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The Nordic Region -seminar Hanasaari, 22 May 2018 Petri Rouvinen Global Value Chains & the Nordics: Past Trends, New Realities, Future Expectations, @Petri_Rouvinen

Past Trends, New Realities, Future Expectations · Micro: Specific products – Enables the analysis of, e.g., transfer pricing • Meso: Surveying multinational enterprises – Enables

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Page 1: Past Trends, New Realities, Future Expectations · Micro: Specific products – Enables the analysis of, e.g., transfer pricing • Meso: Surveying multinational enterprises – Enables

The Nordic Region -seminarHanasaari, 22 May 2018

Petri Rouvinen

Global Value Chains & the Nordics:Past Trends, New Realities,

Future Expectations,

@Petri_Rouvinen

Page 2: Past Trends, New Realities, Future Expectations · Micro: Specific products – Enables the analysis of, e.g., transfer pricing • Meso: Surveying multinational enterprises – Enables

Openness:

Exports + Imports GDP

0,0

0,2

0,4

0,6

0,8

1870 1880 1890 1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010

Finland & Sweden Have Been Open Economies for Centuries

Source: Jorda et al. (2017).

Finland

USA

Sweden

(Exp

orts

+ Im

port

s) /

GDP

Page 3: Past Trends, New Realities, Future Expectations · Micro: Specific products – Enables the analysis of, e.g., transfer pricing • Meso: Surveying multinational enterprises – Enables

Steam revolution Reduction in transportation costs Old Globalization (goods imports & exports)

Digital revolution Reduction in communications costs New Globalization (GVCs & MNEs)

Finland & Sweden:− Leaders/winners of Old globalization!− How does New Globalization play out?

Page 4: Past Trends, New Realities, Future Expectations · Micro: Specific products – Enables the analysis of, e.g., transfer pricing • Meso: Surveying multinational enterprises – Enables

Finland:Assembly

Germany:Pump

Manuf.

Finland’s intermediateexports

Saudi Arabia:Oil refinery

Germany’s finalexports

Czech Rep:Steel parts

Estonia:Coils

Finland’s intermediateimports

India:Castings

One example of a global value chain

Unique for each variation & time

Lots of intermediate imports/exports

Task by task optimization by ABB

Page 5: Past Trends, New Realities, Future Expectations · Micro: Specific products – Enables the analysis of, e.g., transfer pricing • Meso: Surveying multinational enterprises – Enables

⅓ of business employmentdirectly serves GVCs

40% of gross exports consist of imports

40% global corporate 50% employment abroad

20% business value-added30% by foreign-owned units

Page 6: Past Trends, New Realities, Future Expectations · Micro: Specific products – Enables the analysis of, e.g., transfer pricing • Meso: Surveying multinational enterprises – Enables

How to Study GVCs?• Micro: Specific products

– Enables the analysis of, e.g., transfer pricing

• Meso: Surveying multinational enterprises– Enables some generalization

• Macro: Global input-output data– Provides an “on average” aggregate view

Page 7: Past Trends, New Realities, Future Expectations · Micro: Specific products – Enables the analysis of, e.g., transfer pricing • Meso: Surveying multinational enterprises – Enables

Mapping out the whole global supply chain from raw materials / idea generation to final purchase/use

– All direct & indirect hard & soft inputs

Value added by actors (firms/individuals), functions (R&D…)

& geographies (locations/countries)

Nokia N95 smartphone: 600 components, dozens of separate pieces of software, mill. of lines of embedded software

Page 8: Past Trends, New Realities, Future Expectations · Micro: Specific products – Enables the analysis of, e.g., transfer pricing • Meso: Surveying multinational enterprises – Enables

39% 41%

Beijing, China Salo, Finland

The assembly location –China versus Finland –makes little difference for Finnish Value Added !?

Source: Ali-Yrkkö, Rouvinen, Seppälä & Ylä-Anttila 2011 http://v.gd/oLoC2n

Page 9: Past Trends, New Realities, Future Expectations · Micro: Specific products – Enables the analysis of, e.g., transfer pricing • Meso: Surveying multinational enterprises – Enables

Are engineering products, such as this burner by Finnish Oilon, any different?

Page 10: Past Trends, New Realities, Future Expectations · Micro: Specific products – Enables the analysis of, e.g., transfer pricing • Meso: Surveying multinational enterprises – Enables

Assembly locations more importantin cases of 10 Engineering Products

24% 54%

Abroad (China) In Finland

Why?Localization of parts/supplies& supporting services

Role/location of IPRs

Location of the profit center

Transfer pricing practices

Source: Ali-Yrkkö & Rouvinen 2013 http://pub.etla.fi/ETLA-Raportit-Reports-16.pdf Note: Large variation across products.

Page 11: Past Trends, New Realities, Future Expectations · Micro: Specific products – Enables the analysis of, e.g., transfer pricing • Meso: Surveying multinational enterprises – Enables

• Corporate sweet spots in GVCs– Brand owner, orchestrator

– Interfacing with customers

– Gatekeeper in the chain

– Core tech provider

• Value capturing jobs– High-level ”supporting” service tasks

– Creation & management of intangibles

Page 12: Past Trends, New Realities, Future Expectations · Micro: Specific products – Enables the analysis of, e.g., transfer pricing • Meso: Surveying multinational enterprises – Enables

Stylized observations

• Intangibles dominate also in manufactures– Internal & market services, creation & appropriation of IP

• Value migrates to earlier/later stages (cf. “smile”)– Direct assembly/processing has diminished over time

• Intensity of interaction within value chains varies– Trad. services often internationalize via ownership; value added in digital is fluid

Page 13: Past Trends, New Realities, Future Expectations · Micro: Specific products – Enables the analysis of, e.g., transfer pricing • Meso: Surveying multinational enterprises – Enables

The Way Forward?

Page 14: Past Trends, New Realities, Future Expectations · Micro: Specific products – Enables the analysis of, e.g., transfer pricing • Meso: Surveying multinational enterprises – Enables

New Glob. Changes become:

– More sudden– Shocks with immediate consequences

– More individual– We no longer go up & down “as countries”

– More unpredictable– Winners & losers hard to know a priori

– More uncontrollable– National policies are less influential

Page 15: Past Trends, New Realities, Future Expectations · Micro: Specific products – Enables the analysis of, e.g., transfer pricing • Meso: Surveying multinational enterprises – Enables

The Economist, 8.7.2016

Page 16: Past Trends, New Realities, Future Expectations · Micro: Specific products – Enables the analysis of, e.g., transfer pricing • Meso: Surveying multinational enterprises – Enables

The Economist, 28.1.2017

Page 17: Past Trends, New Realities, Future Expectations · Micro: Specific products – Enables the analysis of, e.g., transfer pricing • Meso: Surveying multinational enterprises – Enables

Policy? Old & Consistent with New Globalization

• Enterprise• Laissez-faire• Market competition• Creative destruction (try often, scale or fail fast, try again)• Public investments in education, research & infrastructure• Financial/business environment conducive to private investment

• Labor• Ease of hiring & firing• Cherish labor market churning

• Social• Incentive-compatible social transfers

• Trade• Reduce hindrances for all cross-border flows

• Hard question: What if other countries play dirty?

Page 18: Past Trends, New Realities, Future Expectations · Micro: Specific products – Enables the analysis of, e.g., transfer pricing • Meso: Surveying multinational enterprises – Enables

Final observations• Brexit & Trump:

free trade became a casualty… with consequences on GVCs

• Global value chains are not about to disappear & the phenomenon still has room to grow

• Fin & Swe well-positioned in competing for GVCs’ high value added activities

• Needed: Internal agility & sustained investment at the new front line of global competition –individuals’ skills & competences.

Page 19: Past Trends, New Realities, Future Expectations · Micro: Specific products – Enables the analysis of, e.g., transfer pricing • Meso: Surveying multinational enterprises – Enables

Thank you!

fi.linkedin.com/in/petrirouvinen/

[email protected]+358–50–3673474

@Petri_Rouvinen