Why Check Point? PARTNER STRATEGYThe two pillars of our company strategy are Growth and Partnerships. Check Point is a 100% channel-driven company. Our channel mission is to help our partners become more knowledgeable, successful, and profitable in selling and supporting Check Point solutions. Our channel philosophy is that we are the platform for which partners can build value-added solutions and services.

PARTNER ENABLEMENTCheck Point solution enablement programs ensure our partners stay one step ahead of the competition. Our incentive and demand generation programs will improve your profitability. Through enablement, we share our best practices developed over 25 years of customer engagements, where you can add your ongoing, unique value.

A PATH TO THE FUTURECheck Point is committed to providing the best possible security with differentiated and consolidated solutions to counter cyber security threats. We help keep you abreast of security trends and equip you to combat next generation cyber threats. Our Partner Program is a guided path to help accelerate your business with Check Point.

PARTNER PROGRAM

Check Point 2019 StrategyCheck Point’s 2019 sales strategy is based on two pillars, growth and partnerships.

Within the growth pillar we focus on healthy growth. Healthy growth is selling value, selling products and services the customer needs, and selling products that help the customer be successful and help him grow his business. As such, we focus our growth on:

• Acquiring new customers and growing our installed base• Selling new technology (with focus on cloud and mobile) to existing and new customers • Selling Infinity architecture and Infinity deals

The second part of our strategy is partnership. As Check Point is committed to the channel and has been since its inception 25 years ago, and as we are a 100% channel driven company, partnerships are at the center of our strategy. We look to grow our existing partnerships and find strategic alignment with as many partners as we can. We also look to grow our partner community with new partners based on strategic alignment and ability to execute.

We will continue to invest in channels and ensure field alignment in planning, meetings and other selling activities.

We look to grow our existing partnerships and find strategic alignment with as many partners as we can.

Check Point Is a Channel Driven Company Partnerships are at the heart of our strategy to ensure our customers’ success and enable growth since its inception over 25 years ago. Our channel philosophy is based on Collaboration, Trust, and Value. Check Point has been a 100% channel-driven company. Check Point has a network of over 6,000 partners around the world. These partners specialize in a wide range of integration, deployment, management, and professional services to help our customers protect and prevent against cyber security threats. The dynamic nature of cyber security dictates that we are always a step ahead with ensuring our partners are enabled with our latest technologies and solutions. We count on our partners to add value for our customers every day. Our channel programs are designed to accelerate our partner’s ability to win early and often. As such we are committed to achieving business outcomes through strong collaboration with our partners. We engage with our partners as one team, executing one strategy, for the benefit of our customers.

“The new Check Point Engage program has a single, clear objective: to help our partners become more successful, knowledgeable and profitable,” said Frank Rauch, Check Point’s Head of Worldwide Channels. “The program is unique in rewarding ongoing customer engagement, which is key to unlocking new sales opportunities. We want our partners to be a fully-integrated part of the Check Point team, so we are delivering the best growth opportunities and rewards in the industry.”

Dan Yerushalmi, Check Point’s chief customer officer, said his company’s two main pillars are growth and partners, and the “opportunity is so huge.”

“It’s Time To Reinvest In Our Partners.”— Gil Shwed, Founder, and CEO

We want our partners to be a fully-integrated part of the Check Point team, so we are delivering the best growth opportunities and rewards in the industry.

Market LeadershipAs the global leader in cyber security, Check Point’s role is to protect organizations and user data from cyber criminals and security risk. Check Point has a proven track record in innovations and has received countless awards over the past 25 years from Gartner, NSS Labs, Network Computing, Forrester, and others for technology innovation and leadership in Cloud, Mobile, Network, and Endpoint security. Customers choose Check Point for its unified security, Infinity consolidated architecture, common management across Network, Cloud and Mobile, as well as a path to the future. In 2018, Check Point blocked more than 100 million unknown attacks. Infinity shared intelligence and ThreatCloud passed 86 billion IOCs per day, and more cybercriminals were prosecuted than ever before. Check Point has the industry’s largest security ecosystem, comprising more than 160 technology partners. While Check Point’s continuous investment in R&D outpaces rivals at 30% of total spend, the company has also successfully integrated newly acquired innovators, such as Dome9.

Check Point has the industry’s largest security ecosystem, comprising more than 160 technology partners.

Partner EcosystemCheck Point has a vibrant network of over 6,000 Partners worldwide. Our main goal is to continue to evolve our current network.We are always looking to diversify our partnerships by collaborating with resellers who specialize in integration, cloud, pureplay cyber security, etc. Whether you are a hybrid of specialties or have one focus, we have a space for you to grow with us.That said, there is always more opportunity for new Partners who are capable of selling advanced technologies or developingnew market segments. These are the easy steps to becoming a Check Point Partner.

ONBOARDING OF NEW PARTNERS: Making sure we collaborate with the right partners is essential to keeping a healthy Channel Ecosystem, where we can better utilize our resources and allow our partners to grow as they should.

Whether you are a hybrid of specialties or have one focus, we have a space for you to grow with us.

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1st MONTH

2nd MONTH

3rd MONTH

Q 2

Q 3

Q 4

CPSC/Technical Cert.

Webinar on Sales ToolsWelcome

Business PlanAdvanced Tools Training:

Specialized Webinars QBR and P3

Last Quarter Updates;Scorecard

End of Year Evaluation

• Intro to Partner Alliance and Channel team• Completion of business plan• Sales Training via PartnerMAP

• Check-Ups• CheckMe

• Quarterly Business Review to review Partner Potential Performance, an in depth look into performance with comparison to partners of same tier

• Completion of online Sales Training and Certification• Technical and Product training

• Schedule visits• Create campaigns• Review YOY performance (Scorecard) • Review of tier allocation

HOW DOES IT WORK: In order to join our partner program, prospective partners are required to:

• Register via our website: https://www.checkpoint.com/check-point-partner-program-applicant-form/ • Submit a Business Plan (template is sent by Partner Alliance)• Complete our Sales Certification (for free on PartnerMAP)

WHAT’S IN IT FOR THE NEW PARTNERS?Our new partners will receive appropriate and free of charge sales training, training on our newest technology, first-hand information from headquarters, Ad hoc support and point of contact inside Check Point’s headquarters.

NEW PARTNER DASHBOARD