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Comm 130 2015 Portfolio 12/12/2015
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PortfolioYolita Salazar
Table of ContentsFlier
Brochure
Montage
Logos
Business Card
Letterhead
Imaging
Event Ad
Web Page
Description: A flier shown in black and white to promote a graduate leadership conference.
Programs Used: InDesign
Date: October 4. 2015
Comm 130- Brother Stucki
Objective:Apply the design principles and use appropriate typography.Incorporate basic InDesign skills to improve basic flier layout.Retrieve image and logo from links on this page.Create a project folder with image, logo and InDesign document to keep links in InDesign intact.
Process:
Started out by creating a couple sketch ideas on a sheet of paper while trying to use a variety of images and text ideas. Next I chose which images and texts fonts I desired to use, and then threw them on the page. After placing them according to my sketch I began to play with different body alignments things to get a feel of what would look good. I tried both Old style and San Serif fonts to see which I preferred before choosing my original font. I made the picture a little bigger for my final project and lengthened the gray box for the “conference” part of my title. I kept playing with the title position until I decided to place it in its current place. I asked people for their feedback once I felt I had completed the flyer. I used the gray to create contrast and repetition throughout my flyer.
Flier
Description: A brochure designed to give the viewer information about a fictional Resort.
Programs Used: Indesign CC & Illustrator CC
Date: December 5. 2015
Comm 130- Brother Stucki
Objective:Set up and align a two-sided, folded document.Create an original, new logo and use it in a brochure.Incorporate quality images. Incorporate at least four quality images, not including the logo. One should be clipped in Photoshop and text-wrapped in InDesign so the text follows the cutout shape of the image.Write at least 250 words of original copy Trim for a full bleed and print in duplex (two-sided) color.
Process: I looked for inspiration online. I created the brochure in Indesign.I used illustrator create the logo. The logo was created with the pen tool, shape tool (star to make it into a triangle and square),path tool and text tool. I then took the logo and place it into an indesign file. I places my selected brochure images. I used the ruler tool to align everything as well. I text wrapped text around the image.I also used a very subtle gradient effect on the back.
Brochure
Description: A montage about how families shine brighter when they are together, inspired by the christmas season, hence the christmas tree.
Programs Used: Photoshop CC
Date: October 24, 2015
Comm 130- Brother Stucki
Objective:Unify a layout with a consistent theme and dominant spiritual messageLearn to blend two or more images together gradually, using masksUse a mask to apply a filter to one part of the imageApply typography principles Format type: Legibility; Small copy & Title with varying text size. Select good quality images
Process: I wanted to have a religious reminder theme that depicted family. Family is a very religious topic for me, and so I wanted to incorporate them together. Therefore after multiple different montages I chose the one I liked best. I struggled with the getting rid of the watermarks from some of the ornaments. I used content aware and the brush tool to get rid of the watermark. As well as deciding if I wanted to change the ornaments opacity level (which I did a little). I think placement had to be my biggest struggle, I kept repositioning the pictures. I chose a Christmas picture and then I had to edited so it would fit the complete canvas size. I edited each individual photo in photoshop until I was pleased. The content aware tool was used in small sections for the background so that it would give it a more natural look. I also did background deletion on all the photos used, and color correcting. Then I typed my text in two separate boxes.
Montage
Description: 3 different logo variations for a friend of my dad’s toy store business.
Programs Used: Indesign gn CC & Illustrator CC
Date: October 31, 2015
Comm 130- Brother Stucki
Objective:Create three completely different, original logos to fit a company or personal image that will appeal to the audience. Do not imitate existing logos or use previous designs.Use only the Illustrator tools to create and draw your logos.
Process: My friends dad asked if I could create a logo for his opening business. He already had the color scheme he wanted to use, which were the traditional color for “girls (pink) and boys (blue). I tried creating a complete teddy bear outline, but it wasn’t working out well. So we revised it and decided on a smiling face instead. I used Adobe Illustrator to make these designs and since they had to be different I created different variations in design and color. For the first logo I made different circle sizes and placed them with in . I used the group and “send to back option so that it would look as one shape. I mainly used a blue color scheme. The square on the bottom was added to make you think the teddy bear was coming our of a box.
For the second one we wanted to make it classy and playful so we gave it a bow-tie. It was inspired by my nephews bow tied teddy bear. The bow tie is black and I used the start tool and converted to a triangle shape. I chose contrasting fonts and sizes.
For the last one I made it look more like a normal teddy bear. I used the oval tool and made a circle and then used the pen tool to remove a point, creating that shape. I chose contrasting fonts.
Logos
Description: Business Card with a new logo and business. In my case card and logo for an imaginary hospital “Sonrisas”.
Programs Used: Indesign gn CC & Illustrator CC
Date: November 7, 2015
Comm 130- Brother Stucki
Objective: Use the basic tools in Illustrator & InDesign.Create a new logo to fit a company or personal image.Business card should be 3.5 x 2 and printed above center on a vertical page.Include contact information
Process: (LOGO) I used pen tool in Illustrator to create the heart and used a gradient blue effect on the heart. Then I created a “cross” using the pen tool to create it split so I could put the name of the hospital “sonrisas in the middle. I used the vertical type tool option for the words in the middle “sonrisas” and also made the cross a red gradient.
(Card) For the front I used the same color scheme as the logo, I used simple layout to bring the attention to the words and the logo. (Its the same color scheme as the puerto rican flag) For the back I followed the same format and added the e-mail in the bottom so that it wouldn’t look squished above.
Business Card
Description: Letterhead with a new logo for a business. In my case for an imaginary hospital named“Sonrisas”. Programs Used: Indesign gn CC & Illustrator CC
Date: November 7, 2015
Comm 130- Brother Stucki
Objective:Letterhead should be 8.5 x 11, full-bleed optional, but trim only .125.Keep designs simple with light watermarks and drop shadows and plenty of white space.Include contact information
Process: I struggled finding where to place the logo. First it was big and on the lower right side, then its was smaller on the top right and then I just decided to put in the bottom in a row makes it looked cute and because it repeated the logo multiple times. I reduced the opacity level to 40%. Also I purposely used lines to create a rectangle shape and left spaces so that it wouldn’t’ have trapped white space. (Card) For the front I used the same color scheme as the logo, I used simple layout to bring the attention to the words and the logo. (Its the same color scheme as the puerto rican flag) For the back I followed the same format and added the e-mail in the bottom so that it wouldn’t look squished above.
Letterhead
Description: This project is about learning to photograph and design a page that incorporates colors and design principles into photography as well as your page design. Programs Used: Photoshop
Date: October 17, 2015
Comm 130- Brother Stucki
Objective:Learn basic photography skills.Choose a color scheme, take a photo to match those colors, then incorporate the colors into the layout.Use a digital camera to take a quality image, then download it.Adjust image levels, saturation, color balance, sharpen tool on separate layers for NDE (non-destructive editing.)Size and crop the image, then place on an 8.5×11 page layout.Use layers to design text, and repeating graphic elements in Photoshop.Print with full-bleed margins. Trim only 1/8″ (0.125) from all four sides.
Process: First chose a color scheme for the project that I wanted to do. I used my camera to take this image of my nephew Benjamin in his crib. I went with a underwater color scheme and theme, hence the bubbles and the different blue’s. I added the greens and yellows because of the colorful underwater images in his crib. I edited the picture until I achieved my desired look.
Imaging
Description: A color full-bleed event ad to promote a Chocolate Dessert Contest event where the proceeds will go to Senior Citizens Center while using only 2013 Microsoft Word and a scanner. Programs Used: Microsoft Word 2011, Phone Scanner, pdf2jpg.net
Date: October 10, 2015
Comm 130- Brother Stucki
Objective:
Process: First I sketched drafts and planned what kind of event I wanted to do. I love chocolate and I love deserts so it was easy to figure out that to be my theme.
I found a dessert image that I liked and scanned it with an app using an I-phone 6S. I struggled a little figuring out how to scan it with the right settings for scanning proportions Then I decided to use complementary monochromatic scheme using Palleton Color Scheme Designer. I chose blue and yellow. I really liked the Palleton designed layout so I used a similar scheme changing the size and the space in between the squares. I wanted to bring attention to the Date time and place so I chose to place it inside the gold box. I made the title follow the same style as the D,TP, but in the opposite way to create both flow, repetition, and contrast. I used a Word to fill the squares with the respective color. Alignment was key for this event ad to work and look well put together. I chose two semi contrasting fonts.
Event Ad
Description: Web page made using Textmate while intergrating a new logo made in the past week. Programs Used: TextMate, Indesign and Illustrator CC
Date: Novemeber 21. 2015
Comm 130- Brother Stucki
Objective:
Process: I created the web page using Text mate. I had two separate files, the html file, and the css file. I looked up the color code on w3school.org. I edited the html and css code until I got the desired look. I chose a photography theme. I created a photography logo. The logo is meant to be a camera with the lens zooming out. I wanted a dark color since I was inspird by the black Cannon cameras. I added a gradient effect in hopes of making it have depth.
Web Page
I would like to acknowledge the Communication Department of Brigham Yound University- Idaho. In particular Caryn Esplin and Jason Stucki who have helped me succeed in this particular source. As well as my older sister Daniela Valenzuela who would drive me to office Max and provide the funds to print my assignments. My nephew Benjamin Valenzuela who both inspired me and who allowed me to photograph him for assignments throughout the semester.
Acknowledgments
