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How mobile access to the internet is changing how organisations work digitally.
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Paul GillAccount Director, Torchbox
Spark 2011:The mobile web
@paulsimongill
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The only way is up(for you and me baby)
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400%
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Mobile strategyif you don’t have one, don’t worry
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"... many retailers simply aren't ready for mobile commerce yet. Just 18% had fully implemented a mobile commerce strategy, while 28% had no plans for the channel. "
Source:http://econsultancy.com/uk/blog/7629-mobile-the-worst-channel-for-customer-experience
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Keep it simple> What are we trying to achieve?> Who's the audience?> Where can you reach them?> How can you make it happen?
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Compellingcontent
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1.app.APP
AND… APP
1.appAPP
AND… APP?
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2.Browser apps
(UserAgent)
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Demo at: http://vimeo.com/upshot
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3.RESPONSIVE DESIGN
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@media screen and (max-device-width: 480px){/* make it work on mobiles */}
Source:http://www.alistapart.com/articles/responsive-web-design/(Ethan Marcotte)
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4.EMAIL
(Twitter and Facebook too)
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Optimise email> width is bad (& no @media)> keep it simple> plan the CTA for mobile> http://htmlemailboilerplate.com> Analyse and try new layouts
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Test> avoid simulators> test based upon stats and use
cases> use your colleagues / friends> userAgent switcher> testing your email for $5 (CM)
Paul Gill@paulsimongill
Thanks for listening
