PEDESTRIAN FOOTFALL COUNTS FOR SUTTON TOWN ......numbers of shoppers was more significant as the surveys were a footfall count and not an interview survey which would identify the

PEDESTRIAN FOOTFALL COUNTS FOR

SUTTON TOWN CENTRE

ON BEHALF OF:

LONDON BOROUGH OF SUTTON COUNCIL

APRIL 2015

INTRODUCTION AND COMMENTS

Colliers International were instructed by the London Borough of Sutton to organise and carry

out pedestrian footfall counts for Sutton town centre. The surveys were required to be

conducted on Wednesday 4th and Saturday 7th March 2015 between 9am and 6pm on each

day with the local authority also defining the survey points and requesting data on

pedestrians according to whether they were male, female or children.

Officers also asked enumerators to observe and report on particular situations. The

observations are included with the tables of survey data but have also been extracted and

are set out below.

If the two survey days are compared the flows are different as would be expected between

Wednesday and Saturday but not to an unusual degree, with Wednesday totals being

slightly over two thirds of the Saturday totals. It is of course possible that the difference in

numbers of shoppers was more significant as the surveys were a footfall count and not an

interview survey which would identify the reason for visits. It may be that Wednesday numbers included a greater number of those passing through or visiting the centre for non-

shopping reasons, such as commuters.

The relative flows at each location between the two days are broadly similar. More

generally, and as would be expected with the retail offer of the different parts of the survey

area, the southern locations were busier than those to the north.

The variation across the day between the two days does indicate interesting differences.

The drop off at the end of Wednesday does not appear as marked as on Saturday, possibly

reflecting a difference between standard working day and weekend. Saturday also has a

suggestion of levelling off or reducing at lunchtime differently from Wednesday, perhaps

Saturday shoppers having lunch, and therefore not being on the street, while on

Wednesday it is more likely that those employed in or close to the centre will be using

lunchtime to shop or visit other town centre services or facilities.

We summarise the enumerator specific comments in relation to each day. Wednesday was

not perceived as particularly busy. It was noted that almost everyone crossing Marshall’s

Road used the pelican crossing as the traffic was quite heavy and potentially dangerous due

to the blind corner. It was estimated that 90% of Asda customers were carrying bags. They

did not identify any particular problems crossing High Street as it was not that busy

Saturday was perceived as much busier than Wednesday, especially in the southern end of

the High Street (south of Asda). They noted that almost everyone crossing Marshall’s Road

used the pelican crossing. Once again, about 90% of Asda customers were carrying bags.

A significant difference was that about 20% of people had problems crossing the High Street

as it was quite busy.

Clearly, analysis of pedestrian flows is most useful when there is a time series which allows

comparison over different periods to consider whether the attractiveness of a centre may be

changing. This can be a particularly useful element as a part of an overall health check

exercise. In this case there is no time series yet available and so comments only relate to internal differences between survey points, across each day and between the two days.

Job No: GW/13//513

BEACON RESEARCH

METHODOLGY – PEDESTRIAN FOOTFALL COUNTS

SUTTON

1. FIELDWORK

Fieldwork was undertaken over two days: Wednesday, 4th March 2015 and Saturday 7th March 2015. Counts were taken continuously between the hours of 9:00am and 6:00pm on each day. Adults and children were each counted separately.

2. LOCATIONS

A total of 8 separate locations were covered by 4 enumerators working on each of the above dates. The list of locations covered was as follows:

• POINT 1 Eagle Star House, High Street• POINT 2 Dex House, off High Street• POINT 3 264 High Street• POINT 4 5 Marshall's Road• POINT 5 High Street• POINT 6 Asda, High Street• POINT 7 213 High Street• POINT 8 173 High Street

These represent addresses of the points marked on the map provided by the Council.

3. PROCEDURE

Beginning at 9:00am, enumerators were asked to position themselves at their first location with their back to the building, and using the two counters provided, separately count all adults and children that walked past, from left to right across the full width of the pavement for a period of 10 minutes.

The process was then repeated for the next 10 minutes separately counting all adults and children that walked past, from right to left, across the full width of the pavement.

Each enumerator then moved to their second location where the whole process was repeated.

Each enumerator counted at two locations, taking 41 minutes in each hour and this was repeated throughout the day, until 6:00pm.

1

Job No: GW/13//513

The only exception to this procedure was at Marshall's Road where adults and children were separately counted using the pelican crossing in addition to those passing in either direction.

In addition to the counts, following discussion with officers, enumerators were asked to make a number of “Qualitative” observations as follows:

At point 4 are most people crossing the road actually using the Pelican crossing? At point 5 do pedestrians have any problems crossing the High Street? At point 6 what proportion of customers exiting Asda are carrying shopping bags?

2

Pedestrian Counts - Colliers CRE, SUTTON - (March 2015) Job No: GW/10/461

Wednesday March 4th 2015Weather:Sunny, ColdEnumerators: Ayo Akintunde, Richard Tabi, Onk Olrode, ShakiruTijani Comments:Not particularly busyObservations:Almost everyone crossing Marshall's Road used the pelican crossingas the traffic was quite heavy and potially dangerous due to blind corner

90% of Asda customers carrying bags No particular problems crossing High Street as it was not that busy

Location: Enumeration point 9am -10am 10am -11am 11am 12pm 12pm-1pm 1pm-2pm 2pm-3pm 3pm-4pm 4pm-5pm 5m-6pm TotalHigh Street, Sutton

POINT 1 Eagle Star House, High St (L to R) - Adults 150 264 288 252 276 276 342 288 240 2376Eagle Star House, High St (L to R)- Children 24 18 36 42 30 30 36 48 24 288 Eagle Star House, High St (L to R) - Total 174 282 324 294 306 306 378 336 264 2664Eagle Star House, High St (R to L) - Adults 138 258 144 186 192 192 264 294 216 1884Eagle Star House, High St (R to L) - Children 42 48 18 24 30 30 48 42 18 300 Eagle Star House, High St (R to L) - Total 180 306 162 210 222 222 312 336 234 2184 Eagle Star House, High St - Total 354 588 486 504 528 528 690 672 498 4848

POINT 2 Nr Dex House, off High St(L to R) - Adults 120 144 210 222 234 234 258 282 198 1902 Nr Dex House, off High St(L to R) - Children 6 12 24 24 24 24 42 30 30 216 Nr Dex House, off High St(L to R) -Total 126 156 234 246 258 258 300 312 228 2118 Nr Dex House, off High St (R to L) - Adults 216 162 168 180 168 168 234 222 222 1740 Nr Dex House, off High St (R to L) -Children 24 6 6 12 6 6 30 18 18 126 Nr Dex House, off High St (R to L) - Total 240 168 174 192 174 174 264 240 240 1866 Nr Dex House, off High St - Total 366 324 408 438 432 432 564 552 468 3984

POINT 3 264 High Street (L to R) - Adults 132 168 264 312 354 390 288 276 228 2412264 High Street (L to R) - Children 18 36 18 12 24 36 12 12 0 168264 High Street (L to R) - Total 150 204 282 324 378 426 300 288 228 2580264 High Street (R to L) - Adults 168 156 240 276 330 360 414 330 168 2442264 High Street (R to L) - Children 18 24 24 18 30 42 30 24 12 222264 High Street (R to L) - Total 186 180 264 294 360 402 444 354 180 2664264 High Street - Total 336 384 546 618 738 828 744 642 408 5244

POINT 4 5 Marshall's Road (R to L)- Adults 108 228 252 264 330 372 450 258 180 24425 Marshall's Road (R to L)- Children 0 24 12 0 12 36 36 12 18 1505 Marshall's Road (R to L)-Total 108 252 264 264 342 408 486 270 198 25925 Marshall's Road (Crossing)- Adults 120 210 246 234 270 348 294 252 204 21785 Marshall's Road (Crossing)- Children 12 18 12 0 12 24 12 24 18 1325 Marshall's Road (Crossing)-Total 132 228 258 234 282 372 306 276 222 2310

POINT 5 High Street (L to R) - Adults 204 390 504 438 396 330 486 444 486 3678 High Street (L to R) - Children 42 30 54 48 18 6 66 48 78 390 High Street (L to R) - Total 246 420 558 486 414 336 552 492 564 4068 High Street (R to L)- Adults 198 474 726 732 660 624 738 606 618 5376 High Street(R to L)- Children 24 48 84 72 72 84 90 96 54 624 High Street(R to L) - Total 222 522 810 804 732 708 828 702 672 6000 High Street- Total 468 942 1368 1290 1146 1044 1380 1194 1236 10068

POINT 6 Asda High Street (Entering) - Adults 462 612 1116 474 738 966 768 876 492 6504Asda High Street (Entering) - Children 84 54 138 48 90 126 102 72 42 756Asda High Street (Entering) - Total 546 666 1254 522 828 1092 870 948 534 7260Asda High Street ( Exiting) - Adults 624 732 552 648 666 702 630 792 456 5802Asda High Street ( Exiting) - Children 72 30 36 42 54 96 54 60 30 474Asda High Street ( Exiting) - Total 696 762 588 690 720 798 684 852 486 6276Asda High Street - Total 1242 1428 1842 1212 1548 1890 1554 1800 1020 13536

POINT 7 213 High Street (L to R) - Adults 684 882 1272 714 918 1080 456 678 564 7248213 High Street (L to R) - Children 60 48 84 66 60 54 30 54 36 492213High Street (L to R) - Total 744 930 1356 780 978 1134 486 732 600 7740213 High Street (R to L) - Adults 468 1080 1488 834 912 996 738 918 834 8268213 High Street (R to L) - Children 30 84 54 84 72 72 42 132 102 672213 High Street (R to L) - Total 498 1164 1542 918 984 1068 780 1050 936 8940213 High Street - Total 1242 2094 2898 1698 1962 2202 1266 1782 1536 16680

POINT 8 173 High Street (L to R) - Adults 900 1200 1176 1026 894 726 462 624 636 7644173 High Street(L to R) - Children 84 102 72 72 78 102 60 72 60 702173 High Street (L to R) - Total 984 1302 1248 1098 972 828 522 696 696 8346173 High Street (R to L) - Adults 990 1044 1386 1164 792 828 726 894 756 8580173 High Street (R to L) - Children 108 60 84 78 66 54 54 120 54 678173 High Street (R to L) - Total 1098 1104 1470 1242 858 882 780 1014 810 9258173 High Street - Total 2082 2406 2718 2340 1830 1710 1302 1710 1506 17604

' POINTS 1 - 8 TOTALS' 6330 8646 10788 8598 8808 9414 8292 8898 7092 23280

SATURDAY 7TH March 2015Weather:Sunny, ColdEnumerators: Ayo Akintunde, Richard Tabi, Onk Olrode, ShakiruTijani Comments: Much busier than Wednesday, especially in the southern end of the High Street(South of Asda)Observations:Almost everyone crossing Marshall's Road used the pelican crossing,

90% of Asda customers carrying bags About 20% of people had problems crossing the High Street as it was quite busy

Location: Enumeration point 9am -10am 10am -11am 11am 12pm 12pm-1pm 1pm-2pm 2pm-3pm 3pm-4pm 4pm-5pm 5m-6pm TotalHigh Street, Sutton

POINT 1 Eagle Star House, High St (L to R) - Adults 90 222 306 318 300 300 324 324 186 2370Eagle Star House, High St (L to R)- Children 18 66 60 36 42 42 24 54 12 354 Eagle Star House, High St (L to R) - Total 108 288 366 354 342 342 348 378 198 2724Eagle Star House, High St (R to L) - Adults 180 234 252 246 210 198 252 312 222 2106Eagle Star House, High St (R to L) - Children 36 42 54 48 24 12 30 48 24 318 Eagle Star House, High St (R to L) - Total 216 276 306 294 234 210 282 360 246 2424 Eagle Star House, High St - Total 324 564 672 648 576 552 630 738 444 5148

POINT 2 Nr Dex House, off High St(L to R) - Adults 114 186 216 252 186 180 234 252 180 1800 Nr Dex House, off High St(L to R) - Children 0 12 30 18 18 6 36 30 30 474 Nr Dex House, off High St(L to R) -Total 114 198 540 270 204 186 270 282 210 2274 Nr Dex House, off High St (R to L) - Adults 222 174 180 186 162 150 198 186 132 1590 Nr Dex House, off High St (R to L) -Children 42 24 12 18 18 12 24 18 0 168 Nr Dex House, off High St (R to L) - Total 264 198 192 204 180 162 222 204 132 1758 Nr Dex House, off High St - Total 378 396 438 474 384 348 492 486 342 3738

POINT 3 264 High Street (L to R) - Adults 180 210 762 720 690 702 360 612 390 4626264 High Street (L to R) - Children 60 60 108 120 156 234 84 120 72 1014264 High Street (L to R) - Total 240 270 870 840 846 936 444 732 462 5640264 High Street (R to L) - Adults 150 228 666 540 654 846 414 672 372 4542264 High Street (R to L) - Children 60 36 90 72 150 288 72 72 54 894264 High Street (R to L) - Total 210 264 756 612 804 1134 486 744 426 5436264 High Street - Total 450 534 1626 1452 1650 2070 930 1476 888 11076

POINT 4 5 Marshall's Road (R to L)- Adults 198 240 432 576 690 786 312 552 252 40385 Marshall's Road (R to L)- Children 30 60 96 60 114 210 36 72 30 7085 Marshall's Road (R to L)-Total 228 300 528 636 804 996 348 624 282 47465 Marshall's Road (Crossing)- Adults 192 234 732 408 654 1014 336 492 240 43025 Marshall's Road (Crossing)- Children 36 60 180 54 216 444 60 60 36 11465 Marshall's Road (Crossing)-Total 228 294 912 462 870 1458 396 552 276 5448

POINT 5 High Street (L to R) - Adults 234 618 582 666 660 654 876 792 588 5670 High Street (L to R) - Children 12 108 144 162 144 132 258 204 78 1242 High Street (L to R) - Total 246 726 726 828 804 786 1134 996 666 6912 High Street (R to L)- Adults 288 684 702 1128 1038 1002 1098 936 690 7566 High Street(R to L)- Children 54 138 126 270 240 198 354 258 132 1770 High Street(R to L) - Total 342 822 828 1398 1278 1200 1452 1194 822 9336 High Street- Total 588 1548 1554 2226 2082 1986 2586 2190 1488 16248

POINT 6 Asda High Street (Entering) - Adults 318 246 810 1026 1158 1230 1242 618 570 7218Asda High Street (Entering) - Children 30 30 72 174 168 180 168 108 144 1074Asda High Street (Entering) - Total 348 276 882 1200 1326 1410 1410 726 714 8292Asda High Street ( Exiting) - Adults 276 642 1098 1038 750 480 588 858 858 6588Asda High Street ( Exiting) - Children 60 144 150 258 180 78 240 342 192 1644Asda High Street ( Exiting) - Total 336 786 1248 1296 930 558 828 1200 1050 8232Asda High Street - Total 684 1062 2130 2496 2256 1968 2238 1926 1764 16524

POINT 7 213 High Street (L to R) - Adults 270 588 1218 936 1032 1086 1164 1098 990 8382213 High Street (L to R) - Children 42 84 192 84 132 180 138 60 66 978213High Street (L to R) - Total 312 672 1410 1020 1164 1266 1302 1158 1056 9360213 High Street (R to L) - Adults 462 828 1308 1200 1596 1836 1254 990 1110 10584213 High Street (R to L) - Children 24 84 90 66 72 84 78 78 96 672213 High Street (R to L) - Total 486 912 1398 1266 1668 1920 1332 1068 1206 11256213 High Street - Total 798 1584 2808 2286 2832 3186 2634 2226 2262 20616

POINT 8 173 High Street (L to R) - Adults 366 510 966 1050 1056 1068 1152 1314 1518 9000173 High Street(L to R) - Children 18 78 120 60 144 216 120 102 78 936173 High Street (L to R) - Total 384 588 1086 1110 1200 1284 1272 1416 1596 9936173 High Street (R to L) - Adults 276 894 1074 786 1320 1698 1794 1656 1686 11184173 High Street (R to L) - Children 12 78 90 36 156 264 222 84 180 1122173 High Street (R to L) - Total 288 972 1164 822 1476 1962 2016 1740 1866 12306173 High Street - Total 672 1560 2250 1932 2676 3246 3288 3156 3462 22242

' POINTS 1 - 8 TOTALS' 4350 7842 13212 12612 14130 15810 15708 13374 11208 34602

Enumeration point 9am -10am 10am -11am 11am 12pm 12pm-1pm 1pm-2pm 2pm-3pm 3pm-4pm 4pm-5pm 5pm-6pm TotalSutton(Totals) - Wednesday 4th March 2015 6330 8646 10788 8598 8808 9414 8292 8898 7092 23280Sutton(Totals) - Saturday 7th March 2015 4350 7842 13212 12612 14130 15810 13542 13374 11208 34602

TOTALS 10680 16488 24000 21210 22938 25224 21834 22272 18300 57882

ENUMERATION POINT DATA SUMARY …. SUTTON(MARCH 2015)

CHART A: ALL LOCATIONS COMPARISON

Enumeration point Wed 4th March Sat 7th MarchSutton Eagle Star House, High St - Total 4848 5148Sutton Nr Dex House, off High St - Total 3984 3738Sutton 264 High Street - Total 5244 11078Sutton 5 Marshall's Road (R to L)- Total 2592 4746Sutton 5 Marshall's Road (Crossing)-Total 2310 5448Sutton High Street - Total 10068 16248Sutton Asda High Street - Total 13536 16524Sutton 213 High Street - Total 16680 20616Sutton 173 High Street - Total 17604 22240

TOTAL: 23280 7517

CHART B: ALL LOCATION COMPARISON (SATURDAY ONLY)

Enumeration point Sat 7th MarchSutton Eagle Star House, High St - Total 5148Sutton Nr Dex House, off High St - Total 3738Sutton 264 High Street - Total 11078Sutton 5 Marshall's Road (R to L)- Total 4746

5 Marshall's Road (Crossing)-Total 5448Sutton High Street - Total 16248Sutton Asda High Street - Total 16524Sutton 213 High Street - Total 20616Sutton 173 High Street - Total 22240

TOTAL: 7517

CHART C: ALL LOCATION COMPARISON (WEDNESDAY ONLY)

Enumeration point Wed 4th MarchSutton Eagle Star House, High St - Total 4848Sutton Nr Dex House, off High St - Total 3984Sutton 264 High Street - Total 5244Sutton 5 Marshall's Road (R to L)- Total 2592

5 Marshall's Road (Crossing)-Total 2310Sutton High Street - Total 10068Sutton Asda High Street - Total 13536Sutton 213 High Street - Total 16680Sutton 173 High Street - Total 17604

23280

EagleStar

House,High St -

Total

Nr DexHouse, offHigh St -

Total

264 HighStreet -

Total

5Marshall'sRoad (R

to L)-Total

5Marshall's

Road(Crossing)

-Total

HighStreet -Total

Asda HighStreet -

Total

213 HighStreet -

Total

173 HighStreet -

Total

Wed 4th March 4848 3984 5244 2592 2310 10068 13536 16680 17604Sat 7th March 5148 3738 11078 4746 5448 16248 16524 20616 22240

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PEDESTRIAN COUNTS: (Sutton) March 2015

'Chart A' - DATA TOTALS( Adults+ Children): ALL LOCATIONS COMPARISON

Wed 4th March

Sat 7th March

Eagle StarHouse,

High St -Total


Total

264 HighStreet -

Total

5Marshall'sRoad (R toL)- Total

5Marshall's

Road(Crossing)-

Total

HighStreet -Total

Asda HighStreet -

Total

213 HighStreet -

Total

173 HighStreet -

Total

Sat 7th March 5148 3738 11078 4746 5448 16248 16524 20616 22240

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PEDESTRIAN COUNTS: (Sutton) Marrch 2015

'Chart B' - DATA TOTALS (Aduts + Children): ALL LOCATIONS COMPARISON (Saturday 7th March ONLY)

Sat 7th March

EagleStar

House,High St -

Total


Total

264 HighStreet -

Total

5Marshall'sRoad (R

to L)-Total

5Marshall's

Road(Crossing)

-Total

HighStreet -Total

Asda HighStreet -

Total

213 HighStreet -

Total

173 HighStreet -

Total

Wed 4th March 4848 3984 5244 2592 2310 10068 13536 16680 17604

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PEDESTRIAN COUNTS: (Sutton) March 2015

'Chart C' - DATA TOTALS( Adults+ children): ALL LOCATIONS COMPARISON (Wednesday4th March ONLY)

Wed 4th March

Wednesday 4th March 2015

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POINT 1 Eagle Star House, High St (L to R) -Adults

POINT 1 Eagle Star House, High St (L to R)-Children

POINT 1 Eagle Star House, High St (R to L) -Adults

POINT 1 Eagle Star House, High St (R to L) -Children

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POINT 2 Nr Dex House, off High St(L to R) -Adults

POINT 2 Nr Dex House, off High St(L to R) -Children

POINT 2 Nr Dex House, off High St (R to L) -Adults

POINT 2 Nr Dex House, off High St (R to L) -Children

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POINT 3 264 High Street (L to R) - Adults

POINT 3 264 High Street (L to R) - Children

POINT 3 264 High Street (R to L) - Adults

POINT 3 264 High Street (R to L) - Children

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POINT 4 5 Marshall's Road (R to L)- Adults

POINT 4 5 Marshall's Road (R to L)- Children

POINT 4 5 Marshall's Road (Crossing)- Adults

POINT 4 5 Marshall's Road (Crossing)- Children

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POINT 5 High Street (L to R) - Adults

POINT 5 High Street (L to R) - Children

POINT 5 High Street (R to L)- Adults

POINT 5 High Street(R to L)- Children

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POINT 6 Asda High Street (Entering) - Adults

POINT 6 Asda High Street (Entering) - Children

POINT 6 Asda High Street ( Exiting) - Adults

POINT 6 Asda High Street ( Exiting) - Children

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POINT 8 173 High Street(L to R) - Children



Saturday 7th March 2015

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POINT 1 Eagle Star House, High St (L to R) -Adults

POINT 1 Eagle Star House, High St (L to R)-Children

POINT 1 Eagle Star House, High St (R to L) -Adults

POINT 1 Eagle Star House, High St (R to L) -Children

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POINT 2 Nr Dex House, off High St(L to R) -Adults

POINT 2 Nr Dex House, off High St(L to R) -Children

POINT 2 Nr Dex House, off High St (R to L) -Adults

POINT 2 Nr Dex House, off High St (R to L) -Children

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POINT 4 5 Marshall's Road (R to L)- Children

POINT 4 5 Marshall's Road (Crossing)- Adults

POINT 4 5 Marshall's Road (Crossing)- Children

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POINT 5 High Street (L to R) - Adults

POINT 5 High Street (L to R) - Children

POINT 5 High Street (R to L)- Adults

POINT 5 High Street(R to L)- Children

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POINT 6 Asda High Street (Entering) - Adults

POINT 6 Asda High Street (Entering) - Children

POINT 6 Asda High Street ( Exiting) - Adults

POINT 6 Asda High Street ( Exiting) - Children

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POINT 8 173 High Street(L to R) - Children



CONTACT DETAILS

Graham Connell

Tel: 0113 200 1800

Dir: 0113 200 1864

[email protected]

Colliers International

1 Broad Gate, The Headrow

Leeds LS1 8EQ

www.colliers.com/uk

Front CoverIntroductionPromapMethodologyPedestrian CountsTOTALSCHART DATACHART ACHART BCHART CSheet1

Promap ImageWEDPedestrian CountsSheet2

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Documents

PEDESTRIAN FOOTFALL COUNTS FOR SUTTON TOWN ......numbers of shoppers was more significant as the surveys were a footfall count and not an interview survey which would identify the