A crash course on Creativity

Paying attention: Insights on observation experience

 Venture Lab, Stanford University

 @OmarEAvila

I visited 6 stores , paying careful attention to come up with

insights and new opportunities

Before enter the stores

Clothes stores

Vs

Lighting logo & Big entrance Lighting loop windows

Several door enters

Different approaches, same goal

Vs

Classic & elegant

Coloring & spatial distribution

With attractive show-windows

Nothion stores in the same square …

Vs

Centenarian with attractive wood craft

facade

¿Modern building?¡Prison, No pass!

with different approach (and success)

¡Kids first!

Rainbow & flowery fans

Shops with glasses

Tempting the pedestrians

With original show-windows

to draw in the visitors

¡To scare the parents!

The environment

Vs

¡Have a seat!Spacious & bright

Re-questioning the space & recycled

materials

Clothes stores

Notion stores in the same square …

¡Crawded & stuff even in the ceiling!

¿Where is everybody?

¡Ooohh!

Vs+

¿ ?But different performance

Immersive experience

¡Clothes line!

Every space is an opportunity to share &

communicate

Personnel

Clothes stores

Vs

Customised attention

friendly staff & Self service

Customer centered

Notion stores in the same square

¡Helping to make real your dreams!

Vs

¡I´m busy, get you ticket first!

Customer focus Vs Business interest

Umbrella & fan artesans since 1858

Advise to avoid the umbrella´s oxidation

“Before purchase, make sure the right quality of the

product”

Graduates Childhood educators

And the other two stores …

Customer centered & paying attention to the details

Products

Vs

¡Everything tidy!¡Freedom!

Clothes stores

Different strategies adapted to the target

Notion stores in the same square

¡Products all around!

The right place to get all you need

Shelves in sight for kids & parents

All colors & styles you are looking for

And the other two stores …

Understanding the customer needs

A crash course on Creativity

Paying attention: Insights on observation experience

 Venture Lab, Stanford University

 @OmarEAvila