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PARTNERSHIP PROPOSITION
September 11, 2018
PLATEFORMS
2
Outaouais Tourism
152 000 PAGES VIEWS / MONTHWEBSITE
92 718 PAGES VIEWS / YEAR72 365 UNIQUES VIEWS
WEBSITE (Home page)
FACEBOOK26 000 SUBSCRIBERS (FRENCH)5 200 SUBSCRIBERS (ENGLISH)
INSTAGRAM 6 500 SUBSCRIBERS (BILINGUAL)
NEWSLETTER
31 000 SUBSCRIBERSAVERAGE OPENING RATE : 23%AVERAGE CLICK-THROUGH : 5,6%
MARKETS AND TARGET
3
ExperiencesM
AR
KET
STA
RG
ET
MONTRÉAL
CULTURE
MONTRÉALOTTAWA
GATINEAU
GOURMAND
OTTAWA
FESTIF
MONTRÉALOTTAWA
GATINEAUTORONTO
OUTDOORS
MONTRÉALOTTAWA
GATINEAU
CROSS-COUNTRY
SKIING
AITQ AITQ
631 000 1 990 000 946 000380 000 202 000
MA
RK
ET
SIZE
*
AITQ
CULTURAL FAMILYA35 +
THENDY FOODIESA35 – 64
URBANADULTESA25 - 49
OUTDOOR ENTHUSIASTS
A25 – 64
DELUXE OUTDOORS
FAMILIESA25 – 64
OTTAWA GATINEAU
SNOWMOBILE
A35 – 64
SNOWMOBILE
87 000
AITQ
PARTNER PACKAGES
4
Accommodation
Platinum Gold Silver Bronze
Web banners (individual) X X
Reference priority with journalists. Bloggers, infleuencers X X
Specific advertising and/or SEM ad extension X X X
1 mention in Outaouais Tourism’s newsletter X X X
1 FB advertising (Accommodation package) X X X X
Priority posting on ‘’Where to sleep’’ section of Outaouais Tourism’swebsite
X X X X
Value $ 8 450 $ 4 660 $ 2 600 $ 950
Package cost $ 8 000 $ 4 000 $ 2 500 $ 750
5
VIP PACKAGE
6
PUBLICITÉ VIDÉO PRÉ-ROLL
FACEBOOK ADVERTISING
Outaouais Tourism’swebsite users
Potential visitors
ADWORDS
VIP PACKAGE LANDING PAGE
1
2
3
RETARGETING BANNERS
6BANNERS ON OUR WEBSITE5
MEDIA STRATEGY
4 NEWSLETTER
7
VIP PACKAGE MARKETING INVESTMENT
WINTER 2018-2019
$ 22,500
CONCEPT OF CREATION
8
STATISTICS
• 100 VIP package sold this summer*
• 10 participating establishments
9
From May 1 to September 7, 2018
Pages views
Uniques views
Averagetime
Entrées Reboundrate
Exit (%)
Website - « VIP PACKAGE » Page FR7 176 5 963 145,00 5 037 72,81% 67,96%
Website - « VIP PACKAGE » Page EN 3 190 2 617 128,00 2 472 71,31% 76,93%
*As of September 7, 2018. Data may be different by September 30, 2018.**Data as of August 10, 2018. The statistics may differ.***Investments for the bike experience. We put the message of the VIP package forward
Web banners – VIP Package Planned Budget Impressions Clics Status
7 déclinaisons différentes (image) FR 5 600,00 $ 696 162** 354** Completed
7 déclinaisons différentes (image) - EN 1 800,00 $ 313 335** 277** Completed
Additionnal web banners – VIP Package*** Planned Budget Impressions Clics Status
Bike banners (Family, Adults) FR 14 000,00 $ 1 981 732** 1 661** Completed
Bike banners (Family, Adults) - EN 6 000,00 $ 1 008 382** 875** Completed
INVESTMENT CALCULATION
10
MONTANT DE BASE COST INVESTMENT
PACKAGES
☐ PLATINUM = $ 8,000
☐ GOLD = $ 4,000
☐ SILVER= $ 2,500
☐ BRONZE= $ 750
À LA CARTE COST INVESTMENT
NEWSLETTER – ADDING A MENTION $ 400
BROCHURE DISTRIBUTION ☐ ____ DISTRIBUTION IN A SHOW (BIKING, SNOWMOBILE, OUTDOORS) = $ 150
OTHER VISIBILITY À LA CARTE : PLEASE CONTACT ONE OF OUR CONSULTANT
TOTAL
YOUR MARKETING GOALS TARGET MARKET TARGET CUSTOMERS
☐ GETTING KNOWN BY YOUR TARGET AUDIENCE ☐MONTRÉAL ☐ DELUXE OUTDOORS 35-65
☐ PROMOTE OFFERS/PACKAGES ☐ OTTAWA ☐ ACTIVE PEOPLE 30-65
☐ IMPROVE THE VISITOR’S EXPERIENCE ☐ GATINEAU ☐ FAMILIES 30-49
☐ INVITE VISITORS TO YOUR BUSINESS ☐ TORONTO ☐ YOUTHS 19-30
☐ OTHER: ☐ OTHER : ☐ ADULTS (NO KIDS) 45-65
PLEASE COMPLETE THE INFORMATION BELOW :
FORFAIT VIP
I’M INTERESTED IN OFFERING THE VIP PACKAGE IN MY ESTABLISHMENT* ☐
*No extra cost will be added to the price of your plan.
WINTER 2018 ENGAGEMENT
11
NAME BUSINESS
REPRESENTATIVE NAME
PHONE NUMBER
INVESTMENT AMOUNT
SIGNATURE
DATE
Please note that Outaouais Tourism reserves the right to change campaign promotions should there be an insufficient number of participants, in which case you will be advised.
THANKS for returning the contract BEFORE OCTOBER 10, 2018 by fax 819 778-7758 or by email to your marketing consultant :
Outdoors & Accommodation Geneviève Bélisle [email protected] Phone: 819 778-2530 (ext. 246)
