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PACE and the Local Media
Utilizing Media in the PACE Process
Presentation by: Julianne Price
Objective• To generate publicity for a cause or
identified issue within a community
Types of Media Outlets to Employ
• Radio
• Television
• Newspaper
• Public Speaking
Expose the Identified Issues
• State the facts and use the “three talking points” rule
• Employ as many forms of media as possible
• Make sure you have the community’s support backing you when you speak.
• Don’t be timid- speak passionately.• AND IF THIS DOESN’T WORK,
THEN……………………………..
Introduce Something SHOCKING!!!!!
Newspaper
• Insert numerous newspaper clippings
Television
Radio
• Insert audio clip
Fan the FIRES!!!!!
• Keep the issues that you have identified ablaze.
Additional Pointers…
• Give updates to the press regarding project developments as they occur.
• Invite the media to events happening in the community
• Encourage communication between community leaders and the press.
• Be careful to let the reporter come to his own conclusion.
Conclusion