PELLA IS MORE THAN A SUPPLIER — PELLA IS A ......• Google analytics and search console set up • Interactive testimonial sections This customizable website will be tailored to

PELLA® PRO DIGITAL MARKETING

Whether you’re a multi-million dollar business, a seasoned expert ready to take your

company to the next level, or a new contractor just starting to grow, Pella understands

the challenges you face. As a part of our commitment to you, we’ve teamed up with a

leading home improvement digital marketing partner to offer you exclusive programs.

No matter how long you’ve been in business or how lofty your goals, our solutions are

designed to increase your bottom line.

Services are eligible for Pella COOP and Marketing Incentive Funds — ask your rep for more information.

EXCLUSIVE PACKAGES & OFFERS FOR PELLA PROGRAM CONTRACTORS

PELLA IS MORE THAN A SUPPLIER — PELLA IS A VALUABLE BUSINESS PARTNER.

© 2019 Pella CorporationELI WEIDINGER | Digital Marketing Consultant — Socius Marketing | 813-586-2094 | [email protected]

• Conversion-centric user experience

• Tested & strategically placed calls to action

• Emailed lead forms directly to dealer

• Primary content pages for products

• Utilization of Pella images

• Standardized color scheme

• Predetermined marketing copy

• Social icons & links

This template-based website can help you have a modern online presence. Designed to help you

better showcase your high-quality services, this website requires little to no set up from you. This

option includes a website build from our trusted digital marketing partner. If you’re interested in

growing your website as a marketing platform, option 2, the Pella Dynamic Contractor Website,

may be a better option for you.

PELLA TEMPLATED WEBSITE TO INCLUDE:

WEBSITE BASE PACKAGE: $850 (one-time)

PELLA® TEMPLATED WEBSITEOPTION 1

• Trust imagery section

• Google analytics & search console set up

• Secure server hosting package (to be paid for by Pella corporate)

• Body copy area on about us page for dealer provided content

• Body copy area on contact us page for dealer provided content. Contact page will also include name, address, phone number, and hours of operation


PACK AGE A: $750 PACK AGE B: $1,299 PACK AGE C: CUSTOM PRICE

Includes:• Dedicated Account Management• Reporting & Analytics • Program Ownership



Examples of work performed:• Local Citation Building • Onsite Optimizations• Technical SEO Adjustments• Content Creation

• Up to 2 Pages/Month• Blog Content• Legacy Updates• New Content

Examples of work performed:• Local Citation Building • Onsite Optimizations• Technical SEO Adjustments• Content Creation


Examples of work performed: • Local Citation Building • Onsite Optimizations• Technical SEO Adjustments• PPC Campaign• Content Creation


PLUS, ONE OF THE MONTHLY DIGITAL MARKETING OPTIONS BELOW:

PELLA THEME WEBSITE BUILT IN A CMS WITH CONFIGURATION OPTIONS TO INCLUDE:

• Theme configurations based off dealer product offerings

• Conversion-centric user experience

• Tested & strategically placed calls to action

• Hosted forms with customizable email destinations

• Form & CRM integrations available

• Product selectors with customizable content

• Body copy area on contact us page for dealer provided content. Contact page will also include name, address, phone number, and hours of operation

• Stock & contractor provided images

• Customizable color scheme

• Body copy area on about us page for dealer provided content

• Predetermined and/or custom marketing copy

• Social icons and links

• Trust imagery section

• Google analytics and search console set up

• Interactive testimonial sections

This customizable website will be tailored to your brand and can grow with your business. Investing

in an optimized website designed by Pella’s preferred digital marketing partner will help you get

found in search results, propel your lead generation and take your business to the next level.

WEBSITE DESIGN BASE PACK AGE: $3,000 (one-time)

PELLA® DYNAMIC CONTRACTOR WEBSITEOPTION 2

À LA CARTE DIGITAL CAMPAIGNS:

1. Online Directory & Citations Optimization — $650

2. Content Page Creation (up to 300 words) — $250/Page

3. PPC Campaign — Management fee 20% of Google spend

4. Online Review Canvassing — $250/Month

WEBSITE DESIGN À L A CARTE: $3,500 (one-time)


SEO Best Practices Evaluation

• Domain evaluation

• Title tags

• Meta descriptions

• URL Structure

• Core service content quality assessment

• Headline optimization

• Index ratio of domain

Pay Per Click (PPC) Competitive Analysis

• Local keyword analysis and budget recommendation per product category

• Demographic analysis and budget recommendations

• Sample keyword lists

• Branded and non-branded campaigns

Social Media Analysis

• Profile and cover art evaluation

• Audience and campaign evaluation

Local Optimization Analysis

• Citation audit of business listings on Google My Business and Bing

• Areas of opportunity for consistency in name, address and phone number

• Rankings on top 5 –10 industry keywords in your area

Design, User Experience & Conversion Analysis

• Site speed assessment (desktop and mobile)

• Responsive/Mobile-friendly

• SSL certificate

• Conversion-point analysis

Backlink Risk Assessment

• Total number of referring domains

• Link opportunities

The first step in taking your digital marketing efforts to the next level is enlisting the support of a

digital agency with expertise in helping home improvement businesses grow. Our trusted partner

has worked with thousands of home improvement clients and will provide an in-depth analysis of

your website plus an action plan your team can use to improve your online presence.

DIGITAL ASSESSMENT AND ANALYSIS INCLUDES:

FULL DIGITAL MARKETING ASSESSMENT & ANALYSIS: $350 (Credited back if you commit to growing your business with digital marketing)

PELLA®-APPROVED DIGITAL MARKETING ANALYSISOPTION 3

Documents

PELLA IS MORE THAN A SUPPLIER — PELLA IS A ......• Google analytics and search console set up • Interactive testimonial sections This customizable website will be tailored to