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PEARL ACADEMY
DEPARTMENT OF FASHION
MERCHANDISING
“LEAD TIME COMPRESSION”
Submitted by:
Mohd Ubaid
(2014 - 2016)
1
2
started in 2009 at New Delhi.
initially, it was an export house.
caters buyers from USA, UK and RUSSIA.
Emphasis is placed on:
1. Sourcing Efficiently
2. Cost Effectively
3. Delivering Quality Products On Time
INTRODUCTION TO
“Kolor Koncepts”
3
Objective :To satisfy the business needs of our clients efficiently adding value
and enhancing profitability at all times
MISSION STATEMENT :In today’s changing business dynamics it’s important to have
speed/quality/flexibility
KOLOR KONCEPTS
MENS WOMENS KIDS
APPARELS
4
BUYERS
5
VENDOR
• Unique collection
• Sam apparels
• Certitude
• vishesh apparels
• shorshots
• kalamakri
•Textline Apparel
• Maya Exports
6
DIRECTOR
PRODUCTION MANAGER
QUALITY CONTROL
MERCHANDISER
SAMPLING
FINISHING
PRODUCTION MANAGER
MERCHANDISER
QUALITY CONTROL
ACCOUNTS
BOOKING DEPT.
Organization structure
7
SWOT
S-Strength
•Emphasizes and values its consumers the most.
•It lays stress on long term relations and therefore has avery strong customer loyalty.
•They try and adopt a process which is full of research,innovation, tested and tried that best serves thecustomers..
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SWOT
W-Weakness
•Lack of skilled employees
•Lack of management, departments
•Remote location.
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SWOT
O-Opportunities
•As the retail market is growing, therefore more buyers
in future.
• has great opportunities to diversify itself into fields
such as accessories and footwear which is important to
expand business
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SWOT
T-Threats
•Large number of buying houses in Delhi ncr.
•Presence of Indians in international retail market.
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PESTPolitical
•Govt’s “make in India” approach will inc.
manufacturing in India and Indian products.
Social
•Govt’s focus on farmers and rural sector is
expected to boast the economic health of rural India
which will improve consumption of textiles and
apparels.
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PESTEconomical
•Rs 4594.82 crores is allocated to textiles ministry in
2016-17 budget.
•Custom duty reduced to 2.5% from 5% for textile raw
materials.
•2% excise duty will increase cost of ready made
garment by 5-6%.
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PEST
Technological
•Govt aims to double farm income including cotton
producing farms through proper, well planned and
modernized irrigation projects
•Setting up of national skill development inst. For
training purpose
•Construction of fast track roads,NHs and
modernizing ports will enhance the process of doing
business.
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•Low labor productivity
• International competition
• Absenteeism
• Repairs and Rejects
• Training
• Lead Time Delay
Issues
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•What is Lead Time?
Time between the Beginning and completion of a particular
process.
•Importance of “LEAD TIME”
•Time is a great issue in apparel industry as orders are
based on weather, seasons and occasions.
•Demand for different merchandise at shorter period of time is
now the highest preference of Consumer.
• This also leads to getting more order, more profit and
good name in this competitive scenario.
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Research Methodology
OBJECTIVE
RO1
Understanding the work flow of Buying House
RO2
Analysis of lead time delay
RO3
Suggest corrective measure to prevent lead
time delays.
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Objectives Research
Design
Data
Collection
Method
Sampling
Technique
Sample Size Sample
frame
Understandingthe workflow of a buying house.
Exploratory Secondary Internet:
Reports and
Articles
7 ( 2 vendor, 5
mersendiser in
my buying
house.)
Unique
collection
, Sam
apparels,
Kolor
koncepts
To find out the
Reasons of
Lead time
delays
Exploratory
And
Descriptive
Secondary
Primary
Internet:
Reports and
Articles
Informal
Interview
Review
previous
years data
Vendors,
merchandiser,
other staff
UC, kolor
koncepts
buying
house,
sam
apparels.
To give the
suggestion
style wise
Exploratory
And
Descriptive
Secondary
Primary
Internet:
Reports and
Articles
Informal
Interview
Review
previous
years data
Vendors,
Senior
Merchandisers,
Sam
Apparels,
kolor
koncepts
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A. Selection of the topic: The topic of the study was selected by myself and was
approved by my mentor.
While assigning the topic necessary recommendations and suggestions were
provided by the supervisor to make this internship project a well organized and
perfect one.
B.Identifying data sources: Essential data sources, both primary and
secondary, were identified that would be needed to carry out the study and
complete this project.
1. The primary data sources:
A.Face to face conversation with the merchandisers, management
people etc.
B.Practical desk work
C.TNA Calendars for different styles.
D.Relevant file study as provided by the concerned merchandisers
2. Secondary data sources:
A.Visiting various factories.
B. previous case studies.
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WORK FLOW
Proto Sample
Fit Sample
Sales Man Sample
Size Set Sample
Pre Production Sample
Top of Production Sample
Shipment Sample
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Controllable factors Uncontrollable factors
Processing. Changes during bulk
production.
Material shortage Rejections by buyers
Unavailability of trims Fabric quality approved
delays.
Fit related problem Lab dips approval delay.
Incomplete submission Bulk approval delay
Miscommunication Fabrics with higher lead
time
Physical testing failure Chemical testing failure
Artwork delays. Artwork rejections.
FINDINGS
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•Fabric delays.
•Delay from buyers end.
•Miscommunication.
•Rejections.
•Processing delays.
•Artwork reworks.
•Trims unavailability.
•Material procurement delays.
•Fit related problems.
•Changes in specifications.
•Approval delays.
•Testing failures.
•Overbooking by factories.
Factor Affecting Lead Time
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SOME CASES
JS53K005
Issues
▪ Proto sample reject.
▪ Fit-related rejections
Suggestions
Should always ensure the design dossier with
the buyer to avoid any problem in proto
sample.
Should have the proper size set and
measurements to avoid the fitting issues.
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SOME CASES
JS53K001SS
80%cotton,20%nylon net
Issues
▪ Delay from buyer end.
▪ Lab-dips rejected.
Suggestions
Should always keep on reminding the buyer
to give the comments as soon as possible,
So that you can proceed further.
Buyers should also give the local buying
house the right to take small decisions
itself as they have knowledge related all
the styles.
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SOME CASES
JS53K002
80%cotton,20%nylon
Ladder lace 100%cotton
Issues
fabric and trim delays
cutting delays
Suggestions
Factories should always keep fabrics
in- house.
Can increase the cutting layer to
increase the output.
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SOME CASES
JS53K101
100% cotton jersey
Issues
Cutting delays
Suggestions
If cutting is delayed, then we can
increase the cutting layers and we can
even increase the cutting table.
Can add more manpower for cutting
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SOME CASES
JS53K103
100%viscose s/j and
100%cotton voile
Issues
Miscommunication.
Suggestions
Should always take every detail
related to style in mail.
27
SOME CASES
JS53K004
100%viscose and
100%cotton voile
Issues
Sewing delays
Processing delays
Suggestions
Can increase the number of machines
for productivity.
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FINDINGS
•Not fully exploiting its resources as a company to reduce the lead time to get a competitive advantage.
•Garment preproduction activities taking 60-70% of total lead-time.
•Pre-production process networks are unique for every single enterprise, every single buyer, even sometimes for every single order and its compulsory to go through same procedure every time which waste lot of time.
•Late delivery of factories.
•Wrong communication lead to more lead time.
•Late delivery of goods to stores/ factories.
•Approvals and submissions were mostly not on time.
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LIMITATIONS
•The research is also expected to plug in the gaps that are existing in
the current procedure.
•After implementing these suggestion we can achieve the target lead
time of 90-100 days as follows.
• Limited time for doing the documentation of the project.
•Limited research work as the project was done on the basis on 1
buying house.
•Limited resources because of fewer vendors and less staff.
•Due to confidentiality, Buying house restrict disclosing some
important data.
•Accuracy of the standard data depends upon the accuracy of the
secondary source as cross checking was not possible.
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