Paul GillAccount Director, Torchbox

Spark 2011:The mobile web

@paulsimongill

THE MOBILE WEB

The only way is up(for you and me baby)

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400%

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Mobile strategyif you don’t have one, don’t worry

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"... many retailers simply aren't ready for mobile commerce yet. Just 18% had fully implemented a mobile commerce strategy, while 28% had no plans for the channel. "

Source:http://econsultancy.com/uk/blog/7629-mobile-the-worst-channel-for-customer-experience

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Keep it simple> What are we trying to achieve?> Who's the audience?> Where can you reach them?> How can you make it happen?

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Compellingcontent

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1.app.APP

AND… APP

1.appAPP

AND… APP?

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2.Browser apps

(UserAgent)

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Demo at: http://vimeo.com/upshot

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3.RESPONSIVE DESIGN

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@media screen and (max-device-width: 480px){/* make it work on mobiles */}

Source:http://www.alistapart.com/articles/responsive-web-design/(Ethan Marcotte)

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4.EMAIL

(Twitter and Facebook too)

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Optimise email> width is bad (& no @media)> keep it simple> plan the CTA for mobile> http://htmlemailboilerplate.com> Analyse and try new layouts

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Test> avoid simulators> test based upon stats and use

cases> use your colleagues / friends> userAgent switcher> testing your email for $5 (CM)

Paul Gill@paulsimongill

Thanks for listening