PACK EXPO International 2010Gets Results

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“We always count on PACK EXPO… but 2010 surpassed even our high expectations.”

NicholasTaraborelli,VicePresidentSalesandMarketing,WeighPackSystems,Inc.

And the Results Keep Getting Better

PACK EXPO International 2010 in Chicago Was One Powerful Show

Nearly 44,000 attendees connected with more than 1,800 exhibitors; and those exhibitors saw real results. Processing gained a spotlight so we could deliver exciting solutions like never before, across the line.

Attendance held strong as the show offered valuable new features such as — The Processing Zone, Confectionery Pavilion, and The Brand Zone with

“Project 2020: The Consumer Experience.”

Industry partnerships — with the Grocery Manufacturers Association (GMA), Institute of Packaging Professionals (IoPP) and The Packaging Association (PAC) — provided insights to conference participants. Sessions covered the entire spectrum of issues from food safety to sustainability.

Manufacturers brought their latest innovations and set the trends with:

• Technologies to increase productivity and simplify controls

• Upgraded service programs offering remote diagnostics and faster changeover

• Sustainability efforts including renewable materials, recycled content, source reduction, waste minimization and sustainable machines

As 2010 proved, PACK EXPO International consistently meets the needs of the industry — and all vertical markets — like no other event.

Only PACK EXPO InternationalDelivers Quantity and Quality

With solutions across the line for every vertical market, PACK EXPO delivers the value buyers demand — and the decision makers exhibitors need to see.

of 2010 attendees ONLY went to PACK EXPO. PACK EXPO is the only place you will see 43,982 attendees in one place.

of PACK EXPO 2010 attendees have final or significant decision-making power.

leads per exhibiting company on average, for companies using the lead retrieval service.

leads per exhibiting company on average, for those who advertised in the PACKEXPOInternationalShowDaily and in PMTShow issues.

of exhibitors feel that PACK EXPO draws the right people and titles they want to see.*

*Accordingtothe2010PACKEXPOexhibitorsurveyresults

The Proof Is in the Numbers

71%

73%

170

350

Results You Can Count On

PACK EXPO International’s numbers held strong and continued to grow even through the economic recession.

43,982 attendees in 2010 – up from 2008 1,835 exhibiting companies – up 7%

4,404 international attendees – up 23%

We Do Our Part to Deliver

PACK EXPO International draws attendees from all over the world with a strategic, creative and comprehensive marketing campaign.

The 2010 Attendee Campaign included:

• Attendee Website • Print Ads • Direct Mail • Email • Digital Brochure • Interactive Ads • Social Media • Customer Passes • Exhibitor Invites www.packexpo.com

97%

We Evolve with the Industry

Creating a Dynamic Show Floor in 2010

New pavilions and show features constantly debut to meet changing industry needs. New partners bring a powerful dynamic.

• The Processing Zone • NCA Confectionery Pavilion

• 5th Annual PACK EXPO Selects™ • Project 2020: The Consumer Experience

• Food Safety Summit Resource Center • RPA Reusable Packaging Pavilion

• IoPP Packaging Learning Center • The Showcase of Packaging Innovations®

• The Brand Zone • NPTA Distripak Pavilion

By mirroring the industry, PACK EXPO International remains a consistently good use of participants’ time and resources. We make every show a new show — delivering new solutions that our buyers need. In 2010, that meant shifting our focus to deliver solutions across the line — processing to packaging.

20% of exhibitors at PACK EXPO 2010 showed processing-related solutions.

Buyer Interests at PACK EXPO International

Buyers want to see packaging and processing side by side.

46% Packaging Only

42% Packaging & Processing

12% Processing Only

www.packexpo.com

Who’s at PACK EXPO International? Everyone.

43,982 attendees* from 23 vertical markets

4,404 international attendees from 125 countries

46 international buyer delegations

1,835 exhibiting companies from 34 countries

64,294 total attendance**

*includesCPPEXPO**includesattendees,exhibitorsandCPPEXPO

2010 Show Participation “This is the only show we attend in the United States because we know no other show can come close.” GeraldMeier,VicePresidentofPackaging,PaperMachineryCorporation

27% General & Corporate Management 23% Engineering 11% Production/Manufacturing 8% Sales 7% Consulting & Other 7% Purchasing 6% Research/Development 6% Plant Manager 5% Brand Manager/Package Designer

Top Attendee Job Functions

PACK EXPO International draws buyers from every vertical market and from across the oceans.

Buyers with Power

Every Vertical Market Imaginable

AutomotiveBakery/SnackBeverageChemical/IndustrialConfection/CandyContainer Mfg.Cosmetics/ToiletriesDairy

ElectronicsFruit/VegetableFurniture/FixturesGrain/Mill/CerealHardware/ToolsMeat/Poultry/SeafoodMetalsPaper/Printing

PetroleumPharmaceutical/Medical ProductsProduce/FreshSoap/Household ChemicalsTextile/ApparelTobaccoToys/Sports/Crafts

73% of Buyers Have Final or Significant Decision-Making Power

46% Significant Influence

27% Decision Maker

11% Other

10% Initial Recommendation

6% Research New Products

Other

Apple, Inc.ChevronClorox CompanyDixie Consumer Products LLCEnergizer Battery CompanyExxonmobil Chemical CompanyGraco, Inc.

Hewlett-Packard CompanyPetcoRadioshackStaples, Inc.TargetThe Home DepotThe Sherwin Williams Co.

ToyotaWal-Mart StoresXerox Corporation

Leading Companies Come to PACK EXPO!

93 of the Top 100 Food and Beverage Packagers were at PACK EXPO 2010.*

*OurlistsweregeneratedbasedonannualcompanyreportsandfilingswiththeSecuritiesandExchangeCommission.

www.packexpo.com

Food

American Sugar Refining, Inc.Amy’s Kitchen, Inc.Bumble Bee FoodsBush Brothers & Co.Campbell SoupCargill, Inc.Chiquita Brands North AmericaCisco FoodsConagra Foods, Inc.Dean FoodsDel Monte FoodsFresh & EasyFrito-Lay, Inc.General Mills, Inc.Giant SnacksGodiva Chocolatier

Goya FoodsGreat Lakes CheeseGrupo HerdezGrupo JumexH. J. Heinz CompanyHanson Foods Mfg Co.HersheyHidden ValleyHormel Foods CorporationIan’s Natural FoodsJ. M. Smucker Co.Kellogg Co.Kraft Foods North America .Land O’Lakes, Inc.Mars Chocolate North AmericaMcCain Foods

McCormick & Company, Inc.McKee Foods CorporationMorton SaltNestle USAOld Dutch FoodsOrganic ValleyOscar MayerPace Dairy FoodsPepperidge Farm, Inc.Precision Foods, Inc.Primo FoodsQuaker FoodsReynolds Food PKGSafeway, Inc.Saputo Cheese USA

Sara Lee Food & BeverageSargento Foods, Inc.Smithfield Foods, Inc.Starbucks Coffee CompanySugar Foods CorporationSunsweet GrowersThe Schwan Food CompanyTootsie Roll IndustriesTree Nut Organic LLCTyson Foods, Inc.United Baking CompanyWeaver Popcorn Company, Inc.Wells Dairy, Inc.Wrigley Company

Beverage

Bacardi GlobalBoston Beer CompanyBoyd Coffee CompanyCoca Cola Bottling Co.Coffee Express Co.E. & J. Gallo WineryFlorida’s Natural GrowersFolgers Coffee

Gatorade/PepsicoGenesee Brewing CompanyHeineken Mars DrinksMcCormick DistillingMiller CoorsMolson CoorsMoosehead Breweries Ltd.

Mother ParkersNestle Beverage CompanyOcean Spray Cranberries, Inc.Pepsi Beverages CompanySara Lee CoffeeSunny Delight Beverages Co.Sunsweet Growers, Inc.Sweet Leaf/Tradewinds Tea

The Wine GroupTropicana Products, Inc.Wolfgang Puck Coffee

Pharmaceutical

Abbott LaboratoriesAstrazeneca PharmaceuticalsBausch + LombBaxter HealthcareBayer

Centrix PharmaceuticalEli LillyGlaxoSmithKlineJohnson & JohnsonMerck & Co.

NovartisPfizer, Inc.Schering-Plough Watson Laboratories

Cosmetic and Personal Care

AvedaAvon ProductsBlistex, Inc.Colgate Palmolive Company

Crabtree & Evelyn Ltd.Elizabeth ArdenEstee Lauder Companies, Inc.L’Oréal

Procter & GambleUnilever

“All our vendors exhibit in the show, so it’s the best way for us to meet with them and learn about new technologies.”

Jeff.J.Strong,Director,GlobalEngineering,StarbucksCoffee

Buyersfrom125+Countries

Pre-ScreenedInternationalBuyerDelegationsCamefromAcrosstheGlobePACK EXPO International 2010 welcomed a record 46 international buyer delegations hosted by U.S. Department of Commerce trade specialists through the International Buyer Program.

SixMostRepresentedCountries Canada

Mexico

China

Japan

Colombia

Brazil

“ThereisarealentrepreneurialspiritaboutPACKEXPO.Ifpeoplearelookingforsomethingnewandinnovativeinprocessingorpackaging,theyknowthatthisistheplacetogo.”Joe Gotshall, Sales Manager, MTorres

www.packexpo.com

The 2010 PACK EXPO campaign saw:

• 90% increase in print ads

• 54% increase in media partnerships

• Expanded emarketing audience using media partners

• New targeted marketing

We Keep It Fresh — and Attract Attention

• 316,000 direct mail impressions

• 109 print ads in 46 publications worldwide

• 171 interactive ads on 42 media partner outlets

• 10,000 telemarketing calls

PACK EXPO International Marketing Campaign Snapshot

• 3.7 million+ impressions

• 600,000 visits to the attendee website

• 2.3 million pageviews on www.packexpo.com

• 1.25 million email sends

638 Facebook members 1,278 followers on Twitter1,442 LinkedIn members

MembersasofDecember31,2010

All PACK EXPO International exhibitors get a free email marketing tool called Exhibitor Invites™ that really delivers. Exhibitors who used this tool drew more than 7,000 mostly-new buyers to the show in 2010, and received 20% more leads on average.

www.packexpo.com

Exhibitor Invites Bring New Buyers

“In this industry, you have to go to PACK EXPO International. We got the best leads that we’ve ever gotten at a show.” LaurieMackie,President,FoxPackagingServices

EXPO PACK MEXICOJune 21 – 24, 2011Mexico City, Mexico

PACK EXPO Las VegasSeptember 26 – 28, 2011Las Vegas, Nevada USA

PACK EXPO International October 28 – 31, 2012Chicago, Illinois USA

Printed on recycled paper

Mark your calendar for PACK EXPO Las Vegas 2011. The year’s largest packaging and processing show in the Western Hemisphere brings the unique audience you’re looking for! Contact PMMI at 703.243.8555 to discuss this exciting and different exhibiting opportunity.

www.packexpo.com

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