Pauline Parikh Cam Waller · IRF Today • Leader in rhino conservation • High bounce rate from home page • Site structure and content • Mission and values • Visual cues and

International Rhino FoundationPauline Parikh Cam Waller

Salter Mitchell

IRF Today

• Leader in rhino conservation

• High bounce rate from home page

• Site structure and content

• Mission and values

• Visual cues and call to action

Drive awareness of rhino conservation issues

Establish the organization’s legitimacy and efficacy

Raise funds and garner support for the organization

Goals

Brand

Leader

Informative

Catalyst

Partner

Partner

• Positivity

• Transparency

• Interactions

• Targeted, consistent, clear message

• Focus on cause

Differentiation

Above Main Navigation

Professional Resources

Board of Directors

Staff & Advisory

Implementing Partners

IRF Priority Areas

Job Opportunities

Black Rhino

Greater One Horned Rhino

Javan Rhino

Sumatran Rhino

White Rhino

Extinct Wooly Rhino

State of the Rhino

Zimbabwe Lowveld Rhino Program

Indian Rhino Vision 2020

Sumatran Rhino Conservation ProgramJavan Rhino Conservation ProgramAfrican Regional Programs

Asian Regional Programs

Zoo Partners

Levels of Support

Ways to Give

Adopt a Rhino

Help Raise Funds

Current Donors

Operation Javan Rhino

Operation Stop Poaching Now

Corporate Partners

Estate Planning

Bowling for Rhinos

2015 Rhino Conservation Calendar 5 Things You’ve Never Seen Before Give Your Love the Gift of Gray

Research

Rhino Resource Center

IUCN African Rhino Specialist Group

IUCN Asian Rhino Specialist GroupElephant & Rhino SymposiumRequest for Research Pre-Proposals Open

Get Involved

Just For Kids

Teacher Resources

World Rhino Day

25 Things You Might Not Know About RhinosJavan Rhino Q&A

22 Things You Might Not Know About IRF

Latest News

Media Kit & Downloads

Crisis Zimbabwe Media Kit & PhotosAnnual Reports


First Baby Born at the Rhino Sumatran SanctuaryTexas Rhino Hunt Auction Creates Debate Global Experts on Rhino Conservation Environmentalists Call for Trade Sanctions Against Mozambique For Rhino and Elephant Poaching

Homepage

About IRF Rhinos IRF Programs Donate Stay

Informed Newsroom Blog Shop

Adopt a Rhino

Donate Now Contact Us Join Email

ListShopping

Cart

Sitemap

Field Programs

Zoo Partners

Homepage

Learn More Get Involved ShopIRF ProgramsRhinos

Rhino SpeciesResearch

Teacher resources

Fun Activities

Clothing

Hats

Bracelets

Other

(Incorporate & movecurated news here)

AboutSocial Media

Buttons/Feed/Email

Press/Media Kits (former

News Room)Blog Donate Adopt

Corporate Funding Package

Footer

Our Team

Partners & Donors

Jobs

Press Releases

Media Kits

Header

Donate Adopt

Mission & Values

Contact

Submit a Pre-Proposal

Donate

Adopt a Rhino

Raise funds

Other ways to help

Events25 Things You Didn’t Know



Board of Directors

Staff & Advisory


IRF Priority Areas

Job Opportunities

Black Rhino


Javan Rhino

Sumatran Rhino

White Rhino

Extinct Wooly Rhino

State of the Rhino





Zoo Partners

Levels of Support

Ways to Give

Adopt a Rhino

Help Raise Funds

Current Donors



Corporate Partners

Estate Planning

Bowling for Rhinos


Research




Get Involved

Just For Kids

Teacher Resources

World Rhino Day



Latest News





Homepage



Adopt a Rhino


ListShopping

Cart

Field Programs

Zoo Partners

Homepage



Teacher resources

Fun Activities

Clothing

Hats

Bracelets

Other


AboutSocial Media

Buttons/Feed/Email




Footer

Our Team

Partners & Donors

Jobs

Press Releases

Media Kits

Header

Donate Adopt

Mission & Values

Contact


Donate

Adopt a Rhino

Raise funds

Other ways to help


Current

Redesign

Header



Board of Directors

Staff & Advisory


IRF Priority Areas

Job Opportunities

Black Rhino


Javan Rhino

Sumatran Rhino

White Rhino

Extinct Wooly Rhino

State of the Rhino





Zoo Partners

Levels of Support

Ways to Give

Adopt a Rhino

Help Raise Funds

Current Donors



Corporate Partners

Estate Planning

Bowling for Rhinos


Research




Get Involved

Just For Kids

Teacher Resources

World Rhino Day



Latest News





Homepage



Adopt a Rhino


ListShopping

Cart

Field Programs

Zoo Partners

Homepage



Teacher resources

Fun Activities

Clothing

Hats

Bracelets

Other


AboutSocial Media

Buttons/Feed/Email




Footer

Our Team

Partners & Donors

Jobs

Press Releases

Media Kits

Header

Donate Adopt

Mission & Values

Contact


Donate

Adopt a Rhino

Raise funds

Other ways to help


Current

Redesign

Main Navigation



Board of Directors

Staff & Advisory


IRF Priority Areas

Job Opportunities

Black Rhino


Javan Rhino

Sumatran Rhino

White Rhino

Extinct Wooly Rhino

State of the Rhino





Zoo Partners

Levels of Support

Ways to Give

Adopt a Rhino

Help Raise Funds

Current Donors



Corporate Partners

Estate Planning

Bowling for Rhinos


Research




Get Involved

Just For Kids

Teacher Resources

World Rhino Day



Latest News





Homepage



Adopt a Rhino


ListShopping

Cart

Field Programs

Zoo Partners

Homepage



Teacher resources

Fun Activities

Clothing

Hats

Bracelets

Other


AboutSocial Media

Buttons/Feed/Email




Footer

Our Team

Partners & Donors

Jobs

Press Releases

Media Kits

Header

Donate Adopt

Mission & Values

Contact


Donate

Adopt a Rhino

Raise funds

Other ways to help


Original Nav

Footer

Footer

Audience

310 participants

“Not enough current on-the-ground updates.”

“I would like to hear more on the success on catching those who poach.”

“State of the rhino only updated yearly.”

“Something about specific animals, like tell Bina's story from The SRS YABI.”

“Up-to-date poaching statistics.”

Successful professional with an annual charitable giving plan who requires top value for investment

in nonprofit organization.

Andrea Environmental Philanthropist

Goals• Make a real impact • Leave a legacy • Get recognition • Stay in the know • See progress • Be different

Rhino Info

IRF Programs

Donate

Fundraise

CMO at mid-sized to large company interested in corporate social responsibility initiatives and funding partnership opportunities

with IRF.

Erica Corporate Funder

Goals• Recognition • Corporate social responsibility • Improve company image • Do good • Offer services • Exclusive travel opportunities

Corporate Partners


Social Media

Mission & Values

Retired professional who has had a life-changing experience with

rhinos and now wants to get involved and make an impact.

Frank Retired Rhino Lover

Goals• Stay in the know • Express interest in rhinos • Make a real impact • Advocate actively • Attend rhino events • Purchase rhino merchandise

Donate 25 Things You Might Not

Know

IRF ProgramsRhinos in the News

Prototype

Usability Test• Icons associated with call to action/quick reference

• Location of Rhino Info within navigation

• Footer Donate/Adopt buttons used frequently

• Visuals served as cues over text

Visual Mockups

Why Support IRF?

!

In the RhiknowExtraordinary Journey to Photography the Rarest Rhinos

on Earth

Rampant Poaching Devastating for Asia

Monday February 9, 2015


CONTACT US

IRF PROGRAMS LEARN MORE GET INVOLVED SHOP

DONATE ADOPT"

RHINOS

LEARNGet informed about the

poaching crisis

SUPPORTHelp fund our research

and programs

ADVOCATESpread the word to make a difference

PARTNERJoin us to create an even

stronger network

IRF on Twitter#@RhinosIRF

New! Rhino Survival bracelets -Hand-made in South Africa,

more than just rhino tough. 4 colors http://bit.ly/18oFZFp

For the love of #rhinos, make a donation to IRF in your

sweetheart’s name: http://bit.ly/1dCeU97 #FiftyShadesOfGrey

Brainstorming improved s/holder collaboration & support 4

Javan #Rhino conservation @WWF_ID @RhinoGoddess

@RhinosIRF

Get News and Alerts! Enter your e-mail address

You can help save the rhinos

92% of donations go directly to the field8% of our funds go to adminitstration and funding

ADOPTDONATE

About Us | Press & Media Kit | Blog | Corporate Funding Package | Submit a Pre-Proposal | JobsAbout Us | Press & Media Kit | Blog | Corporate Funding Package | Submit a Pre-Proposal | Jobs

DONATE ADOPT# $ % & ' (

Stories from the FieldPutting the spotlight on the hard working people that dedicate their lives to rhino conservation.

Operation: Stop Poaching NowEvery eight hours another rhino is killed in South Africa. Read our 10 solutions to address the issue.

Did You Know?A group of rhinos is called a crash. Learn more about this and other interesting facts!

Whose team are you on? Show and share your support by wearing your Team Rhino gear!

#TeamRhino

Homepage

Why Support IRF?

!

CONTACT US


DONATE ADOPT"

RHINOS

LEARNGet informed about the

poaching crisis

SUPPORTHelp fund our research

and programs

ADVOCATESpread the word to make a difference

PARTNERJoin us to create an even

stronger network

You can help save the rhinos

92% of donations go directly to the field8% of our funds go to adminitstration and funding

ADOPTDONATE

Share mission and direct audiences

Clear call to action

Direct Erica (Corporate Funder) to contact IRF

for partnership

Establish legitimacy

In the RhiknowExtraordinary Journey to Photography the Rarest Rhinos

on Earth

Rampant Poaching Devastating for Asia



IRF on Twitter#@RhinosIRF

New! Rhino Survival bracelets -Hand-made in South Africa,

more than just rhino tough. 4 colors http://bit.ly/18oFZFp

For the love of #rhinos, make a donation to IRF in your

sweetheart’s name: http://bit.ly/1dCeU97 #FiftyShadesOfGrey

Brainstorming improved s/holder collaboration & support 4

Javan #Rhino conservation @WWF_ID @RhinoGoddess

@RhinosIRF

Get News and Alerts! Enter your e-mail address


DONATE ADOPT# $ % & ' (

Stories from the FieldPutting the spotlight on the hard working people that dedicate their lives to rhino conservation.

Operation: Stop Poaching NowEvery eight hours another rhino is killed in South Africa. Read our 10 solutions to address the issue.

Did You Know?A group of rhinos is called a crash. Learn more about this and other interesting facts!

Whose team are you on? Show and share your support by wearing your Team Rhino gear!

#TeamRhino

Call to action repeated

Twitter and newsfeed at a glance and

establish legitimacy

Popular links from survey

Species Page

Subtle video to set the scene

Large image with info to move viewer down page

Interaction to encourage engagement & improve

retention

Programs & involvement to encourage support

IRF Programs

Establishes legitimacy by matching IRF’s work

with location

More engaging and less disjointed

Creates relationship between work &

partners

Informs about global affiliates

Better opportunity to feature zoo partners

CONTACT US


DONATE ADOPT!

RHINOS


DONATE ADOPT" # $ % & '

Learn more about rhinos with these fun activities!

Books We Love

Download the full list

Rhino Crafts

Download a crafts sheet and get creative!

Put Your Knowledge of Rhinos to the Test!

Read about the endangered rhino species

Learn More About


Rhino SilhouettesGet Involved!

Make a difference by starting your own fundraiser!

Here are some ideas to get you started

Fun Activities

CONTACT US


DONATE ADOPT!

RHINOS

Learn more about rhinos with these fun activities!

Books We Love

Download the full list

Rhino Crafts

Download a crafts sheet and get creative!

Put Your Knowledge of Learn More About

More visuals, less text heavy


Donate

Consolidated info keeps users on donation page

Visual representation of donor levels

Impact message helps increase donation

amount

Simplified form with Paypal option

Up-to date financial information

Clear call-to-action

CONTACT US


DONATE ADOPT!

RHINOS


DONATE ADOPT" # $ % & '

Adopt a Rhino

Meet Ratu Meet Andatu

Meet RosaMeet Bina

Meet Andalas

Ratu, believed to be about 14 years old,

became a mother for the first time on June

23rd, 2012! She originally made her home

along the border of Way Kambas National Park.

She is currently at the Sumatran Rhino

Sanctuary.

Andatu is one of the world’s “newest” rhinos.

He was born on Saturday, June 23, 2012 at the

Sumatran Rhino Sanctuary in Way Kambas

National Park, Indonesia. His father is Andalas

and his mother is Ratu. Andatu’s name means a

“Gift from God."

Learn More Learn More

Learn More

Bina is the oldest female at the Sumatran Rhino

Sanctuary and the second oldest of her specie

in captivity. Bina is 26 years old, is one of the

last Sumatran rhinos to be captured and

relocated within Indonesia. Bina was originally

born in Sumatra’s Bengkulu Province.

Beginning in late 2003, Rhino Protection Units

working in Bukit Barisan Selatan National Park

began receiving reports from local villagers that

a young Sumatran rhino, Rosa, had been

observed walking along roads and browsing for

vegetation. She is very fond of people.

Learn More

Cincinnati Zoo-bred Andalas, the first Sumatran

rhino born in captivity in 112 years, was

transferred from the United States to the

Sumatran Rhino Sanctuary, a management and

breeding facility located in Way Kambas

National Park, Indonesia, in early 2007.

Learn More

Adopt a Rhino

Adopt a Rhino

Meet Ratu Meet AndatuRatu, believed to be about 14 years old,

became a mother for the first time on June

23rd, 2012! She originally made her home

along the border of Way Kambas National Park.

She is currently at the Sumatran Rhino

Sanctuary.

Andatu is one of the world’s “newest” rhinos.

He was born on Saturday, June 23, 2012 at the

Sumatran Rhino Sanctuary in Way Kambas

National Park, Indonesia. His father is Andalas

and his mother is Ratu. Andatu’s name means a

“Gift from God."

Learn More Learn More

Bringing adoption process to life with a

video

Quick reference to each rhino


Adopt

Personalize with rhinos story and bio

More visuals to build emotional connection

and motivation

25 Things

More visuals and familiar Pinterest inspired layout

Client Feedback

• Mobile

• More interactivity

• IRF Community

• Updating content and maintenance

Next Steps

Thank You!

Documents

Pauline Parikh Cam Waller · IRF Today • Leader in rhino conservation • High bounce rate from home page • Site structure and content • Mission and values • Visual cues and