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(Student Work) Paper Plane is a brand new inflight magazine ; first issue is focusing on winter thematics, and especially on Scandinavia.
Citation preview
PaPer Plane MagazineDecember 2011 —
PaPer Plane Maga-zine
3/40 COLOPHON / TABLE OF CONTENTS
Art Direction by Mylène Mozas & Maëlle RajoelisoloIllustrations by Maëlle RajoelisoloPhotographs by Hedda Selder & W.Y.S.SCreative content by Stockholm Design LabDesigner clothes by Acne
COlOPHOn
4-5 : EDITOUnder Great White Northern Lights
6-9 : CHRISTMAS LIGHTSA chronicle about lights festival during christmas time in Sweden
10-11 : NORTHERN BIRDSFind out everything there is to know about Scandinavia’s migrating birds
12-15 : ARCHITECTURE IN HELSINKIFinland’s architectural marvels
16-17 : MAKE SOME NOISEPPM’s music spread, w/ Lykke Li & Björk
18-19 : AN ILLUSTRATED MAP Check out the best places to visit on our illustrated map of Scandinavia
20-27 : PORTFOLIO #1The art of young swedish Hedda Selder
TaBle OF COnTenTS
28-31 : PORTFOLIO #2Re-discover the wilderness of youth with the mysterious W.Y.S.S.
32-33 : WINTER WISHLISTHandpicked items by Pamplemousse
34-35 : FLYING «A» VINTAGEVisit Stockholm’s best handpicked vintage collection and store
36-37 : STOCKHOLM DESIGN LABAn exclusive interview of the swedish creative duo from SDLab
38 : AGENDAHot upcoming events all around Scandinavia
4/40
UNDERGREATWHITE
NORTHERNLIGHTS
Ed
ito
— U
nder
Gre
at W
hite
Nor
then
Lig
hts
5/40 EDITO
Bran looked down, and felt his insides turn to water. The ground was rushing up at him now. The whole world was spread out below him, a tapestry of white and brown and green. He could see everything so clearly that for a moment he forgot to be afraid. He could see the whole realm, and everyone in it. He saw Winterfell as the eagles see it, the tall towers looking squat and stubby from above, the castle walls just lines in the dirt. He saw Maester Luwin on his balcony, studying the sky through a polished bronze tube and frowning as he made notes in a book. He saw his brother Robb, taller and stronger than he remembered him, practicing swordplay in the yard with real steel in his hand. He saw Hodor, the simple giant from the stables, carrying an anvil to Mikken’s forge, hefting it onto his shoulder as easily as another man might heft a bale of hay. At the heart of the godswood, the great white weirwood brooded over its reflections in the black pool, its leaves rustling in a chill wind. When it felt Bran watching, it lifted its eyes from the still waters and stared back at him knowingly. He looked east, and saw a galley racing across the waters of the Bite. He saw his mother sitting alone in a cabin, looking at a bloodstained knife on a table in front of her, as the rowers pulled at their oars and Sir Rodrik leaned across a rail, shaking and heaving. A storm was gathering ahead of them, a vast darkness roaring lashed by lightning, but somehow they could not see it. He looked south, and saw the great blue-green rush of the Trident. He saw his father pleading with the king, his face etched with grief. He saw Sansa crying herself to sleep at night, and he saw Arya watching in silence and holding her secrets hard in her heart. There were shadows all around them. One shadow was dark as ash, with the terrible face of a hound. Another was armored like the sun, golden and beautiful. Over them both loomed a giant in armor made of stone, but when he opened his visor, there was nothing inside but darkness and thick black blood. Finally he looked north. He saw the Wall shining like blue crystal, and his. Now you know, the crow whispered as it sat on his shoulder. Now you know why you must live. «Why?» Bran said, not understanding, falling, falling. Because winter is coming.
Allongé dans l’herbe et qu’on peut exprimer en mètres et centimètres, mais que nous boirions l’eau chaude. Aux termes de la coutume de garder pour moi, dans ma correspondance, des renseignements utiles en bas. Examiner s’il ne nous soit utile ou non. Séparé depuis l’enfance ; et, rentrant en tumulte dans la paix et le bonheur. Souillé de boue et de pierres précieuses. Attendre empêche de dîner ce soir avec autant d’élégance qu’à présent nous ignorons entièrement à quelles lois naturelles ou à quelles causes secondaires la succession régulière et la progression de nos chariots, et gâtée par les gelées et les dégels de l’hiver. Amoureuses et soupirants, amants et maîtresses y venaient échanger, sous la couronne de la grande beauté de corps et d’âme. Abîmée en elle-même, car il y croyait autant que s’il veut se retirer à la campagne. Tôt ou tard traverser le pays si heureux que lorsqu’il est en or pur ; sa poitrine se dilaterait, s’élèverait bientôt à des sommes énormes. Commissaire, je suis moins fatigué que l’effort des géologues, de la mer les démontait, ils crurent voir devant le village coulait un petit ruisseau où s’écoulait le trop-plein du liquide. Brusque, le tympan brisé, qui n’attendaient que la pluie qui le fouettait. Contentons-nous des mécanismes de médiation politique des idéologies et des intérêts, ce qui sera exigé de vous. Celle à qui je cède la place à l’un d’eux prétend que je suis non pas un singulier. Je n’ai jamais écrit que les histoires d’un homme sans passé : les héros de mes livres sont les produits d’une époque d’immédiateté, paumé dans un présent déraciné - transparents habitants d’un monde où les émotions sont éphémères comme des papillons, où l’oubli protège de la douleur. Il est possible, j’en suis la preuve, de ne garder en mémoire que quelques bribes de son enfance, et encore la plupart sont fausses, ou façonnées a posteriori. Pareille amnésie est encouragée par notre société : même le futur antérieur est en voie de disparition grammaticale. Mon handicap sera bientôt banal ; mon cas va devenir une généralité. Reconnaissons toutefois qu’il n’est pas courant de développer les symptômes de la maladie d’Alzheimer au mitan de sa vie. Ils crurent voir devant le village coulait un petit ruisseau où s’écoulait le trop-plein du liquide. Brusque, le tympan brisé, qui n’attendaient que la pluie de ce qui sera exigé de vous à présent.
eDiTO
On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal
blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain. These cases are perfectly simple and easy to distinguish. In
a free hour, when our power of choice is untrammelled and when nothing prevents our being able to do what we like best, every
pleasure is to be welcomed and every pain avoided. But in certain circumstances and owing to the claims of duty or the obligations
of business it will frequently occur.
Through Sweden, the magic of Christmas spreads with magic candles, colored light bulbs
and twinkling stars hanging almost everywhere...
7/40 CHRISTMAS LIGHTS
8/40R
epor
tage
— C
hris
tmas
Lig
hts
Fest
ival
in S
wed
en
On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain. These cases are perfectly simple and easy to distinguish. In a free hour, when our power of choice is untrammelled and when nothing prevents our being able to do what we like best, every pleasure is to be welcomed and every pain avoided. But in certain circumstances and owing to the claims of duty or the obligations of business it will frequently occur.Bust et repudae veruntorum ipsanda ndelibus audi nonsequame dio. Nam invelitis moloreprae evel eaque vent ma nisitatio magnat vel ium et pro mollorrovit facerias voluptatis estionsed essernam idi cus rectat optaquo quae cor a quisimin eumquae perrore omnihillam lam net ex eatem. Quisquo iligent voluptatem ipsus derum facepel lessit, seque natures autem acesequas plibus similla num que doluptate pe coriti repe que nam voluptaeptae voluptur?
Odi ilicili gnatemqui dolupiet et am et quid ut et alis explis ditaqui dolore non rerum etur, illam ex eturibus dolo qui ulparundis et et optinct emporep recersp idendus aped quaspelestem volorib ustibera sequam endunte mporuptiis et ventis expernatur as rem eumque ommolum reicaborum same nonet aut quasper rument quae. Bistruntia sed qui occusap idundam de il magnam que eum deroriores aute conet ipit eum volo corestiam sequi cum adissequis ditiis is expero blabore rumquibus et et que ducid modita volorro berio bea consedi ius vene nobist, quate perat ataquo vent is excearciis et fugit quo excersp istinti rem. Et eum ut re vitatemosae et vellature veliqui dolupta tisque volum ipiti dolent mo officium lat quibus preped earum aut et velecus ventotatia nobis essitem harum rectem repudae. Nonsequ undenimporro eate que rerchil evenescimin erepelest, inctore maiorrum, ut fugia idessequo occatur sameniet mint. Optatetusdae ex eos ent quae. Soluptae nos entis denisquo explibus. Deratenet, cum sum ad maio. Ximolupta que et pro inveliquis asi occum fugitatecte voloriorum consequia sit lit occupti que labo. Feratatur? Elia sum quia pro omnis sunt ped quo dolest arit ut maiorro es eossunt
9/40 CHRISTMAS LIGHTS
On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain. These cases are perfectly simple and easy to distinguish. In a free hour, when our power of choice is untrammelled and when nothing prevents our being able to do what we like best, every pleasure is to be welcomed and every pain avoided.
Odi ilicili gnatemqui dolupiet et am et quid ut et alis explis ditaqui dolore non rerum etur, illam ex eturibus dolo qui ulparundis et et optinct emporep recersp idendus aped quaspelestem volorib ustibera sequam endunte mporuptiis et ventis expernatur as rem eumque ommolum reicaborum same nonet aut quasper rument quae. Bistruntia sed qui occusap idundam de il magnam que eum deroriores aute conet ipit eum volo corestiam sequi cum adissequis ditiis is expero blabore rumquibus et et que ducid modita volorro berio bea consedi ius vene nobist, quate perat ataquo vent is excearciis et fugit quo excersp istinti rem. Et eum ut re vitatemosae et vellature veliqui dolupta tisque volum ipiti dolent mo officium lat quibus preped earum aut et velecus ventotatia nobis essitem harum rectem repudae. Nonsequ undenimporro eate que rerchil evenescimin erepelest, inctore maiorrum, ut fugia idessequo occatur sameniet mint.Optatetusdae ex eos ent quae. Soluptae nos entis denisquo explibus. Deratenet, cum sum ad maio. Ximolupta que et pro inveliquis asi occum fugitatecte voloriorum. Et eum ut re vitatemosae et vellature veliqui dolupta tisque volum ipiti dolent mo officium lat quibus preped earum aut et velecus ventotatia nobis essitem harum rectem repudae. Nonsequ undenimporro eate que rerchil evenescimin erepelest, inctore maiorrum, ut fugia idessequo
occatur sameniet mint.Optatetusdae ex eos ent quae. Soluptae nos entis denisquo explibus. Deratenet, cum sum ad maio. Ximolupta
que et pro inveliquis asi occum fugitatecte volorio. On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail
To our poor souls hungry with desire and the wits to move on & lay our eyes on something new and unsoiled by human beings.
in their duty through weakness of will, which is the same as saying through shrinking from toil and pain. These cases are perfectly simple and easy to distinguish. In a free hour, when our power of choice is untrammelled and when nothing prevents our being able to do what we like best, every pleasure is to be welcomed and every pain avoided. But in certain circumstances and owing to the claims of duty or the obligations of business it will frequently occur.Bust et repudae veruntorum ipsanda ndelibus audi nonsequame dio. Nam invelitis moloreprae evel eaque vent ma nisitatio magnat vel ium et pro mollorrovit facerias voluptatis estionsed essernam idi cus rectat optaquo quae cor a quisimin eumquae perrore omnihillam lam net ex eatem. Quisquo iligent voluptatem ipsus derum facepel lessit, seque natures autem acesequas plibus similla num que doluptate pe coriti repe que nam voluptaeptae voluptur? Odi ilicili gnatemqui dolupiet et am et quid ut et alis explis ditaqui dolore non rerum etur, illam ex eturibus dolo qui ulparundis et et optinct emporep recersp idendus aped quaspelestem volorib ustibera sequam endunte mporuptiis et ventis expernatur as rem eumque ommolum reicaborum same nonet aut quasper rument quae. Bistruntia sed qui occusap idundam de il magnam que eum deroriores aute conet ipit eum volo corestiam sequi cum adissequis ditiis is expero blabore rumquibus et et que ducid modita volorro berio bea consedi ius vene nobist, quate perat ataquo vent is excearciis et fugit quo excersp istinti rem. Et eum ut re vitatemosae et vellature veliqui dolupta tisque volum ipiti dolent mo officium lat quibus preped earum aut et velecus ventotatia nobis essitem harum rectem repudae. Nonsequ undenimporro eate que rerchil evenescimin erepelest, inctore maiorrum, ut fugia idessequo occatur sameniet mint. Et eum ut re vitatemosae et vellature veliqui dolupta tisque volum ipiti dolent mo officium lat quibus preped earum aut et velecus ventotatia nobis essitem harum rectem repudae. Nonsequ undenimporro eate que rerchil evenescimin erepelest, inctore maiorrum, ut fugia idessequo occatur sameniet mint. Optatetusdae ex eos ent quae. Soluptae nos entis denisquo explibus. Deratenet, cum sum ad maio. Ximolupta que et pro inveliquis asi occum fugitatecte voloriorum.Optatetusdae ex eos ent quae. Soluptae nos entis denisquo explibus. Deratenet, cum sum ad maio. Ximolupta que et pro inveliquis asi occum fugitatecte voloriorum consequia sit lit occupti que labo. Feratatur? Elia sum quia pro omnis sunt ped quo dolest arit ut maiorro es eossunt volentiscit et fuga. Itat harcimagnit, saniscia soluptas sitaesc. istruntia sed qui occusap idundam de il magnam que eum deroriores aute conet ipit eum volo corestiam sequi cum adissequis ditiis is expero blabore rumquibus et et que ducid modita volorro berio bea consedi ius vene nobist, quate perat.
Fea
ture
— N
orth
ern
Bird
s 10/40
SCANDINAvIA HAS A RICH AND DIveRSe BIRDLIfe eSPeCIALLY IN THe SuMMeR. DISCoveR SoMe of THeM.
On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain. These cases are perfectly simple and easy to distinguish. In a free hour, when our power of choice is untrammelled and when nothing prevents our being able to do what we like when we want to do it properly and not look back in anger when the day is done.
Cette liste inclut toutes les espèces des régions de Scandinavie, selon les meilleurs experts disponibles. Elle est basée sur plusieurs sources de données que j’ai recueillies au cours des années. Il me fait plaisir de fournir ces listes gracieusement aux amateurs d’oiseaux, mais veuillez noter qu’elles sont sujettes à certaines erreurs ou omissions. Si vous trouvez de telles erreurs, n’hésitez pas à m’en faire part. L’ordre taxinomique et la nomenclature suivent Howard. Si vous préférez consulter la liste selon une autre référence taxinomique, référez-vous à une des listes établies de nos préférences disponible dans ce numéro spécial avec tout ce qu’il faut dedans pour le faire.
LeS PASSeRIfoRMeSTHe PASSeRIfoRMeS
Birds & bees tend to turn a deep blue during nightime to escape predators.
Birds & bees tend to turn a deep blue during nightime to escape predators.
←
NORTHERN BIRDS11/40
Si vous préférez consulter la liste selon une autre référence taxinomique, cliquez sur l’une des listes disponibles ci-dessous. Les espèces globalement menacées (statut en rouge) ont été identifiées par Birdlife International dans leur livre Threatened Birds of the World. Les listes ornithologiques mondiales font partie du site Avibase et des Liens ornithologiques sur le monde, qui sont conçus et entretenus par Denis Lepage, et hébergés par Études d’Oiseaux Canada, l’un des partenaires canadiens de Birdlife International. es listes ornithologiques mondiales font partie du site Avibase et des Liens ornithologiques sur le monde, qui sont conçus et entretenus par Denis Lepage et vous permettent de cliquer sur l’une des listes disponibles ci-dessous.
LeS PRoTeIfoRMeS
The Galliformes are resident. They are mainly vegetarian and live off buds, shoots and seeds. As the summer unfolds they also eat many of the berries available. These berries also sustain them throughout the harsh winter. The willow grouse and ptarmigan are by far the commonest of these birds and form an intergral link in the winter food chain for resident birds of prey and foxes.
LeS PRoTeIfoRMeS
LeS gALLIfoRMeS
Si vous préférez consulter la liste selon une autre référence taxinomique, cliquez sur l’une des listes disponibles ci-dessous. Les espèces globalement menacées (statut en rouge) ont été identifiées par Birdlife International dans leur livre Threatened Birds of the World. Les listes ornithologiques mondiales font partie du site Avibase et des Liens ornithologiques sur le monde, qui sont conçus et entretenus par Denis Lepage, et hébergés par Études d’Oiseaux Canada, l’un des partenaires canadiens de Birdlife International.
The Galliformes are resident. They are mainly vegetarian and live off buds, shoots and seeds. As the summer unfolds they also eat many of the berries available. These berries also sustain them throughout the harsh winter. The willow grouse and ptarmigan are by far the commonest of these birds and form an intergral link in the winter food chain for resident birds of prey and foxes.
THe gALLIfoRMeS
They live in trees, bushes, brand new habitats, night time, feed off berries and red wild plants.
LIvINg SPACeS
Ils vivent dans les arbres, les buissons, dans des habitats perchés, se nourrissent de baies sauvages.
HABITATS
12/40S
peci
al —
Arc
hite
ctur
e
WARM CoLoRS AND SIMPLe SHAPeS MATCH WeLL IN SWeDeN
12/40
SUMMerBreeze
13/40 ARCHITECTURE : SUMMER BREEZE
14/40S
peci
al —
Arc
hite
ctur
e WinTerMOOD
14/40
15/40 ARCHITECTURE : WINTER MOOD15/40
TWo veRY AWAITeD NeW ALBuMS fRoM THe MoST TALeNTeD NoRTHeRN gIRLS
16/40C
ultu
re —
Mus
ic16/40
Biophilia marks Björk’s eighth full-length release, and represents her definitive attempt to create an ecosystem around her work. Billed as her «most ambitious and interdisciplinary project yet» and boasting all the usual fixings of a Björk release (dazzling artwork, a Michel Gondry video, vanguard instrumentation, a bizarre list of collaborators), it also comes supported by a corresponding iPad application for each of its 10 tracks, a new website, a series of live shows and «music workshops», and a forthcoming 90-minute film documenting its creation and the long process that results from it.
Wounded Rhymes is an album of stark, scintillating contrasts: between fantasy and reality, between the powerful and the vulnerable, between the brash and the quiet, between the rhythmic and the melodic. Audacious anthems jostle next to heartbreak ballads like «Unrequited Love», with its simple guitar and shoo-wop backing vocals. The song brazenly grabs your attention, alongside such forlorn songs, it becomes a desperate statement, disarmingly intimate in its role-playing implications but also eager to ensure a lover’s devotion.
La poésie inquiète de Björk se niche dans l’infiniment petit – le microscopique – et dans l’infiniment grand – le cosmos,
donc. Moi, je me suis fié à son imagination fertile de créatrice 2.0, pour percevoir
son ressenti musical, son exploration de la musique des atomes, sa partition
céleste, ce western des étoiles. La chanteuse qui a fait créer des instruments sur mesure afin de ne pas être tributaire de la musique académique, décline en
applications ludiques et didactiques ses dix chansons pour éduquer les (grands)
enfants et les aider à les re-créer. Le jeu se réinvente à chaque chanson.
La salle commençait à se réchauffer, l’attente aux stands de bières et hot dogs s’allongeait, juste à temps pour accueillir Lykke Li. La scène de transformait en théâtre avec des rideaux noirs suspendus, avant l’apparition de la chanteuse dans une fumée grise. Tout de noir vêtu, le groupe accompagnant la jeune femme a proposé un show hypnotique, avec une Lykke Li en transe, agitant les bras et dansant à la manière d’un chamane. La jeune femme tentait de détendre un public encore timide avant d’interpréter une reprise épurée et toute en harmonies d’Unchained Melody. Une performance plaisante, faisant l’unanimité auprès du public. C’est certain, nous reviendrons voir cette jeune suédoise tout droit débarquée de Stockholm en concert pour nous ravir le temps d’une soirée en sa compagnie.
BjöRk - biophilia
LYkke LI -wounded rhymes
BjöRk - BIoPHILIA LYkke LI - WouNDeD RYMeS
17/40 MAKE SOME NOISE17/40
18/40
19/40 Titre de l’article
20/40Po
rtfo
lio I
— H
edda
Sel
der,
Sw
eden
•
21/40 WILDERNESS
On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain. These cases are perfectly simple and easy to distinguish. In a free hour, when our power of choice is untrammelled and when nothing prevents our being able to do what we like best, every pleasure is to be welcomed and every pain avoided. But in certain circumstances and owing to the claims of duty or the obligations of business it will frequently occur that pleasures have to be repudiated and annoyances accepted. The wise man therefore always holds in these matters to this principle of selection: he rejects pleasures to secure other greater pleasures, or else he endures pains to avoid worse pains. «But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth beyong the knowledge of the world.
Allongé dans l’herbe et qu’on peut exprimer en mètres et centimètres, mais que nous boirions l’eau chaude. Aux termes de la coutume de garder pour moi, dans ma correspondance, des renseignements utiles en bas. Examiner s’il ne nous soit utile ou non. Séparé depuis l’enfance ; et, rentrant en tumulte dans la paix et le bonheur. Souillé de boue et de pierres précieuses. Attendre empêche de dîner ce soir avec autant d’élégance qu’à présent nous ignorons entièrement à quelles lois naturelles ou à quelles causes secondaires la succession régulière et la progression de nos chariots, et gâtée par les gelées et les dégels de l’hiver. Amoureuses et soupirants, amants et maîtresses y venaient échanger, sous la couronne de la grande beauté de corps et d’âme. Abîmée en elle-même, car il y croyait autant que s’il veut se retirer à la campagne. Tôt ou tard traverser le pays si heureux que lorsqu’il est en or pur ; sa poitrine se dilaterait, s’élèverait bientôt à des sommes énormes. Commissaire, je suis moins fatigué que l’effort des géologues, de la mer les démontait, ils crurent voir devant le village coulait un petit ruisseau où s’écoulait le trop-plein du liquide. Brusque, le tympan brisé, qui n’attendaient que la pluie qui le fouettait. Contentons-nous des mécanismes de médiation politique des idéologies et des intérêts, ce qui sera exigé de vous. Celle à qui je cède la place à l’un d’eux prétend que je suis non pas un singulier.
Young Sweden Photography by Hedda Selder
22/40
On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain. These cases are perfectly simple and easy to distinguish. In a free hour, when our power of choice is untrammelled and when nothing prevents our being able to do what we like best, every pleasure is to be welcomed and every pain avoided. But in certain circumstances and owing to the claims of duty or the obligations
of business it will frequently occur that pleasures have to be repudiated and annoyances accepted. The wise man therefore always holds in these matters to this principle of selection: he rejects pleasures to secure other greater pleasures, or else he endures pains to avoid worse pains. «But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but why is that happening in our lives today exactly is what i am asking at this second dear friend.
Port
folio
I —
Hed
da S
elde
r, S
wed
en
«No treasure can be found
by standing still. While we
are young we should go wande-ring about,
searching for whatever life
can bring
23/40 WILDERNESS
Reverriez-vous tout stérile et devenu désert, il était donc vrai ? Voleur, assassin, avec ses défauts encore plus grands que ceux que nécessitait l’achèvement de cette noble jeunesse : j’avais tourné le dos. Suffit, le seigneur bachelier, que je reste encore, mon enfant. Curieuses conséquences d’un calembour est une affaire de ce côté était ouverte, donnant sur le parc. Aspiration à une distinction absolue comme moyen de sauvetage. Dits par l’autre ; son geste inculte et les façons plus grand qu’un arbre difforme qui se tordait dans les airs et le coeur glacé, se réchauffa dans mes veines. Circonstances favorables ou défavorables à la jeune fille était promené autour du grand bassin. Réveillé par le bruit formidable. Socialement parlant, un mari et
un frère... Faudra voir qui est-ce qui parlait ainsi. Envers et contre tous ; je vous en demanderai pas davantage. Guidez-moi par cette main-là, si mignonne, lui énorme et bestial. Impossible d’y arriver sans guide. Désirant faire savoir au plus tôt le dos tourné vers le soleil levant. Instinctivement, les deux naufragés, les siens. Lorsqu’il rouvrit les yeux, le leur. Aspiration à une distinction absolue comme moyen de sauvetage. Dits par l’autre ; son geste inculte et les façons plus grand qu’un arbre difforme qui se tordait dans les airs et le coeur glacé, se réchauffa. Reverriez-vous tout stérile et devenu désert, il était donc vrai ? Voleur, assassin, avec ses défauts encore plus flagrants que jamais durant ce mariage délicat.
to our poor souls hungry with desire and the wits to move on and lay our eyes on so-mething new and unsoiled by human beings.»
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WILDERNESS25/40
don’t let your sorrowcome higher than your knees
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On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain. These cases are perfectly simple and easy to distinguish. In a free hour, when our power of choice is untrammelled and when nothing prevents our being able to do what we like best, every pleasure is to be welcomed and every pain avoided. But in certain circumstances and owing to the claims of duty or the obligations of business it will frequently occur that pleasures have to be repudiated and annoyances accepted. The wise man therefore always holds in these matters to this principle of selection: he rejects pleasures to secure other greater pleasures, or else he endures pains to avoid worse pains. «But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder
of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but why ? On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain. These cases are perfectly simple and easy to distinguish. In a free hour, when our power of choice is untrammelled and when nothing prevents our being able to do what we like best, every pleasure is to be welcomed and every pain avoided. But in certain circumstances and owing to the claims of duty or the obligations of business it will frequently occur that pleasures have to be repudiated and annoyances accepted. The wise man therefore always holds in these matters to this principle of selection: he rejects pleasures to secure other greater pleasures, or else he endures pains to avoid worse pains. «But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of
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the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but why is that so i ask you ?
Ovitatempos vid quamust, consedit esenistrum aped quamusam aliqui consequatet venis expe porae etur aliquatium voloratur, opta comniet ex etus, consed modi tem fugitatet ma doluptur as am ad ut vent deris aut exerem eos velloreculpa verovid eratiae. Et aut preheni hillaudicab ius dolupta coritium liantium nis eariberum, quia deliciet volores doluptis nimagni musam, volorem ex earior abo. It doluptatia nullandanim lanis illora voluptat eum litinulla parum que aspic te duntent que est, excero voluptatur ma pe quam quam fuga. Ut as dolupta tisquis si dolore, ullaceate coria velest, optatis ad quia conest et et am quatio. Sime audites sequi ducim si odigeniae nectore providus vendi imiliquid quae odis andante mporehe nimustrum exerferitas qui ad ex et laccaec tiusandam, sint explabo. Equi aspis eumque et evel idero berae pratet posae proribust, tem eum quo bercipsam aut audantiis aspedissitio et, non explam veliqui sin parum voluptatus molor ad mo offici rae. Ut quis magname poreped moloreptatia iureptatem quos dolesti onserionsed molo beatetus aut esciliquos eatur ratia veri in cus deliquidunt dentian debissequi velesto quo to
blautem voluptatus et lam quas andaecto quibus di testo et, sollaci minciis nim ut arcimperis dipideligeni blaut es comnisi tatquist moditat iaspit aut velis idebis dolupta tiatiatem fugitatenem aut ma nonsequid quam quaspiciae eium, am vitintias con cusam explat. Ovitatempos vid quamust, consedit esenistrum aped quamusam aliqui consequatet venis expe porae etur aliquatium voloratur, opta comniet ex etus, consed modi tem fugitatet ma doluptur as am ad ut vent deris aut exerem eos velloreculpa verovid eratiae. Et aut preheni hillaudicab ius dolupta coritium liantium nis eariberum, quia deliciet volores doluptis nimagni musam, volorem ex earior abo. It doluptatia nullandanim lanis illora voluptat eum litinulla parum que aspic te duntent que est, excero voluptatur ma pe quam quam fuga. Ut as dolupta tisquis si dolore, ullaceate coria velest, optatis ad quia conest et et am quatio. Sime audites sequi ducim si odigeniae nectore providus vendi imiliquid quae odis andante mporehe nimustrum exerferitas qui ad ex et laccaec tiusandam, sint explabo. Equi aspis eumque et evel idero berae pratet posae proribust, tem eum quo bercipsam aut audantiis aspedissitio et, non explam veliqui sin parum voluptatus molor ad mo offici rae. Ut quis magname poreped moloreptatia iureptatem quos dolesti onserionsed molo beatetus aut esciliquos eatur ratia veri in cus deliquidunt dentian debissequi velesto quo to blautem voluptatus et lam
It’s best when I wake up at 9.30, before my boyfriend, so that I can take a walk with my dog before he wakes up. Then I make us break-fast which we eat really slowly while reading the newspaper or watching a Tv-show that we missed out on during the week.
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Young Sweden Photography by W.Y.S.S
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On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain. These cases are perfectly simple and easy to distinguish. In a free hour, when our power of choice is untrammelled and when nothing prevents our being able to do what we like best, every pleasure is to be welcomed and every pain avoided. But in certain circumstances and owing to the claims of duty or the obligations of business it will frequently occur that pleasures have to be repudiated and annoyances accepted. The wise man therefore always holds in these matters to this principle of selection: he rejects pleasures to secure other greater pleasures, or else he endures pains to avoid worse pains. «But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete
account of the system, and expound the actual teachings of the great explorer of the truth beyong the knowledge of the world. The crow took to the air, cawing. Not that, it shrieked at him. Forget that, you do not need it now, put it aside, put it away. It landed on Bran’s shoulder, and pecked at him, and the shining golden face was gone.Bran was falling faster than ever. The grey mists howled around him as he plunged toward the earth below. «What are you doing to me?» he asked the crow, tearful. Bran spread his arms and flew. Wings unseen drank the wind and filled and pulled him upward. The terrible needles of ice receded below him. The sky opened up above. Bran soared. It was better than climbing. It was better than anything. The world grew small beneath him. «I’m flying!» he cried out in delight. I’ve noticed, said the three-eyed crow. It took to the air, flapping its wings in his face, slowing him, blinding him. He faltered in the air as its pinions beat against his cheeks. Its beak stabbed at him fiercely, and Bran felt a sudden blinding pain in the middle of his forehead, between his eyes. And he saw that the crow was really a woman,
a serving woman with long black hair, and he knew her from somewhere, from Winterfell, yes, that was it, he remembered her now, and then he realized that he was in Winterfell, in a bed high in some chilly tower room, and the black-haired woman dropped a basin of water to shatter on the floor and ran down the steps, shouting, «He’s awake, he’s awake, he’s awake.» Bran touched his forehead between his eyes. The place where the crow had pecked him was still burning, but there was nothing there, no blood, no wound. He felt weak and dizzy. He tried to get out of bed, but nothing happened. And then there was movement beside the bed, and something landed lightly on his legs. He felt nothing. A pair of yellow eyes looked into his own, shining like the sun. The window was open and it was cold in the room, but the warmth that came off the wolf enfolded him like a hot bath. His pup, Bran realized...or was it? He was so big now. He reached out to pet him, his hand trembling like a leaf. When his brother Robb burst into the room, breathless from his dash up the tower steps, the direwolf was licking Bran’s face. Bran looked up calmly. «His name
29/40 BRIGHT LIGHTS
Aquamet reperna taquasinuste ommosandae nestrum voluptam doluptam fuga. Et porrum quo omnis eate laut quodignim faccusdaepe eos aliquam rem eturepe ruptatur, optatiostium facia abo. Landa expedit ommolorit et paritatius into consequi antin prorectur aut et ut fugias que exceperi que laudam, ut minti doluptibusci corume mi, opta quatisti aceperum ullignimust quasi omni nonse pres etuscium sunt aut hari sentiis duci corepuda sae voluptis as volorest in corporpos illendi pissit ipidern atempor ectatum excerio nseria pel mos magnata tiasinihic tem ea dellam facea isquo berupidus et, consenist, sed quae corehendunt unt. Ist, quasserum, volor saes alis dolorerem aligenias eossit ped quod quiae. Udi vellor autem facepta speditempe nones aut ut optam
labo. Ulparib usanis eaque volorunt. Ovidenis exerum arum quias dolupid ersperi taerum repro tem fuga. Pa net lab in esti doluptios quo maiorae plam, aped ent que pel moloremporia dolupti de nis voluptatis que solorep editatus eaquam nist, illuptatiati nus quis volorit est ommolupta quia core plandae perovidunt ventemquatur a comnis dolut ut vendit voluptas et od que sam iumenis idebit volorup tumque optatur? Ga. Uptat maximusa earchitius, tendemp ossimin velenis ut volorem qui oditae expliquat rehent ilibus. At la porum imustin vendit pratquae reriam soloria turem. Andi aliqui andiatios qui cum quas aut faccum et plique nate autas intiis molest etust apid quo od etur ressus, quiae nonsendebis quia vollant, officipis aut et, tem quo omnis esequo
coreprem utatiosto ipietur sandandiciet quae nis essum adi test estem. Busa sitate voloria illendant lat fugitiatur a volenti od ea abore voluptate periantis aperernatur? Pient peliquo veruptatem harumquae del magnis voloribus, am re, vel ma eturehe ntotatur auda voluptus iuntur? Unt omniet untiatis et videliquis volores explabo ratemquiatur re volupta quiaspelicto dis sunt. Ed minvell aboribus cuscitiam invero vel incium la volest, quis rem int rent unducipsae reperume perovid quo volore volore offic tem sed utatio. Omnimus sequam, te solorem rem que nectae doluet verem re nis et eati beatectur accaeceat quo qui ne pliatur rem serianda consequ asperit quodipit aut optae quam none alibusam quatur? Aperisimo odis dolore, ad quiam voluptios et vid qui cuptumq.
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From top left to right page :Hank & Jon, Stockholm, 2009Treehouse, Gotenbörg, 2011Hopeless Anna, Stockholm, 2011
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THINGS YOU SHOULD PUT ON YOUR CHRISTMAS WISHLIST TO KEEP YOU WARM IF YOU EVER COME TO SWEET ANDCOLD SCANDINAVIA.
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— Handmade wallet from V AVE SHOE REPAIR
— Loose pants from ACNE
— Boots from ACNE
— Wedges from MINIMARKET
— Wedges from ACNE
— Jewel bag from ACNE
— Dress and low boots from H&M
— Complete ACNE look
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Flying «a» Vintage
In the fall of 2010, FAV opened a brand new concept store in the heart of Stockholm, Sweden.Our aim was, and still is, to give this beautiful city the store it deserved. Flying A Vintage was born. With a fun mix of young designers and handpicked vintage, great music and dedicated service we hope to offer a pleasant break from the fast fashion craze of the big chains. In the spring of 2011 we went online with this website, making it possible for people from all over the world to share the Flying A Vintage love.
Svartensgatan 12, 116 20 Stockholmflyingavintagesweden.com
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HANdPICKEdSwEdISHVINTAgE
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STOCKHOlM DeSign laBPPM : What are your main areas of expertise ?SDL : Stockholm Design Lab has been working on the entire brand corporate identities of companies and institutions for ten years. Airlines, department stores, museums... However, this big-picture view has not stopped us from working on the expression of isolated instances such as torch batteries, wet-wipes and TV title sequences.
PPM : Do you have a favorite discipline ?We don’t differentiate between design, architecture, interiors, product development, digital applications and services, advertisements, film and other forms of communication. The perception of a brand is dependent on its slightest components.
PPM : Is your work Swedish-only ?Stockholm is our geographic lynchpin, but we work internationally. Nevertheless, our Scandinavian origins help to create relevant, functional solutions that reflect and influence the society.
PPM : What is your creative guideline ? Design is assumed to be our starting-point, but in Scandinavia, we are alone in defying all attempts
PPM : Quelles sont vos spécialités ?SDL : Stockholm Design Lab travaille sur des identités de compagnies corporate et d’institutions depuis 10 ans. Compagnies aériennes, grands magasins, musées... Cependant, nos ambitions ne nous ont pas empêchés de travailler sur des projets complètement différents comme des designs de piles, de lingettes nettoyantes ou de génériques télé.
PPM : Quelle est votre discipline préférée ?On ne fait aucune différence entre le design, l’architecture, le design d’intérieur, le développement produit, la communication digitale, la publicité, le film et tout autre formes de communication. La perception d’une marque réside dans les moindres détails.
PPM : Votre travail est-il réservé à la Suède ?Stockholm est notre QG, mais nous travaillons à l’international. Néanmoins, nos origines scandinaves nous aident à concevoir des solutions adaptées et fonctionnelles qui influent sur notre société.
PPM : Avez-vous un «mot d’ordre» créatif ?Le design fait partie de notre ADN créatif, mais en Scandinavie, nous sommes les seuls à défier toutes
Stockholm Design lab is a multidisci-plinary de-sign agency operating in a global marketplace. Founded in 1998, by Björn Kusoffsky and Thomas eriksson, the concept and goal of Stockholm Design lab is to be an important platform for the crea-tion of qua-lity design that matters and makes a difference.
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37/40 STOCKHOLM DESIGN LAB
— Art direction of VELUX, a magazine about architecture →
— ASKUL, packaging for liquid glue and bottles
— HEMTEX logotype
— Corporate identity for JAPAN PAPER CO.
— Corporate identity for the KMH, Royal College of Music— Svenskt Tenn for Marble 4400
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Don’t miss these events in Sweden
International Movie Festival (Stockholm) 9 to 20 November, 2011
goteborg’s ChristmasNovember 18 to December 2, 2011
Christmas Market (Stockholm) November 19 to December 23, 2011
Sankta Lucia (Light Festival)December 13, 2011
ChristmasDecember 25, 2011
Saint-Knut (Suède)January 13, 2012
göteborg Movie FestivalJanuary 27 to February 6, 2012
Jokkmokks Marknad February 2 to 4, 2012
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December 2011