PEGGY E. CHAUDHRYE-Mail: peggy.chaudhry@villanova.edu Homepage: www.peggychaudhry.com

7 Michael's Way Department of ManagementBroomall, PA 19008 Villanova School of Business(610) 550-1180 (mobile) Villanova University(610) 519-6442 (office) Villanova, PA 19085-1678

EDUCATION: Doctor of Philosophy (December 1992)University of Wisconsin-MadisonMajor: International BusinessMinors: Marketing, International Economics

Dissertation Title: An Exploratory Analysis of the Effects of the European Community Integration on the Pharmaceutical Industry.

Masters of Business Administration (May 1985)University of Wisconsin-La Crosse

B.Sc. in Business Administration (December 1980)University of Wisconsin-Stout

TEACHING EXPERIENCE:

Associate Professor, Department of Management and Operations, Villanova University, Villanova, PA, Fall 1991—present.

Responsible for teaching International Business courses to upper level undergraduates and MBA students. These courses include: Introduction to International Business, Global Business Management, International Marketing, International Business Management (MBA), European Business Management (MBA and undergraduate). In addition, I have taught Organization and Management (undergraduate and MBA) Consumer Behavior (MBA) and Marketing Management (Executive MBA) courses.

Visiting Professor, Sapienza Università di Roma, Rome, Italy, April/May 2015 and April/May 2016.

Awarded a competitive visiting scholar appointment to conduct academic research with faculty on both demarketing and anti-counterfeiting research.

Visiting Professor, Institute of Management Technology, Dubai, UAEOctober 2009

Lectured on the global protection of intellectual property rights.

Visiting Professor, Institut Suprieu de Gestion de Sousse, Sousse, Tunisia.March 2007

Lectured on global strategic management to graduate students.

Visiting Professor, Denmark’s International Study Program (DIS), Copenhagen, DenmarkFall 2006

Designed and taught a course on Managing Multinational Workforces to upper level undergraduates in Denmark.

Visiting Professor, Executive MBA Program, Temple University, Tokyo, JapanFall 1999

Responsible for teaching International Marketing & Management to top-level executives in an EMBA program in Japan.

Visiting Professor, NEC MBA Program, Tokyo, JapanFall 1999

Provided a one-week seminar on International Marketing and Management to NEC executives.

Visiting Professor, European Business School, Oestrich-Winkel, GermanyFall 1999

Responsible for teaching International Management to upper-level students [level nine] at one of Europe’s leading business schools.

Lecturer, Department of International Business, School of Business, University of Wisconsin, Madison, WIJanuary 1989—May 1991

Responsible for teaching International Business courses to upper level undergraduates.

Teaching Assistant, Department of International Business, School of Business, University of Wisconsin, Madison, WIJanuary—December 1988

Assisted in teaching undergraduate International Business course.

RELEVANT WORK AND ACADEMIC EXPERIENCE:

Panel Member, Economist Intelligence Unit (EIU)August 2015 – October 2016

I served on an expert panel review with four other experts on illicit trade. The final report, The

Illicit Trade Environment Index, was published in October 2016 and the results can be viewed at illicitradeindex.eiu.com and .

Reviewer for the National Science Foundation (NSF).March 2014—June 2014

Conducted a merit review of a submission for grant funding that is on the topic of product counterfeiting.

Program Director, Study Abroad Program with the London School of Economics and Political Science [LSE] and European Study Abroad [EUSA]September 1999—present

Developed a study abroad program with LSE and EUSA for U.S. students to study and work in London, England. I have lived and taught courses in International Comparative Management [undergraduate] and International Business Management [MBA] in London for 3 months [June, July, August] for the past 16 years. The MBA course is taught via web conferencing to students in the U.S.

Program Assistant, Study Abroad Program with American University in the Emirates [Dubai]December 2009—present

Work with Program Director to provide an on-site 2.5 week experience for MBA students to study in Dubai. This includes lectures, company visits and cultural immersion in the Middle East. The students visit the emirates of Abu Dhabi, Dubai, Al Ain and Sharjah to gain a better understanding of the diversity in this geographic region.

External Reviewer, Management Program, Dublin Institute of Technology, Dublin, Ireland, June 2010

Reviewed and prepared a strategic report on the strengths and weaknesses of the university’s management program.

Member, Board of Directors, Pertzsch Design IncorporatedLaCrosse, WisconsinMay 2003—December 2012

Responsible for assisting a small entrepreneurial firm in business plans, strategic goals, and marketing research.

Member, Board of Directors, ProvalidateCupertino, CaliforniaOctober 2009 – present

Invited to serve as an advisor for this start-up company that creates electronic warranty cards as an anti-counterfeiting measure designed to validate the authenticity of legitimate products.

Member, Advisory Board for Intellectual Property Rights, U.S. Chamber of Commerce,Washington, D.C.November 2009

Worked with a small group of leading academics, lawyers and policymakers to advise the business community about trends in the global protection of intellectual property rights.

Summer Midwest Universities Consortium for International Activities (MUCIA) Intern, Agency for International Development (USAID)United States State Department, Washington, D.C.1988

Performed data analysis on a study of entrepreneurs in India. Helped project managers with the Market and Technology Access Project to develop indigenous technological growth in developing countries. Interviewed directors of small business incubators regarding technology transfer to developing countries.

Consultant, Department of Development, State of Wisconsin, Madison, WI1987-88

Performed an export study for the State of Wisconsin on the electrical machinery, non-electrical machinery, and instruments industries to analyze export trends and marketing strategies. Research Assistant, Department of Management, University of Wisconsin, LaCrosse, WI1984-1985

Assisted and advised clients on financial planning, legal and accounting requirements, and market potential at the Small Business Development Center.

Office Manager, Pertzsch Construction Co., Inc., Onalaska, WI1982-1985

Developed and started a cost accounting system for bridge construction. Assisted in annual auditor’s reports.

Escrow Manager, Mortgage Service Department, Midwest Federal Savings and Loan, Minneapolis, MN1981-1982

Managed escrow accounts on home mortgages.

RESEARCH PUBLICATIONS:

Chaudhy, P., “The Looming Shadow of Illicit Trade on the Internet,” Business Horizons, January/February 2017, published online on October 7, 2016, DOI information: 10.1016/j.bushor.2016.09.002.

Chaudhry, P., and Cesareo, L., “Consumer Perceptions of Messages in Anti-Counterfeiting Campaigns,” Journal of Business Strategy, completed the first revise and resubmit, August 2016.

Chaudhry, P., “Developing Stratagems to Tackle the Gray Market,” Brand Integrity Professional, December 2016.

Chaudhry, P., Cesareo, L., and Stumpf, S., “What Influences Rampant Movie Piracy?” Journal of Management Systems, 24(4), 2014.

Chaudhry, P., “Confronting the Gray Market Problem,” Business Economics, 49, October 2014.

Chaudhry, Chaudhry, P., “Curtailing the Growth of Illegal Online Pharmacies,” Journal of Management Systems, 23(1), 2013.

Chaudhry, P., “Managerial Perceptions of Anti-Counterfeiting Strategies,” Authentication News, July 2013. The article can be found at http://www.authenticationnews.com/newsletter/previous-headlines

Chaudhry, P., Chaudhry, S., and Sudler, H., “Successfully Merging Technology with Knowledge Creation: An Overview of Distance Learning Techniques,” International Journal of Operations and Quantitative Management, 19(1), March 2013.

Chaudhry, P., and Stumpf, S., “The Challenge of Curbing Counterfeit Prescription Drug Growth: Preventing The Perfect Storm,” Business Horizons, 56(2), 2013.

Chaudhry, P., “Consumer Complicity for Counterfeits in a Digital Environment,” Journal of Business & Technology Law, 7(1), 2012.

Chaudhry, P., Hill, R., Stumpf, S., and Yalcinkaya, G., “Consumer Complicity Across Emerging Markets,” Advances in International Marketing, 22, 2011.

Chaudhry, P., Chaudhry, S., Stumpf, S., and Sudler, H. “Piracy in Cyber Space: Consumer Complicity, Pirates and Enterprise Enforcement,” Enterprise Information Systems, 5(2), 2011.

Stumpf, S. Chaudhry, P., and Perretta, L., “Fake: Can Business Stanch the Flow of Counterfeit products?” Journal of Business Strategy, 32(2), 2011.

Chaudhry, P., and Stumpf, S., “Consumer Complicity with Counterfeit Products,” Journal of Consumer Marketing, 28(2), 2011.

Chaudhry, P., and Stumpf, S., “Consumer Complicity with Counterfeits: Fight or Flight,” Global Trade and Customs Journal, 5(9), September 2010.

Chaudhry, P., and Stumpf, S., “Country Matters: Executives Weigh-in on the Causes and Counter Measures of Counterfeit Trade,” Business Horizons, 53(3) May/June, 2010.

Bird, R. and Chaudhry, P., “Repacking, Pharmaceuticals, and the European Union: Managing Gray Markets in an Uncertain Legal Environment,” Virginia Journal of International Law, 50(3), 2010.

Zimmerman, A. and Chaudhry, P., “Protecting Intellectual Property Rights: The Special Case of China,” Journal of Asia-Pacific Business, 10(4), 2009.

Chaudhry, P., and Stumpf, S., “The CMO’s Role in Curtailing Black-Market Counterfeits: How You Can Act as a Change Agent,” Advertising Age, December 21, 2009. Article can be accessed at http://adage.com/cmostrategy/article?article_id=141187

Chaudhry, P., Peters, J., and Zimmerman, A. and Cordell, V., “Evidence of Managerial Response to the Level of Consumer Complicity, Pirate Activity, and Host Country Enforcement of Counterfeit Goods: An Exploratory Study,” Multinational Business Review, 17(4), 2009.

Chaudhry, P., and Stumpf, S., “Getting Real About Fakes,” published in a joint publication of The Wall Street Journal and Sloan Management Review, 2009 at http://www.wsj.com/articles/SB10001424052970204038304574151703747284822

Tian, Yuan, Xu, Shoubo, Wang, Li, and Chaudhry, P., “On Relationships between Material Flow and Economic Development in an Economic-Material Flow System,” Systems Research and Behavioral Science, 26(2), March 2009.

Chaudhry, P., Zimmerman, A., Peters, J., and Cordell, V., “Preserving Intellectual Property Rights: Managerial Insight into the Escalating Counterfeit Market Quandary,” Business Horizons, 52(1) January/February 2009.

Chaudhry, P., “Creating Innovative Customer Intercept through Direct Mail CD/ROM Promotion for an Entrepreneurial Small Firm,” Small Business Institute Journal, 1, April 2008.

Chaudhry, P., “Developing a Process to Enhance Customer Relationship Management for Small Entrepreneurial Businesses in the Service Sector,” Journal of Research in Marketing and Entrepreneurship, 9(1), Spring 2007.

Chaudhry, P., “Managing Intellectual Property Rights: Government Tactics to Curtail Counterfeit Trade,” European Business Law Review, 17, Fall 2006.

Chaudhry, P., “Changing Levels of Intellectual Property Rights Protection for Global Firms: A Synopsis of Recent U.S. and EU Trade Enforcement Strategies,” Business Horizons, 49(6), November-December 2006.

Chaudhry, P., Cordell, V., and Zimmerman, A., “Modeling Anti-Counterfeiting Strategies in Response to Protecting Intellectual Property Rights in a Global Environment,’ Marketing Review, 5(1), 2005.

Zhou, X., Chaudhry, P., Zhu Z., and Li, F., “Development of a Financial Management System in a CIMS Environment,” International Journal of Production Research, 43(12), 2005.

Yan, J., Chaudhry, S., and Chaudhry, P., "A Model of a Decision Support System Based on Case-Based Reasoning for Third-Party Logistics Evaluation," Expert Systems: The International Journal of Knowledge Engineering and Neural Networks, 20(4), 2003.

Chaudhry, S., He, S. and Chaudhry, P., "Solving a Class of Facility Location Problems Using Genetic Algorithms," Expert Systems: The International Journal of Knowledge Engineering and Neural Networks, 20(2), 2003.

Ling, L.X., Chaudhry, S., Chaudhry, P., and Wang, Y., “Evaluation of Acquiring and Implementing a Manufacturing Resource Planning System,” Production and Inventory Management Journal, 42(3), 2001.

Chaudhry, P., and Chaudhry, S., “Managerial Perception of Quality Control in Japanese Businesses, Production and Inventory Management Journal, 40(4), 2000.

Chaudhry, P., and Dacin, P., “Strategic Planning in a Regulated Trade Bloc: The Pharmaceutical Industry in the European Union,” European Management Journal, 15(6), 1997.

Chaudhry, P., and Walsh, M., "An Assessment of the Impact of Counterfeiting in International Markets: The Piracy Paradox Persists," the Columbia Journal of World Business, 31(3), 1996.

Chaudhry, P., and Walsh, M., "Managing the Gray Market in the European Union: The Case of the Pharmaceutical Industry," Journal of International Marketing, 3(3), 1995.

Chaudhry, P., and Walsh, M., "Intellectual Property Rights: Changing Levels of Protection under GATT, NAFTA and the EU," Columbia Journal of World Business, 30(2), 1995.

Chaudhry, P., and Walsh, M., "Gray Marketing of Pharmaceuticals," Journal of Health Care Marketing, 15(3), 1995.

Chaudhry, P., Dacin, P., and Peter, J.P., "The Pharmaceutical Industry and European Community Integration," European Management Journal, 12(4), 1994.

RESEARCH IN PROGRESS:

Chaudhry, P., “Developing Stratagems to Tackle the Gray Market”, (forthcoming, The Brand Protection Professional)

Chaudhry, P., Cesareo, L., “Consumer Perceptions of Messages In Anti-Counterfeiting Campaigns”, (under review at the Journal of Business Strategy).

Chaudhry, P., Cesareo, L., and Pastore, A. “The Perils of Too Much Demand: Developing a Model of Demarketing Consumer Demand,” (working paper).

BOOKS:

Chaudhry, P., Handbook of Research on Counterfeiting and Illicit Trade. Edward Elgar Publishing, United Kingdom, forthcoming 2017.

Chaudhry, P., Cesaero, L., and Stumpf, S. “Antecedents and Anti-Counterfeiting Tactics that Influence Consumer Complicity,” in Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era. Springer-Verlag, GmbH, Berlin, Germany, 2016. Chaudhry, P., and Zimmerman, A. Protecting Your Intellectual Property Rights: Understanding the Role of Management, Governments, Consumers and Pirates. Springer-Verlag, GmbH, Berlin, Germany, 2013.

Chaudhry, P., and Zimmerman, A. The Economics of Counterfeit Trade—Governments, Consumers, Pirates and Intellectual Property Rights. Springer-Verlag GmbH, Berlin, Germany, 2009.

Chaudhry, P., and Stumpf, S., “Product Counterfeiting in China: Managerial Perceptions of Supplier and Buyer Interest in Counterfeit Goods and the Probable Effectiveness of Corporate Anti-Counterfeiting Actions,” in Challenges in Management Yearbook of the Graduate School of Business Administration Zürich, Volume 14: Competitive Strategies with Focus on China. Springer-Verlag, Berlin, March 2007. Edited by Dr. Ralph Berndt, University of Tübingen, Faculty of Economic Sciences, Tübingen, Germany. This research was given the Academic Reader’s Article Award 2007 by an award jury of the Graduate School of Business Administration, Zürich, Switzerland.

Chaudhry, P., and Dacin, P., “The Pharmaceutical Industry and European Community Integration,” European Economic Integration, edited by Miroslav N. Jovanovic, Routledge, United Kingdom, 1997.

Chaudhry, P., and Walsh, M., "Gray Market Goods," Encyclopedia of the Future, MacMillan Publishing Company, New York, 1995.

Lawson, D., Chaudhry, P., and Skinner, D., "Measuring the Effect of Social Responsibility on Country Image," Readings in Global Business Trends, Academy of Business Administration, December 1994.

EXPERT INTERVIEWS/PANELIST/KEYNOTE PRESENTATIONS:

Invited panel for the Economist Intelligence Unit’s development of an index to measure illicit trade, September 2015 to October 2016.

Invited podcast on research on movie piracy for the Villanova School of Business. Podcast can be accessed at http://www1.villanova.edu/villanova/business/facultyresearch/inspiring-minds-podcast.html

Invited expert for an American Marketing Association article (2016), “Study: Nearly 1 in 4 Consumers Report Purchasing Counterfeits Items Online,” by Zach Brooke. Article can be accessed at https://www.ama.org/publications/MarketingNews/Pages/one-four-consumers-purchasing-counterfeit-online.aspx

Invited speaker on counterfeit trade for The University of Sapienza di Roma, Rome, Italy, May 20-21, 2016. I conducted two seminars on counterfeit trade and demarketing with their Ph.D. and Masters of Marketing students.

Invited speaker for the “First Regional Forum on Combating Illicit Trade,” co-sponsored by the Organization for Economic Co-operation and Development (OECD) and their Task Force on Charting Illicit Trade (TF-CIT) and the General Administration for Foreign Trade Audit (AGACE) of Mexico, Veracruz, Veracruz, Mexico, October 8-9, 2014.

Invited speaker for the Global Forum on Access to Safe Medicines, “Exploring Ways to Protect Patients from Falsified, Counterfeit, Diverted and Substandard Drugs,” sponsored by Reconnaissance International, London, England, April 2-4, 2014.

Invited panelist for the 2013 Mortimer Caplin Conference on the World Economy, “The Transatlantic Trade and Investment Partnership: A Multilateral Perspective,” sponsored by the Miller Center at the University of Virginia, National Press Club, Washington, D.C., December 2, 2013.

Invited keynote speaker for the International Conference on Management and Information Systems, ICIMS-13, Bangkok, Thailand, September 22-24, 2013. The research presentation addressed consumer complicity and the global growth of counterfeit trade.

Invited speaker for the 17th annual edition of the Business Future of the Americas Conference and Expo in Guatemala City, Guatemala, June 10-11, 2013. The topic of the presentation centered on the global protection of intellectual property rights.

Invited speaker for the 4th Anti-Counterfeiting Summit for Pharmaceuticals and Medical Devices, May 23-24, 2013, Philadelphia, PA. The presentation focused on survey data collected in Brazil, Russia, India, China and the US consumer marketplace on counterfeit pharmaceuticals.

Invited keynote speaker for the International Conference on Business and Economy, “Economic, Social and Political Constraints in the New Economy,” ICBE 2011, November 3-6, 2011, Constantia, Romania. The presentation addressed security-related issues in enterprise information systems. Invited panelist to present issues related to the global protection of intellectual property rights with other academics, managers, lawyers and government policymakers representing the University of Maryland School of Law, GiraMondo Associates, LLC, University of Maryland School of Engineering, Johnson & Johnson, Under Armour, Inc., U.S. Department of Commerce, Saidman DesignLaw Group, LLC, Enforcement Group in the Office of Policy and External Affairs, USPTO, and the Office of the US Intellectual Property Enforcement Coordinator, Executive Office of the President. The session was “Confronting the Challenges of

Counterfeiting in Practice and Policy,” University of Maryland, School of Law, Journal of Business and Technology, Spring Symposium, March 25, 2011.

Invited presentation to discuss research on, “Protecting Intellectual Property Rights: The Special Case of China,” (with Alan Zimmerman) to the United States International Trade Commission (USITC), Washington, D.C., December 2010.

Invited interview to address issues related to the global protection of intellectual property rights for the members of the business community at Notofakes.com, October 2009. Interview can be accessed at http://www.notofakes.com/Forum/Experts/DrPeggyChaudhryandDrStephenStumpf/tabid/506/Default.aspx.

Invited interview for a podcast on counterfeit trade with the Wall Street Journal, August 2009. The podcast can be accessed at http://www.mefeedia.com/feeds/25731/the-journal-report.

Invited testimony for Government Accountability Office (GAO) for their study of the quantitative impact on the U.S. economy of trade and trafficking of counterfeit and pirated goods, Public Law 110-403, Prioritizing Resources and Organization for Intellectual Property Act of 2008 (PRO IP Act, Title V, Sec. 501), August 2009.

Invited panelist on leading concerns of intellectual property rights with other managers and lawyers representing Boenning & Scattergood, General Electric, Tasty Baking Company and White & Williams. The panel was co-sponsored by KYW News Radio and White & Williams LLP, February 3, 2009, Ritz Carlton, Philadelphia, PA.

PRESENTATIONS:

Chaudhry, P., and Chaudhry, S., “Security Breaches of Enterprise Information Systems: Literature Review and Research Potential,” International Conference on Business Management and Economics, Colombo, Sri Lanka, February 19-20, 2016.

Chaudhry, P., and Chaudhry, S., “Antecedents of Employees Attitudes that Safeguard the Information Security of the Firm,” Global Business Conference, Dubrovnik, Croatia, October 1-4, 2014.

Chaudhry, P., Cesareo, L., and Stumpf, S., “Antecedents and Anti-Counterfeiting Tactics that Influence Consumer Complicity,” accepted as a competitive paper presentation at the 2014 Annual Conference of the Academy of Marketing Science Meeting, Indianapolis, Indiana, May 22-24, 2014.

Chaudhry, P., Chaudhry, S., and Honohan, C., “Generational Identities and its Impact on Enterprise Information System Security,” accepted as a competitive paper presentation at the 2014 Northeast Regional Meeting of the Decision Sciences Institute, March 27-29, 2014, Philadelphia, PA.

Chaudhry, P., and Pertzsch, K., “Minority and Women Business Enterprises: Cultivating B2G Business Prospects” accepted as a competitive paper presentation at the 2012 36th Annual

Conference of the Small Business Institute® Meeting, “Rope Your Passion, Ride Your Future with SBI,” February 16-18, 2012, San Antonio, Texas. The paper won the “Best Applied Paper Award” at the conference.

Chaudhry, P., and Stumpf, S., “Antecedents and Anti-Counterfeiting Tactics that Influence Consumer Complicity in Emerging Markets,” accepted as a competitive paper presentation at the 37th Annual European International Business Association (EIBA), “Taking IB in Europe to the Next Level: Emerging Issues, Strategies and Economies,” Bucharest, Romania, December 8-10, 2011.

Chaudhry, P., “Assessing the B2G Opportunities for Minority and Women Business Enterprises,” nominated for a best paper award, Small Business Institute® Annual Conference, Bonita Springs, Florida, February 2011.

Chaudhry, S., Stumpf, S. and Sudler, H., “Piracy in Cyber Space: An Assessment of Consumer Complicity, Pirates, and Anti-Counterfeiting Tactics” presented at the International Federation for Information Processing (IFIP) International Conference on Research and Practical Issues of Enterprise Information Systems (CONFENIS), Natal, Brazil, August 25-27, 2010.

Bird, R., and Chaudhry, P., “Gray Markets for Pharmaceuticals in the European Union: Regulating Parallel Imports in an Uncertain Legal Environment,” accepted as a competitive paper presentation at the 35th Annual European International Business Association (EIBA), Reshaping the Boundaries of the Firm in an Era of Global Interdependence, Valencia, Spain, December 13-15, 2009.

Chaudhry, P., “Consumer Complicity with Counterfeit Goods,” invited presentation at the Institute of Management Technology, Dubai, United Arab Emirates, October 5, 2009.

Chaudhry, P., and Stumpf, S., “The Piracy Paradox Persists in Cyberspace,” presented at the Academy of Marketing Science, 2009 World Marketing Congress, Oslo, Norway, July 22-25, 2009.

Chaudhry, P., and Stumpf, S., “Personal and Environmental Factors that Influence Consumer Complicity to Purchase Counterfeit Goods,” presented at the 34th Annual European International Business Association (EIBA), International Business and The Catching Up Economies: Challenges and Opportunities, Tallinn, Estonia, December 11-18, 2008.

Chaudhry, P., and Stumpf, S., "Assessing Government Sting Operations and Anti-Counterfeiting Advertisements:  Will These Tactics Inhibit the Supply and Demand of Counterfeit Goods in the Virtual Marketplace?" presented at the annual Marketing & Public Policy Conference, May 2008, Philadelphia, PA.

Chaudhry, P. and Pertzsch-Cottrell, K., “Creating Innovative Customer Intercept through Direct Mail CD/ROM Promotion for an Entrepreneurial Small Firm,” presented at the annual international Small Business Institute® meeting, February 2008, San Diego, CA. This paper was given the runner-up for outstanding research paper award.

Chaudhry, P., “E-Business in Global Markets: Assessing the Growth of Counterfeit Trade in a Virtual Marketplace,” presented at the International Group of e-Business Research, An International Forum for Exploring e-Business and e-Government Research, March 15-18, 2007, Hammamet Beach, Tunisia.

Chaudhry, P., “Modeling the Intention to Purchase Counterfeit Goods: Measuring the Demand Side of Counterfeiting Across Country Markets,” presented at the 2006 American Marketing Association Marketing and Public Policy Conference, Long Beach, California, June 2006.

Chaudhry, P., “Customer Relationship Management in the Small Business Service Sector: Developing a Process to Enhance the Customer Experience,” presented at the 2006 United States Association for Small Business and Entrepreneurship and Small Business Institute (USASBE/SBI) conference, Tucson, Arizona, January 2006. This research was awarded the “Coleman Foundation Best Practitioner Paper.”

Chaudhry, P., “Changing Levels of Intellectual Property Rights Protection: U.S. and EU Enforcement Strategies,” invited presentation, “Global Economic Governance and Financial Regulation,” Oxford Round Table, St. Antony’s College, University of Oxford, Oxford, England, July 2005.

Chaudhry, P., “Gray Markets: A Generic Model,” accepted by invitation only by the editors of the Journal of International Business Studies for a workshop at the Academy of International Business Meeting, Stockholm, Sweden, July 2004.

Chaudhry, P., Cordell, V., and Zimmerman, A., “Modeling Anti-Counterfeiting Strategies in Response to Protecting Intellectual Property Rights in a Global Environment,” accepted as a competitive paper to present at the Academy of International Business Annual Meeting, Stockholm, Sweden, July 2004.

Chaudhry, P., “Gender Issues Related to Rank and Tenure Decisions,” invited panelist for the first presentation of the Women in the Academy of International Business [WAIB] at the Academy of International Business Meeting, Stockholm, Sweden, July 2004.

Chaudhry, P., “Technology, Globalization and Education Abroad,” NAFSA—Association of International Educators,” Annual Meeting, Baltimore, Maryland, May 23-28, 2004.

Chaudhry, P., “Protecting Intellectual Property Rights in a Global Environment,” Panel session, February 18, 2004, Villanova University. I organized this one-day event on campus with two corporate sponsors: TDK USA and Crowell & Moring.

Chaudhry, P., and Chaudhry, S., “Successfully Merging Technology with Knowledge Creation: An Overview of Distant Learning Techniques, Experiential Web Cases, and Customized Web Course Packs, 2004 College Teaching & Learning Conference, Orlando, Florida, January 2004.

Chaudhry, P., Cordell, V., and Zimmerman, A., “The Impact of Counterfeit Goods: Modeling International Management Strategies in Response to Intellectual Property Rights Infringements.”

Presented at the Global Business and Technology Association, 2003 International Conference, Budapest, Hungary, July 8-12, 2003.

Chaudhry, P., Cordell, V., and Zimmerman A., “An Analysis of the Emergence of Gray Markets: A Generic Model.” Presented in a ‘competitive paper session’ at the Academy of International Business Annual Meeting, The Power of Ideas and International Business, Hyatt Regency Monterey, Monterey, CA, July 5-8, 2003.

Chaudhry, P., Chaudhry, S., and Sudler H., “Application of Online Learning Techniques to MBA and Undergraduate Business Students: Did We Go the Distance?” Presented at the International Applied Business Research Conference, Acapulco, Mexico, March 17, 2003. This paper was awarded “Best Paper in the Session.”

Chaudhry, P., and Zimmerman, A., “The Impact of Counterfeit Goods: Management Strategies and Actions,” presented at the Business and Economics Society International Conference, July 25, 2002, Montreal, Canada.

Chaudhry, S., He, S., and Chaudhry, P., “The p-Median Problem and Genetic Algorithms” presented at the International Conference on Intelligent Computing and Information Systems Meeting, Cairo, Egypt, June 2002.

Chaudhry, P., and Seldes, M., “Regional Trends Affecting the Multinational Pharmaceutical Industry: An Analysis of the Evolution of Over-the-Counter Market Segments in the European Union," presented at the Academy of International Business, Northeast Regional Meeting, June 2001.

Chaudhry, P., and Chaudhry, S., “Quality Control in Japan,” presented at the International Conference of Management, Xian, China, May 2001. Chaudhry, P., “Strategic Analysis of Gray Markets in Global Markets,” presented at the European Business School, Oestrich-Winkel, Germany, November 1999.

Chaudhry, P., “The Use of Information Technology for Pedagogy and Academic Research: A Changing Domain for International Management.” Presented at the International Conference of the Decision Sciences Institute, Athens, Greece, July 4-7, 1999.

Chaudhry, P., "Regional Trends Affecting the Multinational Pharmaceutical Industry: An Analysis of the Evolution of Over-the-Counter Market Segments in the European Union." Presented at the International Conference of the Decision Sciences Institute, Athens, Greece, July 4-7, 1999.

Chaudhry, P., “Gray Markets: A Generic Model.” Awarded one of “Ten Best Papers” and presented at the Academy of International Business Meeting, Philadelphia, PA, June 4-5, 1999.

Chaudhry, P., and Walsh, M., “Assessing Redevelopment of Central and Eastern Europe: The Case of the Black Triangle.” Presented at the International Conference of Management, Shanghai, China, July 24-28, 1998.

Chaudhry, P., and Walsh, M., “Using Information Technology to Enhance Pedagogy and Academic Research: An International Business Perspective.” Presented at the Academy of International Business Meeting, Manchester, New Hampshire, June 5-7, 1998.

Chaudhry, P. and Dacin, P., "The Impact of European Integration on the Pharmaceutical Industry: A Longitudinal Analysis." Presented at the Academy of International Business Annual Meeting, Seoul, South Korea, November 15-18, 1995.

Chaudhry, P., "Research Methods for Conducting Longitudinal Analysis in International Business." Presented at the Academy of International Business Annual Meeting, Seoul, South Korea, November 15-18, 1995 (Chair, panel presentation).

Chaudhry, P., and Walsh, M., "An Assessment of the Impact of Counterfeiting in International Markets: The Piracy Paradox Persists." Presented at the Academy of International Business, Northeast Regional Meeting, Princeton, NJ, June 1-3, 1995.

Chaudhry, P., and Walsh, M., "Intellectual Property Rights: An Analysis of Changing Levels of Protection as a Result of Regional Integration." Presented at the Academy of International Business Meeting, Northeast Regional Meeting, Scranton, PA, June 1-3, 1994.

Lawson, D., Chaudhry, P., and Skinner, D., "Measuring the Effect of Social Responsibility on Country Image." Presented at the Academy of Business Administration, 1994 Global Trends Conference, Cancun, Mexico, December 16-21, 1994.

Chaudhry, P., and Walsh, M., "International Pricing and Regulated Markets: The Effects of Gray Marketing in the European Community." Presented at the Academy of International Business, Northeast Regional Meeting, Scranton, PA, June 1-2, 1993.

Anderson, A., and Chaudhry, P., "An Exploration of the Use of Anti-Dumping As a Shelter Strategy by Firms in the EC's Chemical Industry." Presented at the Academy of International Business Annual Meeting, Maui, Hawaii, October 21-24, 1993.

Anderson, A., and Chaudhry, P., "Shelter Strategy: A Review of Anti-Dumping Cases in the European Community." Presented at the Danish Summer Research Institute, Gilleleje, Denmark, August 16-29, 1992.

Chaudhry, P., Dacin, P., and Peter, J. Paul, "An Exploratory Analysis of the Effects of the European Community Integration on the Pharmaceutical Industry." Presented at the Academy of International Business Annual Meeting, Brussels, Belgium, November 20-22, 1992.

Chaudhry, P., "The Multinational Pharmaceutical Industry: A Conceptual Framework for European Integration." Presented at the Danish Summer Research Institute, Gilleleje, Denmark, August 19-September 2, 1990.

CAREER DEVELOPMENT:

Participated in the World Customs Organization (WCO)/Organization for Economic Cooperation and Development (OECD) Dialogue on “Countering Illicit Trade: Addressing the Governance Gaps in Europe,” November 7-8, 2016, Brussels, Belgium.

Participated in the Faculty Development in International Business workshop in New Delhi, India, January 4-14, 2008. This program was developed by the Center for International Business Education and Research [CIBER] at the University of Connecticut. The central focus of the workshop was to develop a better understanding of conducting business in India.

Attended a study tour of Russia that centered on cultural immersion for two weeks in October 2006 with graduate and undergraduate students from the Danish Study Abroad Institute.

Participated in Wharton’s China Business Forum, in 2006 and 2007.

Attended a training workshop on developing teaching tools for videoconferencing and web conferencing at Instructional Communication Systems, Pyle Center, University of Wisconsin—Madison, September 1, 2005.

Participated in Faculty Development in International Business, “Strategies for Teaching International Negotiations,” at the Center for International Business Education and Research [CIBER] at Duke University, Durham, North Carolina, October 14-17, 2004.

Participated in a session on “Technology, Globalization, and Education Abroad,” at the NAFSA Conference, Baltimore, Maryland, May 23-28, 2004.

Attended the workshop, “Building Successful International Business Programs,” at the Southwest Regional Consortium of Centers for International Business Education and Research [CIBER], Denver, Colorado, March 24-26, 2004.

Participated in the Stern Summit of Global Business, New York University, New York City, New York, 2004 and 2005.

Attended the workshop, “Administrative Strategies for Internationalizing the Business School,” provided by the Daniel Management Center, College of Business Administration, University of South Carolina, Columbia, South Carolina, April 11-13, 1997.

Participated in a course, "Management Strategies for the Multicultural Workplace," at the Massachusetts Institute of Technology, Cambridge, Massachusetts, August 1-3, 1994.

Participated in various Academy of International Business Annual Meetings, 1988-2008.

Participated in the Academy of International Business, Northeast Regional Meetings, 1987, 1993, 1994, 1995, 1998, 1999, 2001.

Attended the Danish Summer Research Institute, Gilleleje, Denmark, August 19-September 2, 1990, August 18-31, 1991, and August 16-29, 1992 to discuss current research on the European Union.

Successfully completed the International Seminar on European Economic Integration for 1992, Ecole Internationale des Affaires, Marseilles, France, May 29-June 7, 1989.

Attended the Decision Sciences Institute Annual Conference, "International and Pan-Pacific Involvement," Honolulu, Hawaii, November 23-25, 1986.

Participated in a seminar within the Soviet Union, sponsored by the University of Wisconsin, March 10-24, 1985.

SERVICE TO THE UNIVERSITY:

Program Director (1999 – present) of the London Program that allows each student to study at the London School of Economics and Political Science. In addition, each student completes an internship for an international firm.

President, Phi Kappa Phi Honor Society (2005-07). Member of the committee of this honor society 2004-05.

Advisor on planning events related to protection of intellectual property rights. I worked with two corporate sponsors, TDK USA and Crowell & Moring to provide three panels sessions with various speakers from industry and government to discuss the issues related to protecting intellectual property rights in a global environment.

Member, VITAL, Commerce and Finance Faculty Advisor Committee, 2000-2004. Assisted with generating ideas for developing further teaching support at the university.

Member, Women's Studies Steering Committee, January 1996-2001. Responsible for the Elizabeth Stady Canton Research Award; a research paper competition for undergraduate and graduate students.

Member, Campus Climate Committee, 1994 - 1996. Assisted with the development of "Leadership 2000" that required the selection and training of facilitators for this event from both Villanova University and Cheyney University.

SERVICE TO THE COLLEGE:

Faculty Co-Coordinator for the MBA Global Practicum in Dubai—2010 – present.

Faculty Coordinator for the MBA Global Practicum in Viet Nam and Hong Kong – 2014 – 2016.

Member, C&F Committee for VITAL, 2000-2005.

Chair, International Committee, September 1996 - August 1997.

Member, International Committee, September 1992--present.

Co-advisor and Coordinator of the Villanova University's International Business Society (1992 - 2007).

Member, Faculty Development Committee, 2005 – 2007.

Member, Presidential Scholarship Committee, 1991 - 1995.

Member, Graduate Academic Standing Committee, 1994 - 1995.

SERVICE TO PROFESSION:

Member, Editorial Review Board, Business Horizons, 2008-present.

I was on the editorial board for Health Marketing Review (formerly the Journal of Health Care Marketing) from 1996-2006. This journal is an American Marketing Association [AMA] publication.

I review papers for the California Management Review, Journal of Advertising, Journal of Business Ethics, Journal of International Business Studies, Journal of International Management, Journal of International Marketing, Journal of Public Policy & Marketing, Journal of World Business, Thunderbird International Business Review, Advances in International Marketing, Health Marketing Review and the Journal of Teaching in International Business. I have reviewed leading international textbooks in International Business for Addison-Wesley, Dryden Press, Thomson Learning, and Western Publishing Company.

Track Chair, Delivering Exceptional Customer Service, Academy of Marketing Science Annual Meeting, Indianapolis, Indiana, May 2014.

External reviewer for programs in International Business for the Dublin Institute of Technology, Dublin, Ireland, June 2010.

Track Chair, Student Competition/Papers, Small Business Institute Annual Meeting, Albuquerque, New Mexico, February 2010.

Track Chair, Marketing Services, Academy of Marketing Science Annual Meeting, Baltimore, Maryland, May 2009.

I conducted research with the Economists Advisory Group (London, England) on the impact of regional integration on the pharmaceutical industry for the European Commission in Brussels, Belgium.

I was competitively selected to be a European Community Fellow at the Danish Summer Research Institute, Gilleleje, Denmark, in 1990, 1991, and 1992. This fellowship involved

presenting my research on the European Union. I also participated in several research seminars to provide constructive opinion for my colleagues at the Institute.

I developed a professional relationship with Astrion, a nonprofit organization that conducts cross-cultural training in Philadelphia. This has involved 1) acting as a mentor for entrepreneurs in Eastern Europe; 2) helping this organization with their training programs; and 3) providing student interns from Villanova University to work within this organization.

ACADEMIC AWARDS AND HONORS:

Awarded a grant for summer research in 2007, 2008, 2010, 2011, 2012, 2013, 2014, 2015 and 2016 to conduct further studies on the global protection of intellectual property rights.

Selected as a nominee by both undergraduates and MBA students for the annual Dan O’Mara 2015 Teaching Excellence Award.

Given the Best Applied Paper Award at the annual Small Business Institute® Meeting, February 2012, San Antonio, Texas.

Given the runner-up for Outstanding Research Paper Award at the annual meeting of the Small Business Institute, February 2008, San Diego, CA.

Awarded the Academic Reader’s Article Award 2007 by an award jury of the Graduate School of Business Administration, Zürich, Switzerland for the publication of “Product Counterfeiting in China: Managerial Perceptions of Supplier and Buyer Interest in Counterfeit Goods and the Probable Effectiveness of Corporate Anti-Counterfeiting Actions” in Challenges in ManagementYearbook of the Graduate School of Business Administration Zürich, Volume 14: Competitive Strategies with Focus on China. Springer-Verlag, Berlin. Edited by Dr. Ralph Berndt, University of Tübingen, Faculty of Economic Sciences, Tübingen, Germany.

Awarded the “Coleman Best Practitioner Paper” at the United States Association for Small Business and Entrepreneurship and Small Business Institute (USASBE/SBI) on January 12, 2006.

Awarded a VITAL teaching grant, May 2005.

Recipient of a grant to conduct research on small businesses from the Entrepreneur Resource Center at Villanova University.

Awarded a research sabbatical in 1999, 2006 and 2013.

Awarded one of the “Ten Best Papers” at the AIB conference, 1999.

Awarded an honorable mention for Villanova University’s Lindback Award for demonstrated excellence in teaching, 1997.

Awarded a Foreign Travel Fellowship from the Graduate School, University of Wisconsin at Madison, for doctoral research within the European Union, 1989.

Selected on competitive basis for an internship with the United States State Department, Agency for International Business Internship, sponsored by the Midwest Universities Consortium for International Activities, 1987.

Inducted into Who's Who in Professional and Executive Women.

Inducted into Who's Who of American Women.

Included in Profiles in Business and Management: An International Directory of Scholars and Their Research, Harvard Business School Publishing, Boston, MA.

Member, Phi Kappa Phi

Member, Beta Gamma Sigma