In our community

PCYC Queensland

pcyc.org.auYouth development Crime prevention Community engagement

QUEENSLAND

yearsworking together

■ Yellow youthful and bright, the yellow represents our youth programs ■ Strong blue the stronger blue adds weight and contrast to our palette and represents our work in crime prevention ■ Bright blue the lighter blue is fresh and versatile, this colour represents our work in community engagement ■ Maroon represents our Queensland heritage.

Our pillars legend

Contents

04Our PCYC Qld

Story

06PCYC Qld

Brand

07Community

Impact

The YoungerYears

09Young People’s

Personal Development

10Emerging

Leaders

12Indigenous

Programs

13Health &

Wellness for Everyone

14Community

Face of PCYC

16Governance,

Charity Status & Our Business

17Our Customer

Journey

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05QPS Partners

Our Journey

1950s

1960s“The Frank Nicklin Shield” was presented as a trophy to the Association, by the Premier, Premier Nicklin. 1965 Fortitude Valley Club1966 Redcliffe and Wynnum (Bayside)1967 Palmwoods1968 Townsville1969 Toowoomba

1970 Sunshine Coast and Rockhampton1971 Gold Coast1975 Inala and Longreach1976 Castle Hill and Logan City 1977 Sandgate1978 Beenleigh, Bornhoffen, Gladstone

and Innisfail 1979 Expanded into Vacation and

After School CareFirst official club established at Lang Park. Inaugural offering was boxing.

Inclusion of girls commenced. The Hawthorn Street centre is opened by Premier of Qld, the Honourable Vincent Gair, MLA.1956 Carindale

1970s

1948

POLICE OFFICERS

1,696 CIVILIAN STAFF

VOLUNTEERS

INDIGENOUS LOCATIONS

ESTABLISHED IN

1948

MEMBERSSCHOOL AGE CARE SERVICES

2 LEADERSHIP DEVELOPMENT

CENTRES2 ACTIVITY

CENTRES

250+ PROGRAMSFOR YOUTH, COMMUNITY & CRIME PREVENTION

38GYM & FITNESS CENTRES

PCYC BRANCHES

Our reachWhat we doWho we are Who we help

OF PCYC BRANCHES ARE IN

LOW SOCIO-ECONOMIC AREAS

60 % OF PCYC BRANCHES ARE IN

TOP 50 HIGH NEEDS AREAS OF QLD

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Police-Citizens Youth Clubs (PCYC) Queensland is a leading provider of community sport and recreation programs, services and facilities.

Since 1948, our staff and volunteers have been working in partnership with the Queensland Police Service (QPS) to meet local community and youth needs - including programs, outside school age care, gym and fitness, activities and more for everyone.

Together we are building safer, healthier communities through youth development.

Importantly, PCYC Queensland branches are a vital and key point of engagement for young people who are at risk, disadvantaged or disengaged. Our clubs and programs provide opportunities for over 50,000 young people to have positive experiences, get involved in a wide range of activities, and learn from great mentors and community leaders including our serving police officers.

Our PCYC Queensland StoryPCYC Queensland is a trusted charitable not-for-profit supporting more than 75,000 members across 54 branches from Cape York to the Gold Coast.

Almost 90% of our work is funded through kind donations and our services for the community. The remaining is from government funding and significant in-kind support from our QPS partners.

Any surplus revenue goes straight back into our programs and facilities, as well as the communities we serve - ensuring we deliver on our vision, now and in the future.

Our three pillars of youth development, crime prevention, and community engagement underpin all that we do.

It all starts here at PCYC Queensland… where it ends, is up to you!

The Sandgate Branch introduced Blue Light Skating - 300 children attend every Sunday. 1980 Charters Towers1982 Nerang and Redlands1983 Ashmore and Blackwater1986 Mt Isa and Biloela1988 Pine Rivers1989 Dalby, Mackay, and Cairns

1980s

1990 Caboolture and Hills District1996 Upper Ross1997 Hervey Bay and

Deception Bay1999 Mareeba

1990s2010 Burkedin and Doomadgee2011 Bowen and Cooktown2012 Maranoa (Roma)2013 Normanton and Yeppoon

2010s2000s2001 Bundaberg and Zillmere 2002 Whitsunday2003 Emerald and Mornington Island2004 Yarrabah Mt Gravatt and

Palm Island2005 Goondiwindi2007 Cloncurry2009 Crestmead and South Burnett

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PCYC Queensland and Queensland Police Service (QPS) are proud partners. We work together in the community to support and develop young Queenslanders, to make positive choices and feel more connected to their community.

United under the PCYC Queensland brand, QPS officers and our civilian staff work alongside volunteers from local communities across the state.

Member StatementWe engage with our members in a respectful and inclusive manner and empower them to cultivate safer, healthier communities.

Our membership base is drawn from all parts of the community, including young people.

VisionBuilding safer, healthier communities through youth development.

Values ■ Respect ■ Leadership ■ Commitment ■ Passion ■ Teamwork

QPS Partners

Our purpose and values

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Community perception Community, non members overwhelmingly see PCYC Queensland in a positive light — even when they are not aware of the full extent of our service offering. Much of this is due to the image of PCYC Queensland as a grass-roots organisation supporting our local community.

Member perceptionAn extensive majority of members stated they would recommend PCYC Queensland to a friend. While our members range widely in age, more than 60% are in families with children. These members are most likely to use our gym program, classes and activities, and youth programs.

PCYC Queensland’s Brand

Media equivalency PCYC Queensland’s programs receive regular media attention on a local, regional and state level. State-wide programs and events such as the Emerging Leaders Program and Braking the Cycle give a great opportunity for broader coverage and even more substantial media equivalency.

In August 2017 alone, PCYC Queensland media generated an advertising space rate (ASR) of $140,600 and reached an audience of 1.2 million people.

Social media offers further opportunity for media reach. PCYC Queensland branch pages achieved 1.5 million in combined visits between January and October and in excess of 100,000 supporters regularly engage with us through Facebook, Twitter and LinkedIn.

As part of our strategic planning research, a customer survey was undertaken in 2016 by an external consultants Nous Group, with members and non members. Most respondents associated PCYC Queensland with community, fun, safety and value (for money) when describing our organisation.

Donor perceptionPCYC Queensland also undertook a survey with our wonderful donors in October 2017. Many of our donors surveyed are active members, others are simply kind supporters. Most respondents described PCYC Queensland as a caring, community of people providing help and support to young people.

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Community Impact

Community engagement stands alone as an important endeavour, but is also inherent in youth development and crime prevention activities.

Informal engagement can be characterised as unplanned, incidental, spontaneous (may or may not lead to formal engagement). Formal engagement can be characterised as purposeful, planned, can be ongoing/recurring.

Building purposeful relationships through positive communication and engagement that enables the application of a collective vision for the benefit of the community.

Community EngagementCrime PreventionActions and programs that influence factors that decrease the risk of crime, antisocial behaviour or victimisation, or improve actual or perceived safety.

Primary - Stop the problem before it happens, for example

■ Drop ins ■ Basketball After Dark ■ Community Gardens ■ CCTV

Secondary - Reducing risk factors and strengthening protective factors, for example

■ Braking The Cycle ■ Deep Blue Line ■ Girls United ■ Lovebites ■ Catch Me If You Can

Tertiary - Preventing reoffending and revictimisation, for example

■ Channelling Healthy Aggression Mentoring Project (CHAMP)

■ Booyah ■ Rise Up & Be Yourself (RUBY)

Promoting bonding; social competence; emotional competence; cognitive competence; behavioural competence; moral competence.

Fostering resilience; self-determination; spirituality; self-efficacy; clear and positive identity; belief in the future; prosocial norms. Provides recognition for positive behaviour; opportunities for prosocial involvement.

For example ■ State Youth Leadership Program ■ Emerging Leaders Program (includes Duke of Edinburgh’s Award)

■ Deadly Alive Program ■ Emergency Service Cadets ■ Team Up

Allowing young people to realise their full potential by building skills and competencies and fostering prosocial norms, leading to an increase in self-esteem and community connectedness.

Youth Development

■ Gym + Fitness ■ Personal Training ■ Activities - gymnastics, boxing, martial arts etc.

■ Before and after school ■ Vacation care ■ Leadership Development Centres ■ Facilities for hire and more ■ Cafes ■ Bunburra ■ Deadly 3’S ■ Signature event

The following definitions of youth development, crime prevention and community engagement are PCYC Queensland’s three program pillars. These pillars are not mutually exclusive and collectively underpin our new vision to build safer, healthier communities through youth development. Each of our program pillars has been allocated a colour to align with our brand guide palette.

■ Yellow youthful and bright, the yellow represents our youth programs ■ Strong blue the stronger blue adds weight and contrast to our palette and represents our work in crime prevention ■ Bright blue the lighter blue is a fresh and versatile this colour represents our work in community engagement ■ Maroon represents our Queensland heritage.

South West Queensland• 63 programs, delivered 621 times• 37,000+ program attendances

Far North Queensland• 16programs,delivered82times• 7,500+programattendances

Central Queensland• 41programs,delivered291times• 18,500+programattendances

South East Queensland• 50programs,delivered312times• 35,000+programattendances

North Queensland• 32 programs, delivered 183 times• 10,500+ program attendances

Reach and Impact

Title

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Through our Outside School Hours and Vacation Care (provided to students from Prep to Year 6), our Emerging Leaders program, and activities such as Our Bicycle Safety Program, PCYC Queensland provides positive experiences for young children. From learning new skills, developing positive attitudes and a strong sense of self, to connecting with others and the environment - our approach to the early years provides children with a strong foundation to be the best they can be.

Fun for the under-5sMost PCYC Queensland branches offer a range of activities for parents or care givers and their pre-school children. Kindergym, Tiny Tumblers and playgroups are all extremely popular and well attended throughout our branches, offering excitement for young children and, often, a source of support and friendship for the parents or care givers.

Outside School Hours CarePCYC Queensland provides Outside School Hours Care (OSHC) for young people in primary school at a combination of school sites and our PCYC Queensland branches. Our PCYC Queensland vision and mission directly shapes our approach, which is to focus on the social, emotional and physical development of the young people in our care.

■ 120 school-age care services across Queensland of which 98 are located in state schools ■ 17,000 places ■ Vacation care offered at most locations ■ Food provided at most locations with healthy choices

The Younger Years

Bicycle education and safety PCYC Queensland offers a number of different bike programs at our branches. A primary Bike Education program has been designed to help young people understand and follow road rules while cycling and to develop the skills they need to keep themselves safe.

■ 13,000+ participants ■ Currently offered at Ashmore, Bayside, Bowen, Crestmead, Lang Park, Mackay, Pine Rivers, Redcliffe, and Toowoomba but potential to expand substantially ■ Focused on 8-12 year olds

Future LeadersEquipping young people of all ages to become tomorrow’s leaders is a core focus of PCYC Queensland’s suite of leadership development programs. For under-12s, we offer a Future Leaders - based on the Duke of Edinburgh’s International Award that is tailored to be age appropriate for younger people.

■ The program is currently offered at Townsville, Castle Hill and Upper Ross sites with potential to expand substantially. ■ Focused on 10 -11 year olds (years 5 and 6) to support development as they transition into high school.

“... our approach to the early years provides children with a strong foundation to be the best they can be.”

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Preparing young people to meet the challenges of adolescence and adulthood is a fundamental part of PCYC Queensland’s vision. PCYC Queensland offers many state-wide and branch-specific programs in this area. Programs have various aims from providing specific skills such as Braking the Cycle, positive role models such as Deep Blue Line, foundation emergency skills as an Emergency Services Cadet, social skills programs such as Team Up, to self-empowerment with programs such as Girls United, to name but a few.

Young People’s Personal Development

Deep Blue Line Deep Blue Line connects young Queenslanders with positive role models, including local police officers, to help boost self-esteem, provide a variety of positive life experiences, and encourage goal setting behaviours.

Through group mentoring sessions, participants learn listening, goal-setting and practical skills. The program also assists in understanding healthy relationships and how to have positive social interactions. Participants also attend an Adventure Camp with their mentors, where they put their new interpersonal and hands-on skills into practice through a series of teamwork challenges and activities.

Team Up TEAM UP is an eight-week social skills program that helps young people succeed at school. Its focus is on building resilience, emotional intelligence, communication skills, problem solving and leadership. Delivered weekly, the program caters for a broad cross-section of students - from emerging leaders to those who are struggling with low self-esteem and direction.

Braking the Cycle Braking the Cycle is an award-winning state-wide learner driver mentoring program that empowers young people who, due to financial hardship or social barriers, would otherwise be unable to achieve the mandatory 100 hours of supervised driving.

Participants are matched with a specific volunteer from PCYC Queensland’s extensive and experienced driver mentor network. Offering more than just practical instruction, mentors provide encouragement, and help young people improve their self-esteem and develop positive road safety attitudes.

Girls United Girls United is designed for young women aged 14-17 and aims at enhancing young women’s positive sense of self, boosting self-esteem and resilience, providing positive life experiences, encouraging goal

setting behaviours, equipping young women with coping strategies for many life situations and exposing participants to healthy female role models.

Girls United is run over a 10-week period, with the group meeting weekly for a combination of in-branch sessions and excursions.

2000+Youth engaged46 500

Volunteers

38,000Driving hours

12 Awards*

70%Employment and training outcome success rate

680Licences

PCYC utilisedinsured, maintained, and fueled vehicles

24Branches currently offer the program

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Emergency Services Cadets PCYC Queensland, in partnership with Queensland Fire and Emergency Services (QFES), delivers the Emergency Service Cadets program (ESC) at 14 locations.

The cadet program gives young people the opportunity to acquire foundation emergency service skills, undertake the Certificate II Public Safety qualification, and carry out significant volunteering within the community under the leadership of

The Power of MentoringSport and physical activity is proven to play a successful role in engaging young people, as well as reducing crime rates.

We pair sport with mentoring to foster personal growth, break down barriers and reduce criminality and risk factors in a positive way.

Outcomes of mentoring at-risk young people include...

more likely to enrol in university

78%more likely to

volunteer regularly

90%are interested in

becoming a mentor

more likely to hold leadership positions1

1MENTOR:TheNationalMentoringPartnership2016

100+ carefully trained adult leaders. At the same time, cadets get a taste of how rewarding a future career in emergency services and volunteering can be.

Emergency Services Cadets ■ Open to 12-17 year olds ■ In 2015/16, our Emergency Service Cadets and Leaders volunteered at 129 community projects and contributed 5,384 hours of community volunteering.

Organisations involved: ■ Coast Guard ■ Queensland Ambulance Service ■ Queensland Fire and Emergency Services ■ Queensland Police Service ■ Red Cross ■ Rural Fire Service Queensland ■ State Emergency Service ■ Surf Lifesaving Queensland ■ Volunteer Marine Rescue

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At PCYC Queensland, we are committed to supporting and inspiring young people to realise their leadership potential. Recognising that every person is unique, we offer a range of leadership programs that target the different interests and learning styles of the young people we work with.

Below are just a few examples of programs offered right now in selected locations throughout Queensland.

Duke of Edinburgh’s International Award The Duke of Edinburgh’s (DoE) International Award is an internationally recognised development program for young people aged 14-25. PCYC Queensland is one of the leading licensees facilitating the program in Queensland and aims to be an employer of choice for DoE graduates.

DoE challenges participants to fulfil a weekly commitment to physical activity, skills development and volunteering. This commitment sets the foundation for a healthy lifestyle, providing life-changing travel and expedition experiences.

Young People’s Leadership development

“... program that brings together young people who are passionate about developing themselves and

contributing positively to their community.”

PCYC Queensland supports approximately 700 award participants, equating to 6,721 attendances, 6,764 volunteer hours across 30 branches, and this number continues to grow. Our Indigenous Programs deliver the DoE Award as part of their ‘Deadly Dukes’.

Emerging Leaders Program The Emerging Leaders Program is one part of PCYC Queensland’s leadership development suite that includes an ‘adventurous journey’ component of the DoE to help participants explore their potential.

This year a group of 12 young participants from 10 branches completed the Kokoda Trek learning about its history. Experiencing first-hand the physical and mental challenge faced by Australian troops who fought along the track during WWII.

State Youth Leadership Program PCYC Queensland’s State Youth Leadership Program (SYLP) is a multi-stage youth leadership development program that brings together young people (aged 14-25) who are passionate about developing themselves, learning new skills, taking on challenges, making new friends, and contributing positively to their community. The program focuses on supporting young people to develop strategies and processes that will be useful in everyday life through experiential learning and outdoor adventure.

PCYC Queensland has two leadership development centres - PCYC Bornhoffen and PCYC Capricorn Coast.

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Indigenous Programs

PCYC Queensland has always worked closely with local Indigenous communities.

In 1988, PCYC Queensland established the Yarrabah Activities Centre. The Centre became a springboard for further development of PCYC Queensland’s Indigenous Programs, with branches established within the Mornington Island, Palm Island and Doomadgee communities, as well as an expansion of programs and services across Far North Queensland.

PCYC Queensland continues close consultation with Indigenous Communities. This has led to the development and delivery of targeted programs that respond effectively to the needs of 38 Indigenous communities that work closely in partnership with the Queensland Police Service (QPS) and the Queensland Government.

Our branches are recognised as ‘Community Centres’ within our Indigenous Communities, and are often a soft-entry point for all ages/stages of community wishing to participate/access services. Six of our branches are more specifically Indigenous focused - PCYC Doomadgee, PCYC Mornington island, PCYC Palm Island, and PCYC Yarrabah.

As with the whole of PCYC Queensland our programs achieve physical, social and emotional well-being outcomes for participants through our flagship programs, the Indigenous Community Sport & recreation program (ICSRP) and the Deadly Alive Program (Suicide Prevention).

BunburraBunburra is an annual beach touch football competition for young people aged 14-17. Bunburra is a grass-roots youth engagement program delivered in many Indigenous communities that culminates in a beach based competition held on the main beach at the Gold Coast. Bunburra Indigenous Beach Touch Football Tournament is the only one of its kind in Queensland and features talented Indigenous players from as far away as Cherbourg and the Torres Strait. Bunburra fosters sporting skills and leadership qualities and rewards motivated young people.

Program Outcomes ■ More than 160 players from 18 communities were involved in 2016/17 ■ Opportunity for participants to broaden their horizons ■ Building new friendships and making new connections

Deadly 3sAdult Indigenous teams from across Queensland gather for the annual Deadly 3s - a three on three mixed basketball tournament targeting players 18 years and older.

Deadly 3s is the only major basketball tournament of its kind to be conducted in Far North Queensland with such a broad representation of communities participating. The value placed on gathering such a diverse range of community members is great and heavily supported by many key community stakeholders. The experience for the participants will have perpetual benefits as their journey results in them sharing their experiences and knowledge with their community to organise smaller community competitions.

Program Outcomes ■ Attracting over 200 participants, supporters and spectators from across the state in 2016/17

Other relevant program facts ■ Would not be possible without the ongoing and highly-valued investment directed by the Queensland Government’s Department of National Parks, Sport and Racing.

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Health and Wellness for Everyone

GymnasticsGymnastics continued to be our number one most popular sporting activity and has been highlighted as our ‘sport of the future’. Our 38 PCYC Queensland branches, 25 of which are registered Gymnastics Queensland centres, received the most growth awards of any organisation in gymnastics for the year. As PCYC Queensland has physical space available for growth and strong participant interest.

BoxingBoxing holds an important place in PCYC Queensland’s history. It was our foundation offering at our first official club in 1948 at Lang Park. Now, boxing is offered at 38 of our branches. It remains one of the most popular activities on offer. PCYC has also developed a number of boxing based programs that we would like to extend, including CHAMP and Bulletproof, currently available at select branches.

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Gym+FitnessOur Gym+Fitness branches boast commercial quality equipment, large spacious cardio areas, and strength and pin loaded equipment areas. PCYC Queensland has 38 gyms across the state and currently 15 of our gyms are full 24-hour gyms. Another 10 will be converted to 24-hour gyms within the coming year. Most of our gyms offer personal training services and also host a variety of classes including boxfit, yoga, pilates, high intensity interval training, and small group fitness training.

■ Gymnastics ■ Boxing ■ Dance ■ Wrestling ■ Cheerleading ■ Rock climbing ■ Basketball

■ Roller derby ■ Archery ■ Tennis ■ Acrobatics ■ Outdoor soccer ■ Roller skating ■ Indoor soccer

■ Futsal ■ Volleyball ■ Squash ■ Netball ■ Seniors sports ■ Badminton ■ Martial arts

■ Disability sports (Possibility program at Beenleigh)

■ Swimming ■ Yoga ■ Pilates ■ And more for everyone

PCYC Queensland’s health and wellness programs are family friendly and have been designed to offer something for everyone - no matter what their fitness goal or skills level may be.

ActivitiesPCYC Queensland offers a range of activities for everyone. Gymnastics and boxing being the most popular, and many others including those listed below.

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ProgramsMany of our programs - youth development, crime prevention and community engagement - use sport for positive choice with a few examples here.

CHAMPCHAMP (Channelling Healthy Aggression Mentoring Program) is a boxing-based mentoring program for young people aged 14 and up who have exhibited offending behaviours and are at risk of offending again. Each participant is paired with a mentor drawn from the local community - someone from a local school, community agency or the police force, for example.

RUBYRUBY (Rise Up, Be Yourself) is a free physical fitness program for women who are, have been, or likely to experience domestic and family violence. It is offered to women over 18, or over 16 who are living independently. The free strength training program has grown from two groups early last year to 20, and will grow to exceed 30 PCYC branch locations by the end of 2018.

RUBY invites women to take part in weekly exercise sessions run by qualified fitness instructors and female Police Officers.

Healthy Bodies, Healthy MindsPCYC Queensland’s Healthy Bodies, Healthy Minds (HBHM) has been established specifically for people living with, or recovering from, mental health challenges. Exercise is fundamental to physical and mental health, however people with complex life issues often have trouble finding the motivation and support to maintain an active lifestyle.

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Events & Fundraising SnapshotPCYC Queensland and our branches host a wide range of events that are both for fun and for raising funds to support our youth development and crime prevention programs - from golf days, festivals, community days, and regular markets.

In 2018, PCYC Queensland is celebrating 70 years of working with our local communities. An annual Gala Ball will be held on Saturday, 19 May 2018 at the Brisbane Entertainment & Convention Centre to enable us to celebrate with 1,000 guests. The night is special as we will cut a cake and countdown to our actual birthday at midnight.

Planning for our inaugural signature event is also well underway for Sunday, 22 July 2018.

The event will start at our PCYC Queensland Tudor Park Activity Centre and end at PCYC Queensland Beenleigh. This event will showcase our commitment to community sport and recreation.

Youth AmbassadorIn June 2017, local Australian boxing legend Jeff Horn was announced as PCYC Queensland’s inaugural Youth Ambassador. Jeff currently holds the WBO Welterweight Title and is an ideal role model for young Queenslanders.

Jeff was the clear choice given boxing was the foundation activity at PCYC Queensland’s first official club established in 1948 at Lang Park, and has remained one of the most popular activities to date. PCYC Queensland’s partnership with Jeff will help increase awareness and enable us to further connect with all the local communities in which we operate.

Our volunteers Alongside our staff, one of PCYC Queensland’s most valuable assets is our large group of loyal volunteers. PCYC Queensland has a long history of dedicated volunteers who continuously demonstrate their commitment to our values. At any one time, more than 2,000 members of the community are engaged in volunteering activities to support PCYC Queensland to deliver its programs and activities state-wide.

Strategic partners/alliancesQPSPCYC Queensland is proud of its relationship with the Queensland Police Service (QPS). We work together in the community to support and develop young Queenslanders, helping them to make positive choices and feel more connected to their community.

Every branch throughout the state has a QPS Sergeant as its Branch Manager. This fosters unique interactions and experiences between QPS Officers and young Queenslanders within our communities.

QFESPCYC Queensland partners with Queensland Fire and Emergency Services (QFES) to deliver the Emergency Service Cadets program.

Community Face of PCYC Queensland

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Governance, Charity Status and Our Business

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PatronThe Hon. Annastacia Palaszczuk MP

PCYC QLD President Commissioner Ian Stewart

PCYC QLD Board Chair Garry Humphries

Governance Queensland Police-Citizens Youth Welfare Association (QPCYWA) is our registered name.

QPCYWA is a constitutional member-based association and a company limited by guarantee to ensure we are able to deliver our vision. Our Board oversees our governance and essentially as a parent-like company on a state, or global level, to assist our local operations that operate under our PCYC Queensland business, or trading name.

Charity statusWe are philanthropic in nature as our mission is the desire to promote the welfare of others who need it most. We are registered as a charity with the Australian Charities and Not-for-profits (ACNC), which provides us with significant concessions including our Deductible Gift Recipient (DGR) status.

Our businessWe operate under our PCYC Queensland business/trading name. Our Branches operationalise our vision by delivering local programs and services. All of our programs and services are touch points for youth development to meet individual local community needs. Many are income-generating operations, from funds raised in communities, businesses, donors, grants, partners, participants, customers, and members who pay fees for services.

PCYC QLD Chief Executive OfficerPhil Schultz

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Our Customer Journey

As a child Jill was enrolled in gymnastics and attended vacation care. She loved it!

Teens 20sYounger Years

After a few turbulent years as a teenager, Jill completed PCYC Braking the Cycle program. Afterwards she got a part time job, and graduated from our State Youth Leadership Program.

Jill used the PCYC gym when she was at University and volunteered, before heading overseas. She settled in Brisbane and married, putting her kids in vacation care and activities. Jill used the gym when she could and purchased Art Union tickets showing her support (and hoping to win a great prize).

50s & 60s 70s & 80s30s & 40s

Jill returned to work and put her kids in our school age care. She became a regular giver to PCYC and continued at the gym with her husband, also joining in local events. Her work even sponsored an event and her colleagues showed support through their workplace giving.

Jill and her husband joined the Branch committee and helped organise a major signature event. Their workplace became a major partner. Jill’s family also continued their support and usage of the Club. Jill’s granddaughter even become a PCYC staff member after completing her Emerging Leaders Program and conquering Kokoda as part of the Duke of Edinburgh Program.

Jill continued providing local support with events after her husband passed. She even left a Bequest gift in her Will to ensure the local Branch continued into the future for her community. The Club placed a plaque on the building as a sign of respect and thanks to their support.

Our fictitious customer, Jill illustrates how a PCYC Queensland journey can be a lifelong one - while still staying true to young people being at the centre of all we do.

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Title

QUEENSLAND

Police-Citizens Youth Clubs (PCYC) Queensland

30 Graystone Street, Tingalpa QLD 4173P 07 3909 9555F 07 3909 9533W pcyc.org.au

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