PARKS, RECREATION - Town of Carybudget.townofcary.org/budget/fy2012/aob/076-prcrbundle.pdf · Parks, Recreation and Cultural Resources Goals and Initiatives ... PRCR Relief for Recreation

PARKS, RECREATION AND CULTURAL RESOURCES DEPARTMENT

DIRECTOR

Administration

Cultural Arts & Resources

Recreation Programs

Athletics

Parks Planning

Administration Analysis

Cultural Facilities

Park Operations Youth and Adult Sports

Events and Festivals

Public Art

Senior and Teen Programs

Community Centers

Cary Tennis Park

Wake Med Soccer Park

Baseball and Softball

Complexes

Skate Park

Environmental Education

Youth Theatre and

Performances

Marketing

PARKS, RECREATION AND CULTURAL RESOURCES SUMMARY

MISSION STATEMENT

DIVISIONS WITHIN PARKS, RECREATION AND CULTURAL RESOURCES

Administration DivisionRecreation Programs DivisionCultural Resources DivisionFestivals DivisionKoka Booth AmphitheatreAthletic DivisionTennis DivisionSoccer ParkSkate ParkUSA BaseballCary Arts Center

AdministrationPublic Works/Utilities (Buildings & Grounds)Police

The mission of Cary Parks, Recreation and Cultural Resources Department (PRCR) is to serve, educate and enhance life for the citizens of Cary. Our professional staff plans and provides a variety of enjoyable and cost effective recreation, sports, environmental, historical and cultural arts programs and services. We acquire, develop, beautify, conserve and maintain a system of parks, greenways and recreation facilities that will assure quality leisure opportunities for all Cary residents.

OTHER DEPARTMENTS CONTRIBUTING TO PARKS, RECREATION AND CULTURAL

Administration13%

Recreation Programs

23%

Cultural Resources8%

Festivals1%

Athletics11%

Tennis12%

Soccer Park11%

Skate Park2%

USA Baseball7%

Cary Arts Center11%

Amphitheatre4%

PARKS, RECREATION & CULTURAL RESOURCESFY 2012 BUDGET BY DIVISION

PARKS, RECREATION AND CULTURAL RESOURCES ADMINISTRATION DIVISION Additional information about the Administration Division may be obtained by calling Bruce Crocker, Operations Analyst at (919) 462-2073, through e-mail at [email protected] or visiting the Town’s website at www.townofcary.org.

Town Focus Areas

Focus Area I: Community Planning Focus Area II: Infrastructure

Focus Area III: Financial Condition

Focus Area IV: Municipal Services

Town Goals

Goal: Achieve a well-planned community using innovative and proactive planning approaches and techniques. Goal: Continuously ensure the right people and systems are in place to provide high quality, responsive community planning customer services every day.

Goal: Ensure that infrastructure exists for current and future needs identified in the comprehensive plan. Goal: Develop comprehensive infrastructure plans, execute capital projects, and maintain the built environment in an efficient and effective manner.

Goal: Achieve a stable and strong financial position by accurately estimating, prudently allocating, and managing financial resources. Goal: Continuously provide high quality financial services ranging from day-to-day management to long-term planning that will preserve Town’s strong financial condition.

Goal: Achieve a high level of service to the citizens in a prompt, reliable, responsive, and cost-effective manner. Goal: Continuously deliver value-added citizen services in a friendly manner, that make our customers appreciative and our citizens proud to call Cary home.

Parks, Recreation and Cultural Resources Goals and Initiatives (numbers reflect which Parks, Recreation and Cultural Resources Goal supports each Town Focus Area )

Specific / Major Town Initiatives

Com

preh

ensi

ve L

and

Use

Pla

n

Sus

tain

abili

ty

Dow

ntow

n R

edev

elop

men

t

Eco

nom

ic D

evel

opm

ent

Em

erge

ncy

Pre

pare

dnes

s

Rem

arka

ble

Com

mun

ity

Tra

nspo

rtat

ion

Fun

ding

/

Impl

emen

tati

on S

tudy

Car

y C

omm

unity

Art

s C

ente

r C

ompl

etio

n an

d O

peni

ng

PR

CR

Mas

ter

Pla

n

Wat

er P

lant

Exp

ansi

on

Wes

tern

Wak

e R

egio

nal W

aste

wat

er

Man

agem

ent F

acili

ty

Fir

e S

tati

on #

8

Eco

nom

ic R

ecov

ery

Exi

stin

g D

ebt M

anag

emen

t

New

Deb

t Man

agem

ent

Rev

enue

For

ecas

ts

Aqu

asta

r

Pro

ject

PH

OE

NIX

C-T

ran

On-

Lin

e S

ervi

ces

Parks, Recreation and Cultural Resources Goals and Initiatives (numbers reflect which Parks, Recreation and Cultural Resources Goal supports each Town Initiative)

1 2

1 2

1 2 3 1 2 3

1 2

1 2 3

1 2 3

3 3 2 3

PARKS, RECREATION AND CULTURAL RESOURCES GOALS AND INITIATIVES

Planning & Design: Parks, Greenways and Open Space 1. Responsible for the acquisition of land and the design and development of a system of parks, greenways, recreation facilities, and open space areas. 2. Responsible for the overall management of twenty one public park areas (includes mini, neighborhood, community, metro, school/athletic, and natural areas), fourteen special use facilities including: three Community Centers with gyms, one Senior Center, one Tennis Park, one National Baseball Training Center, one Nature Center, two Arts/Historical Centers, two outdoor Amphitheaters, a Skate Park, a Soccer Park, Cary Dog Park and approximately fifty-eight miles of greenways and trails.

http://www.townofcary.org/

Program Support 3. Responsible for public information and marketing, customer service and staff training, grant writing, internal controls, contract administration, Town ordinance, polices and procedure requirements, and program evaluation and analysis. FY 2011 ACCOMPLISHMENTS

Administrative and Program Support CLASS Work Team assisted with the upgrade for CLASS 7.0 version. CLASS Work Team reviewed, updated and standardized the CLASS forms used within the department. CLASS Work Team redesigned the current CLASS training program for permanent and temporary staff. Community Outreach and Awareness Work Team utilized the extensive public awareness presentation

focusing on PRCR facilities, parks, greenways, events and programs at eight community meetings. PRCR Relief for Recreation Scholarship program awarded scholarships to 17 participants totaling $1,623 and

raised $5,111 in scholarship funds as of January 1, 2011. PRCR Advisory Board held the second annual Silent Auction in conjunction with the annual Volunteer

Awards Banquet and raised $3,727 for the PRCR Relief for Recreation Scholarship program. Data Collection and Management Workteam devised a method to share instructor contact information in one

central location for use by all staff eliminating duplicate databases. Data Collection and Management Workteam worked with staff to review and correct the data in the CLASS

database. Staff Development Work Team offered a variety of team building opportunities for the members of the

Department and facilitated the Survival Mindset Training offered by the Cary Police Department. Staff Development Work Team implemented a system of quarterly KEYS classes for temporary staff and a

system of quarterly email reminders to full staff to ensure new temporary staff training is conducted. Security/Risk Management Work Team members reviewed security and risk management program content

to determine compliances with accreditation standards. Security/Risk Management Work Team members’ distributerd “Weather Safety Lighting” brochures to

all PRCR facilities and posted NOAA Weather Safety Lighting posters at unstaffed parks. Completed a comprehensive evaluation of the program brochure. Updated the Parks, Recreation and Cultural Resources registration policy. (Policy Statement 18) Conducted 11 public meetings to provide public input regarding current parks, special use, and greenway

projects. Completed the Commission for Accreditation of Park and Recreation Agencies (CAPRA) agency annual report

outlining the agency’s current compliance status and significant events. Completed the PRCR Department Business Plan. Completed the Long Range Program Plan which lays the framework for the program offerings. Program Evaluation Work Team updated the program evaluation form and is working toward online

evaluations. The Marketing Work Team developed a planning tool to assist staff with all marketing efforts for programs

and events.

Park & Facility Development Initiated the planning process for the Parks, Recreation & Cultural Resources Master Plan. Completed construction of Cary Community Arts Center. Construction of off-site parking to occur during the

summer of 2011. Completed renovation projects at Sears Farm Road Park, including improving the BMP’s, replacement of the

entrance sign, and completion of landscaping. WakeMed Soccer Stadium Expansion Project (Hotel Occupancy Tax Project) – This project includes an

overall plan to expand the stadium to a capacity of 15,000 and incorporate new team facilities. The schematics phase has been completed and design development has begun. Construction is scheduled to begin in the fall of 2011.

USA Baseball Clubhouse Project (Hotel Occupancy Tax Project) – A request for proposal was completed to initiate the process to hire a design team for the Clubhouse project.

USA Baseball Buffer Replacement – A planting plan has been completed to replace the natural buffer that was removed due to the construction of I-540.

Cary Tennis Park – A concept plan was completed for a new indoor facility for the Cary Tennis Park. (Hotel Occupancy Tax Project)

Veterans Freedom Park – Staff has coordinated the proposed donation by SAS of the monument to be located at the Veterans Freedom Park. A site plan has bee submitted by SAS. A public meeting has been held as has the Public Art Advisory Board reviewed the proposed donation. SAS is requesting waivers for the site plan which will go to Council on May 12, 2011.

Completed design of “Townwide” directional signs as part of the Wayfinding Sign Plan in conjunction with Downtown Wayfinding and submitted plan sets to NCDOT for their review.

Completed initial phase of installation of new signs at all Town parks, greenways and special use facilities. Dunham Restroom Renovation Project – Design is 90% complete to replace the restrooms. MacDonald Woods Stream Stabilization – Concept design to minimize flooding damage to park has been

completed. Site plan process to begin during the summer of 2011. Greenways

Completed construction of “Hub” greenway project within Bond Park linking Black Creek and White Oak Creek Greenways.

Completed construction of next segment of Black Creek Greenway. (from Credit Union to Shell station) Completed construction of new greenway trail at Green Hope Elementary School Park that will link to Louis

Stevens Road. Completed construction of Phase I of the Annie Jones Greenway Renovation Project. (Tarbert Drive to Cary

Parkway) Continued to coordinate the construction of 4 greenway crossings as part of the Triangle Expressway. Continued construction of Morris Branch pedestrian underpass as part of Green Level Church Road widening

project. Initiated construction of the Higgins Greenway & Stream Restoration project, Ph I&II. Initiated construction of the trail linking Swift Creek Greenway to Symphony Lake Greenway. Initiated construction of Tryon Road Greenway linking Speight Branch Greenway to grade separated crossing

under Tryon Road providing pedestrian access to Walnut Street. Initiated construction of final segment of the Black Creek Greenway. (Hampstead segment) Initiated construction of NC 55 multi-use trail linking White Oak Creek and Batchelor Branch Greenways. West Cary Stream Restoration Project (White Oak Creek) – The design for this project was completed and

easements are being purchased. White Oak Creek Greenway

- Finalized design of pedestrian underpass for the White Oak Creek Greenway in partnership with NCDOT as part of the replacement of the Green Level Church Road Bridge over the White Oak Creek.

- Finalized design of greenway segment west of Green Level Church Road. Initiated acquisition of greenway easement.

Completed design of future phase of Swift Creek Greenway to be located between Lake Wheeler and Holly Springs Road. (USDA grant project)

Initiated the design of the 3rd phase of the Higgins Greenway & Stream Restoration, Ph III which will extend the greenway to Kildaire Farm Road.

Initiated the design of the Lower Williams Greenway & Stream Restoration Project, which is located between US 1 and US 64.

Grants The PRCR Department is currently managing multiple grants and partnerships designated for the completion of the Town’s capital projects. (An additional $4.7 million in grant funding has been obtained starting in 2013/2014.) Grants and partnerships currently being managed include:

ARRA (Stimulus) - $1.3 million for the construction of a 1.3 mile segment of the Black Creek Greenway.

SAFETEA LU (NCDOT) - $1,074,400 million to construct the remaining segments of the Black Creek Greenway. - $299,000 to construct the Swift Creek Greenway segment which will link to Symphony Lake Greenway. - $227,900 to construct the Tryon Road Greenway.

Recreational Trails Program (RTP) Grants - $75,000 to fund construction of the NC 55 Multi-Use Trail between the existing pedestrian tunnels under

NC 55 located north and south of High House Road. - $75,000 to fund construction of the Black Creek Greenway. (segment between SECU and the Shell Station

on Maynard Road) - $75,000 to fund construction of Bond Park segment of the black Creek Greenway.

USDA Grants - $195,000 to fund the design of the third phase of the Higgins Stream Restoration and Greenway Project. - $195,000 to fund the design of the Lower Williams Creek Stream Restoration and Greenway Project.

Adopt-a-Trail Grant - $5,000 to design and install signs along the segment of the American Tobacco Trail currently maintained

by the Town. US Army Corp of Engineers (206 Program)

- $1.8 million to complete the construction of 6-8 BMP's along segments of the White Oak Creek Greenway to improve water quality.

STD-PA Grant (NCDOT) - $400,000 for the purchase of greenway easements for the White Oak Greenway between Green Level

Church Road and the American Tobacco Trail. - $250,000 for the construction of a .3-mile segment of the Southbridge Greenway. - $100,000 for site identification and preliminary design of a trailhead for the Black Creek Greenway on Old

Reedy Creek Road. NCDOT

- $1,000,000 partnership w/ NCDOT to include a pedestrian underpass for the White Oak Creek Greenway as part of the replacement of the Green Level Church Road bridge over the White Oak Creek.

Inter-local Occupancy Tax and Food and Beverage funding of $10 million to be distributed beginning in 2013 to support capital improvements associated with special venues:

- $5.8 million for an expansion of WakeMed Stadium. - $3.2 million for the design and construction of a team clubhouse at USA Baseball. - $1.0 million for clubhouse improvements at Cary Tennis Park.

Acquisitions Coordinated acquisition of 3.81 acres for the future Cameron Pond Park. Coordinated acquisition of 1.42 acres adjacent to Walnut Street Park.

Development Review Reviewed and commented on 75 new site/subdivision plans and 114 re-submittals, 16 new rezoning cases, 61

plats as well as minor alterations, MUSPs, comprehensive plan amendments and special use cases. Negotiated with developers for the following land dedications, donations and/or greenway easements,

including: Ferrell property, Bailey’s Creek, Creekside at Olde Carpenter, Greystone, Hilliard Forest, Woodlands, Manors, etc.

Coordinated the design of developer-built greenways at the Twin Lakes, Carolina Preserve, Evans Farm, Highcroft Village Ph 4, Bailey’s Creek, Creekside at Olde Carpenter, Greystone, Highland Village etc.

KEY PERFORMANCE OBJECTIVES Provide 7.5 acres of developed parks per 1,000 residents annually. (This level of service is based on a

combination of the current population projections, geographic facility distribution needs, programmed activity needs, citizen survey results, in accordance with the Parks, Recreation and Cultural Resources Facilities Master Plan.)

Increase the total mileage of greenways by 2 miles/year. Achieve an Above Average or Excellent rating on 95% of customer service evaluations.

KEY PERFORMANCE MEASURES Performance Measure

ActualFY 2010

Estimated FY 2011

ProjectedFY 2012

Developed park acres/1,000 residents 7.31 7.56 7.56

Greenway miles/year 3.0 2.0 2.0

% participants rating Customer Service Level as Above Average or Excellent

97% 97% 97%

KEY WORKLOAD INDICATORS

Workload Indicator

ActualFY 2010

Estimated FY 2011

ProjectedFY 2012

# of developed park acres* 1,130 1,150 1,160

# of greenway miles 43 58** 59.5

*Includes mini, neighborhood, community, metro parks, special use facilities and athletic venues. ** Includes greenways and multi-use trails (parallel to road) ACTIVITY HISTORY

Fund Number: 10-6210 Activity

ActualFY 2008

ActualFY 2009

ActualFY 2010

Estimated FY 2011

BudgetFY 2012

Personnel Services

$885,294 $988,117 $1,218,897 $1,274,564 $1,296,436

Operations and Maintenance

$218,335 $212,247 $201,361 $299,309 $328,463

Capital Outlay

$34,492 $0 $0 $0 $0

Total $1,138,121 $1,200,364 $1,420,258 $1,573,873 $1,624,899

Authorized FTEs 13 15 15 14 14 Fund Number: 051-6210 $1,138,121 $2,400,743 $2,840,531 $3,147,760 $1,624,899

Miscellaneous $0 $0 $0 $0 $0

Memorial Benches $209 $0 $0 $7,500 $7,500

Parks Scholarship $3,328 $967 $18,308 $50,421 $30,000

Grand Total $1,141,658 $2,401,710 $2,858,839 $3,205,681 $1,662,399

SIGNIFICANT BUDGET AND SERVICE LEVEL CHANGES BEYOND CURRENT LEVELS There are no significant budget and/or service level changes for FY 2012.

RECREATION PROGRAMS DIVISION Additional information about the Recreation Programs Division may be obtained by calling Dwayne Jones, Recreation Manager at (919) 469-4064, through e-mail at [email protected] or by visiting the Town’s website at www.townofcary.org.

Town Focus Areas




Town Goals




Goal: Achieve a high level of service to the citizens in a prompt, reliable, responsive, and cost-effective manner.

Goal: Continuously deliver value-added citizen services in a friendly manner, that make our customers appreciative and our citizens proud to call Cary home.

Recreation Programs Goals and Initiatives (numbers reflect which Recreation Programs Goal supports each Town Focus Area )

6, 7, 8, 9


Com

preh

ensi

ve L

and

Use

Pla

n

Sus

tain

abili

ty

Dow

ntow

n R

edev

elop

men

t

Eco

nom

ic D

evel

opm

ent

Em

erge

ncy

Pre

pare

dnes

s

Rem

arka

ble

Com

mun

ity

Tra

nspo

rtat

ion

Fun

ding

/

Impl

emen

tati

on S

tudy

Car

y C

omm

unity

Art

s C

ente

r C

ompl

etio

n an

d O

peni

ng

PR

CR

Mas

ter

Pla

n

Wat

er P

lant

Exp

ansi

on

Wes

tern

Wak

e R

egio

nal W

aste

wat

er

Man

agem

ent F

acil

ity

Fir

e S

tati

on #

8

Eco

nom

ic R

ecov

ery

Exi

stin

g D

ebt M

anag

emen

t

New

Deb

t Man

agem

ent

Rev

enue

For

ecas

ts

Aqu

asta

r

Pro

ject

PH

OE

NIX

C-T

ran

On-

Lin

e S

ervi

ces

Recreation Programs Goals and Initiatives

(numbers reflect which Recreation Programs Goal supports each Town Initiative)

4 5

1 2 4

3

RECREATION PROGRAM GOALS AND INITIATIVES

Leisure Services 1. Provide a wide range of recreational programs for adults, children, and senior adults including dance, exercise, adventure, trips, confidence building, social interaction, and camps. 2. Provide monthly High School and Middle School events, classes and activities for Teens. Programs are offered at the Community Centers, Bond Park Facilities, and the Cary Senior Center. 3. Ensure programs are available to diverse and underserved populations.

Environmental Education 4. Provide programs in ecology, environmental stewardship, preservation, and nature appreciation for adults and youth. 5. Offer programs at Hemlock Bluffs Nature Preserve and the Stevens Nature Center. Facility Rentals 6. Provide Town citizens with the opportunity to reserve facilities for group functions, such as picnics, meetings, and other social occasions. 7. Manage and coordinate reservation space for picnic shelters at Bond Park, Ritter Park, Davis Drive Park, Kids Together Park, North Cary Park, White Oak Park, Thomas Brooks Park, and Green Hope School Park. 8. Manage and coordinate reservation space for meeting rooms at community centers and the Cary Senior Center. Management of Contracted Facilities 9. Collaborate with Resources for Senior’s at Cary Total Life Center to provide residents, as well as surrounding communities, with adult day care opportunities. FY 2011 ACCOMPLISHMENTS The Cary Senior Center completed a biennial Program Interest Survey with over 800 responses.

Information gained from the survey will be used to generate program trends over the next two years. The Cary Senior Center Volunteer Sewers and Knitters donated over 900 handmade items to area

agencies for nursing homes, hospitals and day cares. The Cary Senior Center completed 117 rentals through March 2011 with total revenue of $16,949. Cary Senior Center staff processed 179 new C-Tran rider applications between July 2010 and March

2011. Senior Center staff utilized volunteers to process mailings, prepare food and set up for events, and

conduct weekly reminder phone calls to participants that resulted in a cost savings of approximately $8,700.

Town of Cary’s designated as NC’s first Gold-Level Fit Community. The designation was awarded by the NC Health and Wellness Trust Fund through 2013.

Hosted the 2011 Wake County Special Olympics Basketball Competition in February 2011 at Bond Park Community Center. More than 178 athletes participated in the basketball competition over two days, which included elementary, middle, and high school students.

Community Center staff successfully planned and implemented 32 week-long and 2 one-day track out camps for year round students with total revenue of $98,107 (as of 3/31/11).

Community Centers completed 736 rentals for calendar year 2010, including 64 rentals reserved online using EZ-Reg Web.

Community Centers provided 8,912 hours of programs to 16,866 participants, generating $465,291in program revenues from July-March 2011).

Community Centers managed reservations for 376 shelter rentals that generated $24,365 in rental revenue. Hosted the 2011 "Cary Cup" Table Tennis Tournament at the Bond Park Community Center which is an

international event attended by over 250 table tennis participants and more than 1200 spectators. Bond Park hosted the NC Senior Games State Finals Archery (40 participants), Croquet (122 participants)

and Badminton (252 participants) in October 2010. Partnered with Harris Teeter for product donations to implement a successful Easter Egg Hunt with an

estimated 4,500 participants. Partnered with Police Department, Fetch Pet Care and Greyhound association to implement Dog Days of

June.

Bond Park utilized volunteers to support boathouse operations which resulted in cost savings of approximately $5,000 in temporary salaries. Also, utilized volunteer groups for trail mulching, painting, and litter pick up throughout the year which resulted in cost saving for Public Works.

Implemented Winter Wonderland (sledding event) in December 2010 to over 600 participants. Added Middle Creek’s disc golf course as a stop on the annual “Great 8” disc golf tournament and

continued leagues and tournaments such as Summer Doubles, Saturday Singles, the North Carolina Flying Disc Championships, RADL Homecoming Tournament, Annual Ice Bowl and Chili Cook-off.

Middle Creek Community Center staff partnered with Harris Lake County Park and REI to offer two unique programs… “Take Your Mom Camping” and “Fall Family Camping Weekend”.

Hemlock Bluffs staff coordinated with the Friends of Hemlock Bluffs for the Annual Recycle Sale which raised $3,326 to support the events, programs, projects and exhibits at Hemlock Bluffs.

The Friends of Hemlock Bluffs (FOHB) received a grant from REI earmarked to fund trail improvement projects at Hemlock Bluffs Nature Preserve. The grant provided $20,000 to replace 550 boards on wooden structures, 710 trail edger’s along the foot paths. Over 500 volunteers assisted staff in completing these projects.

Hemlock Bluffs Nature Preserve logged over 4,100 volunteer hours for volunteer workdays, special events, wildflower garden work, program assistance, and scout projects. This equates to approximately $82,000 in volunteer support to assist in maintenance of the facility.

Coordinated five Eagle Scouts projects at Hemlock Bluffs, Cary Senior Center and Bond Park Community Center.

Staff at the Stevens Nature Center worked with Public Works to have all live eastern hemlock trees treated with systemic insecticide.

Worked with PIO and Planning to develop a Hemlock Health Inventory an on-line survey process for the general public to gather information about status of existing hemlocks in the area.

Worked with the NC Forest Service to develop a prescribed fire management plan for the nature preserve. Friends of Hemlock Bluffs (FOHB) partnered with the Town through the Public Art Coordinator and

Public Art Advisory Board to fund Public Art for the entrance to Hemlock Bluffs Nature Preserve. Friends of Hemlock Bluffs (FOHB) sponsored 8 group programs for 120 underprivileged pre-school

students in the Headstart Program at the Stevens Nature Center and FOHB also assisted with portions of the programs.

Herb Young Community Center hosted Caribbean Festival, Hispanic community events, Santa’s Workshop, Kwanzaa, African-American Celebration, Fright School and Tricks and Treats Bash, Marvelous Music Series, Concert Singers of Cary, One-Stop Voting, Cary Players, Cary Playwrights, FATE Theatre, 12th Night Madrigal Feast, Art-O-Mat, Art Receptions, and Exhibits.

Herb Young Community Center staff initiated TOC Water Conservation classes to be published in the PRCR program brochure.

Herb Young Community Center staff assisted Cary Police Department’s Inaugural Camp Confidence summer camp program, for rising 7th and 8th grade boys, who learned life skills and future options while being mentored by Cary Police Department School Resource Officers.

KEY PERFORMANCE OBJECTIVES Achieve an Above Average or Excellent rating on 98% of evaluations for Leisure Service programs. Achieve an Above Average or Excellent rating on 100% of evaluations for Environmental Education

programs. Achieve an Above Average or Excellent rating on 93% of evaluations for picnic shelter reservations. Achieve an Above Average or Excellent rating on 94% of evaluations for meeting room reservations. Increase Project Phoenix program participation by 100%.

KEY PERFORMANCE MEASURES

Performance Measure

ActualFY 2010

Estimated FY 2011

ProjectedFY 2012

% participants rating Leisure Service programs as Above Average or Excellent

97% 98% 98%

% participants rating Environmental Education programs as Above Average or Excellent

100% 100% 100%

% groups rating picnic shelter usage as Above Average or Excellent

94.7% 94% 94%

% groups rating meeting room usage as Above Average or Excellent

Project Phoenix participation

94%

0

97%

120

97%

240


Workload Indicator

ActualFY 2010

Estimated FY 2011

ProjectedFY 2012

*Leisure Service/Environmental Education program participants

76,520 77,500 78,500

Leisure Service/Environmental Education program hours 23,007 23,500 23,750

Number of Community/Senior Center rentals 1,537 1,550 1,570

Number of Picnic Shelter rentals

*Number of Project Phoenix Programs

753

0

790

7

800

14

*New Tracking Source for FY11 Program Matrix ACTIVITY HISTORY


ActualFY 2008

ActualFY 2009

ActualFY 2010

Estimated FY 2011

BudgetFY 2012

Personnel Services

$1,833,492 $1,889,013 $1,851,805 $1,943,154 $2,008,844


$761,891 $879,204 $828,750 $939,542 $972,288

Capital Outlay

$0 $5,079 $0 $0 $25,200

Total

$2,595,383 $2,773,296 $2,680,555 $2,882,696 $3,006,332

Authorized FTEs 19.5 21 21 19.75 19.75 Fund Number: 051-6221 $2,595,383 $2,773,296 $2,680,555 $2,882,696 $3,006,332

Stevens Exhibits / Interest $12,488 $50,550 $3,474 $20,750 $750

Teen Forum $0 $0 $0 $16,975 $0

Senior Program $0 $0 $0 $10,140 $2,500Grand Total $2,607,871 $2,823,846 $2,684,029 $2,930,561 $3,009,582

SIGNIFICANT BUDGET AND SERVICE LEVEL CHANGES BEYOND CURRENT LEVELS There are no significant budget and service level changes for FY2012.

SKATE PARK Additional information about the Skate Park may be obtained by calling Dwayne Jones, Recreation Manager at (919) 469-4064, through e-mail at [email protected] or by visiting the Town’s website at www.townofcary.org.

Town Focus Areas




Town Goals






Skate Park Goals and Initiatives (numbers reflect which Skate Park Goal supports each Town Focus Area )


Com

preh

ensi

ve L

and

Use

Pla

n

Sus

tain

abili

ty

Dow

ntow

n R

edev

elop

men

t

Eco

nom

ic D

evel

opm

ent

Em

erge

ncy

Pre

pare

dnes

s

Rem

arka

ble

Com

mun

ity

Tra

nspo

rtat

ion

Fun

ding

/

Impl

emen

tati

on S

tudy

Car

y C

omm

unity

Art

s C

ente

r C

ompl

etio

n an

d O

peni

ng

PR

CR

Mas

ter

Pla

n

Wat

er P

lant

Exp

ansi

on

Wes

tern

Wak

e R

egio

nal W

aste

wat

er

Man

agem

ent F

acil

ity

Fir

e S

tati

on #

8

Eco

nom

ic R

ecov

ery

Exi

stin

g D

ebt M

anag

emen

t

New

Deb

t Man

agem

ent

Rev

enue

For

ecas

ts

Aqu

asta

r

Pro

ject

PH

OE

NIX

C-T

ran

On-

Lin

e S

ervi

ces

Skate Park Goals and Initiatives

(numbers reflect which Skate Park Goal supports each Town Initiative)

7 9

12

2 1 - 12

5 11

SKATE PARK GOALS AND INITIATIVES 1. To enhance the quality of life for the residents of the Town of Cary and surrounding area by providing a

permanent and safe recreation facility for skating and biking. 2. To create and execute an operating philosophy which is consistent with the Mission Statement, Statement of

Values and Goals of the Town of Cary. 3. To staff, manage, operate, and maintain the Skate Park to the highest industry standards in the best interest of

the Town of Cary and the general public.

4. To develop and consistently implement policies and procedures that ensures the safety of facility patrons. 5. To develop programming that maximizes facility use and revenue including opportunities for “drop in” or

“session” participation, instruction, clinics, and special events. 6. To provide a wholesome social environment for youth. 7. To protect and maintain the facility’s condition so as to preserve and improve the Town’s capital investment. 8. To provide the highest level of friendly, accurate, and responsive customer service. 9. To maximize revenues and provide convenient services such as concessions, retail sales, rentals, and/or other

opportunities. 10. To promote the facility and programming in such a manner that enhances the reputation of the Town of Cary in

the provision of recreation opportunities. 11. To include input from users in developing operations and programming. 12. To provide revenues that offset operating costs. FY 2011 ACCOMPLISHMENTS Implemented “Monthly Specials” to encourage attendance. Planned and implemented Member MAYhem, BMX Day and Go SK8 Day. Further developed relationship with Wha-Tha as an in-kind sponsor for events. Planned and implemented annual skate/bike contests doubling participation from previous year. Achieved highest monthly revenue for July and October compared to last 5 years. KEY PERFORMANCE OBJECTIVES Achieve an Above Average or Excellent overall program satisfaction rating on 98% of program evaluations for

camps/clinics. Achieve an average of $4,800 in monthly sales revenue from membership and entry. Solicit and secure $4,000 annually in sponsorship funds to help offset operational costs. Recover 85% of operational costs through membership/entry, program, retail, sponsorship and concessions

revenue. KEY PERFORMANCE MEASURES

Performance Measure

ActualFY 2010

Estimated FY 2011

ProjectedFY 2012

Above Average or Excellent Program Satisfaction of 96% of program evaluations for camps/clinics

98% 98% 98%

Average $4,800 per month in paid entries and membership sold

$4,812 $4,500 $4,600

Secure $4,000 in sponsorship per year $0 $0 $4,000

Total Revenue $159,850 $155,000 $165,000


Workload Indicator

ActualFY 2010

Estimated FY 2011

ProjectedFY 2012

Memberships Sold 443 400 425

Paid Entries 12,436 12,500 13,000

Number of camp/clinic participants 279 290 300

Number of Session Passes Sold

Private Lessons

220

213

200

171

210

230

ACTIVITY HISTORY

Activity

ActualFY 2008

ActualFY 2009

Actual FY 2010

EstimatedFY 2011

BudgetFY 2012

Personnel Services $115,957 $139,424 $155,641 $162,115 $190,920

Operations and Maintenance $41,690 $42,236 $36,052 $58,259 $62,173

Capital Outlay $0 $0 $0 $0 $0

Public Works Services $5,944 $8,263 $13,811 $13,495 $11,367

Total $163,591 $189,923 $205,504 $233,869 $264,460

Authorized FTEs 2 2 2 2 3

SIGNIFICANT BUDGET AND SERVICE LEVEL CHANGES BEYOND CURRENT LEVELS Addition of one full time program instructor for services previously performed by temporary personnel to

help improve customer service, program continuity, and program revenues.

CULTURAL ARTS AND RESOURCES DIVISION

Additional information about the Cultural Arts and Resources Division may be obtained by calling Lyman Collins, Cultural Arts and Resources Manager at 462-3861, through e-mail at [email protected] or by visiting the Town’s website at www.townofcary.org.

Town Focus Areas




Town Goals




Goal: Achieve a high level of service to the citizens in a prompt, reliable, responsive, and cost-effective manner. Goal: Continuously deliver value-added citizen services in a friendly manner that makes our customers appreciative and our citizens proud to call Cary home.

Cultural Resources Goals and Initiatives (numbers reflect which Cultural Resources Goal supports each Town Focus Area )


Com

preh

ensi

ve L

and

Use

Pla

n

Sus

tain

abili

ty

Dow

ntow

n R

edev

elop

men

t

Eco

nom

ic D

evel

opm

ent

Em

erge

ncy

Pre

pare

dnes

s

Rem

arka

ble

Com

mun

ity

Tra

nspo

rtat

ion

Fun

ding

/

Impl

emen

tati

on S

tudy

Car

y C

omm

unity

Art

s C

ente

r C

ompl

etio

n an

d O

peni

ng

PR

CR

Mas

ter

Pla

n

Wat

er P

lant

Exp

ansi

on

Wes

tern

Wak

e R

egio

nal W

aste

wat

er

Man

agem

ent F

acili

ty

Fir

e S

tati

on #

8

Eco

nom

ic R

ecov

ery

Exi

stin

g D

ebt M

anag

emen

t

New

Deb

t Man

agem

ent

Rev

enue

For

ecas

ts

Aqu

asta

r

Pro

ject

PH

OE

NIX

C-T

ran

On-

Lin

e S

ervi

ces

Cultural Resources Goals and Initiatives (numbers reflect which Cultural Resources Goal supports each Town Initiative)

2 3-6 8

1- 3 6 8- 11

1- 3 6 8- 11

1 - 10

1 3 - 11

1 – 7 9

3 9

1 1 4

10

6

CULTURAL RESOURCES GOALS AND INITIATIVES

Cultural Education & Outreach 1. Provide a wide-ranging schedule of classes in dance, visual arts, music, theatre, history, architecture, film, and videography to enrich the lives of Town citizens. 2. Provide the citizens of Cary and area visitors with means of understanding and recording local history through the Cary Heritage Museum at the Page-Walker Arts & History Center. 3. Provide a comprehensive arts center for visual and performing arts through the Cary Arts Center which serves various Town programs as well as cultural and community groups. 4. Provide programs that create a better understanding of our multicultural society. 5. Provide communication, coordination, and support for Cary cultural groups.

mailto:[email protected]


Public Art and Exhibition 6. Provide opportunities to enhance Cary’s character and create a sense of place through the inclusion of public art in designated capital improvements projects and provide assistance to developers to include public art in private development projects. 7. Provide exhibition space and coordination for temporary exhibitions in Town facilities, including but not limited to Cary Arts Center, Page-Walker Arts & History Center, Town Hall, Herb Young Community Center, and the Cary Senior Center. Special Program & Events 8. Provide a variety of festivals and events to give Town citizens the opportunity to come together as a community to experience artistic excellence. Examples of such programs include Lazy Daze and Spring Daze Arts & Crafts Festivals, Christmas Tree Lighting ceremony, Fourth of July celebration, and performing arts events at Sertoma Amphitheatre, the Koka Booth Amphitheatre at Regency Park, the Page-Walker Arts & History Center, the Herb Young Community Center, and other locations throughout the Town. 9. Further enhance Cary’s downtown initiatives with programming and activities stretching from the Page-Walker to the Cary Arts Center. 10. Provide instructional classes, camps and workshops to Cary youth interested in theatre and drama, including opportunities for performance and technical theatre production. Facility Rentals 11. Provide Town citizens and others with the opportunity to rent facilities for group activities, such as meetings, performances, and other community functions. FY 2011 ACCOMPLISHMENTS Spring Daze Arts & Craft Festival received the awards for Best Event Photo and Best Print Media in its category at

the NC and SC Association of Festivals & Events joint meeting. The Lazy Daze Festivals Grants program reached a milestone: returning over half a million dollars to the

community. Lazy Daze Arts & Craft Festival named Best Community Event by the readers of The Cary News. Received the Arts & Humanities Award from the NC Recreation & Parks Association for Cary Combined Choral

Celebration partnership with Wake County Public Schools and other Cary area schools. Hosted “Taiwan Sublime,” an exhibition celebrating the culture, people and landscape of Taiwan presented in

collaboration with Cary’s Sister Cities program and the Taipei Economic and Cultural Office. Received Best in Class Award in the 2010 Paving Landscaping Awards program for “Imaginary Garden,” the

integrated public art project at Walnut Street Park. Completed the renovation of Old Cary High/Elementary School building into the Cary Arts Center and began

planning for both the opening and dedication. Developed “An Icon Transformed” project to celebrate the completion of the transformation to the Cary Arts Center.

Included collaborations with Cary Photographic Artists, the Friends of Page-Walker, Applause! Cary Youth Theatre and citizens from throughout the community to create a unique exhibit along with panel discussions and other educational activities to celebrate this community milestone. Received a grant from the North Carolina Humanities Council to support this project.

Expanded program hours at the Page-Walker Arts & History Center by 55% including photography and music classes as well as reformatting both the Civil War Experiences and Youth Video Camps.

Celebrated the 10th Cary Diwali with expanded programs and activities including exhibits, film and folk dancing. Partnered with the Punjabi Unlimited to present the first Baisakhi Mela spring festival. The Art-o-Mat traveled throughout Cary to various facilities to coincide with the its' 10th Anniversary and in

anticipation of its new location in the Cary Arts Center. Completed the first phase of “Arts Alfresco,” a public art collaboration with Cary Visual Art to include works by

brick artist Brad Spencer along the Black Creek Greenway. Collaborated with the Friends of Page-Walker to present the first Antiques Appraisal Fair and the first Herbfest

drawing hundreds of visitors to the Page-Walker Arts & History Center. Completed Cary Arts Center Operations Policy including implementing Facility Resident Group processes. Successfully implemented the first full theatre production at Koka Booth Amphitheatre. Successfully expanded the partnership with Wake County Public Schools and other Cary schools to incorporate a

visual arts component along with the joint choral program including a residency programs in each discipline to benefit teachers and students.

KEY PERFORMANCE OBJECTIVES Achieve Above Average or Excellent participant satisfaction evaluation on 95% of all class evaluations. Achieve Above Average or Excellent participant satisfaction evaluation on 93% of all special event evaluations. Communicate annually with all Cary based cultural groups included in the division data base. KEY PERFORMANCE MEASURES

Performance Measure

ActualFY 2010

Estimated FY 2011

ProjectedFY 2012

% participants rating classes at Above Average or Excellent

98% 97.8% 98%

% participants rating special events at Above Average or Excellent

96.5% 97% 97%

% of known Cary cultural groups contacted 100% 100% 100%


Workload Indicator

ActualFY 2010

Estimated FY 2011

ProjectedFY 2012

Class Program Hours 5,336 5,800 1,340

Class participants 10,752 8,585* N/A

Rental hours 565 773 780

Community use hours 2,864 3,013 2,600

Number of cultural groups worked with 68 70 75

Number of exhibitions 69 67 59

Number of concerts, performances, events and festivals 107 110 75

Number of attendees at Town sponsored/co-sponsored cultural events

*Reflects camps not held at Jordan Hall due to facility closure

120,683 117,600 90,700

Note: prior to FY12 Key Workload Indicators included all division activities but starting with FY12 many activities are included with indicators for the Cary Arts Center. All class participants are reflected on the Cary Arts Center narrative. ACTIVITY HISTORY

Fund Number: 10-6222 - Cultural Arts Activity

ActualFY 2008

ActualFY 2009

ActualFY 2010

Estimated FY 2011

BudgetFY 2012

Personnel Services

$939,738 $982,522 $1,052,969 $1,158,486 $548,733


$471,593

$489,192 $493,834 $569,390 $517,599

Capital Outlay

$553 $6,197 $0 $0 $24,209

Total

$1,411,884 $1,477,911 $1,546,803 $1,727,876 $1,090,541


ACTIVITY HISTORY

Fund Number: 051-6223 - Festivals Activity

ActualFY 2008

ActualFY 2009

ActualFY 2010

Estimated FY 2011

BudgetFY 2012

Personnel Services

$0 $0 $0 $0 $0


$111,229 $106,106 $114,907 $130,890 $147,355

Capital Outlay

$0 $0 $0 $0 $0

Total

$111,229 $106,106 $114,907 $130,890 $147,355


SIGNIFICANT BUDGET AND SERVICE LEVEL CHANGES BEYOND CURRENT LEVELS

Cary Arts Center budget will be accounted for separately. Additional downtown initiatives will allow for additional programs and activities focused on downtown. Moved six existing employees from Jordan Hall, when the facility closed, to the new Cary Arts Center at

the end of FY 2011.

Actual Actual Actual Estimated BudgetFY 2008 FY 2009 FY 2010 FY 2011 FY 2012 Non-Profit Organizations

--- --- --- 1,000 2,500 American Turkish Association of NC, ATA-NC--- 1,000 1,000 1,000 1,000 Cary Apex Piano Teachers Assoc.

2,000 --- 1,000 1,500 1,500 Cary Ballet875 900 900 900 900 Cary Community Choir--- --- 1,000 --- --- Cary Photographic Artist

7,000 7,500 7,900 8,500 9,500 Cary Players1,000 500 550 800 1,000 Cary Town Band9,500 9,500 9,500 9,500 9,500 Cary Visual Art, Inc.

13,000 16,250 16,500 16,500 17,000 Concert Singers of Cary6,000 10,000 9,400 9,900 9,500 Diamante, Inc.

--- --- --- --- 250 Filipino-American Performing Artists of NC3,000 3,000 3,400 3,400 3,400 Fine Arts League (Cultural Arts Assoc.)

--- --- --- 1,500 1,000 Friends of the Brussels Chamber Orchestra750 750 750 750 1,500 Friends of Page-Walker

6,125 8,500 8,900 9,500 10,000 Hum Sub, Inc.--- --- --- --- --- International Ballet Company--- --- --- --- 250 Nepal Center of North Carolina (NCNC)--- 1,000 1,250 1,500 2,500 NC EID Festival

45,000 58,350 60,050 62,000 60,000 NC Symphony750 1,000 1,000 1,250 1,500 Philharmonic Association, Inc.--- --- 1,500 1,750 2,200 Puerto Ricans of NC Association--- --- --- --- --- Punjabi Unlimited

--- --- ---Continued Use of

Cary Space for Rehearsals

---Really Terrible Orchestra Of The Triangle (RTOOT)

2,000 --- 2,000 2,250 3,000 Sister Cities Association--- 1,000 1,900 2,000 2,000 Triangle Brass Band

1,500 1,750 2,500 2,500 2,500 Triangle Wind Ensemble

--- 5,000 3,000 1,000 1,000 The Ujima Group, Inc.--- --- --- --- 500 Western Wake Studio Tour

103,500 128,000 134,000 139,000 144,000 TOTALS

CULTURAL ARTSNON-PROFITS

These requests are reviewed by the Town Cultural Arts Committee and Town departments each year. External organizations must furnish financial statements and budgets to the Town, and may be requested to provide additional information regarding the use of Town funds.

The following table summarizes the actual funding distributed during fiscal years 2008-2010, estimated amounts for 2011, and adopted amounts for FY 2012.

CARY ARTS CENTER Additional information about the Cary Community Arts Center may be obtained by calling Lyman Collins, Cultural Arts Manager at (919) 462-3861, through e-mail at [email protected] or by visiting the Town’s website at www.townofcary.org.

Town Focus Areas




Town Goals




Goal: Achieve a high level of service to the citizens in a prompt, reliable, responsive, and cost-effective manner. Goal: Continuously deliver value-added citizen services in a friendly manner, that make our customers appreciative and our citizens proud to call Cary home.

Cary Arts Center Goals and Initiatives (numbers reflect which Cary Arts Center Goal supports each Town Focus Area )


Com

preh

ensi

ve L

and

Use

Pla

n

Sus

tain

abili

ty

Dow

ntow

n R

edev

elop

men

t

Eco

nom

ic D

evel

opm

ent

Em

erge

ncy

Pre

pare

dnes

s

Rem

arka

ble

Com

mun

ity

Tra

nspo

rtat

ion

Fun

ding

/

Impl

emen

tati

on S

tudy

Car

y C

omm

unity

Art

s C

ente

r C

ompl

etio

n an

d O

peni

ng

PR

CR

Mas

ter

Pla

n

Wat

er P

lant

Exp

ansi

on

Wes

tern

Wak

e R

egio

nal W

aste

wat

er

Man

agem

ent F

acili

ty

Fir

e S

tati

on #

8

Eco

nom

ic R

ecov

ery

Exi

stin

g D

ebt M

anag

emen

t

New

Deb

t Man

agem

ent

Rev

enue

For

ecas

ts

Aqu

asta

r

Pro

ject

PH

OE

NIX

C-T

ran

On-

Lin

e S

ervi

ces

Cary Arts Center Goals and Initiatives (numbers reflect which Cary Arts Center Goal supports each Town Initiative)

1 - 11

1-4 7 9

11

1-8 11

1- 11

1 2 3 9

10

2 3

1 6

CARY ARTS CENTER GOALS AND INITIATIVES

1. Provide a comprehensive cultural arts center that encompasses the visual and performing arts for both Town sponsored educational programs, performance and exhibition opportunities and a place for Cary cultural organizations to maintain programs and activities that serve the citizens of all ages.

2. Provide sound management for the facility that enhances downtown, including developing strong partnerships with business and other downtown organizations, serving as a model cultural arts facility.

3. Provide expanded opportunities for citizens to experience hands on learning in a variety of classes including visual arts, theatre, fibers, dance, jewelry, glass, wood working, and other arts and crafts.

4. Provide opportunities for citizens of all ages to participate and experience cultural performances through Town programs such as Applause! Cary Youth Theatre as well as through performing arts organizations.

5. Provide opportunities for citizens to experience outstanding professional artists through presenting programs such as the Marvelous Music Series and through partnering with cultural organizations such as the Cary Cross Currents Chamber Music and Arts Festival.

6. Provide inclusive performing and visual arts opportunities for participants with special needs as well as working with community outreach groups such as the Cary Phoenix programs.

7. Provide Open Studio programs in a variety of arts disciplines to allow citizens the opportunity to enhance their artistic skills.

8. Provide gallery exhibition opportunities for local, regional, national and international artists to benefit and enrich the lives of area residents.

9. Provide rental opportunities for Town citizens and others for civic meetings, performances as well as private functions as space allows.

10. Work with the Wake County Public School system to include students in programs and activities as appropriate.

11. Provide a place for both Facility Resident and general community cultural organizations to bring programs and activities to their members and audiences.

FY 2011 ACCOMPLISHMENTS

Completed and opened the facility. Introduced the community to the facility through a series of workshops and open houses. Successfully transitioned operations from Jordan Hall to the new facility.

KEY PERFORMANCE OBJECTIVES Achieve a participant satisfaction rating of Above Average or higher from 99.4% of class program participants. Achieve a participant satisfaction rating of Above Average or higher from 97% of Town Performance events

participants. Track and categorize Facility Usage to ensure the following types of activities meet or exceed usage goals

(hours per fiscal year): Town Instructional Programs- 7,505 hrs 50% Town Performance Programs- 751 hrs 5% Open Studio Programs- 3,752 hrs 25% Resident Cultural Organization Rentals- 1,501 hrs 10% Non-Resident Cultural Organization Rentals- 751 hrs 5% Public Rentals- 600 hrs 4% Community/Town Department functions- 150 hrs 1%


Performance Measure

ActualFY 2010

Estimated FY 2011

ProjectedFY 2012

% participants rating classes at Above Average or Excellent N/A N/A 99.4%

% participants rating Town Performance events at Above Average or Excellent N/A N/A 97%

Facility Use Balance (hrs/%):

Town Instructional Programs

Town Performance Programs

Open Studio Programs

Public Rentals

Resident Cultural Organization Rentals

Non-Resident Cultural Organization Rentals

Community/Town Department functions

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

N/A

8,139 hrs/54%

601 hrs/4%

4,250 hrs/28%

650 hrs/4%

850 hrs/6%

440 hrs/3%

120 hrs/1%


Workload Indicator

ActualFY 2010

Estimated FY 2011

ProjectedFY 2012

Class Program Hours N/A N/A 8,139

Class participants N/A N/A 11,496

Open Studio Participants N/A N/A 3,515

Number of Open Studio Passes sold N/A N/A 275

Performance Attendance N/A N/A 13,760

Rental hours N/A N/A 1,940

Cooperative Community Partnership N/A N/A 40

Community use hours N/A N/A 120

Number of exhibits N/A N/A 17

Number of concerts, performance, events N/A N/A 66

Number of attendees at Town sponsored/cosponsored cultural events

N/A N/A 19,000

ACTIVITY HISTORY


Actual FY 2008

Actual FY 2009

ActualFY 2010

Estimated FY 2011

BudgetFY 2012

Personnel Services

$0 $0 $0 $28,963 $958,435


$0 $0 $0 $16,536 $294,705

Internal Services $0 $0 $0 $0 $136,000

Capital Outlay

$0 $0 $0 $0 $0

Total $0 $0 $0 $45,499 $1,389,140 Authorized FTEs 0 0 0

9 9

SIGNIFICANT BUDGET AND SERVICE LEVEL CHANGES BEYOND CURRENT LEVELS

As a new facility, opening in the summer of 2011, this budget establishes baseline data for future development.

Transferred six existing employees from Jordan Hall when the facility closed and moved them to Cary Arts Center.

Three new positions were approved in FY 2011 budget; Technical Coordinator, Box Office Manager, and a Customer Service Representative.

KOKA BOOTH AMPHITHEATRE

Additional information about Koka Booth Amphitheatre may be obtained by calling Lyman Collins, Cultural Arts Manager at 462-3861, through e-mail at [email protected] or by visiting the Town’s website at www.townofcary.org.

Town Focus Areas




Town Goals




Goal: Achieve a high level of service to the citizens in a prompt, reliable, responsive, and cost-effective manner. Goal: Continuously deliver value-added citizen services in a friendly manner, that makes our customers appreciative and our citizens proud to call Cary home.

Koka Booth Amphitheatre Goals and Initiatives

(numbers reflect which Koka Booth Amphitheatre Goal supports each Town Focus Area )


Com

preh

ensi

ve L

and

Use

Pla

n

Sus

tain

abili

ty

Dow

ntow

n R

edev

elop

men

t

Eco

nom

ic D

evel

opm

ent

Em

erge

ncy

Pre

pare

dnes

s

Rem

arka

ble

Com

mun

ity

Tra

nspo

rtat

ion

Fun

ding

/

Impl

emen

tati

on S

tudy

Car

y C

omm

unity

Art

s C

ente

r C

ompl

etio

n an

d O

peni

ng

PR

CR

Mas

ter

Pla

n

Wat

er P

lant

Exp

ansi

on

Wes

tern

Wak

e R

egio

nal W

aste

wat

er

Man

agem

ent F

acili

ty

Fir

e S

tati

on #

8

Eco

nom

ic R

ecov

ery

Exi

stin

g D

ebt M

anag

emen

t

New

Deb

t Man

agem

ent

Rev

enue

For

ecas

ts

Aqu

asta

r

Pro

ject

PH

OE

NIX

C-T

ran

On-

Lin

e S

ervi

ces

Koka Booth Amphitheatre Goals and Initiatives

(numbers reflect which Koka Booth Amphitheatre Goal supports each Town Initiative)

6 8

1 3 - 8

1– 6 7

6 6 8

KOKA BOOTH AMPHITHEATRE GOALS AND INITIATIVES 1. Provide performances by nationally acclaimed artists. 2. Continue to offer, develop, and expand opportunities with the North Carolina Symphony Orchestra. 3. Develop a Summer Theater program specifically designed for the amphitheater. 4. Develop partnerships for performances with quality local, regional, and statewide performing arts organizations. 5. Develop festivals that provide community participation and help establish a community identity. 6. Develop a rental program for the use of the amphitheater space that does not compete with performance times.

7. Provide cooperative opportunities with the amphitheater “neighbors.” 8. Provide revenues that more than offset the operating cost. FY 2011 ACCOMPLISHMENTS * Successfully produced first theatrical event, Shakespeare’s Twelfth Night. Operating balance continued to perform significantly better than budget. Second season of national preferred promoter, Outback Concerts, continued to provide a wide array of successful

national events. Provided improved opportunities for community events. Continued to raise funds for the PRCR Scholarship Fund through the lawn chair rental program. Recognized by readers of the Independent as the Best Outdoor Music Venue.

KEY PERFORMANCE OBJECTIVES * To increase sponsorship revenue. To increase season ticket numbers. KEY PERFORMANCE MEASURES *

Performance Measure

Actual2008

Actual2009

Actual 2010

Projected2011

Percentage Increase in sponsorship revenue

12% (23%) 0% 7%

Percentage Increase in season tickets 0% 60% 13% 24%

KEY WORKLOAD INDICATORS *

Workload Indicator

Actual 2008 Season

Actual2009 Season

Actual 2010 Season

Projected2011 Season

Attendance 148,221 134,176 116,439 116,450

Total Number of Events 64 + 38 days Tinsel Town

60 65 60

Number of Rentals 22 20 19 20

Number of Community Events 10 10 11 7

Number of National Acts 14 20 19 16

Number of Season Tickets 66 106 120 149

Sponsorship Revenue $127,350**

**includes $21,500 for Tinsel

Town

$98,500**

**no Tinsel Town sponsorships

$98,500 $105,500

* Due to the amphitheatre’s fiscal year running from November 1 to October 31, the 2011 management plan is not presented to Council until October each year. Therefore, accomplishments, performance objectives, performance measures and workload indicators providing actual and projected data are shown one year behind other projects with fiscal years running from July 1 to June 30.

ACTIVITY HISTORY


Actual

FY 2008

Actual

FY 2009

Actual

FY 2010 EstimatedFY 2011

Net Operating Expense $429,732 $387,586 $583,538 $570,793

Capital $55,996 $20,965 $21,278 $75,000

Total Operational Expenses $485,728 $408,551 $604,816 $645,793

Cash Flow Reserve $0 $0 $0 $0

Total Budget $485,728 $408,551 $604,816 $645,793Authorized FTEs ---- ---- ---- ---

SMG, the management company operating Koka Booth Amphitheatre’s fiscal year begins November 1 and ends October 31. SIGNIFICANT BUDGET AND SERVICE LEVEL CHANGES BEYOND CURRENT LEVELS

Plan to implement new curfews and new sound levels in 2011 season.

ATHLETICS DIVISION

Additional information about the Athletics Division may be obtained by calling William Davis, Athletic Manager at (919) 460-4964, through e-mail at [email protected] or by visiting the Town’s website at www.townofcary.org.

Town Focus Areas




Town Goals





Goal: Continuously deliver value-added citizen services in a friendly manner that makes our customers appreciative and our citizens proud to call Cary home.

Athletics Goals and Initiatives (numbers reflect which Athletics Goal supports each Town Focus Area )

1, 2, 3, 4, 5, 6, 7, 8


Com

preh

ensi

ve L

and

Use

Pla

n

Sus

tain

abili

ty

Dow

ntow

n R

edev

elop

men

t

Eco

nom

ic D

evel

opm

ent

Em

erge

ncy

Pre

pare

dnes

s

Rem

arka

ble

Com

mun

ity

Tra

nspo

rtat

ion

Fun

ding

/

Impl

emen

tati

on S

tudy

Car

y C

omm

unity

Art

s C

ente

r C

ompl

etio

n an

d O

peni

ng

PR

CR

Mas

ter

Pla

n

Wat

er P

lant

Exp

ansi

on

Wes

tern

Wak

e R

egio

nal W

aste

wat

er

Man

agem

ent F

acil

ity

Fir

e S

tati

on #

8

Eco

nom

ic R

ecov

ery

Exi

stin

g D

ebt M

anag

emen

t

New

Deb

t Man

agem

ent

Rev

enue

For

ecas

ts

Aqu

asta

r

Pro

ject

PH

OE

NIX

C-T

ran

On-

Lin

e S

ervi

ces

Athletics Goals and Initiatives

(numbers reflect which Athletics Goal supports each Town Initiative)

1 -8

1 -8 1 8

1 – 5 8

ATHLETIC GOALS AND INITIATIVES

Youth Sports 1. Provide team league play opportunities in tennis, basketball, baseball, volleyball and softball for boys and girls age 5 – 18.

Adult Sports 2. Provide team league play opportunities in basketball, softball, volleyball, and tennis for adult participants 16 and over.

Special Events 3. Host annual events of short duration that appeal to Local, State, and Regional participants. 4. Provide Special Events as public recreational opportunities such as the Hershey Track & Field, Cary Road Race, Baseball Tournaments and adult/youth Softball Tournaments.



Camp/Clinic Management 5. Conduct intense, short duration, and sports-specific instructional programs conducted by contract instructors. Camp and clinic opportunities include youth sports camps (in the areas of baseball, softball, basketball, golf and volleyball) and clinics such as basketball, softball, baseball, golf and volleyball.

Softball/Baseball Complex Tournament Rentals 6. Host Weekend tournament rentals March through November at Thomas Brooks Park and Middle Creek Softball Complex.

Community Sports Initiatives 7. Assist local youth sports organizations by providing resources such as field space.

Special Venues and Event Management 8. Oversee the operations and management of the department’s special facilities including the WakeMed Soccer Park, Cary Tennis Park and the USA Baseball National Training Center facilities. FY 2011 ACCOMPLISHMENTS Successfully conducted the 33rd Annual Cary Road Race at Booth Amphitheater at Regency Park, hosting

1,008 runners. Planned and prepared for American Softball Association (ASA) state tournaments in adult divisions to be

conducted during the summer of 2011. Hosted 39 youth baseball and youth and adult softball tournaments at Thomas Brooks Park and Middle

Creek Park softball complexes by working with 15 different sports organizations. Worked with Greater Raleigh Convention and Visitors Bureau (GRCVB), Raleigh Jaycees and Pony

Softball representatives to successfully coordinate hosting the PONY 12 & Under and 14 & Under Girls Fast-pitch National Tournament held in July 2010.

Staff continues to further regionalize youth sports leagues to specific areas of town for parent, player and coach’s convenience.

The second year of fall youth baseball and softball saw an increase in participation of 37% in baseball and 41% in softball over the first year. Those leagues totaled 699 participants.

Participation in the Spring Senior softball program, for men and women ages 50 and above, increased 20% over FY10, which was the first year of that program.

Worked jointly with the facility managers of the Division’s special venues and facilities to provide planning, management assistance to ensure success of special events and operations at the venues.

Participation in Spring youth baseball and softball increased 3.4% over FY10, to a total of 2,290 boys and girls ages 5 through 18.

Oversaw an expansion of Men’s Open basketball of 24%, and of 35 and over basketball, an 8% over FY10.

Significantly expanded the value of youth baseball and softball sponsorships by offering sponsors a special event at the USA Baseball National Training Complex, greater exposure on materials provided to participants, and great opportunity for interaction with coaches and participants.

Conducted on-line registration for adult volleyball as a test of the Class system to handle this process. Registered all adult and youth softball teams with ASA (Amateur Softball Association). Enhanced youth coach management by 1) recognizing assistant coaches & conducting background checks

on them, 2) providing an instructor to participate in one team practice for each team to provide an example for coaches and enhance training for players.

KEY PERFORMANCE OBJECTIVES Certify 100% of Youth Sports coaches in National Youth Sports Coaches Association. Youth Sports Philosophy achievement:

- Achieve a participant satisfaction rating of Above Average from 95% in the category of participation. - Achieve a participant satisfaction rating of Above Average from 95% in the category of skill

development. - Achieve a participant satisfaction rating of Above Average from 95% in the category of

sportsmanship. - Achieve a participant satisfaction rating of Above Average from 95% in the category of

fun/enjoyment. Achieve a participant satisfaction rating of Above Average from 90% of Adult Sports Programs

participants. Achieve a participant satisfaction rating of Above Average from 90% of Youth Sports Programs

participants. Achieve a participant satisfaction rating of Above Average from 95% of instructional camp and clinic

participants.

Facilitate community use of fields (excluding sports venues) by working with sports organizations and rental groups to provide as much rental opportunities as the fields will allow.


Performance Measure Actual

FY 2010 Estimated FY 2011

ProjectedFY 2012

% coaches certified 100% 100% 100%Philosophy components: Participation Skill development Sportsmanship Fun/enjoyment

90%79%92% 94%

90% 85% 95% 95%

90%85%95%95%

% rating above average (Adult Sports Leagues) 86% 90% 90%% rating above average (Youth Sports Leagues) 92% 95% 95%% rating above average (Camps/Clinics) 98% 98% 98%Number of community use hours of baseball, softball, and multipurpose fields

3,663 hrs 3,900 hrs 4,600 hrs


Workload Indicator

ActualFY 2010

Estimated FY 2011

ProjectedFY 2012

Youth sports (# participants) 4,581 4,877 4,950Adult sports (# teams) 358 360 360Adult/Youth camps/clinics (# participants) 1,291 1,329 1,355** Softball Tournament Rental (# fields used) 362 375 375

** Tracked by calendar year. ACTIVITY HISTORY


ActualFY 2008

ActualFY 2009

ActualFY 2010

Estimated FY 2011

BudgetFY 2012

Personnel Services

$678,042 $695,513 $702,549 $742,874 $771,157

O

perations and Maintenance $650,630 $614,875 $658,774 $680,294 $729,872

C

apital Outlay $0 $28,291 $3,706 $0 $0

Total $1,328,672 $1,338,679 $1,365,029 $1,423,168 $1,501,029


SIGNIFICANT BUDGET AND SERVICE LEVEL CHANGES BEYOND CURRENT LEVELS Addition of instructor training for coaches at one team practice for each team in the youth baseball and softball

leagues. Addition of 8 year olds to the Fall Baseball league program. Moving 9 year olds from the fall basketball league to the winter basketball league.

TENNIS PARK

Additional information about the Tennis Park may be obtained by calling William Davis, Athletic Manager at (919) 460-4964, through e-mail at [email protected] or by visiting the Town’s website at www.townofcary.org.

Town Focus Areas




Town Goals





Tennis Park Goals and Initiatives (numbers reflect which Tennis Park Goal supports each Town Focus Area )


Com

preh

ensi

ve L

and

Use

Pla

n

Sus

tain

abili

ty

Dow

ntow

n R

edev

elop

men

t

Eco

nom

ic D

evel

opm

ent

Em

erge

ncy

Pre

pare

dnes

s

Rem

arka

ble

Com

mun

ity

Tra

nspo

rtat

ion

Fun

ding

/

Impl

emen

tati

on S

tudy

Car

y C

omm

unity

Art

s C

ente

r C

ompl

etio

n an

d O

peni

ng

PR

CR

Mas

ter

Pla

n

Wat

er P

lant

Exp

ansi

on

Wes

tern

Wak

e R

egio

nal W

aste

wat

er

Man

agem

ent F

acili

ty

Fir

e S

tati

on #

8

Eco

nom

ic R

ecov

ery

Exi

stin

g D

ebt M

anag

emen

t

New

Deb

t Man

agem

ent

Rev

enue

For

ecas

ts

Aqu

asta

r

Pro

ject

PH

OE

NIX

C-T

ran

On-

Lin

e S

ervi

ces

Tennis Park Goals and Initiatives (numbers reflect which Tennis Park Goal supports each Town Initiative)

5 7

4 6 - 9

2

1 - 9

2 -5 7 9

2 – 5 7

2 – 5 7

1 2 4 8 9

TENNIS PARK GOALS AND INITIATIVES

1. To enhance the quality of life for the residents of the Town of Cary and surrounding area by providing a first class tennis facility and tennis programs that address the community’s recreation needs while providing opportunities for major tournaments and events.

2. To create and execute a management and operating philosophy which is consistent with the Mission Statement, Statement of Values and Goals of the Town of Cary.

3. To staff, manage, operate, and maintain the Tennis Center to the highest industry standards in the best interest of the Town of Cary and the general public.

4. To develop town wide programs that serve diverse age groups for all levels of play that maximize facility

use and revenue including opportunities for open court use, individual reserved court use, team and league play, challenge ladder play, group and individual instruction, tournaments (local, state, and national), youth camps, special clinics, and special events.

5. To protect and maintain the facility’s condition so as to preserve and improve the Town’s capital investment.

6. To provide the highest level of courteous, accurate, and responsive customer service. 7. To maximize revenues and provide convenient services such as concessions, retail sales, rentals, and/or

other opportunities. 8. To promote the facility and tennis services in such a manner that enhances the reputation of the Town of

Cary in the provision of recreation opportunities. 9. To include input from the local tennis community in developing operations and programming. FY 2011 ACCOMPLISHMENTS

Hosted the 2010 USTA National Zone Team Championships. Hosted the 2011 USTA National Campus Championships. Hosted the USTA Sanctioned Big Wheels Wheelchair Tennis Tournament. League teams registered to play out of the Tennis Park have grown from 213 to 329 over the past year. The Tennis Park has been identified by USTA Player Development as one of two facilities nationwide to

pilot an Early Development Training Center for youth under the age of 10. Blended 60’ lines were added to all the courts at Annie Jones and Godbold Park to accommodate ten and

under programming, tournaments, and play. The Youth Academy program had several participants achieve success at premier national events by

winning multiple National Championships. Special Events & Tournaments: Polar Doubles, Cary Junior Championships, Cary Tennis Park Junior

Classic, Cary Spring Junior Open, Western Wake Tennis Association (WWTA) Cinco de Mayo Tournament, North Carolina High School Athletics Association (NCHSAA) Men’s Championships, Cary Memorial Day Tournament, WWTA Summer Adult Tournament, Boys and Girls 12 Southern Championships, NC Junior Closed, WWTA Women’s and Men’s Doubles Charity Classic, Bullfrog Southern Tennis Association (STA) Designated, NCHSAA Women’s State Championships, Atlantic Coast Conference (ACC) Men’s and Women’s Tennis Championships, Cary Towne Championships, Cary Fall Futures, WWTA Harvest Futures Tournament.

ACC Men’s and Women’s Tennis Championships was hosted in Cary for the sixth time. The ACC voted to keep the Championships in Cary through 2013.

KEY PERFORMANCE OBJECTIVES Facilitate facility use to include all play opportunities at a minimum of 85,000 hours per year. Maintain a Peak facility usage percentage between 70-80%. Track and categorize Facility Usage to ensure the following types of play meet or exceed usage goals

(hours per fiscal year): - Rentals/Leagues- 53,000 hrs 62% - Private Lessons- 5,000 hrs 6% - Programs- 15,000 hrs 18% - Tournaments- 12,000 hrs 14%

Recruit and host tournaments and events that will result in an estimated economic impact of more than $1,000,000 per calendar year.

Foster facility attendance by offering quality programs, tournaments, events and other spectator opportunities to meet or exceed 200,000 visitors per year to the park.

Achieve a participant satisfaction rating of Above Average or higher from 90% of program participants.


Performance Measure ActualFY 2010

Estimated FY 2011

ProjectedFY 2012

*Peak Facility Usage 81% 83% 83%

Facility Use Balance

Rentals/Leagues

Private Lessons

Programs

Tournaments

48,133hrs / 55%

6,778hrs / 8%

16,865hrs / 14%

14,450hrs / 17%

58,000hrs / 60%

7,000hrs / 7%

17,000hrs / 18%

15,000hrs / 15%

60,000hrs / 59%

7,500hrs / 7%

18,500hrs / 18%

15,000hrs / 16%

Facility Usage total hours 86,226 97,000 101,000

**Economic Impact $1,344,437 1,600,000 1,500,000

Total Attendance 230,650 235,000 240,000

Satisfaction Levels 97% 90% 90% *Peak Facility Usage: Mon-Th 4:30-8:30 p.m.; Saturday 9 a.m.-1 p.m. and Sunday 1p.m.-5p.m. **Data tracked for the calendar year. KEY WORKLOAD INDICATORS

Workload Indicators

ActualFY 2010

Estimated FY 2011

ProjectedFY 2012

Youth programs (# participants)

4,516 4,700 4,850

Youth camps (# participants) 416 440 460

Adult programs (# participants) 1,363 1,400 1,450

Special events (# offered) 20 21 21

ACTIVITY HISTORY

Activity

ActualFY 2008

ActualFY 2009

ActualFY 2010

Estimated FY 2011

BudgetFY 2012

Personnel Services

$658,138 $773,604

$920,835 $966,922 $1,055,889


$185,716 $215,534 $240,663 $254,308 $252,304

Internal Services $187,286

$225,609

$165,327

$193,107

$286,658

Capital Outlay

$0 $0

$15,207

$0

$0

Total

$1,031,140 $1,214,747 $1,342,032 $1,414,337 $1,594,851

Authorized FTEs 8.25

8.5

8.5 9.5 10.25

SIGNIFICANT BUDGET AND SERVICE LEVEL CHANGES BEYOND CURRENT LEVELS The Town of Cary will be one of two communities selected by the United States Tennis Association

Player Development Program to implement a youth Early Development Training Center (EDC). The addition of one new part-time Tennis Professional will help administer the EDC and increasing

volume of youth programs offered. The new Tennis Professional II will also provide approximately 20-24 hours of instruction per week.

WAKEMED SOCCER PARK

Additional information about the WakeMed Soccer Park may be obtained by calling William Davis, Athletic Manager at (919) 460-4964, through e-mail at [email protected] or by visiting the Town’s Web site at www.townofcary.org.

Town Focus Areas




Town Goals






Wake Med Soccer Park Goals and Initiatives (numbers reflect which Wake Med Soccer Park Goal supports each Town Focus Area )


Com

preh

ensi

ve L

and

Use

Pla

n

Sus

tain

abili

ty

Dow

ntow

n R

edev

elop

men

t

Eco

nom

ic D

evel

opm

ent

Em

erge

ncy

Pre

pare

dnes

s

Rem

arka

ble

Com

mun

ity

Tra

nspo

rtat

ion

Fun

ding

/ Im

plem

enta

tion

Stu

dy

Car

y C

omm

unity

Art

s C

ente

r C

ompl

etio

n an

d O

peni

ng

PR

CR

Mas

ter

Pla

n

Wat

er P

lant

Exp

ansi

on

Wes

tern

Wak

e R

egio

nal W

aste

wat

er

Man

agem

ent F

acil

ity

Fir

e S

tati

on #

8

Eco

nom

ic R

ecov

ery

Exi

stin

g D

ebt M

anag

emen

t

New

Deb

t Man

agem

ent

Rev

enue

For

ecas

ts

Aqu

asta

r

Pro

ject

PH

OE

NIX

C-T

ran

On-

Lin

e S

ervi

ces

Wake Med Soccer Park Goals and Initiatives

(numbers reflect which Wake Med Soccer Park Goal supports each Town Initiative)

5 7

4 6 7 8 9

2

1 - 9

2- 5 7 9

2 -5 7

2 -5 7

1 2 4 8 9

WAKE MED SOCCER PARK GOALS AND INITIATIVES 1. To enhance the quality of life for the residents of the Town of Cary, Wake County, and surrounding area by

providing a world class athletic facility that meets a variety of athletic program needs and addresses the community’s desire for recreation and athletic programming while providing opportunities for major tournaments and events.

2. To create and execute a management and operating philosophy which is consistent with the Mission Statement, Statement of Values, and Goals of the Town of Cary.

3. To staff, manage, operate, and maintain the WakeMed Soccer Park to the highest industry standards in the best interest of the Town of Cary and the general public.

4. To facilitate town wide programs that serve diverse age groups for all levels of play that maximizes facility use and revenue including opportunities for field and cross country course use, individual and team reserved field and cross country course use, team and league play, team and individual instruction, tournaments, (local, state, national, and international), youth camps, special clinics, and special events.

5. To protect and maintain the facility’s condition so as to preserve and improve the Town’s investment in the facility.

6. To provide the highest level of courteous, accurate, and responsive customer service. 7. To maximize revenues and provide convenient services such as concessions, rentals, parking, and/or other

opportunities. 8. To promote the facility in such a manner that enhances the reputation of the Town of Cary in the provision of

recreation and athletic opportunities. 9. To include input from the local sports community in developing operations and programming. FY 2011 ACCOMPLISHMENTS Collaboratively worked with Greater Raleigh Convention and Visitors Bureau to seek and obtain local, state

and national level events. WakeMed Cross Country Course was the official course for multiple cross country events including the NC

High School Athletic Association (NCHSAA) local and regional meets, the Triangle Independent Schools Athletic Conference (TISAC), and Central Intercollegiate Athletic Association (CIAA) conference championships, and the North Carolina State University (NCSU) Invitational, as well as several privately sponsored cross country events.

The National Scholastic Sports Foundation sponsored and ran the Great American Cross Country Festival as well as the Nike Cross Nationals Regional Cross Country Race.

Co-hosted the Atlantic Coast Conference (ACC) Women’s and Men’s Soccer Championships in November 2010 with the Capital Area Soccer League and the Greater Raleigh Convention and Visitor’s Bureau by using a combination of Koka Booth Stadium and WakeMed Stadium to once again bring the premier soccer conference’s two major tournaments to the park in the same year.

Co-hosted the National Collegiate Athletics Association (NCAA) Women’s Division One College Cup with North Carolina State University, Capital Area Soccer League, and the Greater Raleigh Convention and Visitor’s Bureau. This was the 5th Women’s College Cup held at the park since 2003.

The North Carolina Senior Games Opening Ceremonies and field events were held at the facility. Conducted 37 summer camps including soccer, lacrosse and cross country. Total participants registered were

673 for the summer session. Co-hosted the US Men’s National Soccer team on 2 occasions for training camps before international matches. Co-hosted the US Women’s National Soccer team vs Japan before the 2011 Women’s World Cup. Co-hosted with the ACC the 2011 ACC Women’s Lacrosse Championships for the first time at the park. Co-hosted with the NC High School Athletic Association the 2011 NCHSAA girl’s soccer championships in

addition to the boys and girls Lacrosse Championships. The Carolina RailHawks completed their fourth season of play in October 2010 as they fell in the

Championship Match of the US Division 2 Finals. The RailHawks were bought by a new ownership group in the winter of 2010 and had substantial off season changes in personnel including a new president who was appointed in February 2011. The RailHawks hosted regular season, US Open Cup, and several exhibition matches throughout the calendar year. The 2011 season kicked off in April as the North American Soccer League was sanctioned as the official 2nd Division for the United State Soccer Federation.

Co-hosted several National Soccer Coaches Association of America’s coaching education courses throughout the year including a National Diploma course.

The WakeMed Soccer Park continues its Master Planning Process. Part of the master planning process includes a stadium expansion project that was approved with plans to add 3,000 seats and a new building which will encompass a large multipurpose room to house up to 100 people and new locker room space.

WakeMed Hospital hosted a Statewide Emergency Response Team Exercise at the park in March. This brought agencies from around the state, who play a role in major disaster responses and recovery to the park, for 3 days of training.

KEY PERFORMANCE OBJECTIVES

Achieve a participant satisfaction rating of Above Average from 95% of instructional camp and clinic participants.

Facilitate facility use to include all play opportunities at a minimum of 4,000 hours of use per year. Track and Categorize Facility Usage to ensure the following types of play meet or exceed usage goals (hours

per fiscal year and % of total use). Below are the established targets for each type of use. - Sport Field Use Balance:

Community Group Use Youth 1,880 hrs 47% Community Group Use Adult 160 hrs 4% School Group Use 200 hrs 5% College Use 160 hrs 4% Tournament Rental 600 hrs 15% Special Events 160 hrs 4% Facility Tenant 560 hrs 14% Town Programs 280 hrs 7%

- Facility Use Balance Cross Country Course: Community Group Use Adult 57 hrs 20% School Group Use 115 hrs 40% College Use 14 hrs 5% Tournament Rental 14 hrs 5% Special Events 57 hrs 20% Town Programs 28 hrs 10%

Recruit and host tournaments and events that will result in an estimated economic impact of more than $3,500,000 per calendar year.

Foster facility attendance by offering quality programs, tournaments, events, field rental capabilities, and other spectator opportunities to meet or exceed 500,000 visits per year.


Performance Measure Actual

FY 2010 Estimated FY 2011

ProjectedFY 2012

% rating above average (Camps / Clinics) 97% 97% 97%

Field Use Balance Fields (in hrs and % of total)

Community Group Use Youth 1,388 hrs / 38% 1,981 hrs / 43% 1,811 / 47%

Community Group Use Adult 193 hrs / 5% 359 hrs / 7% 320 /8%

School Group Use 177 hrs / 4% 96 hrs / 2% 151 / 4%

College Use 107 hrs / 2% 292 hrs / 6% 208 / 5%

Tournament Rental 95 hrs / 2% 0 hrs / 0% 0 hrs / 0 %

Performance Measure, continued:

ActualFY 2010

Estimated FY 2011

ProjectedFY 2012

Special Events 94 hrs / 2% 0 hrs / 0% 0 hrs / 0%

Facility Tenant 749 hrs / 20% 818 hrs / 18% 661 / 17%

Town Programs 843 hrs / 23% 973 hrs / 21% 692 / 18%

Sports Field Usage Total Hours 3,648 4,520 3,845

Facility Use Balance Cross Country Course

Community Sports Group Use Adult 34hrs / 11% 15 hrs / 5% 107 / 24%

Community Sports Group Use Youth 53 hrs / 18% 30 hrs / 10% 21 / 5%

School Group Use 130 hrs / 44% 175 hrs / 59% 173 / 38%

College Use 27 hrs / 9% 15 hrs / 5% 14 / 3%

Tournament Rental 0 hrs / 0% 0 hrs / 0% 0 hrs / 0%

Special Events 0 hrs / 0% 0 hrs / 0% 37 / 8%

Town Programs 46 hrs / 15% 34 hrs / 11% 101 / 22%

Facility Usage (Cross Country) Total Hours 291 295 hrs 454

Economic Impact (Tracked per calendar year) $3,500,000 $3,500,000 $3,500,000



Workload Indicator

ActualFY 2010

Estimated FY 2011

ProjectedFY 2012

Number of field rental hours booked 3,940 4,815 4300

Number of different groups utilizing facilities 50 50 55

Youth Camps / Clinics (# of participants) 650 700 600

Total Revenue $525,000 $550,000 482,000

ACTIVITY HISTORY


ActualFY 2008

ActualFY 2009

ActualFY 2010

Estimated FY 2011

BudgetFY 2012

Personnel Services

$173,307 $155,827 $181,869 $194,049 $198,115


$146,543 $156,514 $167,481 $191,374 $167,880

Public Works Services $712,297 $701,384 $696,284 $786,151 $729,204

Capital Outlay

$0 $0 $0 $0 $0

Total

$1,032,147 $1,013,725

$1,045,634

$1,171,574

$1,095,199

Authorized FTEs 2 2 2 2 2 SIGNIFICANT BUDGET AND SERVICE LEVEL CHANGES BEYOND CURRENT LEVELS

There are no significant budget and/or service level changes for FY 2012.

USA BASEBALL NATIONAL TRAINING COMPLEX AT THOMAS BROOKS PARK

Additional information about the USA Baseball National Training Complex may be obtained by calling William Davis, Athletics Manager at (919) 460-4964, through e-mail at [email protected] or by visiting the Town’s website at www.townofcary.org.

Town Focus Areas




Town Goals





USA Baseball Goals and Initiatives (numbers reflect which USA Baseball Goal supports each Town Focus Area )


Com

preh

ensi

ve L

and

Use

Pla

n

Sus

tain

abili

ty

Dow

ntow

n R

edev

elop

men

t

Eco

nom

ic D

evel

opm

ent

Em

erge

ncy

Pre

pare

dnes

s

Rem

arka

ble

Com

mun

ity

Tra

nspo

rtat

ion

Fun

ding

/

Impl

emen

tati

on S

tudy

Car

y C

omm

unity

Art

s C

ente

r C

ompl

etio

n an

d O

peni

ng

PR

CR

Mas

ter

Pla

n

Wat

er P

lant

Exp

ansi

on

Wes

tern

Wak

e R

egio

nal W

aste

wat

er

Man

agem

ent F

acili

ty

Fir

e S

tati

on #

8

Eco

nom

ic R

ecov

ery

Exi

stin

g D

ebt M

anag

emen

t

New

Deb

t Man

agem

ent

Rev

enue

For

ecas

ts

Aqu

asta

r

Pro

ject

PH

OE

NIX

C-T

ran

On-

Lin

e S

ervi

ces

USA Baseball Goals and Initiatives (numbers reflect which USA Baseball Goal supports each Town Initiative)

5 7

4 6 7 8 9

2

1 - 9

2 - 5 7 9

2 – 5 7

2 – 5 7

1 2 4 8 9

USA BASEBALL GOALS AND INITIATIVES

1. To enhance the quality of life for the residents of the Town of Cary and surrounding area by providing a baseball facility and baseball programs that address the community’s recreation needs while providing opportunities for major tournaments and events.

2. To create and execute a management and operating philosophy which is consistent with the Mission Statement, Statement of Values and Goals of the Town of Cary.

3. To staff, manage, operate, and maintain the USA Baseball Complex to the highest industry standards in the best interest of the Town of Cary and the general public.

4. To develop town-wide programs that serve diverse age groups for all levels of play and maximize facility use and revenue including opportunities for open field use, team and league play, group training, tournaments (local, state, and national), youth camps, special clinics, and special events.



5. To protect and maintain the facility’s condition so as to preserve and improve the Town’s capital investment.

6. To provide the highest level of courteous, accurate, and responsive customer service. 7. To maximize revenues and provide convenient services such as concessions, retail sales, rentals, and/or

other opportunities. 8. To promote the facility and baseball services in such a manner that enhances the reputation of the Town of

Cary in the provision of recreation opportunities. 9. To include input from the local baseball community in developing operations and programming. FY 2011 ACCOMPLISHMENTS

Successfully hosted USA Baseball’s Collegiate, Professional, 18U and 14U National Team training and trails at the NTC.

Hosted a NCAA Division I early season tournament. Hosted the 2011 National Collegiate Athletic Association (NCAA) Division II Baseball Championships in

May as part of the Championship City Program. Awarded the 2012 & 2013 NCAA Division II Baseball Championships as part of the Championship City

Program. Increased baseball programming in conjunction with USA Baseball focused on developing youth skills

and abilities. Hosted the 2011 St. Augustine’s College and Wake Tech Home Baseball Season at the USA Baseball

National Training Complex. Completed over 1,800 rental and programming hours. These hours include rentals from over 25 user

groups, including College, High School, USA Baseball, Adult and Youth Weekend Tournaments, in addition to Town Programs.

In conjunction with USA Baseball, hosted the 9th Annual Spring Training Baseball Clinic at the National Training Complex. The clinic was for participants ages 6-12. USA baseball coaches and staff gave instruction on fundamentals of the game of baseball, skill development and sportsmanship while emphasizing the fun of the sport.

The Town of Cary and USA Baseball hosted a coach’s clinic for all coaches in Cary and surrounding areas. This clinic focused on fundamentals of baseball from a coach’s perspective.

The Complex hosted the 2011 Bobby Murray Invitational Easter High School Tournament Held the MLB Aqua-fina Pitch, Hit & Run competition for youth ages 7-14. Worked with USA Baseball to create a High School National Event for calendar year 2012. The Tobacco Road Marathon was held at the complex, consisting of 3,400 runners. Successfully hosted a Town of Cary Fall Baseball League at the complex. With USA Baseball, hosted the National Team Identification Series ad Labor Day Cup tournaments at the

complex

KEY PERFORMANCE OBJECTIVES

Facilitate facility use to include all play opportunities at a target maximum of 1,750 hours per calendar year for the four fields at the National Training Complex (NTC). This target is determined by maximum turf and field performance and market needs.

Track and categorize field usage based on the following target goals (hours per year and percentages): - USA Baseball 750 hrs 43% - Town Programs 250 hrs 14% - Schools/Colleges 225 hrs 13% - Tournaments 390 hrs 22% - Community Use 68 hrs 4% - Special Events 68 hrs 4%

Recruit and host tournaments, rentals and events that will result in an estimated economic impact of more than $1,200,000 per calendar year.

Foster facility attendance by offering quality programs, tournaments, events and other spectator opportunities to meet or exceed 100,000 visits per year.

Achieve a participant satisfaction rating of Above Average or higher from 95% of program participants.


Performance Measure Actual 2010*

Estimated 2011*

Projected 2012*

Field Use Balance (in hrs and % of total)

USA Baseball 670 hrs / 36% 770 hrs / 40% 705 hrs / 37%

Schools/Colleges 290 hrs / 16% 315 hrs / 16% 330 hrs / 17%

Town Programs 250 hrs / 14% 210 hrs / 11% 240 hrs / 13%

Tournaments 480 hrs / 26% 520 hrs / 27% 480 hrs / 26%

Community Use 97 hrs / 5% 40 hrs / 2% 60 hrs / 3%

Special Events 68 hrs /4% 70 hrs / 4% 75 hrs / 4%

Field Usage total hours* 1,855 1,925 1,890

Economic Impact $1,100,000 $1,250,000 $1,325,000


Satisfaction Levels 100% 95% 95%

* The Field Usage Hours for this chart is based on Calendar year. KEY WORKLOAD INDICATORS

Workload Indicators

Actual 2010

Estimated 2011

Projected 2012

Rental Hours (Stadium and Training) 935 945 945

Programming Hours (Camps, Clinics, Town of Cary League Play)

250 210 240

USA Baseball Hours 670 770 705

Revenue $405,000 $424,600 $425,500

ACTIVITY HISTORY

Activity

ActualFY 2008

ActualFY 2009

ActualFY 2010

Estimated FY 2011

BudgetFY 2012

Personnel Services $76,913 $79,553 $98,691 $109,684 $115,233

Operations and Maintenance $141,388 $183,179 $201,662 $249,567 $230,929

Internal Services $582,362 $529,948 $542,652 $500,585 $533,305

Capital Outlay $0 $15,385 $12,600 $0 $0

Total $800,663 $808,065 $855,605 $859,836 $879,467


SIGNIFICANT BUDGET AND SERVICE LEVEL CHANGES BEYOND CURRENT LEVELS There are no significant budget and/or service level changes for FY 2012.

Documents

PARKS, RECREATION - Town of Carybudget.townofcary.org/budget/fy2012/aob/076-prcrbundle.pdf · Parks, Recreation and Cultural Resources Goals and Initiatives ... PRCR Relief for Recreation