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CRASH COURSE ON CREATIVITY PAY ING ATTENTIO N FER NANDO MA ESTR E

Assignment2 - Paying Attention

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Page 1: Assignment2 - Paying Attention

CRASH COURSE O

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CREATIV

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P AY

I NG

AT T

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TI O

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F ER

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Page 2: Assignment2 - Paying Attention

O B S E R V A T I O NI n s i g h t s

Page 3: Assignment2 - Paying Attention

FACELESS MANNEQUINSAt this store, only faceless mannequins are used. When asked why, the manager explained that it had to do with avoiding racism issues. Should they also use faceless people in advertisement to avoid racism and biased beauty concepts?

Page 4: Assignment2 - Paying Attention

SPORT APPARELS ON WHEELSHadn’t realized before that at this sport store all clothing apparels are movable. A customer could actually move one closer to the changing stalls so that it is easier to try different items!

Page 5: Assignment2 - Paying Attention

REFLECTING LIGHTINGThis store uses reflective lighting as a way to cut down on energy use. This could be transfer to other stores so that they can save on energy as well. Moreover, it opens a door to a whole new world of interior design.

Page 6: Assignment2 - Paying Attention

EMERGENCY NUMBERSIt is mandatory for all stores to keep this emergency numbers sign visible at all times. Yet, in most stores, this sign was very difficult to find or was not available at all.. Would it be better for the store to send all this data to mobile devices automatically?

Page 7: Assignment2 - Paying Attention

PRODUCT OF THE DAYIn this store the product of the day is showcased almost at the ceiling! Clerks actually have to glue all the boxes together and stick them on the wall at night when the store is closed (they use a long ladder and lots of patience to accomplish this.) Wouldn´t it be better to place monitors or lcds up there to display such products?

Page 8: Assignment2 - Paying Attention

DOES IT SMELL OF SPRING?In this store, clerks make sure (like every 5 minutes) everything smells like spring.. Yet, there is not one single flower or plant to be seen..