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The Power of Technology and Social Media for Social Change Lucia Dellagnelo - ICOM Fernanda Bornhausen Sá - IVA Synergos Fellows

Apresentacao NYC

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Page 1: Apresentacao NYC

The Power of Technology and Social Media for Social Change

Lucia Dellagnelo - ICOM Fernanda Bornhausen Sá - IVASynergos Fellows

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Lucia Dellagnelo http://www.synergos.org/bios/ldellagnelo.htm

Lúcia Dellagnelo is the founder and executive director of Instituto Comunitário Grande Florianópolis (ICom), a non-profit organization based on the concept of the community foundation.

ICom was created in 2005 by a steering committee of experienced local

professionals, and its Board is composed of leaders from the business, public and social sectors in Brazil. The mission of

ICom is to mobilize, articulate and improve social investments made by

different sectors of society in the region of Greater Florianópolis.

Dr. Dellagnelo holds a Bachelor of Arts degree in psychology, a Masters of Arts degree in international education and a Doctorate degree in human development and education from Harvard University.

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Fernanda Sá http://www.synergos.org/bios/fbornhausensa.htm

Fernanda Bornhausen Sá is the founder and president of Instituto Voluntários em Ação (IVA), a non-profit organization based in Brazil.

IVA was created in 1998 and its mission is to mobilize and engage volunteers and provide

training to volunteers and NGOs, thus promoting the culture of volunteerism among the Brazil’s

population.

Fernanda has had extensive experience on multi-stakeholder partnerships, having held key positions in the private, public, and non-profit sectors.  Fernanda holds a Bachelor of Arts degree in Psychology from the Federal University of Santa Catarina , and an MBA in Global Administration from the State University of Santa Catarina.

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ICOM ICom – Instituto Comunitário Grande Florianópolis, is a non-

profit non-governmental organization inspired by the concept of ‘community foundation’. Our mission is to promote community development by mobilizing, coordinating and supporting donors and civil society organizations.

ICom operates in three main areas:1 – Production of Knowledge: ICom works gathering, processing and disseminating information and

knowledge about the community, the third sector and philanthropy.

2 – Technical and Financial Support for NGOs: ICom offers support to the institutional development of NGOs operating in the region of Florianópolis and

neighboring cities.

3 – Promotion of Philanthropy in the Community: ICom supports individuals and companies who wish to make effective and integrated donations to the

community.

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Portal Transparência

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Explicação Transparência

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Resultados ICOM Colocar

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Instituto Voluntários em Ação

IVA was created in 1998 by a committee of experienced local professionals, and its board is composed of leaders from the

business, public, and social sectors in Brazil. The mission of IVA is to mobilize and engage volunteers

and provide training to volunteers and NGOs, thus promoting the

culture of volunteerism among the Brazil’s population.

In partnership with several actors, including UNV and UNESCO, IVA

launched an internet portal, www.voluntariosonlineorg.br, that

introduced online volunteering opportunities in Brazil. In the thirty seven months since its launch in 2008, there have been more than

thirty six thousand new volunteers working for its 500 affiliated NGOs.

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VOLUNTARIOSONLINE.ORG.BR in Social Netwoks

Social Networks are increasingly important for Voluntários Online strategies of action, as instruments for organization and articulation of individuals towards our cause

They help us identify daily, new and better ways of activism, displaying ideas and innovations, together with a significant support to spread our cause of volunteerism for social change at a global scale.

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The concept of plurality and networks popularization constantly guides us, fostering the building of broad coalitions and integration of new groups that identify with our cause.

Our main audience in social networks is a new generation of youngsters with ethics and commitment that help them as individual agents achieve changes by getting together in these networks.

Original features of civil society engagement are being completely remodeled by these new information systems.

VOLUNTARIOSONLINE.ORG.BR in Social Netwoks

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Our Facebook, Twitter, Youtube channels, and Blog, have a crucial role in the ways we mobilize our stakeholders’ chain. 

Today, we increasingly recruit volunteers and integrate Non-profits through these channels, disseminate our campaigns and create connections between people and causes, as visibility of volunteering opportunities keeps growing.

VOLUNTARIOSONLINE.ORG.BR in Social Netwoks

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TIB Seminar

Michel Sciama,Google

Vyria Paselk, TechSoup Global

Emmett Carson, Silicon Valley C F

Promote social change and sustentability

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How tecnology can help Organizations to promote social change and sustentability

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Information technology and internet can help

nonprofit organizations to explore and build

communities to leverage positive social change.

Through this technology we are able to connect,

share and act on behalf of a cause on global scale and speed never seen

before.

Why TiB

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Technology and communication as a facilitator and agent of social change has already been a subject to non-profit organizations, technology companies, professionals and volunteers in the U.S. in the past 10 years.

TiB 2010

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International and National Speakers: Emmett Carson, Ph.D, President and CEO da Silicon Valley Community Foundation and Vyria Paselk, Senior Director, International Partnership for TechSoup Global; Lucia Delagnello – ICOM Coordinator

Presentation of successful experiences of social investment of companies in Silicon Valley and other U.S. companies and multinational companies operating in Brazil, such as Google and IBM

Formal presentation of the 3 Portals

Training workshops for NGOs

Summary

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Media coverage

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There is an urgent need and an unique opportunity for

initiatives that promote the digital inclusion of NGOs

NGOs need tools and training to effectively use technology to gain support for their causes

and organizational sustainability

TiB Results and Conclusions

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The Program in Brazil

To create a magnet program to provide Brazilian

philanthropic organizations with access to digital media and technologies which can help them to increase their

accountability and to mobilize resources and

volunteers.

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The program proposed by ICom and IVA is organized around five main lines of action:

Information: creation of a website where information about available ICTs for NGOs will be displayed and explained.

Launch of the TIB12 Seminar

Services: online consultancy to NGOs about the selection and use of appropriate technology for their organizational needs.

Integrated Platforms: links to sites for training and online instruments for fundraising, volunteer mobilization and management, and transparency and accountability

Partnerships: partnerships established with software and digital media companies such as Google, IBM, Microsoft, and other national and international companies to provide low cost and/or free of charge products and services