Embed Size (px)
DESCRIPTION
ParentingBookmark.com. Advertising Opportunities Fall 2009. User Demographics. 57% Female / 43% Male 18-34 yr olds – 32% 35-49 yr olds – 38% 50+ 22% Yearly Income $0-30k – 18% $30-60k – 31% $60-100k – 28% 100k+ - 24% 53% has no kids / 47% has kids 16% has kids 0-2 yr old - PowerPoint PPT Presentation
Citation preview
ParentingBookmark.com
Advertising OpportunitiesFall 2009
proprietary/confidential
User Demographics
57% Female / 43% Male 18-34 yr olds – 32% 35-49 yr olds – 38% 50+ 22%
Yearly Income $0-30k – 18% $30-60k – 31% $60-100k – 28% 100k+ - 24%
53% has no kids / 47% has kids 16% has kids 0-2 yr old 32% has kids 3-11 yr old 20% has kids 12-17 yr old
proprietary/confidential
College Education 37% - No College 46% - College 16% - Graduate School
Ethnic Groups 84% Caucasian 7% African-American 4% Hispanic 3% Asian
Parenting Advice Online Leader
35,000-40,000+ monthly unique visitors looking for parenting, family, relationship, and lifestyle management information
Strong editorial team including behavioral PhD’s, registered doctors and nurses, lifestyle coaches, and certified therapists
Featured in print, broadcast and online media sources
High satisfaction by users Page views per user rating: 4.4
Visit time per user rating: 6.5
Bounce rating: 51%
proprietary/confidential
Header Sponsorship
proprietary/confidential
Medium Rectangle
proprietary/confidential
Wide Skyscraper
proprietary/confidential
Advertorial
proprietary/confidential
Homepage Video Feature
proprietary/confidential
Featured Section Sponsorship
proprietary/confidential
On Homepage
On Section Page Header
Service Provider
proprietary/confidential
Partner Button
proprietary/confidential
Shop Offers Display Ad
proprietary/confidential
Business/Service Listings
proprietary/confidential
Advertising Placements
proprietary/confidential
Placement Cost Details
Header SponsorshipCustom Rectangle (245x80)
$250 per month$500 per quarter
Header ROS Placement
Skyscraper (160x600), or Medium Rectangle (300x250)
$150 per month$300 per quarter
ROS Placement
Advertorial $500 per article Evergreen Placement
Strategic advertorial by PB editor (copy may be provided by advertiser). Includes homepage Featured Article rotation, linked byline and/or bio information, and one graphic up to 300x250.
Homepage Video Feature(total creative area 300x250)
$100 per week Grab every visitors attention with your video on our homepage above the fold
Featured Section Sponsorship(300x60)
$200 per month$400 per quarter
Linked graphic on homepage and header of sponsored section pages
Service Provider (120x240) $150 per month$300 per quarter
ROS Placement
Partner Button(120x60 - no animation)
$150 per quarter$360 per year
ROS Placement(only 8 partner buttons available)
Shop Offers Display Ad (270x270)
$150 per month$300 per quarter
Placement on Shop pagesCategories: Green; Toys/Play; Moms & Dads
Business/Services Listing150 words & 200x200 graphic
$150 per quarter$360 per year
Placement on Business Listings pages
We look forward to a successfulpartnership with you!
I am here to answer any of your questions.
Please do not hesitate to contact me…
Steve LeedomPromotions/Sponsorships
proprietary/confidential
