Part A for viva (2)

7/31/2019 Part A for viva (2)

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SUMMER INTERNSHIP REPORT

MBA 2010-2012

Catchment AnalysisIdentifications of Hotspots in Tricity

at

O-Zone Network Pvt Ld.

Project Guide

Prof. Dr. Sandhir Sharma

Submitted By

Anil Singh Rawat M100700007

Chitkara University

Baddi, H.P


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Section B: Summer Project Undertaken

Contents Page No.

1. Title of the Project undertaken

2. Need & Objectives of the Project

3. Critical literature review

4. Research Methodology adopted

5. Details of actual work undertaken

6. Interpretation & analysis

7. Findings of the Study

8. Implications of the Study

9. Recommendations made

10. Benefits likely to accrue to the Company

11. limitation

12. Proposed implementation Methodology.

13. Suggestions regarding further scope of work.

14. References & Bibliography.


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1. Project - Catchment Analysis Identification of Hotspots in Tricity.

Catchment Analysis.

Challenges there of.

Customer profiling and perceptual mapping of customers of wifi users, Tricity via

a.) Structured Questionnaire

b ) Analysis

2. Need and objective of the Project.

The term Catchment Analysis in Service format gives deep insight of Demograp hic and

Geographic detail of the city. The study tells which area to be focused more with insight of

dominant communities in that area, No. of internet users, Convenience in reaching the

Restaurants by Private mode (Convenient / Not convenient/ok), Convenience in reaching theRestaurants by Public mode of Transportation mode (Convenient / Not convenient/ok),

competition analysis, SWOT analysis.

In which we analyze the internet using habits at commercial places of the customer of that

area and do the complete analysis of competitors, which gives an idea about the scope of Wifi

Hotspot in that particular area.

It also helps to device the Marketing Strategies on the basis of market research done.

2.1 Objective of Project

Catchment Analysis

To study the Demographic and Geographic details of that location.

To study the awareness about the wi-fi locations/Hotspots in the Tricity.

To study the internet using pattern of the customer at commercial places.

To device the strategy of launching the Hotspots.


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3. Literature Review

1. INTRODUCTION

The last years have seen a strong expansion of Wireless LAN hotspots around the world. As with allnew and upcoming businesses, the enabling business models are evolving in parallel with theapplication of new technology by current or new players. Hotspot uses as support technology WiFi(Wireless Fidelity). Related to this technology it is important to identify some organizations (e.g. Wi-FiAlliance) as well as some standards (e.g. IEEE 802.11). The Wi-Fi Alliance, formerly known as theWireless Ethernet Compatibility Alliance (WECA), was established in 1999 to certify interoperability ofWi-Fi (IEEE 802.11) products and to promote Wi-Fi as the global wireless LAN standard acrossall market segments. (www.wi-fi.org) 802.11b (which evolved from 802.11) is a standard that

implements data rates of 11 Mbps in the 2.4 GHz ISM (industrial, scientific, and medical) band. IEEE802.11b is a technical specification issued by the Institute of Electrical and Electronic Engineers(IEEE) that defines the operation of 2.4 GHz, 11 Mbps, Direct Sequence Spread Spectrum. WirelessLocal Area Networks. IEEE 802.11a, is a standard that implements data rates of 54 Mbps in the 5GHz U-NII (Unified National Information Infrastructure) band. Hotspots provide high-speed wirelessInternet access in public locations such as airports, airline clubs and restaurants. Using either a laptopor PDA that is Wi-Fi 802.11b wirelessly-enabled, customers can surf the Internet or check email. Soone should not confuse hotspots with wireless LANs. Hotspots use WLANs for a public serviceoffering for a monthly fee. Analysts have questioned business model and economics of publichotspots, but a detailed analyzed must be performed.In the following section, we present a literature review. Based in this literature review we developed ahot-spot infrastructure model, decomposed in a set of areas: Network Infrastructure, Agents, Location,Users and Security. This model was then used to analyze reality. 915 IADIS International Conference

WWW/Internet 2004

2. BUSINESS MODEL

As exposed by Linder & Cantrell (2001), most people speak about business models when they reallyonly mean parts of a business model. According to Osterwalder & Pigneur (2002) the existingbusiness model literature essentially attacks one, two or all of the following three elements, whichmake up a Business Model: Revenue and product aspects, business actor and network aspects andfinally, marketing specific aspects. Timmers (1998) defines a business model as an architecture forthe product, service and information flows, including a description of the various business actors andtheir roles; and a description of the potential benefits for the various actors; and description of thesources of revenues.Tapscott et al. (2000) defined the concept of business webs (b-webs), which

are inventing new value propositions, transforming the rules of competition, and mobilizing peopleand resources to unprecedented levels of performance. A b-web is a distinct system of suppliers,distributors, commerce service providers, and customers that use the Internet for their primarybusiness communications and transactions. Within this framework, those authors identified five typesof B-Webs: Agora, Aggregation Value Chain, Alliance and Distribute Network. According to sterwalderand Pigneur (2002), a business model is nothing else than a description of the value a companyoffers to one or several segments of customers and the architecture of the firm and its network ofpartners for creating, marketing and delivering this value and relationship capital, in order to generateprofitable and sustainable revenues streams. More specifically, they consider a business model asthe conceptual and architectural implementation (blueprint) of a business strategy and represents the foundation for the implementation of business processes and information systems.Research related to business models ranges from business model definitions, components,taxonomies, design tools, change methodologies to evaluation measures (Table 1).Table 1. Business model authors list


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DefinitionTaxonomyComponentsRepresentativeToolsOntologicalModelsChangeMethodologyEvaluationMeasureAfuah and Tucci, 2003 x x xAlt and Zimmermann, 2001 x xAmit and Zott, 2001 xAparicio et al., 2004 x x x

Applegate, 2001 x xChesbrough and Rosenbloom, 2000 xGordijn, 2002 x x x xHamel, 2000 x xHawkins, 2001 xLi, 2001 xLinder and Cantrell, 2000 x x x xMagretta, 2002 x xMahadevan, 2000 xMaitland and Van de Kar, 2002 xNath et al., 2001 xOsterwalder and Pigneur, 2002 x x xPapakiriakopoulos and Poulymenakou, 2001 x

Peterovic, et al. 2001 x x xRappa, 2001 x xSalden, et al, 2003 x xSharpe,2000 xSthler, 2002 xTapscott et al., 2000 x x x xTimmers, 1998 x xVerhoosel et al., 2003 x xWeill and Vitale, 2001 x x x x916BUSINESS MODELS FOR HOTSPOT AN EXPLORATORY STUDYSummarizing, some researchers identify the Business Model as a pure business concept thatexplains the logic of making business for a firm, while some others consider it as a link between

strategy, business processes and information systems. While in the first interpretation the threeconcepts of Strategy, Business Processes and Information Systems are included in the description ofBusiness Model, the second interpretation considers them as inter-linked components set in differentlevels of a pyramid. In this case, a business model is considered as the conceptual and architecturalimplementation (blueprint) of a business strategy and represents the foundation for theimplementation of business processes and information systems. In What concerns traditionalindustries, special emphais was given to the banking industry (Li, 2001,Nath et al., 2001, Sharp, 2001, Antunes e Costa, 2003).

3. HOTSPOT BUSINESS MODELS

In the context of WLAN hotspots, several business models may be proposed. It is in this context thatSalden, et al. (2003) and Verhoosel et al. (2003) proposed a generic business model for WLAN

hotspots that comprises a role, resource and revenue model of a value network. They distinguishroles like customer, hotspot provider, hotspot owner, device owner, device provider, location owner,portal providers (e.g internet service providers, corporate network providers), enabling service


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providers (e.g. authentication and authorization), network management and maintenance providers,and mobile and data network providers. Based in this perspective, a hotpot infrastructure modelcomposed of main resources (access points, places, endpoints, Internet service, security service) aswell as main roles (user, AP manager, AP engineer, AP Owner and Place Owner) may accommodateseveral business model associated with hot spot management. Those components, that were basedin Salden, et al. (2003) and Verhoosel et al. (2003), and complemented with interviews to expertsinvolved in the business, were then re-arranged in the following components:- Infrastructures Network, including Endpoint Devices and Access Point;- Location, including Place and Place Owner;- Agents, including Access Point Managers, Owners and Engineers as well as Internet ServiceProviders- Users, including Users but also de Access;- Security, including the Security Service.In order to better understand this reality, we started by collecting information about Portugal andPortuguese hotspots in the most important advertisement sites of hotspots, as well as in the sites of

some of the most important Wireless Internet Service Providers (WISP): www.hotspotportugal.pt,www.jiwire.com, www.ptwireless.pt, www.voldafone.pt, supplemented with the news. This work wasperformed in 2003, being reported in Aparicio et al., 2004. After extensive work of data analysis, anempirical study consisting of use of wireless devices (PDA and PC) and the use of WISP services andhelpdesk services was performed. This work has the following conclusions:- Existing hotspots are not universal in terms of technology supported;- There is a huge difference between advertisement and hotspot implementation;- Support by helpdesk of ISP and GSM/UMTS service providers is very weak.This lead to a second level of conclusions:- Hotspot is not a major product/business for the main ISP or GSM/UMTS operators;- Hotspot is being used as an advertisement too by the government and universities;- Major ISP or GSM/UMTS operators are using Hotspot as a competition weapon to avoid thedevelopment of small service providers and private wireless networks.

4. CONCLUSION

In this paper, we analyze the literature review and identified hot spots models. Based in those modelsand in of interviews, we produced a hotspot infrastructures model. Then, we analyzed the informationof the main public hotspot in order to improve this model. The next step consists of identifying thebusiness models related to hotspot.917 IADIS International Conference WWW/Internet 2004.

4. RESEARCH DESIGN

The research design is the conceptual structure within which research is conducted; itconstitutes the blueprint for the collection, measurement and analysis of data. The present

research being conducted followed Exploratory Research as the research process is flexible

and unstructured to check the awareness of Hotspots among the internet users. Sample is

small and non-representative. The problem of Hotspots has been defined. Analysis of

primary data is qualitative.

Sampling design

1.) Population: Population is the finite number of elements which the researcher is going to

target in a particular area. All the internet users are taken as population.
http://www.jiwire.com/http://www.jiwire.com/http://www.jiwire.com/


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2.) Sample unit: Sampling Unit is the single unit of the population. It comprises of internet

users with age group of 15-50 years of below 12th

class, graduates and post graduates.

3.) Sample size: Sampling size refers to total number of respondents targeted for collecting

the data for the research .The size of the sample chosen for the research is small it restricted

to 70 respondents.

4.) Sampling technique: The sampling technique used for the research is nonprobability

sampling techniques. Among the various types of nonprobability sampling techniques

convenience sampling is used. It is an attempt to obtain a sample of convenient elements.

Students and working people are selected as respondents because they happen to be

convenient source for getting the information. It is also less expensive and time consuming.

5.) Scope of the research: The scope of the study is to get the first hand knowledge about the

awareness of internet users towards hotspots. The research is limited to the tricity i.e.

Chandigarh, Panchkula and Mohali.

Data collection: The source of data collection will be both primary as well as secondary. Primary

data will be collected through schedules. Dichotomous, rating and multiple choice questions will be

asked in the schedule and secondary data will be collected from published data and computerized

database. Published data is collected from the business journals. Computerised data is collectedthrough internet which includes numeric and fully text based database.

Research Methodology Adopted

Administered Questionnaire

Interviewing people - Interviews were taken of internet users on the basis of which Market

Research has been done.

Market Research

Sample size taken 70 Consumer.

No. of Questions - 20.

Questionnaire contains customer profiling, consumers Internet surfing habits, and information of the

hotspots in the tricity. The analysis done is as follows.

Result of survey done on consumer behavior and surfing habit is as follows: -

Questionnaire

It consist of


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Customer Profiling

Customer Loyalty

Competition

Feed back (Positive & negative)

Range Gap

Qualitative analysis

5. Detail of actual work undertaken

Catchment study

It was done in Tricity, it consist of following activities.

Listings of all the internet users.

Catchment areas : Tricity areas & areas b/w 5 10 kms of range

Internet users wheather using internet daily, weekly, forthnightly or monthly basis.

Population mix in each segment along with the qualification background.

Internet using habits

Identification of users.

Identification of Competitors along with the mapping of their Products, Prices and promotion

part. Also cover the SWOT analysis'

Survey was done to know internet using habits, surfing internet pattern, etc:

like: whether you surf internet for entertainment or for some need?


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6. Interpretation and Analysis

Sample Size Sample size taken was 70 administered questionnaires consist of customer

profiling with demography detail and their Internet surfing habits.

Demographic Details of internet users:

Fig - 1

Interpretations :-

Majority of customers surveyed were the youngsters.

Majority of customer surveyed were of age group 15-25 years. And followed by 25-35 age

group people.

68%

32%

0%

Age Group

15.1 - 25 years old

25.1 - 35 years old

35.1 and above


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Fig: 2

Interpretations :-

Majority of Respondents are Male Category around 58%.

Fig: 03

Interpretations :-

Majority of respondents are Graduate around 55%, when categories as per qualification

wise.

Then Postgraduate lie at number second followed by 42%.

All this analysis shows that our research got the target consumer who has some kind of

awareness of internet and its use.

58%

42%

Gender

Male

3%

55%

42%

Qualification wise

Below 12th Class

12th class

Graduate

Post graduate


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Fig: 04

Interpretations :-

When categories according to their profession majority of the respondent belongs to student

category i.e 82 %.

After that 15 % of category belongs to working professionals

Its mean our research is much more restricted to student category.

Fig: 5

Interpretations :-

Majority of Respondents i.e 61% belongs to Chandigarh Location, which is the main crowded

place in the tricity.

Very little number of respondent from Mohali only 9%, but response from Panchkula and

nearby area found little bit good i.e 15% as comparatively to Mohali.

3%15%

82%0%

Profession Wise

Bussinessman

Working Person

Student

Any other

61%

15%

9%

15%Location Wise

Chandigarh

Panchkula

Mohali


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Research Question

Fig- 6

Interpretations :-

100 % respondent are user of Internet.

Fig 7

Interpretations :-

Majority of the respondents i.e 94% uses internet on daily basis.

A very little percentage of population from the respondents use internet in

weekly basis.

100%

0%

Internet User

Yes No

94%

6%

Frequency of surfing Internet

Daily.

Once in a weak.

Forthnightly

Monthly


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Interpretations :- Majority of population 51% uses internet for their school and college assignment

belongs to school/colleges going youngsters.

39% of the respondents uses internet for social networking/connectivity with their

knowns one and friends.

A very little no of populations use internet for their business purposes around 10%

only.

Fig - 8

Interpretations :-

78% of the population like to surf internet in their college/university campus. As majority of

the internet user is from student category thus they have an easy access to internet in their

college/university.

After that comes those people who uses internet in their offices only 16%.

6% uses internet at some other commercial places.

10%

51%

39%

0%

Reason of Surfing

Bussiness Related

College/school

assignments/office work

Social networking sites

Any Other like onling shoping,

searching products etc.

6%

16%

78%

Places of Surfing the InternetInternet Cafe.

Office.

In college/University.

At some Other commercial

places like restaurants, Hotels,

Malls, gyms, Spa Saloons etc.


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Fig

Interpretations :-

Majority of the population around 69% said that they would not like to surf internet while

roaming with friends. Because they dont want to make their friends feel that they are ignoring

them, and some of them said that when they are enjoying with their friends they dont want

any disturbances in between.

Only 31% of populations ready to surf internet while roaming here and there. They want to beupdated on various news or on some other matter, no issue whether they are busy or in some

work.

Fig

31%

69%

People likes Surfing Net while Roaming

Yes

No

47%53%

Awareness about Hotspots in Tricity

Yes

No


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Interpretations :-

53% of the population are aware about the hotspot facilities in the city. And its use atlocal places.

47% of the respondents dont know about the hotspot in the city. As they never tried

to find out any hotspot in the city.

Fig-

Interpretations :-

When asked them about the reason of their non awareness. Then it is found that.

Majority of the population heard it but ignored.

Around 33% of them had not heard about hoptpots and its services.

19% of them dont understand hotspot and its facilities.

You heard it but

ignored

48%

You never heardabout this. 33%

You dont

understand

Hotspots & its

role in surfing

the internet 19%

Reason of Non Awareness of Hotspots

Locations


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66%

34%

Preference of surfing Net - Commercial

Places

Yes

No

40%

40%

20%

Reason of Non Preferences

Lack of Hotspots/availability of

resources.

Lack of trust.

Lack of ipones, laptop & other

electronic gadgets etc.


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31%

69%

Any Experience of Hotspot

Yes

No

59%

41%

Satisfaction from Hotspots

Yes

No


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Suggestion/Improvement I would like to be added -:

coupons with good time duration and improvement in browsing speedstrong signal is required at hotspots to make users satisfied.

41%

12%

25%

13%

9%

Potential Benefits of Hotspots

Ease of availability

Economical

Time Saving

Fast Service

Longlasting surfing time. ( surf

net upto validity period of your

internet coupans )

0%42%

47%

11%

Grievances Faced

Payment Problem.

Browsing Speed Problem.

Network Security Problem.

Shorter time durations of

Coupans.


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More speed,easy access.nil

more speedHotspots as understood should be made available everywhere so that it is easier

to stay connected at good connection speed It should be available easily and with better speed speed of internet

these are not easy available.they should be more secureI

16%

47%

37%

OPINION- Awareness of Hotspot in Tricity

Agree

Disagree

Neutral


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16%

50%

34%

OPINION-Wastag of money/cost adding

services

Agree

Disagree

Neutral

34%

19%

47%

OPINION- Preferences of Hotspot

Agree

Disagree

Neutral


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50%

12%

38%

OPINION- Hotspots are a better option for

surfing the internet

Agree

Disagree

Neutral

25%

22%

53%

OPINION-Hotspots are secure

Agree

Disagree

Neutral


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50%

12%

38%

OPINION- Hotspot are Time saving

Agree

Disagree

Neutral

31%

38%

31%

OPINION- Easily availabile

Agree

Disagree

Neutral


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41%

22%

37%

OPINION- Cost benefit

Agree

Disagree

Neutral

31%

16%

53%

OPINION- Quality of service is good

Agree

Disagree

Neutral


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47%

12%

41%

OPINION- Problem of hidden fees

Agree

Disagree

Neutral

28%

19%

53%

OPINION- More Browising speed of Hotspots

as compared to 3G

Agree

Disagree

Neutral


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Those who like to surf internet at commercial places like restaurants, malls, gyms etc. they gave the

reason for this.

1. Time utilisation.

2. Would like to stay connected

3. Internet is todays market need ,

4. where ever i find opportunity , i go for it

5. To check mail.

6. I will be able to know about what is happening in the town i.e., Current news n events n

connected with my social net. friends.. telling then where i am...? what i am doing? facebook

addiction. It keeps us updated in regard to emails.

Those who dont like to surf internet at commercial places like restaurants, malls, gyms etc. they gave

the reason for this.

1. I dont think its secure.

2. I don't find it useful if am busy with other things

3. Because of No Time constraint

4. I prefer to listen music

5. I give time to the person, i am with and not to internet.

6. Because i dont have the means u use internet at such places.

7. No interest because am with my friends.

8. No specific reason

9. That time not possible because mind is diverted i cant do.

10. Dont want to leave my enjoyment because i am with my friends and don t want to do other

things

11. Because i dont have internet access...... if i would have had access then i would have

definitely used it while shopping etc..

When asked to recall any hotspot provider company advertisement.

1. Airtel.


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Interviews were taken of internet users on the basis of which Market Research has been done.

In this part we analyze the target consumers.

In this analysis we do analysis of following:

Customer Profiling It consist of customer name with age , address , contact, family members,

profession, vehicle owned, house owned, qualification, family income p.m. It tells us which class of

customer visiting to the store and from which location customer is coming.

Customer Loyalty It checks how often customer visit the Hotspot or other internet surfing source

(Almost daily/Weekly/Monthly/Occasionally/Seldom). And how many customer visiting the store first

time and which location these customers are coming from.

CompetitionIt checks if customer dont use hotspots then where he/she is going for using internet?

Who are the competitors and what are the reasons customer mostly prefer to surf from there?

Feedback It consist of positive and negative feedback of customer about hotspot, what they like

most and what they dont like about hotspot.

Range GapIt tells the range gap at hotspot, about the services which are not available at hotspot

but customers are looking for.

Qualitative AnalysisIt does the qualitative analysis of quantitative things. There was scale of 1-5

on which customer had to rate the following parameters. As 1 is considered to be lowest and 5 is

considered to be highest.

Ease of Availability

Economical

Time Saving

Fast Service

Long lasting surfing time.

Ease of surfing internet.


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Analysis

Majority of customers coming from Chandigarh followed by Panchkula and Mohali.

Majority of the people survey were of age group of 15-25years, followed by age group of 25-35years

7. Findings

Majority of the customer visiting Hotspot is coming 1st

time to the surf the internet, Although they use

internet on regular basis at their home or in office/college, as they think Hotspot as a hypermarket

which has everything under one roof, good ambiance, food, watching movies more options while

purchasing and travelling with good offers. Customer need secure network and more coupan timings.

8. Implication:

It is better to take more slots on Cable TV and on more channels instead of spending on posters,

as getting the posters print and then execution in the city is very costly. Whereas TV commercials

covers population of the city as well as surroundings.

9. Recommendation Made

Marketing Strategy

Pricing

Using variant price coupan to attract consumer, Once organization has established a relation

with consumer via variant price services , organization can sell additional, high-margin

services that enhance the consumer's interaction with the low-cost product or service

So pricing should be taken care of very carefully to capture the maximum share of market,

because in Tricity consumer think about price as well as quality.

Promotion

Best way of promotion in Tricity is Advertisement in local cable TV.

Mostly watched cable channel is Siti channel and sky Tv.


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Hoardings and Banners on main locations of the city , Promotion on Busy Markets , bus stand

and mall road .

By sending the promotional message to the resident of city and surrounding areas through

telecom companies.

In Short and Other than this

After our time with the company we have come up with few recommendations which we think if company pays

attention to can attain a good market in this segment.

The company should be ready to compromise a bit on price and services offered if the customer is a

potential customer and especially someone who can bring along with him some new customers.

Bring up the plans and services which can suite to different locations so that we dont miss out on

locations such as hotels which have a huge potential to be our prime customers.

Get a permanent location/office address in a city like Lucknow where the company wants to grow so

that customers/clients have a faith in the name of company while they try out for the companys

service.

Reduction in pricing for only Wi-Fi connection the competitors in market like Tikonaetc. provide the

same Wi-Fi service at about 10% of our cost thus they have a big advantage here. Also some

companies have a fixed lifetime cost for the service which our company doesnt have.

Aggressive marketing through promotion & advertisement activities. If any customer is interested in legal agreement of more than 2 to 3 years then they should be charged

less as compare to those customers who do not want legal compulsion.

Different plans should be offered for cybercaf. Like providing Static IP to owner.

10. Benefits likely to accure to the company.

1.) Company will not have to spend money on media of communication which are less effective.

2.) On the basis of research company can make strategies to make their services better and

serve their customer better.

3.) Company will be able to work on their weak parts as knowledge of their employees.

Learnings

During our internship at O-Zone Networks we were able to generate a lot of learnings about the

market, consumer behaviour, our product services and how to convince our customers showing them

our positives. Some of our learnings can be summarized as below :


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1. The wifi market is a very niche market and attracting customers to take the service requires a

lot of effort as in many cases we had also to create awareness regarding the internet and wifi

facilities and how they are useful.

2. It is very difficult to convince people on business front unless you show them some financial

benefits and that too in a small amount of time, i.e you need to show them how their

investment is going to bring him much bigger financial benefits in the near future.

3. Some consumers just dont want to upgrade on the services they already have, for them

changing their mindset is again very difficult.

4. The market is filled with people (owners of locations etc) who dont have any time to listen to

you unless you have that skill to show them that you are there for their benefits and talking to

you provides that person a very good use of time.

5. Sometimes you can generate interest in people even after they have almost ignored you and

your talks , this happened with us in some cases where we were able to generate interest in

locations where the earlier team was said no, through our convincing power , so you need to

keep that never say die attitude always on, even when things are not going same way as you

want them to go.

6. The company since being new in the market and in the segment and also since the demand

being less may have to vary lots of its services and the cost at which they are provided

without which it is very difficult for the company to establish itself in the market.

7. We always need to follow up on the locations which we approach because it is we who have

to get our service accepted, even if the customer forgets to get back to us, this also creates a

good perception in the mind of customer with respect to this.

8. O-Zone Networks probably has that potential to complete its target of 50k hotspots in the

country and that dream can be accomplished but a lot of hard work need to be put in by the

company both for the sale of their service and in creating awareness on the need of internet

and wifi in the upcoming future.

11. Limitation

1.) Reliable source is not available.


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2.) I am a student so it is difficult to get response.

3.) Primary and secondary source of data is not easily available.

4.) As the study was to be completed in a short time, the time factor acted as a

considerable limit on the scope and the extensiveness of the study.

5.) The information provided by respondents may not be fully accurate due to

unavoidable biases.

6.) Research is restricted to Tricity only.

12. Proposed Implementation Methodology

1.) O-zone is needed to create a buzz in the market so that people become aware ofthe Hotspots which helps in branding of the company and products.

Awareness programs should be organized in malls and apartments which

people can get aware of the company .

Costing- In Central mall, Kishanghad the rent for the place is 3000 rs on

week days and 5000 rs on weekends. this program can be hosted by the

intern candidates to optimize cost.

2.) If Hotel Rooms along with restaurant can be covered, it will give O-zone an edge

over the other competitor in the market because till date other companys only

provide router/modem which are less costly and do not have secure connection.

3.) Special team should be provided for after sales services, who look after the

customers and take time to time feedback.

4.) There should be 24X7 helpline service which will help customers to get aid on

time for their problems.

5.) Company can provide an attractive offers to customer for the reference of new

customer e.g.

Giving 500 cards free for few month instead of 200. For fixed plan customers get few month subscription .

For Rev share, customers can take 100% revenue for few months.

The offer should be variable for e.g.

For 2 converted reference 3 months subscription free.

For 5 converted reference- 6 months

13. Suggestion

Coupons with good time duration upto 1 hour time duration.

Improvement in browsing speed.


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Strong signal is required at hotspots to make users satisfied.

More speed & easy access.

Hotspots as understood should be made available everywhere so that it is easier to stay

connected at good connection speed.

They should be more secure

Nominal charges.

12. References and Bibliogrophy.

1.) Afuah, A. and Tucci, C., 2003. Internet Business Models and Strategies. Boston, McGrawHill.

2.) Alt, R. and Zimmermann, H. 2001. Introduction to Special Section Business Models.Electronic MarketsVol. 11No.1.

3.) pp. 39.4.) Amit, R. and Zott C. 2001. Value creation in e-business. Strategic Management Journal.

Vol. 22 No. 6-7. pp. 493-520.5.) Antunes, A and Costa, C. 2003 Estratgias de eBanking em Portugal Actas da

Conferncia IADIS Ibero-Americana6.) WWW/INTERNET 2003, Faro Nov. 2003, IADIS, pp.269-270.7.) Aparicio, M. et al. 2004. In Search of a Business Model for Hotspot WESEAS

Transactions on Computers; Issue 3,8.) Volume 3, July,. pp. 789-794.9.) Applegate, L., 2001. E-business Models: Making sense of the Internet business

landscape. In G. Dickson et al. (eds.).10.)Information Technology and the Future Enterprise: New Models for Managers. Upper

Saddle River, N.J., Prentice11.) Hall.12.)Chesbrough, H. and Rosenbloom, R., 2000. The Role of the Business Model in capturing

value from Innovation:13.)Evidence from XEROX Corporations Technology Spinoff Companies. Boston,

Massachusetts, Harvard Business14.) School.15.) Gordijn, J., 2002. Value-based Requirements Engineering - Exploring Innovative e-

Commerce Ideas. Amsterdam, NL,16.) Vrije Universiteit.17.) Hamel, G., 2000. Leading the revolution. Boston, Harvard Business School Press.18.) Hawkins, R., 2001. The Business Model as a Research Problem in Electronic

Commerce, SPRU Science and19.) Technology Policy Research.20.) Li, F., 2001. The Internet and the De-Construction of the Integrated Banking Model,

British Journal of Management,Vol21.) 12, pp. 307-322.22.) Linder, J. and Cantrell, S., 2000. Changing Business Models: Surveying the Landscape,

Working Paper, Accenture23.) Institute for Strategic Change.24.) Magretta, J., 2002. Why Business Models Matter. Harvard Business ReviewVol. 80 No.5.

pp 86-92.


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25.)Mahadevan, B., 2000. Business Models for Internet-based e-Commerce: Ananatomy.California Management Review

26.)Vol. 42, No, 4, pp. 55-69.27.) Maitland, C. and Van de Kar E., 2002. First BITA Case Study Experiences with Regard to

Complex Value Systems.28.) BITA-B4U Symposium Business Models for Innovative Mobile Services, Delft, The

Netherlands.29.)Nath, R et al. 2001 Bankers Perspectives .e-Service Journal.30.)Osterwalder A. and Pigneur Y., 2002. An e-Business Model Ontology for Modeling e-

Business. Bled Electronic31.)Commerce Conference, Bled, June 17-19, 200232.) Papakiriakopoulos, D. and Poulymenakou, G. 2001. Building e-Business Models: An

Analytical Framework and33.) Development Guidelines. 14th Bled Electronic Commerce Conference, Bled, Slovenia.34.)Peterovic, O., et al. 2001. Developing Business Models for eBusiness. International

Conference on Electronic Commerce35.) 2001, Vienna.36.) Rappa, M. 2001. Managing the digital enterprise - Business models on the Web, North

Carolina State University. 2002.37.)Salden, A. et al. 2003. Towards a WLAN hotspot business case for The Parisian Tourist

Office Proceedings of the38.) International Conference on Advances in Infrastructure for e-Business, e-Education, e-

Science, e-Medicine, and39.)Mobile Technologies on the Internet, SSGRR2003, L'Aquila, Italy, 2003.40.) Sharpe,G.,2000. Bank of Scotland Research Quarterly Research. May 2000 Edinburgh

Bank of Scotland41.) Sthler, P. 2002. Business Models as an Unit of Analysis for Strategizing. International

Workshop on Business Models,

42.) Lausanne, Switzerland.43.) Tapscott, D et al. 2000. Digital Capital - Harnessing the Power of Business Webs.Boston, Harvard Business School

44.) Press.45.) Timmers, P. 1998. Business Models for Electronic Markets. Journal on Electronic Markets

Vol.8. No. 2. pp. 3-8.46.) Verhoosel, J. et. al. 2003.A Generic Business Model for WLAN Hotspots - A Roaming

Business Case in The47.)Netherlands The First ACM International Workshop on Wireless Mobile Applications and

Services on WLAN48.)Hotspots (WMASH 2003), September 19 2003, San Diego, USA49.) Weill, P. and Vitale, M. 2001. Place to space: Migrating to eBusiness Models. Boston,

Harvard Business School Press.

Documents

Part A for viva (2)