Patti Brown Finie, Gale Patricia.BrownFinie@cengage.com

Christine Ayar Illichmann, Hawaii State LibraryChristine.illichmann@librarieshawaii.org

Powerful Data for Powerful Decision Making

DemographicsNow• Detailed demographics and

psychographics:• Mosaic

• Simmons

• Census and American Community Survey

• And more!

• Business and household intelligence Over 17 million business listings

• Over 135 million household listings

• Visual mapping capabilities

• EZ Reports

Today We’re Discussing

• Using People Search for Genealogy• Using Demographics to gain community insights• Business Demographics for better business decisions• Understanding potential and current customers

People Search

• Updated quarterly

• Household data is provided by AMACAI Information Corp.

• Sources include directory assistance, white pages, consumer-initiated transactional data and other proprietary sources

Community Profiles

• Demographic data is updated semi-annually

• Sources include US Census (2010 Census, current year and 5 year forecast), Experian Insource, BLS Consumer Expenditure Survey, the American Community Survey, Census Retail Trade tables, FEMA, USPS and many other sources

• Uses MOSAIC classification at household level

Active Geography Selection controls information displayed throughout DNow

To change the geography, simply type in your selection, or…

• Click “Geography Menu” • Drill down and select the geography

or geographies of your choice • Click “Ok”

Use the Report Type Drop-Down Menu to select and load reports of interest

Demographic Detail Summary Provides• Variety of basic demographics from

the Census Data• 2000 and 2010 ten year Census

information, as well as estimates and projections

Perfect for high school Community Profile Projects, Home Buyers, etc.

Easily print, email, or export to Word, Excel, or PDF

Community ProfileDemographicsNow provides a wealth of demographic data to better understand an area

Screenshot of Executive Summary with Charts PDF export, Ahuimanu

Means Business!

Small Businesses…

Represent of all employers

Pay of the total U.S. payroll

Create more than of GDP

Created of net new jobs over the past 15 years

SOURCE: www.tradingeconomics.com | Bureau of Economic Analysis

99.7% 44%

50%

64%According to USA Today, Honolulu: Hawaii received$4.5

mto help small businesses

Libraries = Economic Development

What do Business Users Need?

• Industry Information• Competitive intelligence• Market Information, including market size and success rates• Business leads• Demographic information• Psychographic Information

Business Insights

Business Plan Needs

Even more to love!

7/12= 58% success rate for 581299 eating places

Even Better: Enhanced EZ Reports!

• New EZ Report Options in Dnow: Business & People!

HSPLS Business Resourceshttp://librarieshawaii.org/serials/databases.html

Find Training and More

Tutorials are being added to the databases webpages

Training is also available on the Gale, EBSCO, and other vendor pagesFor a complete list visit: bit.ly/hsplsdatabaseresources

Questions?Contact Patti: patricia.brownfinie@cengage.com

Or Christine at: christine.illichmann@librarieshawaii.org or 586-3614