Pearl and Dean- Research

As you can see, Pearl and Dean categorise their audience by their age, class and gender. If we were to break down out target audience, we would have around 60% being ABC1 and 40% being C2DE. Our target audience would be in the bracket of ‘esteem seekers’ and ‘stivers’, these are the people who strive to have the latest trends but don’t get them first. Esteem seekers are acquisitive and materialistic and aspire to what they see are symbols of success, including things and experiences. Strivers attach importance to image and status, as a mean of enabling acceptance by their peer group, at the same time holding onto traditional values. We decided for our target audience to be like this because we wanted our film to interest a broad amount of people, not self actualizers and innovators which only cover a small proportion of the population. Similarly, disconnected, traditionalists and contented conformers would not be suitable to watch out film because it is too mainstream for them. Even though our film is classed as an indie thriller, it would still appear to a vast majority of people because it includes humour and romantic aspects.