Part-financed by the European Union (European Regional Development Fund and European Neighbourhood and Partnership Instrument) Reaching for global excellence

Part-financed by the European Union (European Regional Development Fund and European Neighbourhood and Partnership Instrument)

Reaching for global excellence

Project presentation

Malmö 6.4.2011Leena Silvennoinen

Culminatum Innovation


Contents

1. What is Active for Life all about?2. Background for the project3. Project partners4. Finances5. Future: issues and considerations


1. What is Active for Life all about?


BSR Active For Life

Provide innovative cross-disciplinary solutions andtransnational business partnerships & concepts

TO KEEP THE AGEING POPULATION AN ACTIVE PART OF SOCIETY


Why Active for Life / Societal challengei. The average age of population is rising rapidly in several nations, and

the dependency ratio in Europe has started and is prognosed to look alarming. This is the most distinctive demographic change that is known to continue, along with increasing urbanization of world population.

ii. With a widening sustainability gap, it is crucial to redesign services to provide better impacts and at the same time be affordable. The growing ageing population represents strongly rising purchasing power.

iii. Quality of life indicators will complement and balance economical measures in the future.

We need innovative commercial solutions to promote biological, physiological

and social well-being and to control/ease existing problems.


Why Active for Life / BSR competitiveness

1. There is already a well-known and proven good level of physical health and well-being in Northern Europe to build upon.

2. We have innovation capacity in the Baltic Sea region to increase the competitiveness of the area by providing innovative, globally competitive and effective transnational service models and business concepts to maintain or improve the quality of life in BSR Successful business through cost-effective services and higher level of research applications.

3. Transnational cooperation in Active Ageing contributes to the branding and attractiveness of the macro region to individuals and enterprises and provides a strong mutual springboard for accessing global markets.

Where?


What’s new?

• Based on a holistic view of users and their future needs, seen through all factors of quality of life.

• Open innovation platform for new service models• National activation of all interested actors to create and

strengthen cooperation in research, service development and service provision

Demand-driven innovation

user-centric service design broad-based open innovation cooperation assessment of services impact / change in quality of life future business models for transnational cooperation

Benefits / international competitiveness• Strategic coalitions to offer new, broad and cross-disciplinary

service concepts and solutions to enhance the wellbeing of population in the Baltic Sea Region. Enlarged home market for SMEs. Attractiveness of BSR as a partner and an operating field.

• Open up new global markets / value chains in this field of business for the BSR.

• Better win-win-win between users, public and private sector: need-based solutions that deliver positive effects on health and at the same time are affordable Sustainability of BSR. Attractiveness of BSR to individuals.

• Better cost-effectiveness of innovation systems


2. Background for the project

Helsinki Region Centre of Expertise for Health and Wellbeing

Want value for limited amount of money. Defining ”value” is difficult

We build sustainable service business in health care and well-being by combining knowledge from private, public and research sector. Our work is based on user-centricity and innovation.

CENTRE OF EXPERTISE CATALYSES THE VALUE CHAIN

Providers of technology

and support services

Researchresults providers

Payers ofwell-beingservices

End users

Well-beingservice

providers

Provide technology and/or a part of well-being service

Normally provide parts of solutions

Need•effectiveness•effortlessness•options

Provide information of development of customer needs, enabling technologies of the future, development of services and service models

VALUE CHAIN OF ACTORS

Demand drives innovation


Cluster evolution in Finland

OULU

ROVANIEMI

RAAHE

KOKKOLA

VAASA

PORI

TURKU HELSINKI

KOUVOLA

HÄMEENLINNA LAHTI

HYVINKÄÄ

TAMPERE

SAVONLINNAMIKKELI

LAPPEENRANTA

JOENSUU

JYVÄSKYLÄ

KAJAANI

SEINÄJOKI

KUOPIO

IN 1 COMPETENCE

CLUSTER

IN 9 COMPETENCE

CLUSTERS1994-2006 Local development

2007-2009 National clusters

2010- Transnational clusters

15 Priority Areas

7 Priority AreaTo exploit the full potential of the region in

research and innovation

80 Flagship Projects 5 Projects

Under 7th priority area dedicated to promote innovations in the region

Project BSR Stars – preparation and implementation of the Baltic Sea region programme for the development of

innovation, clusters and SME networks(Sweden, Lithuania)

Baltic Sea Region strategy


VISION OF BSR STARS


The long-term vision of BSR Stars is to establish

the Baltic Sea Region as a functional region with an

internationally competitive position in a number of strategically prioritized

areas

Stardust project


At the StarDust project core there are 5 pilots in cross-sector

domains addressing Grand Challenges


3. Project partners


Key partners

Country Partners

Finland (lead) Culminatum Innovation Oy Ltd (Helsinki Region)

Denmark Aalborg University, Department of Health Science and Technology (North Denmark region)

Germany BioCon Valley GmbH (Mecklenburg-Vorpommern)

Lithuania Community Relationship Consultants NGO (Vilnius)

Sweden New Tools for Health (Linköping)

+ National activation of all interested actorsto create and strengthen cooperation in

research, service development and service provision


Strenghts

Tourism & Experiences

Living and buildingHealth and

wellbeingPharma and health biotech

Nanotech?

Ubiquitous computing tech

Food Develpment

Digital content business

health tourismexperience business sports, fitness

food safetyfunctional foodsfood for elderly

social community buildingliving solutions

housing for elderly

applied gerontologypreventionrehabilitation

health care for chronic conditionstele home care

pharmaceuticals, biotechnology geriatric medication

medical technology technology for social caretechnology in daily care work


Strengths’ leads

Each partner will lead one or more fields of expertise. The idea is to enhance transnational cooperation and competences also within the specific fields of expertise and to include and empower all partners in the coordination of the project.

Each partner also has strengths in fields that are lead by another country, so they will work both “in lead” and “being lead” in several strengths.


Support from host project Stardust

A. PILOT PROJECT MANAGEMENT & COMMUNICATION

STARDUST COORDINATION, MANAGEMENT, ADM & COMMUNICATION

B. COMMON GROUND FOR ACTIVITIES

(Strategic goals, user-driven innovation)

C. HOME MARKET DEMAND, SOLUTIONS AND BUSINESS MODELS

D. GLOBAL BUSINESS POTENTIAL AND BUSINESS MODELS

2011 2012 2013

Market opportunities

Strategic planning support

Identification

of weak signals

Support on decision-making: strategic matchmaking,

business models and future roadmap


4. Finances


Financing

Total budget Active for Life in Stardust project: 531 750€75% ERDF / Interreg IVB25% National (and in some countries regional) co-financing

All partners are encouraged to apply for national funding for better possibilities to engage in project.


Finances vs. project plan

A. PILOT PROJECT MANAGEMENT & COMMUNICATION

STARDUST COORDINATION, MANAGEMENT, ADM & COMMUNICATION

B. COMMON GROUND FOR

ACTIVITIES (Strategicgoals, user-driven

innovation)

C. HOME MARKET DEMAND, SOLUTIONS AND BUSINESS MODELS

D. GLOBAL BUSINESS POTENTIAL AND BUSINESS MODELS

2011 2012 2013 2014


5. Future: issues and considerations


Issues and considerations for future

1. We need to encourage the formation of well-functioning transnational partnerships for service delivery

2. Policy level: What kind of quality of life should be ensured for people who are living in Europe? At what public cost? cost-benefit evaluation framework for services and technologies.

3. Partnerships with state-of-the-art public procurers4. User-driven and service design projects are a journey to

yet unknown results need of space for creativity and fast actions!

Reaching for global excellencePart-financed by the European Union (European Regional Development Fund and European Neighbourhood and Partnership Instrument)



Thank You!

Leena Silvennoinen, Program [email protected]

Culminatum Innovation Ltd Oy - Helsinki Region Centre of ExpertiseAlso working on: JADE - Joining innovative Approaches for the integration and Development of transnational knowledge cluster policies related to independent living of Elderly (Regions of Knowledge)Innovative public procurement projects (regional and EU)

Documents

Part-financed by the European Union (European Regional Development Fund and European Neighbourhood and Partnership Instrument) Reaching for global excellence