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Patrick Barbanes,The Branding Professor
www.TheBrandingProfessor.com
Career Success With Social Mediaand Personal Branding!
text TEACHME to 65047
To support job interview
To create interest for a new job
In support of a corporate job
TAKE-AWAYS
Social Media can enable and power a personal brand, which can empower YOU to achieve!
You must start a blog....yesterday!
You don't need a (P)ersonal (B)rand
It helps to have a personal brand. The difference is the quality of your work or ideas.
@pbarbanes
text TEACHME to 65047
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Patrick Barbanes, The Branding Professor
www.PatrickBarbanes.com
Twitter: @pbarbanes | 800-951-1156
text TEACHME to 65047
NBC6 – TV “South Florida Today” show
CNBC – Documentary about Facebook(airing January, 2011)
Examiner.com – Miami Social Media blogger
@pbarbanes
Career Success With Social Mediaand Personal Branding!
@pbarbanes
To support job interview
To create interest for a new job
In support of a corporate job
text TEACHME to 65047
Kristyn's Story (2008)
@pbarbanes
text TEACHME to 65047
Kristyn's Story (2008)
@pbarbanes
Crowned her “The Diva of Deli”
TheDivaOfDeli.com - $10
text TEACHME to 65047
FREE WORDPRESS.COM
BLOG SITE
BLOG ABOUT
INDUSTRY LINKS
FREE WORDPRESS.COM
BLOG SITE
LINK TO PERSONAL BRAND SITE
@pbarbanes
RESUME
text TEACHME to 65047
Result: HIRED! Now V.P. Sales
@pbarbanes
text TEACHME to 65047
Jenny's Story (2010)
@pbarbanes
text TEACHME to 65047
WorkinOnARamp
Jenny's first blog
www.socialjenny.com
Online
Job
Apps
Result? Hired by MTV!
@pbarbanes
My Story
@pbarbanes
Salesman with a Fortune 500 corporation
Positioned (branded) myself as a consultant, trusted source
text TEACHME to 65047
@pbarbanes
Documentmania.com text TEACHME to 65047
@pbarbanes
Documentmania.com
Many references and links to employer company
Email newsletter Live & recorded webinars
RESULTS?
Differentiated from my competitors (and peers!)
Increased credibility with prospects
Deepened relationship with clients
Helped close more sales
@pbarbanes
text TEACHME to 65047
Easy To Find, Hard To Forget
@pbarbanes
I.DEFINE
II.DESIGN
III.ALIGN
Determine your brand and your differentiator(s).
Structure your online presence and linkages.
Engage online in ways that support your brand.
text TEACHME to 65047
The Model
@pbarbanes
YOUPersonal Brand
Site
text TEACHME to 65047
The Model
@pbarbanes
YOUPersonal Brand
Site
Searchers(Google, etc.)
Followers Followers
Followers
Searchers(Google, etc.)
Recruiters / Partners
text TEACHME to 65047
RESULTS?
Increased appearance in Google
Improved LinkedIn results/connections
Differentiation
Improved job prospects / negotiations
Seen as an expert / authority in your field
Seen as relevant in today’s connected world
@pbarbanes
text TEACHME to 65047
TAKE-AWAYS
Social Media can extend your personal brand!
You must start a blog...yesterday!
You don't need a (P)ersonal (B)rand...but it can help.
You need a personal brand. The difference is the quality of your work or ideas.
@pbarbanes
text TEACHME to 65047
STAY IN TOUCH!For a copy of this presentation....
@pbarbanes
THANK YOU!Patrick Barbanes,
The Branding Professor www.TheBrandingProfessor.com
