainable packaging designWithover400designprofessionalsSmurfitKappa

couldbewelldescribedasadesigncompany.All

designershaveauniquesetoftools, ,

helpingthemtogenerateandoptimizesustainable

packagingsolutions.

4. Sustainable supply chainThemostvitalfunctionofsecondarypackagingisto

protectproducts.Withoutappropriatecorrugated

packaging,ahugeproportionofproductswould

neverreachtheconsumer-wastagewouldbe

enormous,withcorrespondingnegativeimpact

onsustainability.

Source: Packaging in the Sustainability Agenda, ECR and Europen.

19

Smurfit Kappa MNL De Zeeuw Eerbeek receives the Mars Quality Award.

Consistent high quality is the prime requirement expected from packaging suppliers in the 21st century and many major companies are aware of the importance of providing recognition for excellent performance by suppliers. Sometimes this might include a small incentive as an expression of thanks. For several years, for example, Mars Chocolate Europe has rewarded good supplier performance with generous gifts of chocolate.

Marshasgoneabigstepfurtherbydistributingcash

awardsforthebenefitoftheemployeesoftheverybest

performingsuppliers.

TheMarsQualityAwardsrecognizebothproductand

servicequalityperformanceandtheawardmade

in2009forthebest single supplying sitein2008

wasgiventoSmurfitKappaMNLDeZeeuwinthe

Netherlands.

Afterdiscussionwithemployees,thecashaward

wasusedbytheplantmanagerJoostvanNoorden

torefurbishthecanteenandtoinstallacentralradio

systeminthefactory.

The Mars Quality Award

20

Agenerousgiftofchocolatewasalsomadenotonlyto

SmurfitKappaMNLDeZeeuwbutalsotoSmurfitKappa

Düsseldorf/JülichinGermanyandSmurfitKappaTours

SurMarneinFrance.

PimWareman,ManagingDirectorofSmurfitKappa

MNL:“Icannotthinkofabetterappreciationonbehalf

ofthesatisfiedcustomer.Itdemonstratesagainwhat

avarietyofoptionswehaveatourEerbeekplant.This

isanenormousincentiveforustostriveafterasimilar

appreciationwithothercustomers.”

Michel Lebouille, Local Packaging Buyer Commercial with Mars Nederland

B.V. (left) handing over the Mars Award to Joost van Noorden, Plant

Manager Smurfit Kappa MNL De Zeeuw.

Joanna Suckling, European Paper Packaging

Buyer, Commercial MARS CHOCOLATE:

“SKG MNL have proven during 2008 that they

are able to consistently deliver the highest level of

packaging quality to Mars. High quality materials,

both packs & raws, are a key requirement for all

Mars sites in order to ensure the smooth & efficient

running of our factories. It is also essential to have

flexible & responsive suppliers in order to help us

to meet our customers’ changing needs.“

SmurfitKappaMNLDeZeeuwspecializesindevelopingandprintingofcomplicatedpackagingusing

thelatestcolourtechniqueslikeAdvancedPrint,oneelementofthethreedimensionsofthedirectprint

programme.TheSmurfitKappaMNLGolfkartonclusterconsistsofLonaLoenen,DeZeeuwEerbeekand

MercuriusSoest.

21

Peter van der Klis, designer and Karin Keus account services (Smurfit Kappa MNL).

22

Global print & innovation award goes to Smurfit KappaSmurfit Kappa has scooped the ‘Supreme Award’ at the FlexoTech International Print & Innovations Awards 2009. Europe’s leading paper-based packaging manufacturer won the event’s top accolade for a corrugated post print premium beer box for Svyturys-Utenos alus (part of the Carlsberg Group), which also took the top prize in the Post Print Category.

BorisMaschmann,Sales&MarketingDirectoratSmurfit

KappaGermanysaid:“SmurfitKappaisamarketleader

incorrugatedpostprintpackaging.Wearedelighted

tohaveourinnovationsrecognisedbyFlexoTech’s

InternationalPrint&InnovationsAwards.Weworkvery

closelywithcompaniestocreateinnovativepackaging

printsolutionswhichhaveshelfstand-out,consumer

appealandhelpourcustomerstosellmore.

Thejudgingprocessfortheseawardsisrigorous,

examiningquality,innovation,functionality,production

excellenceandfinancialperformance.Winningthese

awardsunderlinesourexpertiseinthissector.”

From left to right: Bachtijar Gasanov (Order Planning), Thomas Beutel

(Production manager), Gabriele Lewerenz (Print technology/ HQPP), all from

Smurfit Kappa Delitzsch and Dudley Underwood (Printing Process Expert &

Training Smurfit Kappa).

23

Corrugated plants

Thisisachievedbyaflexible,modularapproachwithin

oursalesorganisation.Salesteamsoperateatlocal,

national/regionalandalsoatPanEuropeanlevel,

enablingustomeetourcustomers’needsandmatch

theirspecificrequirements.

AstheforemostEuropeancorrugatedpackaging

supplier,operatingacross22countries,ourPanEuropean

Salesorganisationiskeyinmeetingtheneedsofthose

customerswhooperateonasimilarcrossEuropebasis.

BasedinParis,thisteam,comprising20peoplefrom8

nationalities,cancoverbothcommercialandtechnical

issues.Workinginclosecollaborationwithothercentral

functionsandwiththeirnationalandlocalcolleagues,

thisteamcancoordinatethedeliveryofawiderange

ofproductsandservices.

Thisgivesourkeycustomerstheadvantageofaccess

tothefullcapabilitiesoftheSmurfitKappaGroupviaa

focusedaccountteamintimatewiththeirspecificneeds.

Smurfit Kappa Europe

Pan European Sales

Rue Goethe 2

Paris, France

Tel.: +33 1 49 52 32 00

Fax: +33 1 49 52 32 70

Email: PanEuropeanSales@smurfitkappa.com

People & Packaging

is published twice a year

Editor: Nienke Odekerken

Managing Editor: Siegfried Jacobi

Designer: Bovil DDB

Our Pan European sales approach

Sowhetheritbesustainability,packaginginnovation,

costoutprogrammes,cross-learning,oreventhenext

challengewehaven’tthoughtofyet…thisteamwillfind

asurewaytomeetyourobjective.

At Smurfit Kappa, our customers shape our organisation: we aim to provide you with a structure to complement yours… whether you have one delivery location or one hundred.

www.smurfitkappa.com