HELLO

Jasmine Takanikos

I am

I am a Creative Brand Strategist & A Trend Forecaster.

The objective of this assignment is to source products in neighborhoods in New York City and connect what you source to a central trend theme.

Trend Field Research AssignmentANALYZING TRENDS Class 2010

Tell the story Visually

Trend

Elements that BUILD and SUPPORT

A

Brand/Product: Who are the Brands/Labels & Products that are being used, worn and coveted? Who are the retailers and how is the merchandising exemplifying the trend?

Person/Consumer: Who are they visually? This is about finding an example of the human behind the trend.

Place/Environment: Where/what is the neighborhood, and how does it’s landscape support and help the trend to flourish?

Time/History: How is history shown and reinvented in the trend, something new always has a shadow of influence from something in the past.

Materials/Color: What are the colors and textures that resonate with this trend?

Media: How are they consuming media- and what are the publications & political associations? Magazines, Newspapers, Blogs, TV Networks…

Lifestyle: What activities is the person/consumer participating in? How/what are they eating & where are they socializing?

Artisan & Bespoke Luxury elements of craft and artisanship in luxury goods

Lower Eastside. NOHO. MLBrown Hand Crafted Accessories.Monocle.WKInteract.OAK.Freemans

Slow Culture products that reflect a consumer desire to slow down and unplug

Red Hook BK .The Good Fork. Multi-Purpose Community Urban Design. Hand Crafted. Time.

New Vices in a world of pressures to be pure and good - products that tap into vice as the new private club

Meatpacking District.Maison Martin Margiela.Absinthe.Exclusive Club Houses.Fur.Rare Meats.

Local products that craft a meaningful local story

The Mapping Project. Bedford Cheese Shop. Local Artist Exhibition. T-Shirts made in BK.

products that tap into consumer desire to broadcast their beliefs

Eco-Badges

Eco-Baby Products. Nau Pop Up Shop Soho. Green House Club. Eco Fashion Week.

www.mlbrownnyc.com

www.inhabitat.com

www.freemanssportingclub.com

www.fabienneverdier.com/

www.monocle.com

www.wkinteract.com

www.inhabitat.com

www.timeout.com

www.vanleeuwenicecream.com

www.nau.com

www.gizmag.com/belkiz-feedaway-high-chair-recyclable/13422/ www.psfk.com/2009/10/made-by-bodega-the-mapping-project.html

www.viceland.com

www.greenhouseusa.com

www.sohohouseny.com

www.maisonmartinmargiela.com

www.bijulesnyc.com

www.kikidm.com

www.vmagazine.com

www.forumforurbandesign.org

www.oaknyc.com

SOURCES