Pacifica Magazine media kit

REVISED JUNE 2015

M A G A Z I N EPACIFICAPACIFICAPACIFICAMEDIA KIT

pacifica JUNE 2015

DayTripping: Pomponio State Beach and Artichoke Bread

SoulsurfersHOSTELHOPPING

OFF TO THE FAIR

LINDA MAR DRAWS AN ECLECTIC CROWD OF WATERMEN AND WATERWOMEN

UNIQUE ACCOMMODATIONS WITH AN OCEAN VIEW

LOCAL KIDS TAKE PRIDE IN RAISING FARM ANIMALS

TAKING GOOD CARE OF OUR ANIMAL FRIENDS

S P E C I A L S E C T I O N

PETS!

REVISED JUNE 2015

ABOUT/

PACIFICA

PACIFICA Is

San Francisco

Montara

PaciFica

Palo alto

Los altos

Los Gatos

BelmontSan Mateo

BurlingameSan Bruno

HillsboroughDaly city

South San Francisco

Pescadero

Moss Beach El Granada

Half Moon Bay

San Jose

San carlos

PACIFICA is situated just 15 miles from downtown San Fran-cisco and just around the corner from Half Moon Bay, Daly city, San Bruno and San Francisco international airport. in

many ways, Pacifica provides the first escape from the ur-ban hustle and bustle of San Francisco and the peninsula. as travelers follow Highway 1 south and turn the corner

into Pacific Manor, one can almost hear the collective sighs as Pedro Point and the blue Pacific come into focus. Visitors from the south reach Pacifica through the beauti-ful Devil’s Slide tunnels and are greated with the forested hills around Linda Mar. Locals and visitors from around the bay area and beyond make frequent trips to its wide open

beaches, active fishing pier and unique neighborhoods.

Pacifica is a diverse and vibrant community. Like pearls on a necklace, the string of communities that make up the

city are one of the jewels of the peninsula.

17 miles to the Golden Gate Bridge

11 miles to downtown san Bruno

8 miles to Half Moon Bay

7 miles to south san Francisco

0 miles to the Pacific Ocean

REVISED JUNE 2015

EDITORIAL CALENDAR/

PACIFICA

ONGOING CONTENT

FEaTURES:covering the most interesting people and events in Pacifica. Our writers keep their eyes and ears open for timely and topical story ideas that have potential for great art.

Q&a:Prominent member of the community weighs in with responses on various off-beat questions.

DaY TRiPPPER:Suggestion for locals and visitors spend-ing the day in Pacifica. a place to go and a place to eat.

BacK iN TiME:Pacifica has a rich history. We feature a vintage photo and explore its historical significance.

WORDS ON a WORD:columns from locals who are asked to write short essays on a particular word.

HOME FRONT:Highlighting a specific home project from beach houses to mountain retreats.

PERFEcT PETS:Highlighting the eclectic assortment of beloved pets and their owners in Pacifica.

REaL ESTaTE:a wrap up of monthly home sales in Paci-fica and a recently sold featured property.

Issue Editorial Highlights* Special Directories** Ad Close Published date

September Fall Home FogFest aug. 5 aug. 19, 2015

October Halloween Sept. 2 Sept. 16, 2015

November Volunteering and non profits

Holiday season Oct. 7 Oct. 21, 2015

December Holiday season Nov. 4 Nov. 18, 2015

January Healthy New Year Medical profiles Dec. 2 Dec. 16, 2016

February Senior LivingValentines Day ideas

Weddings/Bridal Jan. 6 Jan. 20, 2016

March Spring Home Summer camps/Programs Feb. 3 Feb. 17, 2016

april Summer activites Mar. 2 Mar. 16, 2016

May Focus on Food Senior Living apr. 6 apr. 20, 2016

June Outdoor adventures May 4 May 18, 2016

July community commerce Business directory June 1 June 15, 2016

august School focus July 6 July 20, 2016

pacifica JUNE 2015


SoulsurfersHOSTELHOPPING

OFF TO THE FAIR





S P E C I A L S E C T I O N

PETS!

WELL WRITTEN AND INTEREsTING CONTENT IN

EVERY IssUE OF PACIFICA.

*The editorial highlights are ideas about seasonal content. Magazines will usually include a feature related to the highlight, but these are subject to change in an effort to have the most interesting and timely content possible.**Directory content subject to change.

REVISED JUNE 2015

CIRCULATION & DISTRIBUTION/

PACIFICA

PENINSUlA

DaLY ciTY

cOLMa

SOUTH SaN FRaNciScO

SaN BRUNO

MiLLBRaE

MONTaRa

PRiNcETON HaRBOR

HaLF MOON BaY

PACIFICA

LiNDa MaR

PEDRO POiNT

PaciFic MaNOR

ROcKaWaY BEacH

SHaRP PaRK

EDGEMaR

The free magazine is distributed to dozens of locations in Pacifica and on the Peninsula with an interested and active

readership that fit within our target deomographics.

The magazine is also available by mailed subscription.

if you would like to request copies be distributed at your business or have suggestions of distribution points,

please contact the Pacifica magazine office.

Our distribution area covers Pacifica and the Peninsula

We distribute the magazine through a professional distribution agency to many locations in the following cities:

MONTHLY READERs*12,500+

MAGAzINEs DIsTRIBUTED5,000

THE PACIFICA MAGAzINE Is FOR PEOPLE INTEREsTED IN COAsTAL LIVING

*Based on industry standard estimates of 2.5

readers per publication

REVISED JUNE 2015

DEMOGRAPHICS /

PACIFICA

PACIFICA magazine readers are a mix of Pacifica locals and visitors and residents of

peninsula cities from San Francisco to San Jose and beyond. Their home towns may vary, but they all

share a common interest in the coastal San Francisco Peninsula.

While the Pacifica magazine is read by many ages and groups, we tailor our content and

distribution to specifically appeal to a target audience.

Who is our target audience?

FOcUSED ON: college educated, married couples aged 30-55 with children and pets

TYPE OF RESiDENcE: Single family homes and high end apartments

REaDERS: Pacifica residents interested in their community,

Peninsula readers that enjoy learning visiting, and anyone that aspires to the calfiornia coastal

lifestyle!

BUYiNG HaBiTS: Focused on improving their homes and way of life.

LiFESTYLE: active adults who enjoy travel, eating out, family

activities, entertainment and are involved in civic events.

iNcOME RaNGE: Household income of $125,000+

REACH POTENTIAL, LOCAL CUsTOMERs THAT ARE ACTIVELY sEEKING THE GOODs AND sERVICEs THAT YOUR BUsINEss PROVIDEs

REVISED JUNE 2015

Photo

Day trip

Onscene

Q&a

Recipe

calendar

Opendoor

inside back cover

Back cover

pacificaJUNE 2015


Soulsurfers

HOSTELHOPPING

OFF TO THE FAIR





SPEC

IAL SEC

TION

PETS!

inside front cover

Publisher note

Feature

Feature

Feature

Here is how a typical Pacifi ca Magazine is

created.

Readers will fi nd 3 or 4 features about the most

interesting people and places in Pacifi ca and

neighboring areas.

in addition, the magazine will inlcude a number of

monthly departments on home and garden design,

day trips, Q&a, pets, food and more.

Some will be consistent and in every month,

others will vary with the seasons.

The magazine will be full

of award winning photography and writing combined with attractive

graphic design.

Our target size of the magazine is 52 pages

giving plenty of room for art and editorial.

advertising density will generally be around

30-35% but will never exceed 50%.

TOCStaff box

12

34

56

78

910

1112

1314

1516

1718

1920

2122

2324

2526

2728

2930

3132

3334

3536

3738

3940

4142

4344

4546

4748

SAMPLE ISSUE/

PACIFICA

HOW DOEs THE MAGAzINE sTACK UP?

REVISED JUNE 2015

ADVERTISING sizes/

PACIFICA

MAGAzINE sIzE:9” wide by 10.875” tall

AD sIzEs*

2 page full spread width heighth

Bleed size 18.25” 11.125”

Trim size 18” 10.875”

Full page (covers and interior)

Trim size 9” 10.875”

Bleed size (.125”) 9.25” 11.125”

Fractional sizes width heighth

1/2 horizontal 8.5” 5”

1/2 vertical 4.125” 10.1875”

1/3 vertical 2.625” 10.1875”

1/3 square 5.5” 5”

1/4 vertical 4.125” 5”

1/6 vertical 2.625” 5”

Full page

Bleed

1/2 V

1/4 V

1/6 V

1/3 V

1/3 SQ.

Specificationscamera-ready artwork can be delivered via email, portable storage or via a shared dropbox (email for invite to share). Emailed files should not exceed 8MB.

all ads need to be delivered in PDF format.

Photos need to be in cMYK and 300 dpi or higher. Do not use RGB or spot color in ads.

a .5 point rule will be added to ads without borders.

avoid very small or very thin reversed typography.

Double check correct ad size.

accommodate .125” bleed on full page ads. Full page ads without bleed will be floated with a .25” white border.

1/2 H

REVISED JUNE 2015

ADVERTISING pricing/

PACIFICA

We offer many levels of pricing to accommodate every budget.

We truly believe that consistent presence is the hallmark of effective advertising

and, because of this, we offer significant discounts on multiple runs.

There is great value in being a part of the Pacifica Magazine. coastal and Peninsula businesses will both benefit greatly from

getting exposure through this attractive and well read publication.

Our goal with the Pacifica Magazine is to create an attractive, well written publication that the community can be proud of and to provide a

quality investment for our advertisiers and sponsors.

25% off single issue 15% off single issue 10% off single issue

10-12x 6-9x 3-5x single issue

Back cover $1299

Inside front cover $675 $765 $809 $899

Page 1 $675 $765 $809 $899

2 page Full Spread $824 $934 $989 $1099

Full page $525 $595 $630 $699

Fractional sizes

1/2 horizontal $390 $442 $468 $520

1/2 vertical $390 $442 $468 $520

1/3 vertical $325 $366 $385 $429

1/3 square $325 $366 $385 $429

1/4 vertical $285 $325 $342 $380

1/6 vertical $190 $215 $225 $249

cONSiSTENT, WELL-DESiGNED aDVERTiSiNG SHOULD BE a PaRT OF aNY SUccESSFUL MaRKETiNG PROGRaM.

Documents

Pacifica Magazine media kit