Media Kit 2010

Mwari Magazine708.207.8288Info@MwariMag.com

Website: www.MwariMag.comFacebook: www.facebook.com/Mwari.MagazineTwitter: www.twitter.com/MwariMagBlog: Blog.MwariMag.com

About Mwari Magazine

Mwari, which means “young woman” in Swahili, is the leading publication designed especially for women of the African Diaspora aged 18-24 with a circulation of over 100,000. It aggregates this coveted demographic and is an avenue by which another facet of young, Black American culture infiltrates mainstream American life. Within this 152-page digital publication readers are exposed to affordable domestic and international travel destinations, up-and-coming musicians, philanthropic initiatives, ground-breaking clothing designers, pertinent political and economic issues, invigorating health and fitness activities, must-see entertainment productions and museum exhibitions, gastronomic trends, and advice from some of the world’s most prominent Black, female leaders. Mwari actively seeks up-and-coming Black musicians, clothing designers, and fine artists to contribute to each issue of the magazine. Original artwork is featured on the cover and auctioned off at MwariMag.com. In addition to praising current entertainers and giving new talent a platform to showcase their work, Mwari increases its readers’ appreciation and recognition of older art and musical legends.

Mission

To provide readers with quality content and experiences that expand their understanding of the world as they become effective leaders of our global society.

Headquarters

Washington, D.C.

Target Markets

• Primary: Women of the African Diaspora aged 18-24 • Secondary: Women aged 18-30 • Tertiary: High School Girls • Peripheral: The Urban Market

Publisher

Callie Mae Productions was founded by Maci Peterson in 2008 and is the parent company of Mwari Magazine. It is a lifestyle conglomerate that provides cultural experiences for young adults of the African Diaspora.

Founder, Editor-in-Chief and Publisher

Social Media Statistics

• Facebook: 1,327 Fans as of 10/21/2010 • Twitter: 401 Followers as of 10/21/2010

Distribution Model

• Distribution partnerships with colleges and universities • Distribution partnerships with professional and social organizations • Event sponsorships • Digital newsstands • Subscriptions

Maci Payton Peterson founded Mwari Magazine in the fall of 2006. The once mere dream of this fresh-faced Editor-in-Chief and Publisher is becoming the leading lifestyle publication for women of the African Diaspora aged 18-24. Maci is a 2009 graduate of Chapman University with a Bachelors of Arts degree in Public Relations and Advertising. Maci also saw the importance in gaining a different college experience and chose to join the sisterhood of Spelman College in Atlanta, Georgia. During this year, she learned a great deal about herself, her peers and the type of publication that would serve them best. While a student at Spelman Maci created the “What Do I Like About Me?” campaign which encouraged students to analyze themselves and gain confidence from their inherently beautiful attributes.

When Maci returned to Southern California, she was the Second Assistant to publicist Shannon Barr of Shannon Barr Public Relations.

After graduation, Maci said “Hello!” to Washington, D.C. She worked at Washington Life Magazine as an advertising account executive. This position immediately exposed her to a facet of Washington she would not have otherwise seen. She has built relationships with top executives from some of the nation’s leading companies and has broken bread with some of Washington’s most influential residents.

This Chicago- Well, Oak Park, Illinois to be exact- native has loved every moment of developing Mwari and can hardly wait to introduce it to the public. Maci is a founding member of the Audrey Bouviers, member of the National Association of Black Journalists, and a member of the Board of Directors of New Light Leadership Coalition. She has been very blessed thus far and looks forward to sharing her blessings with others.

During her tenure she established relationships with major media outlets and matriculated into the “Holly-wood Scene.” With an eighteen credit hour course load, which included her senior thesis and senior capstone projects, along with the position at Shannon Barr Public Relations and completing the prototype of Mwari, Maci certainly mastered the art of prioritizing and time management.

Circulation Over 120,025 as of 10/20/2010

Demographic Overview

• As of January 26, 2010, the buying power of Blacks in America is $913 billion and it is expected to reach $1.2 trillion by 2013 (Drawing on Diversity for Successful Marketing: African American/ Black Market Profile, Magazine Publishers of America 2008)

• As of March 2010, the spending power of college students was $312 billion (Alloy Media + Marketing, 2009)

• As of August 2009, college students accounted for $56 billion in discretionary spending (Alloy Media + Marketing, 2010)

• As of 2008, Black females in America had an average annual income of $31,000 (Status and Trends in Education of Racial and Ethnic Groups, Institute of Education Sciences 2010)

• As of 2008, Black females in America with a bachelor’s degree had an average annual income of $45,000 (Status and Trends in Education of Racial and Ethnic Groups, Institute of Education Sciences 2010)

• As of 2008, Young, Black, American adults spend 20% more per month on leisure and discretionary items than their counterparts (Drawing on Diversity for Successful Marketing: African American/Black Market Profile, Magazine Publishers of America 2008)

• Per capita spending in Black households in higher than any other ethnic minority group (Draw ing on Diversity for Successful Marketing: African American/Black Market Profile, Magazine Publishers of America 2008)

• Blacks in America spent a higher percentage on women’s clothing and footwear than other ethnicities (Drawing on Diversity for Successful Marketing: African American/Black Market Profile, Magazine Publishers of America 2008)

• College students make hundreds of first-time, independent purchasing decisions (Alloy Media + Marketing, 2009)

Demographic Overview

• As of 2008, about 1.4 million Black women were enrolled in 2-or-4 year, American colleges and universities (Status and Trends in Education of Racial and Ethnic Groups, Institute of Education Sciences 2010) • As of 2008, about 71% or 224,595 Black graduate students were female (Status and Trends in Education of Racial and Ethnic Groups, Institute of Education Sciences 2010) • As of 2005, 2.3 million Blacks in America were enrolled in college (School Enrollment- Social and Economic Characteristics of Students, US Census 2005) • Blacks and Latinos consume digital technology at a higher rate than their Caucasian counter parts (Pew Research Center, 2010) • 93% of Blacks in America access the Internet from their personal computers and 76% log-in from their phones (Pew Research Center, 2010)

• 75% of Black adults aged 18-49 read magazines regularly (Drawing on Diversity for Successful Marketing: African American/Black Market Profile, Magazine Publishers of America 2008)

• Compared to the general population, Black magazine readers in America have a higher recall of advertising and are more likely to respond positively to marketing messages (Drawing on Diversity for Successful Marketing: African American/Black Market Profile, Magazine Publish ers of America 2008)

Months Features

Mwari Magazine Editorial Calendar 2010-2011

Fall2010 FallFashionTrends (InauguralIssue) CityFocus:Chicago FallBeautyTrends

HolidayShoppingGuideWinter2010/2011 GastromicTrends(HolidayIssue) CityFocus:NewYorkCity Mentors College/GraduateSchool Relationships

SpringFashionSpring2011 StudyAbroad CityFocus:Austin PersonalFinance EnvironmentalSustainability SocialEntrepreneurship CareerGuide

HealthyLivingSummer2011 Arts&Entertainment BlackHistory CityFocus:LosAngeles SummerTravel Top25Under25

Sections

Bel The Beauty section of Mwari. Notable hairstylists give readers tips about how to maintain healthy hair even when regular appointments cannot be kept. Notable estheticians and make-up artists discuss Latest trends in make-up and skin care.

FëteThe events section of Mwari which meets readers where they are, and tells them where to go each month for the best events. Additionally, Mwari presents readers with ideas and themes for the parties they host.

Amorè èThe relationships section of Mwari. Unlike most magazines, Mwari focuses on developing healthy, emotionally intimate relationships.

LiveThe Lifestyle and features section of Mwari. Each issue features: • A Sankofa Moment that discusses an event in Black history that happened that month and how it relates to the present day. • The Feature story • Proclamations of accomplishments of which readers are proud • Relaxation activities and techniques • Letters from prominent Black women written to readers

PassportThe travel and world affairs section of Mwari. It presents domestic quick trips and excursions abroad. It informs readers about the customs and phrases they should know when visiting an unknown culture. Each issue features: • An international city guide • A domestic city guide • Travel tips • International Living • World Affairs

KaziThe career section and guide in Mwari. Each issue features: • News updates about different career fields • Young Entrepreneurs and people who have achieved unprecedented success in their career field • Internship Experiences • Ask the Career Counselor • Heroes/Mentors

PressThe current events and politics section of Mwari. Each issue features: • “The District” gives readers a quick synopsis about the biggest headlines out of Washington • “The Roster” focuses on a member of Congress • Legislation that impacts readers • Current Events

FrockThe Fashion section of Mwari. The fashion retail section features trusted and well-known designers that are in most of the readers’ closets. The fashion spread focuses on pieces designed and produced by rising talents. Each issue features: • Popular Trends • Tips for Dressing Different Body Types • The Catwalk: A focus on an up-and-coming designer • An accessories spread • Vintage shopping and thrifty finds • Fashion spreads

Sections

KafèThe arts and culture section of Mwari. It discusses established events such as plays and museum exhibits in addition to giving unknown and independent talent a platform to exhibit their abilities. Kafe focuses on photographers, singers and musicians, authors, films and filmmakers, poets, and artists. Each issue features: • “Focus” which spotlights a photographer who contributed visual content to the issue • “Spoken Word” which introduces an author and/or poet and their work • “Flick” which presents upcoming films • “Open Mic” introduces new musical talent.

GiveThe philanthropy section of Mwari. The best leaders follow the servant leader model. Therefore, Mwari encourages readers to help those who are less fortunate by exposing different volunteer opportunities. Each issue features: • A young woman making an extraordinary contribution to society • Spotlight on a NGO • Young Philanthropists • Shop for a Cause

ActiveThe health and fitness section of Mwari. Each issue features stories about: • New Dances • Health Awareness and Issues • Outdoor Activities • Classes at the health club • Ask the Trainer • Featured Female Athletes

TasteThe gastronomy and home entertainment section of Mwari. Each issue presents: • Dinner Party Ideas • Beer and Wine pairings • Specialty cocktails (and mocktails) • Easy to Prepare Recipes • Suggestions for Healthy Eating • Good Restaurants in the issue’s themed city

Sections

S&W (Sowing and Reaping)The business and personal finance section of Mwari. It relates the national economic situation to the personal finances of the readers. In The Bank readers gain more insight into: • The current state of Wall Street • Investing • Saving • Living within their means

CollegeEach month Mwari features a mainstream university and an HBCU. For readers who are making their college selection it is important what these schools can offer. Readers who have already matriculated will find this section interesting because it is a forum that presents programming that is successful on other campuses. Each issue features: • A focus on a young woman at an HBCU • A focus on a young woman at a mainstream university • A focus on a Pan-Hellenic and National Pan-Hellenic Greek organization • A Study Abroad Experience

Premium SpacesVideoInsertsDirectory Listing

CoversInside FrontBack

Specialty SpacesFull Page (Front)Spread (Front)

Traditional SpacesFull-PageSpread1/2 Page1/4 Page

1x$12,600$6,000

$150

$13,200$12,600

$12,600$25,000

$12,000$24,000$6,000$3,000

2x11,3405,400

135

11,88011,340

11,34022,500

10,80021,6005,4002,700

4x10,0804,800

113

10,56010,080

10,08020,000

9,60019,2004,8002,400

MwariMag.com

SkyscraperLeaderboardLarge SquareStandard SquareSmall Square

30 Days

$2,500$2,000$1,500$1,250$1,000

60 Days

2,2501,8001,3501,125900

180 Days

1,8751,5001,125938750

Rate Card

Mwari Magazine’s rates are based on a circulation of 120,000. Our major points of distribution are Washington, DC, Chicago, Illinois, Cleveland, Ohio, Upstate New York and Southern California.