i3 travel

Institute of Transportation, MOTC

Low-Carbon Tourism and Intelligent Transportation Services in Sun-Moon-Lake AreaPage #This is my honor and pleasure to make an presentation of Low-Carbon Tourism and Intelligent Transportation service in Sun Moon Lake Area.Im Tung- ling, Wu

Before my presentation, I would like to play a video for you

In this project, we integrate multiple low-carbon transport systems At night, we use off-peak electricity for electric vehicle charging

This is ICT equipment on the EV.1YearVisitors 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012Problem Definition & Background (1/3)2As you can see

There are more than 8 million tourists visiting Sun-Moon Lake in 2012, which leads to traffic congestion and air pollution problems, as well as decreases the travelling quality.

2Utilization Rate of Private Cars serious traffic congestion

Service Quality of Public Transportationunable to meet tourist demand

Problem Definition & Background (2/3)Sun Moon Lake National Scenic Area

3Like resulting in cars overflowing in scenic areas almost every holiday.

And the result of increase in visitors was reduce the overall quality of tourism services in Sun Moon Lake.These conditions not only impact the tourism services, but also the environmental quality .

3Heavy problems of Air Pollution and Energy ConsumptionTourism V.S. EnvironmentProblem Definition & Background (3/3)Carbon Footprint-Area RatioSun Moon Lake National Scenic Area4And it also~resulted in gradual deterioration of air quality and energy consumption.Comparing the carbon footprint-area ratio In most of national scenic areas in Taiwan, the Sun Moon Lake area has been ranked no.1, environmental issues should be paid more attention. Tourism promotion and environment protection always exist the reverse relationship. So we need to take actions and make the balance between such situations.

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ICTIoTITSi3 travel 5Taiwan has a solid foundation of information and communication technology and the government has made considerable achievements in the construction of Internet of things and intelligent transportation system technology.Therefore, the concept of i3 travel is proposed to reach the objective of offering intelligent transportation services for quality and low-carbon tourism.

5innovativeintelligentinteresting

i3 travel 6i3 Travel is the integrated concept of innovative, intelligent and interesting thinking, as well as a total solution for new experience in tourism activities.

Under the concepts of i3 travel, We try to create the Low-carbon green transportation services through incorporating ITS/ICT application in the national scenic area.

For the purpose of reducing the proportion of private vehicles, this project integrated public and private resources for offering real-time and location-based travel information, seamless and quality public transportation and EV-sharing service with advanced navigation system. The tourists will come to enjoy the beautiful landscape of Taiwan and have a travel experience of intelligent and green transportation.

6To strengthen Sun Moon Lake National Scenic Area as a demonstration site of low-carbon and intelligent tourism, and make her a sustainable attraction.

http://www.sunmoonlake.gov.tw/index.aspxThe Goal of i3 travel Park & Travel7By integrating the resources of public and private departments to provide real-time transportation information, local tourism information, and hi-quality public transportation.And next, I will introduce you the strategies in different domain applications.

7STRATEGY- Public Transportation

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Lake Tour busWalking & BikingOther scenic spot routesMass Transit ServicesFirstwe identify the critical issues in Transportation System.And we put forward the public transportation strategiesWith the combinations of Public transportation service, tour bus, bicycle and other scenic spot route, to provide the tourists more attractive and reliable Public transport.

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E-Bus

STRATEGY- Low-Carbon Transport

9Next,The multi-modal green transport system surrounding the Lake area is established, inclusive of E-boat, E-bus, Gondola system, biking system and EV-sharing with advanced navigation system.

And for the purpose of seamless integration in the green transport system, the cloud-computing and Internet of Things technology are incorporated to add value in the aspects of ICTE which abbreviated by Information, Communication, Transaction and Entertainment. Such integration increase the accessibility, mobility and diverse services to the tourists.Anytime and anywhere, the tourists can access the real-time transport and travel information on any kind of devices.9STRATEGY- E-Ticket Package Service for Tourism 10

Cloud ServiceMulti-sided PlatformSmart End-pointStore AppWeb ServiceTourist App.

App for Store(verification & real-time report) Tourist uses the card to get services or productsManagement reportSystem of E-Ticket Package Service (POB)Web Service (Plan & Buy)App for Travel Agency(Card binding & mgmt.)App for Tourist(Travel info & guide)

EV-Sharing Service 35 iEVs around the lake Advanced Navi Services, ANS

POLICY- Enhance the Quality of Service12Next, Hotai Motor and Toyota in this project offers 35 electric vehicles for EV-Sharing service around the lake.

12Combine Intelligent Transportation ServicesLocation-Based ServicesMultimedia Entertainment and Real-Time Information

EV

POLICY- Advanced Navi Services, ANS13Using electric vehicles not only save more energy while experiencing the Sun Moon Lake, but also help people save driving costs at the same time. Because each electric vehicle is equipped with Advanced Navigation Services (ANS). ANS provides intelligent transportation services to ensure that the condition of electric vehicle could be fully controlled.

132013/4-2014/6 more than 23,000 passengers (90% are private vehicle users) and more than 300,000 km distance (equal to reducing 57 tons of CO2 emission)

POLICY- Carbon Reduction14On April 2013, we officially provided EV-Sharing services.During the 3 moths(from April to July), EV-Sharing service has enhanced the experience of more than 6,200 passengers and 46,000 km distance (equal to reducing 10 tons of CO2 emission). The survey also shows that more than 90% of tourists who use EV-Sharing services instead of their private cars to travel. It could be found that EV-Sharing services in the Sun Moon Lake area not only reduce the number of private cars, but also make a contribution to environmental protection.14e-Tickets Package Service for Low-Carbon Tourism (public transportation, electric vehicles, shuttle boats, buses, bicycles, smart commerce)Transportation information aggregationE-BusEV

POLICY- Intermodal System Integration

15And we concerned, the electric vehicles and buses should not always be the competitive transportation mode. But through tickets, information and service integration, the formerly competitive transportation mode can fully change into a complementary intermodal system integration.15POLICY- Business-driven e-Ticket Services

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Furthermore, we schedule in November 2014 to provide low-carbon tourism package services, includes electric vehicles, boats, buses, bicycles and gondola services.16

Integrate Government DepartmentsTraffic Control and Evacuation OperationsInterceptor ring concept

POLICY- Traffic Management

17Sun Moon LakeInternational Fireworks Music Festival About the policy to traffic managementWe integrate several government departments to manage Sun Moon Lake area to assist the traffic control and evacuation operations in large-scale events.Especially we propose a interceptor ring concept to reduce private cars coming to lake area.17

Platform for CMS Messages Operations Across Multiple Traffic Control Systems18

Based on the traffic control platform, different road-hierarchy managing authorities can make a on-line center-to-center control negotiation with the real-time traffic information. 18Traffic Management Traffic Control Platform

And such coordinated mechanism really produce significant performance in traffic flow control. Simultaneously, efficiency improvements also reduce the carbon emission in the scenic area.

19Sun Moon Lake International Fireworks and Music Festival The evacuation operation finished 90 minutes Earlier

BENEFIT- Traffic Improvement

http://tw.news.yahoo.com/%E6%97%A5%E6%9C%88%E6%BD%AD%E8%8A%B1%E7%81%AB%E9%9F%B3%E6%A8%82%E5%98%89%E5%B9%B4%E8%8F%AF-10%E6%9C%88%E7%99%BB%E5%A0%B4-040122654.htmlSun Moon LakeInternational Fireworks Music Festival

In 2012, the Sun Moon Lake International Fireworks and Music Festival traffic control, the evacuation operation finished ahead of 1.5 hours. And during the whole evacuation process, we didnt get any complaints about the transportation problem. 20Low-Carbon and Intelligent Tourism in Sun Moon Lake National Scenic AreaA High-Quality Travelling Service System Reduce Private Vehicles

21BENEFIT- Quality of TourismWe make the Sun Moon Lake National Scenic Area to become a demonstration area with low-carbon and intelligent tourism.

Under a high-quality travelling system, we can reduce from using private vehicles and to help improve the traffic emission problem.211Reference for Follow-Up Plan2Technology Integration3Sustainable Management4Emotional Appealing + Rational Communication + Good Service = Pattern ChangeProject ArchivesIn the i3 travel project ...1st, We integrated resource and the experience of cooperation with public and private departments , in which we can provide a reference for follow-up plan. 2nd, Interdisciplinary specialization and technology integration will play an important model in resources utilization.3rd, The overall system operational model can ensure sustainable management.Finally, within the emotional appealing, plus rational communication, and plus good service, which we can change the people's transportation habit to reduce the private own cars.

22Conclusion (1/2)Taiwan has formally entered a new era of Low Carbon & Intelligent Transportation The visitors can enjoy Sun Moon Lake conveniently by low-carbon and intelligent transportation services, such as: EV, E-boat, E-bus, bicycles and e-Ticket

Energy saving and emission reduction are the goals that countries around the world are trying to achieve.In summary, we hope the visitors to Sun Moon Lake can park their cars and travel by electric vehicles, electric boats, electric buses and bicycles to experience the low-carbon and intelligent transportation services. We have confidence that everyone can make a contribution to environmental protection for Sun Moon Lake.

The i3 travel project offers different travel experience, allowing visitors to feel the innovative, interesting and intelligent feeling, that people can experience.And the project execution and results can provide references for other National Scenic AreaLet people appreciate and understand the ITS technology combing intelligent tourism is the final destination which we want to get23

Everyone can make a contribution to environmental protection for Sun Moon Lake.We will continuously adopt innovative services and applications to strengthen low carbon intelligent transport systems that are friendly for tourists, local SMEs and the environment.Conclusion (2/2)By means of LBS (Location-Based Service) transportation and travel information as well as seamless multi-modal transportation system, the objective of promoting low carbon tourism and intelligent travel services can be reached.In conclusion, I would like to say that Taiwan has formally entered a new era of Low Carbon Smart Transport development with the contribution in carbon reduction and energy conservation. In the future, we will continue to adopt innovative concepts to develop low carbon intelligent transport systems that are both user friendly and environmentally friendly.Finally, I wish success for this forum, and good health and happiness to all of you.

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25Thank you for your attention25