Ozon Bikes Inspiration Bank

8/2/2019 Ozon Bikes Inspiration Bank

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INSPIRATION BANKBy Matt GillespieWinter 2012

OZONB I C Y C L E S B E R L I N


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Bern helmets hold a unique niche in the market, modern sport, apealingto the more moderately dressed and hip alike. Their line include interpre-tation of the modern classic hemet form shown to the right. Through theuse of simple detailing, modern color choices, advanced technology, andstatic yet sporty styling, Bern has become an increasingly popular brandamongst youth and 20 somethings.

Brand Spotlight: BernModern Action Head Protection


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Nau has built its brand identity in the synthesise offunction and classic styling. Veering away from theconspicuous colours and finish treatments of mosthi-tech sports wear, Nau has created a following forits inconspicuous classic articles that reveal surpris-ing functionality in the detailing. For a high price point,patrons of Nau see themselves as people in theknow who have a desire to live a lifestyle of healthand sustainability without this desire acting as thedefining aspect of self image.

Urban+ Ourdoor Apparel for The ModernMobile Life

Brand Spotlight: Nau


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We combined the aesthetics of traditional woolflannel with a wind-and water-resistant laminate andwaxed cotton to create a modern pea coat thatsincredibly warm and weather-resistant.

Case Study: Elimeno-Pea Coat

Waxed CottonDetailing

ClassicNeutral Palette

Traditional

Length Cut

Laminated Wool



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Case Study: Elimeno-Pea Coat

Unique MaterialBreak Reveal

Function

Subtle LinerDetailing



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We messed with the classic blazer and created aweather-resistant, recycled polyester soft shell thatblurs the lines between technical performance andtailored style.

Case Study: Riding Jacket V2

Hunting InspiredCollar

ConcpiciousCommuter

Accent



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Old-school klettersack meets modern pack in thispared down minimalist bag. Large enough to holdthe essentials for a day hike or a tour of the city,the slim Motil Pack features an integrated hydrationsleeve (compatible with most hydration systems) andshoulder straps padded with recycled wool.

Case Study: Motil Backpack

Felted WoolShoulder StrapsNatural Touch

Darts On BlackReveal Depth of

Sophisticated Form

SimpleNeo-Traditionl

Closures andAttachment Points



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Looking Forward:Themes To Consider For Future Developmentof Ozon Bikes Brand Projects.

Simple Luxury

Radical Nutrality

Modern Biomorphic

Documents

Ozon Bikes Inspiration Bank