The industry’s most powerful partnership.

PartnerOpportunityGuide

Citrix Partners Forecast

Workspace Services Growth. . . . . . . . . . . . . . .

89% of Citrix Service Providers anticipate increasing workspace revenue.

active on nearly 800 million devices, Citrix and Microsoft together are uniquely positioned and aligned to empower a cloud-enabled workforce.

For Citrix partners, as well as Microsoft’s robust ecosystem of Cloud Solution Partners (CSPs), it’s to your benefit to learn about our Alliance joint-solutions that increases the overall Modern Desktop and Citrix Workspace value proposition.

Why Citrix and Microsoft Make Sense Together

Why Citrix + Microsoft is the most powerful partnership in the industry

30 Year Partnership

+

30-year partnership

110+ million users

90%Fortune

100

• Citrix chose Azure as its preferred and strategic cloud for customers and itself

• “Authorized by Microsoft” to provide the benefits of Windows Virtual Desktop

• Citrix SD-WAN preferred partner for Microsoft’s “Works with Office 365”

• Citrix SD-WAN preferred partner for Azure Virtual WAN

• Citrix ADC preferred partner for Azure DNS

• Integrated engineering for Day 1 support of Microsoft technologies

• Microsoft Gold Certified Global ISV

500,000 joint customers

Microsoft and Citrix have benefited from a deep, integrated engineering partnership for nearly 30 years. Today, the Microsoft + Citrix partnership and customer value proposition has never been stronger. Microsoft and Citrix have more than half a million (500k) joint customers, and like Microsoft, Citrix also claims 98 of the Fortune 100 as well as the lion’s share of the Fortune 500.

With 155+ million commercial monthly active users of Office 365, and Windows 10

.

A new world of Partner Opportunity Citrix + Microsoft Alliance Market Opportunity for Partners

▪ IDC FutureScape: Worldwide SMB 2018 Predictions▪ RightScale 2019 State of the Cloud Report▪ TechAisle’s 2018 US Midmarket Digital Transformation Trends

96% are already actively using cloud

services

59% want to improve operational

efficiency

42% want to improve workforce

productivity

Grow your partner business model and revenue by specializing in Digital Transformationcustomer needs; services to deliver customers the “fastest route to the Modern Desktop”

Engage your customers in strategic conversations,and be a “trusted advisor” for your customer with:

• Cloud Migration & Adoption• Managed Cloud Services• Desktop-as-a-Service• Device-as-a-Service• Modern IT Security• Intelligent Analytics• And much more…

Increase customer value with Managed Services – modernize your customer’s IT environment with Citrix Workspace on Azure, and Citrix Workspace for Office 365

Increase deal size – elevate the customer conversation by leveraging the Citrix-Microsoft Alliance joint solutions for the Modern Desktop

Differentiate your offerings - offer advanced enterprise IT services based on Citrix “Intelligent” Workspace & Citrix Analytics

How to Win, Grow, and Maximize Profit as a Citrix Partner

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2

5

4

Top IT customer Trends

3

Channel partners have a major opportunity to support their

customers’ cloud journey as a Citrix Service Provider (CSP) partner

When Citrix & Microsoft engage together with customers, we succeed with sales 90%

New era in the Citrix + Microsoft partnership

of the time

SUCCESS

Cloud Alliance Initiative, providing

expert assistance with cloud migrations and

implementations

SOLUTIONS

New technology integrations and value-

added capabilities across Azure, Microsoft 365

and Office 365

SIMPLICITY

New commercial relationship, enabling

turnkey, pre-integrated solutions with bundled

Microsoft licensing and capacity

How to build a business as a Citrix Service Provider:

Offer profitable solutions to help customers go Cloud 1st

with Citrix Workspace Services and Modern Desktop solutions via Microsoft Azure and Microsoft 365

• Citrix Workspace on Azure – Increase visibility and simplify management of all your customers’ users, apps, desktops, data, endpoints, and devices with digital workspaces from Citrix.

• Mobile productivity apps – Deliver enterprise mobile apps offering IT a secure choice for enabling user email, web browsing, and remote access.

• Citrix Content Collaboration with M365/O365 – Enable advanced access, collaboration, workflows, rights management, and integration set in the secure, contextual, integrated Citrix Workspace.

• Citrix Networking for Microsoft Office 365 & MS Teams – Improve the performance, security, and resiliency of applications delivered over the web with Citrix networking solutions.

• Citrix Workspace delivered via Citrix Cloud on Azure –Simplify the delivery and management of the Citrix portfolio of products, extending existing on-premises software deployments and creating hybrid workspace services.

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3 Accelerate your profitability with increased deal size, ability to scale faster, and flexible consumption-based pricing

Offer Trusted Digital Solutions Customer Want

Create new monthly recurring revenue streams via a cloud subscription-based IT services, (incl. new differentiated IP for Modern Workplace), and realize margins of > 45%

Become a Citrix Service Provider

Citrix Solution Advisor (CSA) channel partners have a major opportunity to support their customers’ cloud journey with Windows Virtual Desktop

Windows Virtual Desktop is a Top 5 Citrix Key Sales Play “Drive new/existing customers to Azure with Citrix Workspace; accelerating Windows Virtual Desktop adoption with CVAD from Citrix.”

Citrix Celebrates Windows Virtual Desktop “Public Preview”

Tremendous Market Opportunity for CSA partners to capitalize on Windows Virtual Desktop

Get READY for Citrix Virtual Apps & Desktops + Window Virtual Desktop

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Learn how to help customers modernize their virtual apps and desktops deployments with Citrix and Microsoft Windows Virtual Desktop

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Customers MUST have licensing entitlement for premium Windows or M365, as well as use Azure cloud subscription services.

Any customer with perpetual licensing must transition to cloud subscription licenses.

Citrix is “authorized by Microsoft” to provide users with the benefits of Windows Virtual Desktop such as Windows 10 multi-session on Azure.

Learn More »

Citrix + Microsoft Deliver the BEST and FASTEST route to the Modern Desktop

Citrix’s deep integration with Microsoft engineering enables our Alliance joint-solutions to deliver unparalleled customer value. Citrix Workspace on Azure and Citrix Workspace for Microsoft 365, to deliver unparalleled end-user performance and customer value.

Keeping pace with Microsoft momentum

Moving to Office 365

Moving to Windows 10 +

Windows 7 EOL

Cloud Services -Moving apps &

workloads to Azure

Citrix Managed Desktop leverages Windows

Virtual Desktop

Microsoft Graph Security AP

integrated with Citrix Analytics

Learn more:Citrix Partner Programs

800M Devices

155M3M mo.

73% CAGR

~$4M Cost per Data Breach

$200B+ Opportunity

What Makes Citrix Different?

Citrix-Microsoft joint solutions for the Modern Desktop thrive on not only Microsoft’s market momentum, but also Citrix’s ability to anchor on Microsoft’s flagship products - Azure and Microsoft 365 - and then embrace and extend those solutions with the Citrix Workspace.

Citrix “Partner Central” Portal LOGIN: www.citrix.com/partnercentral/login.html

1Sign-Up to become a Citrix Solution Advisor or Citrix Service Provider

If you’re NOT currently a Citrix CSA or CSP partner…

Learn more about our Citrix Partner

Program @ www.citrix.com/partners/2

If you ARE currently a Citrix CSA or CSP partner...

What to Do Next?