Panasonic Marketing EuropeCompany Overview

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A) Panasonic Marketing Europe

Foundation April 2002

Location Wiesbaden, Germany(30 min. from Frankfurt Airport)

Employees 70

A company of Matsushita Electric Industrial Co. (MEI)

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B) Matsushita Electric OverviewB) Matsushita Electric Overview

Founded in 1918

by Konosuke MATSUSHITA (23)

with his wife (22) and

brother-in-law (15)

First Product:

attachment plugs

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* consolidated

Matsushita Electric Industrial Co. (MEI)

Foundation March,1918

Employees* 267,196

Head office location Osaka, Japan

Representative Kunio Nakamura(President)

Net Sales * US$ 51,704 (millions)

No. of Consolidated Companies 304

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• Siemens

• Hitachi

• Sony

• Matsushita

• Toshiba

FORTUNE 500 FORTUNE 500 (YEAR 2001)(YEAR 2001)

6. NEC

7. Tyco International

8. Samsung

9. Mitsubishi

10. Philips

Electric & Electronics

Global Ranking 45

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Japan ： Video & Audio Equipment

Information & Communications Equipment

Factory Automation Equipment

Americas, Europe & Oceania ： All Products

Asia, Middle East & Africa ：

Video & Audio Equipment

Information & Communications Equipment

BrandsBrands

Japan ： Home Appliances Housing-related Equipment

Asia, Middle East & Africa ： Home Appliances Air-conditioning Equipment

Worldwide ： Hi-Fi Audio Products Deluxe Models of Electronic Musical Instruments

North America ： VCRs, Camcorders Combination TV/VCR units

1955~

1927~

1965~

1974~

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Sales by Product CategorySales by Product Category

20%4%

17%

Components & DevicesVideo & Audio Equipment

26%

Information & Communications Equipment 33%

Home Appliances

Industrial Equipment AVC Networks 59%

(April, 2001 ～ March, 2002)

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Digital TVs

DigitalCamcorders

PDP TVs

DVD Player / Recorders

Car Navigation Systems

AVC NetworksAVC Networks

Digital StillCameras

AV Hard-DiscRecorders

SD Multi AV DevicesSD Audio

Players

Notebook PCs

Recording Media

FAX Machines

Digital Imaging Systems

(PPC+Printer+FAX+Scanner) Audio Systems

Broadcast Systems

3G Mobile Phone

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Home AppliancesHome Appliances

Centrifugal ForceWasher / Dryers

Vacuum Cleaners

CFC-freeRefrigerators

Microwave OvensAir-conditioners

Dish Washer / Dryer Units

IH Cooking HeatersLight Bulbs Beauty Toilets

Hot Water Supply(Electric/Gas/Oil)

AirPurifiers

WaterPurifiers

Home GarbageRecycler

Remote Healthcare Systemslinking home and hospitals

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Industrial EquipmentIndustrial Equipment

Welding Machines

Garbage Disposal Units

In-tunnel Dust CollectionAnd Ventilation Systems

Power DistributionSystems

PANASERTelectronic-parts-mounting

machine

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Components & DevicesComponents & Devices

Mobile PhonesMobile PhonesMobile PhonesMobile PhonesVCO/PLLSynthesizerModules

Chip film Capacitors

Single-chip

System LSIs

Digital TVsDigital TVsDigital TVsDigital TVs

Vibration Motors

Lithium-ion Batteries

Car Navigation SystemsCar Navigation SystemsCar Navigation SystemsCar Navigation Systems

AngularRateSensors

Air ConditionersAir ConditionersAir ConditionersAir Conditioners

Compressors

PrintersPrintersPrintersPrinters

Polygon Mirror-ScannerMotors

MPEG-4Multi-codecSystem LSIs

TFT-LCDs Plasma DisplaysFlat CRTs

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Sales by RegionSales by Region

Japan

Americas

Europe

Asia and Others

49%

20%

11%

20%

(April, 2001 ～ March, 2002)

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Overseas OperationsOverseas Operations

(as of April ’02)

15２２２８-１Others

2286072６531126Total

４-１-２-１Finance

13３４-３-３R&D

49９10２22４２Sales

93４52２17２16Manufacturing

4941２--４２Manufacturing/Sales

５１１-１１１Regional HQ

TotalChina &

Northeast AsiaAsia &

Oceania

CIS, the Middle East &

AfricaEurope

Latin

America

North America

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