PRODUCT IDEATION

NIKE ®(FROM DYNAMAI, “ABLE, HAVING ABILITY”) - PROPERLY, “ABILITY TO PERFORM”

PRODUCT INFORMATION

1. MALE 18-30 YRS 2.INTENSE TRAINING3. FOOTBALL PLAYER

1. ACL TEAR2. ANKLE SPRAIN3. LIGAMENT/TENDON

1. SPEED2. AERODYNAMIC3. EXPENSIVE

CONSUMER: PROBLEMS:

INSPIRATION:

1. INJURIES2. SIDELINE TIME3. COST

1. LEATHER2. POLYURETHANE3. CARBON RUBBER

1. REENFORCED STABILITY2. FLEXABILITY3. UNIQUE MATERIALS & CONSTRUCTION

1. FLEXABLE STRAP2. REENFORCED ANKLE3. ADEQUATE TOE-BOX & MIDSOLE STABILITY

1. GREEN2. YELLOW3. METALLIC

NFL injuries on the rise

STORY:

SOLUTIONS: INNOVATION:

MATERIALS: COLOR:

FUNCTIONAL STRAP THAT TIGHTENS DOWN ON BOTH SIDES. GIVING A SNUG FIT WHILE ALSO PREVENTING ROLL

LACE FASTENER

LOW PROFILE MID-SOLE. LIGHTENS OVRALL WEIGHT WHILE STILL PROVID-ING COMFORT

WIDE TOE-BOX

CARBON FIBER HEEL COUNTER

ANKLE SUPPORT SYSTEM. MAXIMIZING COMFORT WHILE PROVIDING OUT-STANDING ACHILES TEN-DON SUPPORT

PRESSURE POINT CLEATSSTRATEGICALLY PLACED SPIKES

LIGHTWEIGHT OUTSOLE FOR MAXIMUM SPEED

MID-CUT BOOT. IDEAL FOR QB’S & RUNNING BACKS

D Y N A M I S ©