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Inspiring play. Unlocking potential.
PARTNERSHIP OPPORTUNITIES
Women Athletes Are Redefining the WorkplaceThe woman athlete represents an untapped leadership pipeline in the workplace. Women athletes are, by nature, high achievers, influential leaders and team players who have tremendous value for business. In fact, 94% of women executives in the C-suite played sports--52% played at the university level.
Yet, girls drop out of sport at twice the rate of boys by age 14, creating a cycle of poor emotional and physical health and wasted potential.
OPPORTUNITY
Play Like a Girl!® is a national 501(c)3 charitable organization founded in 2004 to create an equal playing field for women in sports by helping girls reach their full potential. Our mission is to provide girls ages 9-13 an opportunity--and in many cases, their only chance--to participate in sports and physical activity.
Ultimately, we endeavor to harness the natural properties of sport to propel young women into competitive, male-dominated careers--especially at the intersection of science, technology, engineering, mathematics (STEM) and sports.
It is our goal to help girls everywhere find the courage to do things beyond the field of play that they never thought possible. We believe girls given the opportunity to play on a team become women who have the confidence to stand on their own.
MISSION
We accomplish our mission through:
APPROACH
EDUCATIONWe educate girls in supportive learning environments outside of the classroom (out-of-school-time sports clubs and STEM camps) that spark their interests, reward hard work and exploration and boost confidence.
EXPOSURELasting impact comes from hands-on learning and real-world experiences. That’s why we provide girls with unique learning opportunities that open their eyes to a world of new possibilities.
EMPOWERMENTWe partner with female coaches, role models and mentors who inform and inspire girls while helping them see a winning future for themselves--both on and off the field of play.
IMPACT
By leveraging sport, Play Like a Girl is creating a new pipeline of women innovators and game changers. We diligently measure the impact of our work and refine our programs--and it's making a difference.
84% CLUB PARTICIPANTS said that because of the program they play sports or are active
64% CAMP PARTICIPANTS said they are considering a career in STEM
97% PLAY LIKE A GIRL ALUMNI said they feel more confident in their own abilities
From the West Coast to the Deep South, we deliver early positive experiences for girls in sports and physical activity by leveraging the collective power of women athletes, coaches and executives in the sports industry.
✓ 9 Clubs
✓ Over 500 volunteers
✓ 3,500+ participants
✓ 23 U.S. Cities &
Canada
PRESENCE
• Birmingham• Tuscaloosa
•Montgomery • Atlanta• Suwannee
• New Orleans
•Jackson
•Nashville•Frisco
•Dallas •Denton
• Houston
•New York
• Newark
• Fairfield• Smithfield
•Denver•Indianapolis
•Ontario
• Portland
• Pasadena
• Los Angeles
•Chicago
With a growing community and established brand in key markets, Play Like a Girl has blazed a trail with critical mass and distanced itself from competition.
2
3
1
GET INVOLVED
GROWING RAPIDLY
HOST A CAMP at your company offices and introduce girls to
exciting STEM-in-sports careers.
THE STARTING LINE is a community of women and men nationwide who commit to run,
jump, kick and swing while raising funds for Play Like a Girl.
FUNDRAISING EVENTS are a way for businesses and individuals to
get creative and fundraise to help keep girls in the game.
In 2017, marathoners, online fundraisers and camp partners raised over $35,000 to benefit Play Like a Girl.
Our top line growth is accelerating due to a broadening supporter base.
REACH
1,520
5,844
5,450
5,594
Play Like a Girl is the charity of choice for the athletic, tech-savvy woman and her socially-conscious male allies. She is an experientially-oriented woman, with a high disposable income and is willing to splurge on memorable, unique experiences for herself as well as her children and family.
• SCHOOL GIRL
• COLLEGIATE WOMAN
• ADULT WOMAN70% College Educated62% Professional/Managerial60% Over $55,000 Household Income75% 35-49 Years Old80% Played Sports
AUDIENCE
Young. Educated. Influential.Attracting young and successful thought leadership.
RESIDE in Nashville, Atlanta, New York, Chicago, Los Angeles and DallasHOBBIES include dining out, fitness- or sport-focused activities, travel and networking
51%White
8%Hispanic
34%Black
7%Asian American
/other
In addition to keeping girls in sports, Play Like a Girl is preparing a leadership pipeline for the workplace at meaningful financial savings compared to the alternative.
VALUE PROPOSITION
ANNUAL PARTICIPANT COST COMPARISONvs. Standard Sports Program
(60%Savings)
SARA TOUSSAINT
NAILAH ELLIS TIMBERLAKE
MCKENNA HEALY, MD
CECELIA TOWNES, JD
ADRIENNE JORDAN LEIGH LOVETT
TEAM
DR. KIMBERLY S CLAYFounder, President & CEO
DAN WERLY, JD
JODIE GLEASON
MIRIAM KENDALL
BOARD OF DIRECTORSCELESTE BELL SHAWN BLAIR
MARY-KAY MESSIER
COREY MEYERSON
Play Like a Girl partners with leading global brands, agencies, sports properties, startups and the media to provide deep level engagement with our audience. Past brand partners include:
PARTNERS
PRESS
This [Club] program has given the girls I coach new perspectives on life and
challenged them to accomplish the goals they set for themselves,
fearlessly.
Cha'koya SmithProgram Coordinator, Jewish Coalition Against Domestic Violence
OPPORTUNITY
❑ Brand awareness
❑ Lead generation
❑ Thought leadership
From red carpet to retail, Play Like a Girl offers a full calendar of multi-platform programs, events and experiential opportunities that will help your brand provide a deep consumer connection that inspires and influences thousands of highly-engaged girls & women.
For more information, please contact us at (615) 601-1864 or [email protected].
PARTNERSHIP OPPORTUNITIES
Turnkey added-value opportunities
Content and programming
solutions On-campus tours and in-store events
Red carpet celebrity, influencer
and consumer events
Product donations and
sampling
Digital, video & social
packages
Custom branded
experiences
FORMING NOW
Play Like a Girl ClubsDATE: Sep - MayLOCATION: NationwidePARTICIPANTS: 1,350
Imagine a place where girls can play the sports they love while learning important life skills. Did you imagine your local middle school? We partner with women volunteers-primarily moms, teachers and collegiate women-to create a brand new kind of athletic experience for girls, right in their own backyards. Volunteer coaches and athlete role models are making a positive impact in schools and communities across the U.S. by giving girls grades 5-8 access to sport and active play in the after school setting during out-of-school time. These fun, interactive clubs are free and expose girls to cool new sports like rugby, soccer and ultimate. Each of the 10 club session lasts 90 minutes. We’ll be adding new clubs in Nashville and around the country this fall.
More Information >
SIGNATURE PROGRAM
COMING SOON
Play Like a Girl CampDATE: October 2018LOCATION: Nashville, TNPARTICIPANTS: 150
How do you get girls to see possibilities they never dreamed of? By combining STEM and sports, role models and hands-on learning in a real-world work environment. Play Like a Girl Camp exposes rising 9th grade girls to exciting STEM-in-sports careers through daylong excursions, in partnership with leading companies, colleges and universities and sports leagues, teams and venues. Campers interact with professionals and learn more about STEM and sports first-hand. In exchange, Camp hosts get an introduction to future leaders and innovators. Camp includes panel discussions, a Q&A session, hands-on STEM, tours and more.
More Information >
SIGNATURE PROGRAM
FREE AND OPEN TO THE PUBLIC
Play Like a Girl GamesDATE: OngoingLOCATION: NationwideATTENDEES: Varies
We’re bringing sport and active play opportunities directly to girls who need them most. We team up with businesses, community groups and schools to connect middle school girls to play in all forms through the Play Like a Girl Games, a dynamic outdoor pop-up sports and fitness festival -free and open to the public. Throughout the year, these individuals and groups host the fun family-style play day and raise funds to keep girls in the game. Proceeds from the Games provide the seed money to fund new Play Like a Girl programming in local communities across the country.
More Information >
HEADLINE EVENT
ON SALE NOW
Play Like a Girl HonorsDATE: November 26, 2018LOCATION: Nashville, TNATTENDEES: 300
A star-studded night celebrating leading athletes, coaches and executives in the sports industry who are working to level the playing field for girls and women in sports. This year, guests will have the opportunity to meet U.S. Open finalist Madison Keys who will deliver the keynote and accept the prestigious Founder’s Award. This event features a VIP Cocktail Hour, silent auction, Fund a Need and gifting opportunities.
More Information >
HEADLINE EVENT
COMING SOON
Play Like a Girl Corporate CupDATE: June 2019LOCATION: New York, NYATTENDEES: 1,500
Teams of corporate employees, elite athletes and celebrity guests compete in a series of field day style team-building events while raising funds to keep girls in the game. The inaugural Play Like a Girl Corporate Cup will be played to an audience of spectators and fans in New York City next summer.
More Information >
HEADLINE EVENT
COMING SOON
Play Like a Girl SummitDATE: Fall 2019LOCATION: Nashville, TNATTENDEES: 250
This annual conference is the leading event of its kind gathering next generation innovators and industry influencers to create change and opportunity for women in sports. The event features panel discussions and breakout sessions focused on today’s young woman athlete and targets an audience of young professionals and entrepreneurs looking to change the face of the sports industry.
More Information >
HEADLINE EVENT
CONTACT
PRESIDENT/CEODr. Kimberly ClayTel: (615) 601-1864
STRATEGIC PARTNERSHIPSShawn Blair
Board of [email protected]
MARKETING & PUBLIC RELATIONSNailah Ellis Timberlake
Board of [email protected]
www.iplaylikeagirl.org
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