P9MattLayton

PortfolioMatt Layton

Contact:Matt Layton:1007 E. Windsor LnKaysville, UT 84037801.989.6307

Table of Contents:1. Montage2. Flier3. Letterhead4. Business Card5. Event Ad6. Logos7. Web Page8. Brochure

Montage: Description:

An inspirational poster for those who need an uplifting message.

Programs: Adobe Photoshop

Date: February 13, 2015

Course: Comm 130 | Section 06

Instructor: Brother Judkins

Objectives:

Use adobe Photoshop to create an inspirational poster while using techniques such as masking,

selection, etc.

Process:

Picked out three images I wanted to include in my montage.(A picture of Jesus, stars, and the earth.) Inserted picture of the stars into an 118.5 frame in Adobe Photoshop.Used the lasso tool and dragged pictures of Jesus and the Earth into the picture of the stars so that they all came together into one montage. Used masks on the picture of Jesus and the Earth, and blended those images into the star picture using the black and grey brushes. I used a darker brush on the edges of the picture, and a lighter brush for the center of the pictures. I then used the sharpen tool and the selective color to enhance both the images. I used the sharpen tool to define the images better for the picture of Jesus and the Earth, and the selective color to make the background image of the stars more dark blue. Then I inserted text into the bottom left of the image, giving the montage a lot of white space. I used the color red so that it could be included in the color scheme I wanted, and used two different font styles to contrast the fonts. (Sans-Serif and Serif.) Lastly, I saved the picture as a JPEG and made sure that it was the right size I wanted, and then converted the JPEG into a PDF.

Flier: Description:

A flier for a graduation coming up in the near future.

Programs: Adobe InDesign

Date: January 24, 2015



Objectives: Use adobe indesign to create a professional flier using techniques such as the shapes tool, transform too and learn the basics of principle of design.

Process:

First before I started creating my flier in InDesign, I drew out four sketches on a piece of blank white paper of what I would like my flier to look like. I then picked one out of the four sketches I liked more and used it as a guide to create the layout in Adobe InDesign. I first put the logo onto the top left corner, then used a black rectangle box to flow from the logo horizontally, and a grey box flowing from the logo vertically. I used contrast to make the title in the black box to stand out from the rest of the text in the body so the reader will first know what to look for. I used bullet points so that the reader will know which direction he/she should read. I used the image of recent graduates dressed as professionals that was provided for me so the reader will know who I am targeting. Lastly, through the use of unity and simplifying, I made sure to create a lot of white space in the design so that the flier doesnt look crowded and provides unified, simple design.

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Lincoln Convention Center

Letterhead: Description:

A letterhead matched with a business card used with a logo I created.

Programs: Adobe InDesign




Objectives: Use Adobe Indesign to create a letterhead using skills such as opacity, We used skills such as working with alignment and placing text.

Process:

Before starting the stationary project, we made a logo in Illustrator. When working on this project, I first opened up InDesign and created two different blank documents at 8.5X11. I copied and pasted the logo I made from Illustrator and placed it on the top left corner of my letterhead. I then inserted my name, the address of the company, phone number, email, etc on the right of the logo. To separate the logo and addresses from the rest of the copy that the letter would make, I made two dotted lines underneath the logo. Then, I created an image of Saturn using Adobe Illustrator and the pathfinder tool, and pasted it onto the bottom right side of the letterhead, also giving it transparency to look like a water mark. I then turned my attention to the business card, which I used a lot of elements from the letterhead to make the business card. I put the logo on the front side, covering up most of the space, and on the back I made the logo small on placed it on the top left. Lastly, I used the transparent image of Saturn and pasted it onto the business card, along with the addresses that I made from the letterhead.

Matt Layton756 E. 345 N. Salt Lake City, UT [email protected]

Business Card: Description:

Create a business card that matches the letterhead and uses my logo.

Programs: Adobe Indesign




Objectives: Use Adobe Indesign to size a business card, and place elements used in the letterhead to make it match. Also, learn how to work with small text.

Process:

Before starting the stationary project, we made a logo in Illustrator. When working on this project, I first opened up InDesign and created two different blank documents at 8.5X11. I copied and pasted the logo I made from Illustrator and placed it on the top left corner of my letterhead. I then inserted my name, the address of the company, phone number, email, etc on the right of the logo. To separate the logo and addresses from the rest of the copy that the letter would make, I made two dotted lines underneath the logo. Then, I created an image of Saturn using Adobe Illustrator and the pathfinder tool, and pasted it onto the bottom right side of the letterhead, also giving it transparency to look like a water mark. I then turned my attention to the business card, which I used a lot of elements from the letterhead to make the business card. I put the logo on the front side, covering up most of the space, and on the back I made the logo small on placed it on the top left. Lastly, I used the transparent image of Saturn and pasted it onto the business card, along with the addresses that I made from the letterhead.

Matt Layton

756 E. 345 N. Salt Lake City, U

T 555-898.5674w

.w.ClarkPlanetarium

.comclarkplanetarium

@gm

ail.com

Event Ad: Description:

An event ad for an upcoming drive-in movie event.

Programs: Microsoft Word




Objectives:

Learning how to create a poster in Microsoft word if Adobe products are not avaiable. I used skills such as creating shapes, inserting images, text and cropping. Also learned how to scan images.

Process:

First what I did, was I scanned an image from a muscle car calendar and posted the image onto my Microsoft Word Document. I then sketched out ideas on how I wanted my Event Ad to look like. I then decided on one idea and started working with how I wanted the layout to be on Microsoft Word. I made a rectangle with a black border to represent the movie screen in front of the car, and then inserted text blocks so that I could write my title and body copy. For the title, I decided to go with a modern font that looked like a font that would go with a movie poster, and for the body copy I decided to go with something very readable, which was the sans serif font called corbel. Also, to make the fonts pop out more, I decided to contrast the font with the background. So, to do that, I made the background a dark grey, and then used a light red for the title (also to unify the design) and white so that there was a noticeably big difference in contrast. This was not an easy project. I felt that using Microsoft Word was very difficult. But, I learned a lot from this project, and I know someday I will be using this knowledge in the future.

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Logos: Description:

Three logos designed for the Clark Planetarium, giving it a Saturn look.

Programs: Adobe Illustrator




Objectives:

Use Adobe Illustrator to create small, thumbnail logos for the Clark Planetarium, and learning how to use typography with a logo.

Process:

I used Adobe Illustrator to build my logo. First, what I did was sketch out ideas of what I wanted my logo to look like, and also what company I wanted to build one for. The first two logos I wanted to be shape logos with the text on the bottom and the last bottom logo to be a type logo. For the first two what I did was make an outline of what I wanted to surround the logo, so for the first one I made a circle and the second I made a square. I then used the shapes tool to create stars, and on the second logo I used circles and squares from the shapes tool to create an observatory. For the first logo I wanted to create a hand that was reaching out to the stars, so what I did was paste an image of a hand onto the Illustrator document, and outlined it with the pen tool. For the last logo I made sure that the type was very readable, so I made it big. I needed to include some sort of design in it so I decided to put Saturns ring behind the text, and a star above the C. Lastly, I picked three different color schemes for my logos that would fit in with the whole planetarium theme.

Clark Planetarium

Clark Planetarium

Clark Planetarium

Web Page: Description:

A web page made for the Clark Planetarium, matching the look of the stationery and logos.

Programs: HTML/CSS

Date: March 14, 2015



Objectives:

Using HTML/CSS to create a website for a business we made projects in the past for using skills such as proper HTML syntax and semantics, and selectors in CSS.

Process:

I used sublime text 2 to write code in HTML and CSS. I first typed out what I needed to have in the whole document using different tags. I used an h1 tag for the heading of the page, inserted my logo image with . Next, I used a tag to create a description of my logo and then I created an tag to make a heading for the list of steps that I used to make this logo. I used the unordered list to create the steps to make my logo. Lastly for the HTML, I made another paragraph at the bottom, and included a link to my wordpress website using the anchor tag. For the CSS, I downloaded the CSS file that was included with the steps to making this project, and adjusted my websites style using that. I changed the colors, made the borders of the box a little more pointed, and also changed the font family, line height and color of the fonts.

Brochure:Description:

A brochure for the Homestead Crater, with the look of an underwater theme.

Programs: Adobe Photoshop, Indesign and Illustrator

Date: March 28, 2015



Objectives:

Using all the Adobe products we used in this class to create a brochure for something we are interested in. We used skills such as paragraph styling and text wrap.

Process:

With this project, I used all of the adobe products that we learned in class. I used Illustrator to design my logo, Photoshop to work with the pictures I used on the internet to go into my brochure, and Indesign to print the text and insert the layout of the entire brochure. What I first did was make the logo, and I used the shapes tool, the color palette to include a light blue and a dark blue to the logo, and then copied an EPS of the logo so I could include it into the brochure. Next, I searched for images that I could use for the brochure, and I wanted them to be half clip art, and half images from the resort. So, I found the images and included them in Indesign. I needed to make one of the pictures have text wrap around it, so what I did was use the lasso tool from Photoshop to cut out the image of the goggles, and then inserted that into the Indesign document. I then pulled up the text wrap window and had the text wrap around, but stay a little ways away from the image so it doesnt look crowded. In the Indesign document, I use the grids and ruler to place where I wanted the folds to be, so I knew where I would need to place all the elements on the page.

Scuba Experience700 Homestead Drive, Midway, UT 84049

H o m e s t e a d C ra t e rM i d w a y, U T

While you enjoy the freedom of exploring the depths of our world famous crater, we ask that you respect the environment and not touch things you should not. We also ask that you stay 3 feet away from the walls of the crater, so that you do not stir up the dust and make it hard for others to see their surroundings. We also ask that you stay 10ft away from the bottom of the crater, so that you do not also stir up the dust from the bottom.

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fi ns, we will provide them for you at a very small cost. If you have your own gear, we only ask that you bring it in clean, so that it may not contaminate the minerals in the water. For a very small price also, you can refi ll your tanks in our very own air compressor.

The ExperienceExperience Scuba Diving at its fi nest in Midway, UT in our warm, 60ft deep crater. On your adventure into crater, you will experience comfortable temperatures that feel like a hot tub, minerals that were used for healing by the early American Indians, and excitement like you have never felt before as you explore the depths.

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We hope that you will enjoy this once in a life experience exploring the depths of this beauti-ful crater. -Owner of

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Scuba Experience

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P9MattLayton