PANTHEON Marketing Activities

Turning data into profit

www.datalab.eu

Turning data into profit

www.datalab.eu

September 2011

PANTHEON Basic push

• Radio ad• Print ads• Web banners• e-mailings•Google Ads

PANTHEON BasicRadio ads print ads web ads

e-mailings hard copy

calls 2629leads 189

sales done 5sales done - host 25

Turning data into profit

www.datalab.eu

October 2011

PANTHEON SE campaign•Partner co-op (Jamada)•Special price for PA SE 699 €•Print ads (Finance – front page)• web banners•Google Ads

PANTHEON Basic•Radio ad

SE special actionRadio ads print ads web ads

e-mailings sales done 71

sales done - host

Turning data into profit

www.datalab.eu

November 2011

1/3 off•Radio ad•Print ads•Google Ads•Partner co-op•e-mailings

1/3 offRadio ads print ads web ads

e-mailings hard copy

sales done 43sales done - host 24

Turning data into profit

www.datalab.eu

December 2011

Funding in 48 months• Print ads• Google ads• Web ads

Birokrat – competitor•hardcopy mailings and follow up call•Special action if they change their program Funding in 48 months

Radio ads print ads web ads

e-mailings

Turning data into profit

www.datalab.eu

January 2012

Brand positioning•Web Datalab.si•Google ads•Print ads: Finance 3x•Banner: Finance Online Panorama (3x)•E-mailings companies 20+•Radio ads (3x) -  28.1. – 15.2.; Radio 1• Partner co-op Brand positoning

Radio ads print ads web ads

e-mailings sales done 24

sales done - host 77

Turning data into profit

www.datalab.eu

February 2012

All inclusive Pantheon20 % discount + service desk package •leaflets, •e-mailings, •Web

All inclusiveRadio ads print ads web ads

e-mailings hard copy

sales done 9sales done - host 24

Turning data into profit

www.datalab.eu

March 2012

Business Inteligence•Special offer for ZEUS counsulting•50% discount for upsell SE to ME

Turning data into profit

www.datalab.eu

Mini projects

• Business events where we place our brochures and roll up stand (Dnevi podjetništva, GZS – PechaKucha, Združenje Managerjev, Minimum IT, Programerski maraton…)

• Accounting events (Teden računovodij, Kongres računovodskih servisov)• web banners on accounting web sites – compensation with their banners on our UserSite• Fini oglasi – posters for Pantheon Basic in 100 bars and restaurants• Google ads optimisation• Faculty of Economics – interview in Alumni magazin• e- Pantheon news, printed Pantheon news for SI users• additional offer – DMS, scaners, printers• Farm Accounting – CeBit, web page, brochures• UserSite – media buying• PR – portal for Accountants (Dashofer), Data (monthly news), InStore (business inteligence – also

for SR, BA and HR)• Mobile travel management • Hosting – days for PANTHEON (if you decide for PA on specific day, you get 1 month for free)• Count down for 25.000 user, 10.000 user in SI – free licences for lucky buyers• Hosting promo movie• PANTHEON + computer (Anni)• Kolektiva• …