Parent Power: Education Organizing in NYC, 1995-2010 - Viewer's Guide

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    Parent Power Viewers Guide 2

    Viewers Guide

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    Written and edited by Norm Fruchter and Orya Hyde-Keller

    Designed by Carole Jeung and Haewon Kim

    Cover photo by Jason Masten

    Interior photos by Jason Matsen and Jose Gonzalez

    The Annenberg Institute for School Reform is a national

    policy-research and reform-support organization, affiliated

    with Brown University, which focuses on improving

    conditions and outcomes for all students in urban public

    schools, particularly those serving disadvantaged children.

    The Institutes vision is the transformation of traditional

    school systems into smart education systems that developand integrate high-quality learning opportunities in all areas

    of students livesat school, at home, and in the community.

    For more information, visit www.annenberginstitute.org.

    Produced in collaboration with Active Voice. Special thanks

    to Ellen Schneider, founder and executive director, and

    Dina de Veer, story and policy coordinator. For more

    information on Active Voice, visit www.activevoice.net.

    2011 Annenberg Institute for School Reform

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    When I think of things around me, it makes me sad, and I want to cry.

    But then I stop, and it gets me angry, and thats what brings about the change.

    Carol Boyd, Parent Leader

    Viewers Guide

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    3 A Message from the Filmmakers

    4 New York City Parent Organizing Strategies

    4 Engage key neighborhood organizations

    5 Effectively utilize research and data

    6 Appropriately navigate the collaboration/confrontation dynamic

    7 Build local and citywide coalitions

    8 Build effective organizational structures and cultures

    9 Develop relationships with the teachers union

    10 Enlist intermediary support

    11 Frequently Asked Questions

    13 About the Center for Education Organizing

    Table of Contents

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    Parent Power Viewers Guide 3

    A Message from the FilmmakersParent Powerchronicles fifteen years of parent organizing to improve public schools

    across New York City. These efforts were supported by organizers and researchers from the

    Annenberg Institute for School Reforms Community Organizing and Engagement division,1

    who together with New York City parent leaders created this film. The organizing portrayed

    in Parent Poweris motivated by the following beliefs:

    that preserving and strengthening public education is essential to making our nation

    more equitable and democratic;

    that the communities most affected by the current economic downturnlow-income

    and working-class urban neighborhoodsalso consistently suffer the chronic failures

    of public education; and

    that these communities, and the teachers who work in their schools, are the

    constituencies with the potential power to demand, support, and sustain the scale

    of education reform necessary to effectively address these challenges.

    This Viewers Guide is designed to enhance your use of Parent Powerin your education

    organizing, whether you employ the film for large-scale inspirational screenings, in strategy

    sessions with your organizers and leaders, as an introduction to education organizing when

    you are initiating new efforts, or in whatever other ways you find the film useful. The first

    section on New York City organizing strategies describes the approaches that guided successful

    parent organizing in New York City and is accompanied by key questions to consider when

    formulating your own organizing strategies and goals. The next section answers frequently

    asked questions that may arise when you screen the film. The final section presents information

    about the Center for Education Organizing, a new unit of the Annenberg Institute for School

    Reform that encourages, supports, and links education organizers across the nation.

    For help in planning an effective small-group or community screening, please see our screening

    toolkit, which you can download at: www.annenberginstitute.org/parentpower.

    We made Parent Powerto provide an inspiring example of successful education organizing.

    We hope this guide will help you generate actionable discussion about Parent Power

    and build campaigns that improve the schools serving your neighborhoods and your children.

    Frequently Used Acronyms in

    Parent Power

    PAC: Parent Action Committee

    CEJ: The New York City Coalition

    for Educational Justice

    NSA: New Settlement Apartments

    CC9: Community Collaborativeto Improve District 9 Schools

    PS 64: Public School 64

    IESP: New York University Institute

    for Education and Social Policy, the

    intermediary that initially supported

    the organizing the film chronicles.

    AISR: The Annenberg Institute for School

    Reform at Brown University, a national

    policy-research and reform support

    organization.

    CO&E: Annenberg Institute for SchoolReforms Community Organizing and

    Engagement division, the group that

    replaced IESP and provided much

    of the support for the organizing the

    film portrays.

    1The organizing staff was originally part of the New York University Institute for Education and Social Policy,

    but disaffiliated from NYU in 2006 and joined the Annenberg Institute for School Reform.

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    What is a community-based

    organization (CBO)?

    These nonprofits provide services and

    supports for local neighborhoods. They

    are usually directed by local activists and

    guided by a board of local residents. Funding

    for CBO work comes from a variety of city,

    state, and federal grants, and many CBOs

    have developed fund-raising strategies to

    secure significant nonprofit and private

    donations as well. CBOs support their

    neighborhoods by developing, rehabilitating,

    and managing local affordable housing;

    implementing neighborhood redevelopment

    projects; offering health services,

    employment counseling, youth recreation,

    and educational and social programs for

    young people, including after-school

    programs; and organizing residents to

    improve a wide range of local conditions.

    Engage key neighborhood organizations

    I met an organizer from the New Settlement Apartments Parent Action

    Committee who, I recall, just had pit bull persistence. She would not

    go away. You need to come to this meeting. We need your input.

    This affects you. So, finally, I went. And the rest has been history.

    Carol Boyd, Parent Leader

    Successful parent organizing depends on mobilizing local support for schooling improvement.

    The organizing chronicled in Parent Powerbegan with efforts to encourage local community-

    based organizations (CBOs) to take on education organizing as part of their neighborhood work

    (see sidebar for more on CBOs). In parent organizing efforts in other cities, that local base may

    be religious congregations or neighborhood action groups supported by dues-paying residents.

    Essentially, all organizing begins with targeting and attempting to mobilize specific local

    constituencies.

    There were several reasons why CBOs were appropriate organizations to spur education reform

    in New York City. Because CBOs are politically and formally independent of local school systems

    and city governments, they can hire and fund organizers to help parents improve their local

    schools without facing the constraining pressures that principals and administrators often exerton parent-teacher associations. Moreover, many CBOs have long reputations for neighborhood

    service; webs of relationships with community residents, leaders, and elected officials; and

    networks of connection with other neighborhood institutions to draw on. They also have an

    existing infrastructureoffices, meeting spaces, telephones, and computerswhich can help

    to enable and support parent organizing.

    Therefore, the New York City organizing strategy focused on convincing local CBOs, such as

    the New Settlement Apartments, to undertake education organizing to improve their local

    schools as a necessary component of their commitments to revitalizing their neighborhoods.

    New Settlement Apartments vision, for example, was not simply to rebuild Mt. Edens destroyed

    housing, but to restore the social fabric of the neighborhood. Organizing for high-quality

    neighborhood schools fit well with this mission.

    KEY QUESTIONS

    Can you identify CBOs or other civic or service groups in your neighborhoods that

    might be prepared to take on education organizing?

    How can you identify groups you dont already know about that might support

    education organizing?

    1

    New York City Parent Organizing Strategies

    Seven key strategies guided the New York City education organizing

    chronicled in Parent Power. While education organizing in your communities

    will often confront unique situations that require different approaches,

    the following strategies employed in New York City may prove helpful to you.

    Ana Maria Archila, Co-director,

    Make the Road

    Ana Maria founded and led the Latin

    American Integration Center for many

    years until it merged with Make the Road,

    a tri-borough immigrant organizing and

    service center.

    The organizations that came together to

    create CEJ had real alignment in terms of

    who should be the drivers of change in

    communities: ordinary people who know

    the real problems and ordinary people who

    actually have ideas about what the solutions

    should look like.

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    Appropriately manage the collaboration/

    confrontation dynamic

    Public school officials took over our meeting. And when they took

    over our meeting, it no longer became our meeting. It became

    their meeting. They made us out to be bad parents. And I think that

    was a turning point for me, because after that, I vowed that I was

    going to learn as much as I can.

    Cynthia Cummings, PAC Leader

    Finding the appropriate balance between confrontational and collaborative strategies bedevils

    many education organizing groups. Directly confronting school officials with parent demands

    for schooling improvement is often necessary but can also so antagonize the targeted

    administrators that they refuse to engage. Similarly, collaboration between organized parent

    groups and school officials is critical to schooling improvement but can easily become

    administration controlled and carried out for forms sake if the threat of confrontation

    is not maintained. Figuring out when and how to collaborate and when and how to confront

    proved crucial to the organizing efforts in New York City.

    The PAC began its organizing hoping to collaborate with local school officials. When the PAC

    presented their research findings to the PS 64 principal and the local superintendent, for

    example, members were expecting an acknowledgement of the schools problems and an

    agreement to work together to improve the schools outcomes. Instead the PACs concerns

    were dismissed by the principal and the local districts superintendent. This dismissal initially

    intimidated the PAC, but the parents regrouped and escalated their strategyfrom efforts at

    collaboration to direct and dramatic confrontation. The PAC staged demonstrations at district

    school board meetings, used their research findings to highlight PS 64s failure and demand

    improvement, engaged local and citywide media to amplify their message, and ultimately took

    their demands to the citywide school board and the citys schools chancellor. The PACs strategic

    escalation succeeded in replacing PS 64s principal and projecting the need to improve thedistricts struggling schools onto a citywide school reform agenda. In this case, confrontation

    proved necessary when collaboration was rejected by schooling administrators.

    But collaboration can often yield successful outcomes when contending parties are willing to

    engage. CC9s founding groups stressed the importance of collaborating not only with local

    schools and school districts, but also with the citywide school system leadership and the

    teachers union. As the film shows, those collaborations produced the Lead Teacher Program

    as a pilot in ten District 9 schools. Similarly, CEJ worked hard to develop collaborations with

    the school systems middle grades improvement efforts.

    KEY QUESTIONS

    Has your group encountered situations in which youve struggled to manage the

    collaboration/confrontation dynamic? What did you do? What was the result?

    Are there ways you can manage this dynamic more effectively or differently in

    the future?

    3

    Zakiyah Ansari, Parent Leader

    Zakiyah lives in Brooklyns East Flatbush

    neighborhood, and her eight children allattend or attended the citys public schools.

    She helped found both the Brooklyn

    Education Collaborative and CEJ and

    currently works as an organizer for CEJ

    and the Alliance for Quality Education.

    These are our kids. You cant keep telling us

    you cant do things. Were not going to take

    it anymore. We know that it can be done.

    We know its done in other schools. Why

    isnt it done in our communities?

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    Parent Power Viewers Guide 7

    Build local and citywide coalitions

    A bunch of parents limited to one school district was not enough

    if we were going to truly have a lasting impact on reforming and

    transforming public education in the city of New York, we were going

    to have to get more like-minded people onboard with us.

    Carol Boyd, Parent Leader

    Local, districtwide, and eventually citywide coalitions built by neighborhood groups often prove

    necessary to build the scale of parent power required to leverage significant reform. New York

    City school systems scale and complexity, with more than a million students in 1,600 schools,

    presents an enormous challenge to local education organizing. The PAC quickly discovered

    that the New York City schools chancellorthe systems superintendenthad the power to

    remove ineffective principals and could intervene to improve failing districts. But the PAC also

    discovered that a parent organizing group focused on one neighborhood elementary school could

    not mobilize sufficient power to influence the actions of district- or systemwide administrators.

    Because the PAC was unable to develop sufficient power to win its demands for local school

    improvement, the group decided to develop a larger effort to advance its demands and helped

    to form CC9the Community Collaborative to Improve District 9 Schools. Similarly, when

    CC9s efforts failed to maintain community participation in the expansion of the Lead Teacher

    Program, the coalition decided to form a citywide organization, the New York City Coalition for

    Educational Justice, or CEJ, to leverage the organizing power of groups across four of the citys

    five boroughs.

    KEY QUESTIONS

    Do your education organizing groups have sufficient power to change citywide

    education policies or influence citywide administrators to make the improvements

    your neighborhood schools need?

    If not, could similar organizing groups across your city collaborate to develop more

    powerful coalitions?

    Jack Doyle, Executive Director,

    New Settlement Apartments

    Jack has headed NSA for the past fifteen

    years and was also the board chair of the

    New York City Coalition for the Homeless.

    Currently, under his guidance, NSA is

    developing a K12 public school in the

    Mt. Eden section of the Bronx.

    The organizations each brought to CC9

    roots in the community, resources

    be they financial resources, staff resources,

    physical space for meetingsand relation-

    ships, relationships with people, whether

    they were neighborhood residents or

    representatives who were in elected office.

    Each of the organizations began to identifyleaders and members and build a base.

    4

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    Parent Power Viewers Guide 9

    Develop relationships with the teachers union

    In New York City, theres a history of distrust and separation between

    parents and teachers. We had to figure out a way to try to soften

    the relationship between parents and teachers, but also not give up

    our power, parents power.

    Ocynthia Williams, Parent Leader

    In most U.S. cities, a local affiliate of the National Education Association or the American

    Federation of Teachers represents the school systems teachers. Although urban parents and

    teachers presumably share an overarching commitment to the successful education of the citys

    children, collaborative efforts between parents and teachers to improve urban education have

    been exceedingly difficult to achieve.

    Before CC9s organizing efforts began, community collaborations with the United Federation of

    Teachers (UFT), the citys teachers union, to improve public schooling were quite rare. But CC9

    was determined to build a relationship with the UFT precisely because of the unions political

    power. The CC9 parent leaders believed that if they could partner with the union in mutually

    beneficial school reform projects, the power of such a community-union alliance would maximize

    the potential for the reforms success. So CC9 initiated a series of discussions with the UFTs

    leadership and local district staff to explore a possible union commitment to supporting CC9s

    reform efforts.

    The unions leadership, meanwhile, had become convinced that the UFT needed to develop

    strategic, trust-based relationships with community groups, not only to end the polarization

    generated by previous conflicts (see sidebar), but also to counter the increasing portrayals

    of teachers unions as resistant to educational reform. Because a new and powerful national

    wave of education reformers, as well as charter advocates and privatization proponents,

    were increasingly portraying teachers unions as defendants of traditional practices in poorly

    performing urban districts, it was important for the New York City teachers union, the nations

    largest, to collaborate with community groups in significant reform efforts.

    KEY QUESTIONS

    In what ways have you worked with your local teachers union?

    How open do they seem to collaborating with you on school improvement or district

    reform projects?

    What common educational ground do you share?

    6

    Union-Community Tensions

    in New York City

    In New York City, the enduring hostility

    from the late 1960s Ocean Hill/Brownsville

    conflict, which pitted neighborhood-based,

    predominantly black and Latino advocates

    of community control of schooling against

    the predominantly white teachers union,

    divided parents and teachers for many

    years. Moreover, race and class differences

    separating parents and teachers were

    often intensified by charges from parents

    in poor neighborhoods that too manyteachers harbored the soft bigotry of

    low expectations for their children. Many

    teachers, in turn, felt unfairly attacked

    and denigrated when parents challenged

    schooling quality and teaching practice.

    Finally, the United Federation of Teachers

    (UFT), the citys teachers union, was a

    political powerhouse at both city and state

    levels since its founding in the early 1960s.

    Community groups contemplating joint action

    with the UFT often doubted whether the

    teachers union would value a community

    alliance enough to treat a local group withparity and respect.

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    1995

    Parents in an after-school program

    run by the New Settlement

    Apartments (NSA), a neighborhood

    housing organization, form the

    Parent Action Committee (PAC)

    to improve PS 64, the local

    elementary school.

    1998

    The principal of PS 64 is removed

    after a PAC organizing campaign

    puts the spotlight on the schools

    persistent educational failure and

    the principal fights publicly with

    one of his teachers. The PAC works

    with the new principal to improve

    the school, but the school makes

    little progress.

    2000

    After failing to convince the district

    superintendent and the chancellor

    to improve District 9s schools, the

    PAC helps to form the Community

    Collaborative to Improve District 9

    Schools, or CC9.

    20022003

    CC9, working with local teachers

    and administrators, the teachers

    union, and systemwide school

    officials, develops the Lead Teacher

    Program to reduce new teacher

    attrition and improve the quality of

    teaching in ten District 9 schools.

    Enlist intermediary support

    The staff at Annenberg really understood their role as being primarily

    oriented to support the leadership of the parents that were coming

    together. And it did that by providing really good research.

    Ana Maria Archila, Co-Director, Make the Road

    Given the critical role of research and data provision in education organizing, an institution that

    can provide such research while valuing and respecting community organizations and parent

    leadership can be quite helpful. Education organizing groups that lack the capacity to access

    and analyze research and data should consider exploring relationships with university-based

    research centers or nonprofit research groups that might provide the necessary data or the other

    supports that CO&E provided to the parent organizing groups and coalitions in Parent Power

    (see sidebar for more on these supports).

    The relationship between the PAC and the intermediary that began as IESP and became a unit

    of the Annenberg Institute for School Reform started when Jack Doyle, the executive director

    of NSA, contacted IESP to arrange a series of workshops about parents rights for the parent

    members of an NSA after-school program. After the workshop series concluded, the parents

    formed the PAC, and IESP staffers agreed to support the PACs development with additional

    workshops on education issues, as well as with research, data, and other tools for the PACs

    organizing. Thus a fifteen-year relationship was initiated, in which IESP, and then CO&E, staffers

    have supported parent training, research and data provision, strategy development, retreat

    facilitation, organizer training, and fundraising.

    KEY QUESTIONS

    What supports, such as research, data, strategy, and fundraising, does your

    organization need?

    Can you identify local university or nonprofit education research groups that might

    provide those supports?

    Parent PowerTimeline

    How Can Intermediary Organizations

    Support Parent Organizers?

    Intermediary organizations can help support

    education organizing groups in ways that

    go far beyond research and data provision.

    Both IESP and AISR, for example, provided

    trainings on a wide range of education

    issues to organizers and leaders of individual

    groups and coalitions. Both intermediaries

    also offered strategic support for group

    campaigns, helped with media contacts to

    ensure local and citywide publicity, linked

    individual groups and coalitions to electedleaders and education reform experts, and

    helped groups raise the funding necessary

    to support and sustain their organizing.

    7

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    local education advocacy or school reform nonprofit groups may be able to provide some of the

    required resources. It is critical, of course, that all potential intermediary organizations have the

    experience and the capacity to work effectively with parent and neighborhood activists.

    How is the coalitions funding raised and allocated?

    By 2010, CEJs budget, including funding for the member organizations, CO&E staff, and

    organizing expenses, totaled a little more than $1 million annually, primarily raised from localand national foundations. The CO&E staff do most of CEJs fundraising by soliciting foundation

    support and developing and drafting funding proposals. One of the member CBOs acts as the

    coalitions fiscal agent. The coalition allocates funds to member groups according to each

    groups organizing capacity. CEJs three tiers of funding, for example, provide grants to member

    groups based on their differential capacity for turn-out, political influence, and parent leadership

    roles. Groups with consistently large membership turn-out that also effectively leverage the

    power of elected officials receive higher allocations than groups with more limited mobilizing

    and political capacity. Coalition-wide accountability committees approve allocations to

    member groups and assess the performance of each member group in terms of continuation

    of their allocations.

    What are some ways to build a successful collaboration with the teachers union?There are many ways to initiate a collaboration with the teachers union, but success depends on

    starting from shared interests. CC9 and the UFT, for example, shared an interest in improving the

    quality of city teaching. CC9 built on that shared interest through intensive negotiations with the

    unions leadership, and by developing a trust-based relationship between the CC9 coordinator

    and the unions district leader. To expand that relationship to CC9 parent leaders and organizers

    and the unions school-based leaders, intensive discussions focused on shared issues such as how

    to respond to threatened budget cuts and how to improve traffic safety around schools. Through

    extended conversations at school-based meetings, shared dinners, and other events linking

    parent leaders and union representatives, more complex issues, such as how to improve teaching

    quality, were explored. The idea for the Lead Teacher Program developed from those discussions.

    What sustains the films parent leaders across many years of organizing?

    The films parent leaders say that the intensity of their commitment to improving the citys

    schools, not only for their own children but for all the citys students, keeps them active. The

    bonds theyve built with other members of the groups and coalitions also provide key supports.

    The leaders indicate that the arc of their own development is crucial; they note how their

    strategic capacities and leadership skills have grown, and how they continue to perceive new

    challenges as their organizations expand and change. Finally, they see the results of their work

    in the development of new educational opportunities for their children.

    2008

    The school system initiates its

    Campaign for Middle School

    Success, incorporating CEJs

    improvement initiatives and

    appointing CEJ members to the

    Campaigns advisory committee.

    2009

    CEJ launches its College Prep,

    Not Just Test Prep campaign

    to improve the citys schools so

    that every student graduates

    high school prepared to succeed

    in college.

    2010

    CEJs third annual Martin Luther

    King Day rally at the Abyssinian

    Baptist Church introduces a K12

    reform platform designed to ensure

    that the city school system prepares

    all its students for success in

    college and/or careers.

    Ocynthia Williams, Parent Leader

    Ocynthia was a leading member of the

    Highbridge Community Life Center, and her

    six children all attend or attended the citys

    public schools. She helped to found both

    CC9 and CEJ and is currently an organizer

    for the Abyssinian Development Corporation

    in Harlem.

    They took the whole community involvement

    piece out of the expansion of the Lead

    Teacher Program, which the evaluators felt

    was a huge part of why it was successful.

    It was us who brought all of them to the

    table, to help develop the program. The

    program was a success. Why in the world

    would the Department of Education and themayors office expand the program without

    including our input?

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    Parent Power Viewers Guide 4

    About AISRs Center for Education Organizing

    The Center for Education Organizing supports local and national demands for educational justice

    in low-income neighborhoods and communities of color. The Center integrates the expertise

    of a university-based research center, years of on-the-ground experience supporting education

    organizing, and a longstanding reputation as a convener of education stakeholders.

    Center staff provide research, policy analysis, and training to help individual groups and national

    networks do education reform. The Center also facilitates alliance-building among education

    organizing groups and with other stakeholders such as civil rights and advocacy organizations,

    teachers unions, academics, and education researchers. Because parents, teachers, and students

    have such critical stakes in improving urban public education, building effective collaborations

    between community groups and teachers unions, and between youth organizers and other

    stakeholders, are cornerstones of our work. Our support is always tailored to local needs.

    The supports we can provide include:

    Training

    Developing workshops, presentations, or webinars for adult and youth leaders and/or organizers

    on education policy issues and specific education organizing contexts.

    Research and Policy Analysis

    Monitoring and analyzing federal education policy, as well as key issues in states and districts,

    to inform local work and to identify key directions in national education debates.

    Quickly distilling research or education data to inform adult and youth organizing campaigns.

    Alliance-Building

    Encouraging and facilitating collaboration between community groups and teachers unions and

    between youth organizers and other stakeholders.

    Connecting groups working on similar issues and hosting virtual and face-to-face meetings for

    leaders to learn with and from each other.

    Helping to connect communities with research and policy experts, civil rights organizations,

    reform support organizations, and others who can assist them with their organizing work.

    Building the Field

    Disseminating knowledge of successful organizing strategies.

    Initiating and supporting national conversations on strategies and next steps in building a

    stronger movement for educational justice.

    CONTACT

    The Center for Education Organizing welcomes a discussion with you about your organizations

    needs and how our range of capabilities can help you achieve your school reform objectives.

    Email: [email protected]

    Phone: (212) 328-9280

    Web: www.annenberginstitute.org

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    Pedro Noguera, New York UniversityResearch demonstrates that schools improve when parents and

    communities are engaged and apply constructive pressure for change.

    Parent Power shows how New York City parents generated significant

    schooling change across 15 years of organizing efforts. At a time when

    so many policy-makers focus narrowly on technical solutions to the

    challenges facing urban schools, Parent Powershows that a more inclusive

    and dynamic approach can bring improvement.

    Charles M. Payne, University of Chicago

    Parent Power is about parent ingenuity, persistence, and capacity to

    outlast a bureaucracy that tried to quash parents organizing energy. New

    York Citys school reform is frequently touted as the result of top-downmandates, but Parent Powershows how thousands of parents mobilized

    to generate important policy and practice changes. These parents set out

    to make schools better not only for their children, but for all the citys

    children, and they succeeded.

    Randi Weingarten, President, American Federation of Teachers

    Children are the real winners when their parents and teachers work

    together to improve their schools.Parent Poweris a terrific story of courage,

    persistence, and collaboration among parents, community groups, and the

    teachers union that produced significant school reform for thousands of

    New York Citys children.