IDG’s Global Media Brands

I D G W O R L D W I D E 2 0 1 1

PCWorld is the most widely read IT publication in the world,

with a presence in more than 54 countries. For over 25 years,

PCWorld has reported on the cutting edge of technology,

garnering an audience of tech buyers from small to medium

enterprises, as well as consumers who integrate technology

at work and home. Reaching buyers of electronic products

in all sectors, PCWorld’s core audience consists of computer

and technology enthusiasts, IT decision makers and digital

lifestyle trendsetters.

From computers that take up rooms to computers that rest

on your palm, PCWorld editors have identif ed and defi ed

digital trends before they emerge. PCWorld Labs test thou-

sands of products, ensuring that readers receive the most

reliable and accurate data, while advertisers and partners

rest assured that they’re reaching a well-informed audience.

Whether in print or online, this audience has come to trust

PCWorld’s independent product reviews, rankings and ex-

pert advice to help guide their computer and consumer elec-

tronics purchasing decisions.

PCWorld

PCWorld:Audience: - IT Professionals- Early Adopters- Technology Enthusiasts- Brand Specif ers- SME Decision Makers- End Users- Consumers

Editorial:- Current news on products and technologies- Exclusive expert tips across all areas of technology,

PCs and the Internet- Product tests and buying advice across all product

groups relating to PCs, the Internet and consumer electronics

PCWorld: The Numbers

Total Worldwide Impressions: 127,932,911

Total Worldwide Unique Visitors: 17,065,818

Total Worldwide Print Readership: 12,850,080