PARTNER COUNTRY ITALYHANNOVER MESSE 2010

19 – 23 APRIL 2010 | HANNOVERHALL 6 | BOOTH F01 | ITALIA PAVILION | SEMINAR AREA

SEMINAR PROGRAMME

Schlüterstraße 39

10629 Berlin

Contact: Jens Bruch

Telefon: +49 (0)30 – 88 44 03 – 25

Fax: +49 (0)30 – 88 44 03 – 10

E-Mail: j.bruch@ice.it

Internet: www.italtrade.com

MONDAY, 19 APRIL 2010

15:30 – 18:00 ENERGY FOR SUSTAINABILITY

Topic: Energy provision is an issue being focussed on by all industrial

countries. Renowned Italian experts will present innovative systems

for supplying safe and sustainable energy to both the public and

industry. In addition to providing an overview of Italy’s strategies

for ensuring sustainable energy provision, the seminar will also

offer an insight into the academic world’s role in advancing science

and research in the energy sector.

Moderator:

· Vincenzo Dovì – Scientific advisor at the Italian Embassy in Berlin

Global Strategies:

· Enrico Elli – Deputy Commissioner, ENEA

· Francesco Giorganni – Head of Institutional Affairs, ENEL Group

· Carlo Perego – Senior Vice President, ENI Research Centre

· Luigi Toro – Specialist for creating spin-offs, La Sapienza Univer-

sity of Rome

Best Practices:

· Gaetano Iaquaniello – Vice President, Technip-KTI

· Massimo Sarti – General Manager Business Unit Industry and

Photovoltaic Bonfiglioli Riduttori SpA

13:15 – 13:45 PRESS CONFERENCE HELD BY THE ITALIAN INDUSTRIAL ASSOCIATIONS FEDERMACCHINE, ACIMALL, ASSOCOMAPLAST AND UCIMU

· Alberto Sacchi – President, Federmacchine

· Ambrogio Delachi – President, Acimall

· Riccardo Comerio – Assocomaplast

· Giancarlo Losma – President, UCIMU

· Enrico Pazzali – CEO Milan Trade Fair

14:00 – 15:00THE ITALIAN EDGE – TECHNOLOGY AND INNOVATION

Topic: In addition to presenting the German issue of ‘The Italian

Edge’ publication, the seminar will compare ‘Made in Italy’ with

‘Made in Germany’ and present the underlying production philo-

sophies of both countries. Furthermore, presentations from re-

nowned speakers will highlight areas of excellence in Italian

industry and explain the instruments provided by the institutions

and organisations for promoting quality products.

Moderator:

· Marco Cimini – Director of the Internationalisation section, ICE

Rome

· Alberto Sacchi – President, Federmacchine

· Giancarlo Losma – President, UCIMU

· Umberto Vattani – President, ICE

· Bruno Tronchetti Provera – CEO Pirelli Eco Technology SpA

11:00 – 13:00SUSTAINABLE MOBILITY:THE TECHNOLOGICAL CHALLENGE FOR ITALY

Topic: The event is devoted to Italy’s cutting edge and first-class

innovations in the field of sustainable transport. Technology is

playing a key role in achieving sustainable and, in terms of energy,

efficient mobility systems. The technology applied to sustainable

mobility is improving the energy balance, minimising dependence

on traditional energy sources and reducing environmental pollution.

Continual improvements in the efficiency of thermal motors and

the wider use of hybrid and electric vehicles can provide an answer

to specific mobility needs and generally contribute to sustainable

economic development.

Welcome address:

· Eugenio Razelli – President, ANFIA

· Guidalberto Guidi – President, ANIE

· Gianfranco Burzio – European Network Product Research – Centro

Ricerche FIAT

· Giuseppe Rosso – Chief Technical Officer – Magneti Marelli

· Tommaso Croce – Vice President Product Marketing Strategic

Marketing – Piaggio Commercial Vehicles

· Roberto Sangalli – R&D – Innovation and New Products Develop-

ment – Pirelli

· Franco Zanzi – CEO Ansaldo Electronic Drives

· Pierluigi Farina – Export Manager Capacitors and Systems Div. –

Ducati Energia

· Mauro Pecorari – Project Manager – FAAM

· Giampiero Camilli – Marketing and Product Development Director

– Scame Parre

Moderator:

· Vincenzo Dovì – Scientific advisor at the Italian Embassy in Berlin

· Massimo Altarelli – Managing Director, XFEL

· Giorgio Corniani – Head of Engineering, Ettor Zanon SpA

· Francesco Pavone – University of Florence

· Leonardo Masotti – CEO, El.En. SpA

· Diderik Wiersma – LENS

· Salvo Coffa – ST-Microelectronics

14:00 – 15:30WHICH TECHNICAL SOLUTIONS CAN ACHIEVESUSTAINABLE CHANGES IN MOBILITY?Round table organised by the Villa Vigoni

The participation of Villa Vigoni at the Hannover Fair in 2010, the

world’s leading showcase for industrial technology, with Italy as

this year’s official partner country, is part of a wider policy focusing

on trade relations between Italy and Germany.

The Italian participation was initiated and implemented by the

Italian Institute of Foreign Trade ICE under its current president

Ambassador Umberto Vattani. His invitation to participate was ac-

cepted by Prof. Dr. Gregor Vogt-Spira, secretary general of the Italian-

German institution Villa Vigoni, who will be present at the Hannover

Fair at a round table dedicated to the subject of sustainable mobility.

Topic: Mobility is what moves us in every sense. How can we achieve

sustainable mobility, decisive technical changes and changes in

our behaviour as quickly as possible, particularly in the urban realm?

Technical solutions for preventing the impending climate collapse

will be discussed, ranging from new drive systems to CO2 geo-en-

gineering. Considerable expectations are currently being placed

on electric motors. But is electromobility really the right solution

for achieving sustainability? What are the alternatives?

Moderator:

· Axel Kuhn – Head of the Fraunhofer Institute for Material Flow

and Logistics, Dortmund

Introduction:

· Umberto Vattani – President, Villa Vigoni

· Gregor Vogt-Spira – General Secretary, Villa Vigoni

R&D HIGHLIGHTS IN ITALY

09:00 – 11:30FROM THE STARS TO INDUSTRY AND BACK TO THE STARS

Topic: By presenting specific projects, the scientists will invite you

on a journey of new discoveries and new instruments – a journey

aimed at researching the universe and clarifying whether there is

life on other planets.

In addition, they will also highlight the challenges and opportu-

nities for European industry offered by the construction of the

E-ELT giant telescope.

Moderator:

· Massimo Tarenghi – ESO Representative in Chile

· Tim de Zeeuw – General Director, ESO

· Bruno Marano – Italian Delegate from ESO

· Tommaso Maccacaro – President, INAF

· Enrico Saggese – President, ASI

· Vincenzo Giorgio – Head of the Optical Observation and Science

in Italy business division, Thales Alenia Space

· Manfred Fuchs, Chair OHB Technology, Professor at the University

of Bremen

· Marco R. Fuchs – CEO OHB Technology

· Gianpietro Marchiori – President and CEO EIE Group – President

of SKY District

11:30 – 13:00NEW APPLICATION AREAS FOR LASERS

Topic: The study of material sciences, complex biological systems

and very rapid chemical reactions provides the basis for develo-

ping highly innovative materials, pharmaceuticals and industrial

processes. Similar challenges and opportunities are provided by

basic research in the field of lasers, with their new application

areas and fields of use. In addition to the latest applications for

laser technology, the experts will also be presenting Italy’s scien-

tific and industrial contribution to XFEL, one of the largest scien-

tific projects in Europe.

· Paola Belardini – Head of the Istituto Motori, CNR, Naples

· Michael Jöckel – Fraunhofer Institute for Structural Durability

and System Reliability, Dortmund

· Wolfgang Lohbeck – Greenpeace Germany, Hamburg

· Stephen Scuderi – Scuderi Group, West Springfield/MA, USA

15:30 – 16:30 INNOVATIONS FOR GLOBAL MOBILITY

Topic: The event provides an insight into the numerous application

areas where hybrid and electric motors can be deployed, including

in the nautical field.

· Fabio Massimo Frattale Mascioli – POMOS Centre of Excellence

for supporting companies in creating machines and motors with

hybrid, thermoelectric and completely electric propulsion systems.

· Andrea Frabetti – Ferretti Group – Development of hybrid motors

for nautical use at high sea

16:30 – 18:00MOBILITY AND SUSTAINABLE DEVELOPMENT

Topic: Sustainable development satisfies the needs of the current

generation, without limiting the coming generation in terms of

satisfying their needs.

The concept of sustainable mobility, on the other hand, is concer-

ned with a system of urban mobility that enables everyone to

exercise their right to mobility but is so designed that social and

environmental systems are not overly burdened.

The seminar offers approaches for developing new instruments

and presents solutions that already exist today.

· Fabio Casiroli – Urban and transport planner

· Dieter Läpple – Urban and regional planner

· Finn Geipel – Architect and urban planner

· Gian Leonardo Fea – Consultant for corporate strategy

· Fabio Orecchini – Lecturer on energy systems, La Sapienza Uni-

versity of Rome

· Alberto Broggi – Vislab

TUESDAY, 20 APRIL 2010

INDUSTRY DAY

10:00 – 12:00ICUB AND FRIENDS: HUMANOID ROBOTS TODAYAND TOMORROW

Topic: Humanoid robots represent an open technological platform

at the European level, which as interface technology encourage the

development of products in the informatics, electronics and tele-

communications fields. In addition to presenting Italy’s scientific

and industrial contribution to the development of humanoid robots,

the opportunity will also be used to showcase Icub, a humanoid

robot developed at the Italian Institute for Technology IIT in con-

junc tion with numerous European partners, including Bielefeld

University of Applied Sciences.

Moderator:

· Giulio Sandini – University of Genua

· Giulio Sandini – Director of the Anthropomorphic Robotics de-

partment, IIT, University of Genua

· Giorgio Metta – Researcher at the Italian Institute for Techno-

logy IIT

· Gerhard Sagerer – Rector of Bielefeld University of Applied Sci-

ences

· David Corsini – CEO, TeleRobot

WEDNESDAY, 21 APRIL 2010

14:00 – 15:30ITALIAN CONTRIBUTIONS IN THE FIELD OF NEW MATERIALS

Topic: Innovative materials play an important role in modern in-

dustrial processes and are a prerequisite for implementing the

complex technologies that provide the basis for sustainable mobility.

The seminar highlights Italy’s contribution in this field with specific

examples demonstrating the use of innovative materials in con-

struction, automotive production, fuel cells, steel, chemistry and

packaging.

Moderator:

· Vincenzo Dovì – Scientific advisor at the Italian Embassy in Berlin

· Amilcare Collina – Head of Research and Development, Mapei SpA

· Roberto Bruno – President, CSM

· Marco Versari – Head of Marketing, Novamont SpA

· Gianfranco Innocenti – FIAT Research Centre

· Pio Gazzini – Gruppo Radici

16:00 – 17:30EXAMPLES OF BILATERAL COOPERATION IN THE FIELD OF ENVIRONMENTAL TECHNOLOGIESRound table coordinated by Ateneo Italo-Tedesco (German-Italian

University Centre)

Topic: Two specific examples of German-Italian cooperation will

be presented, which are respectively concerned with cleaning soils

and ground water and the design of efficient electronic circuits

for applications in the photovoltaics field.

Moderator:

· Vincenzo Dovì – Scientific advisor at the Italian Embassy in Berlin

Introduction:

· Gritta Klöhn – German-Italian University Centre

· A. Dahmke – Kiel University

· Marco Petrangeli Papini – La Sapienza University of Rome

· Benjamin Sahan – Kassel University

· Giovanni Petrone – Salerno University

13:00 – 14:20SOLUTIONS PROVIDED BY ITALY’S SUBCONTRACTINGINDUSTRY FOR ACHIEVING SUSTAINABILITY

Topic: Numerous Italian companies belong to the subcontracting

sector. After a brief introduction to the Italian subcontracting sys-

tem, the seminar will present highly innovative projects that en-

able sustainable development and which were realised by

universities, research and design centres, industry and public in-

stitutions working together in synergy.

Moderation:

· Simona Bernardini – Head of Industrial and consumer goods,

ICE Düsseldorf

Welcome address:

· Ines Aronadio – Director of the Italian Institute for Foreign

Trade, ICE Germany

· Luca Penna – Unioncamere nazionale/CCIAA Pordenone

· Luca Penna – Unioncamere nazionale/CCIAA Pordenone

· Marzio Bianchi – Technical consultant for the ‘Concept to Car’

project – Centro Estero per l’internazionalizzazione del Piemonte

· Mauro Velardocchia – Mechanical engineering department, Po-

lytechnic University of Turin

· Massimiliana Carello – Mechanical engineering department, Po-

lytechnic University of Turin

· Stefano Cassio – Director of the IED research centre, Istituto

Europeo del Design – Rome

· Nicola Ferraio – President, Termoresine SpA Milano

SUBFOR DAY

10:00 – 13:00TECHNOLOGY & INVESTMENT DAYPresentation of the latest edition of the Italian Technology Atlas

Topic: The research platforms provided by the Italian technology

parks make it possible not only to improve the quality of industrial

products but to attract potential foreign partners interested in

the state-of-the-art services offered by research laboratories and

excellence centres in Italy.

Brief and concise presentations will inform the participants about

the parks and their locations, as well as about specific topics and

current projects.

In addition, the Investment Desk at the Italian Institute for Foreign

Trade in Berlin will be presenting itself and the tools it uses to in-

form interested entrepreneurs about Italy’s fields of excellence in

the ICT and renewable energy sectors.

Moderator:

· Vincenzo Dovì – Scientific advisor at the Italian Embassy in Berlin

PROGRAMME:

10:00 – 10:30 Welcome address, presentation of the latest edition

of the Italian Technology Atlas and opening of the

workshop

Examples of excellence initiatives in Italy and current projects:

10:30 – 12:30 Presentation of the science and technology parks,

districts and excellence centres:

13:00 – 15:00 b2b meetings in separate rooms

14:45 – 15:20SUBFORITALIA – THE VIRTUAL SUBCONTRACTING FAIRfor german and international enterprises

Topic: The global market demands the development of increa-

singly efficient and rational marketing strategies. Subforitalia is a

virtual subcontracting fair that provides online support for match-

making and company internationalisation. This presentation of

the project is aimed at achieving greater awareness about this im-

portant marketing instrument.

· Simona Bernardini – Head of Industrial and consumer goods,

ICE Düsseldorf

· Rolf Voss – Trade analyst for industrial goods, ICE Düsseldorf

15:20 – 16:00SUBFORITALIA – THE VIRTUAL SUBCONTRACTING FAIRfor italian enterprises

· Simona Bernardini – Head of Industrial and consumer goods,

ICE Düsseldorf

· Rolf Voss – Trade analyst for industrial goods, ICE Düsseldorf

THURSDAY, 22 APRIL 2010