Oxbow Animal Health Our Journey to Become a Worldwide Leader in Animal Nutrition

Oxbow Animal HealthOur Journey to Become a

Worldwide Leader in Animal Nutrition

• Oxbow Animal Health provides premium, all-natural products to enhance animal health and enrich the lives of animals and their caretakers.• We strive to exceed customer expectations

with innovative, high-quality products and exceptional, personalized service and support. • It is our goal to empower all of our customers –

veterinarians, distributors, retailers and caretakers – by providing outstanding product education and professional advice.

Our Mission

• Midwest International Trade Association Exporter of the Year, 2005• Small Business Administration National

Exporter of the Year, 2006• Cass County Nebraska Economic

Development Council Business of the Year Award, 2010• Future Business Leaders of America

Nebraska Business of the Year, 2011

Awards and Honors

Then…

Now…

Then…

Now…

The Oxbow Timeline

©2014 Oxbow Animal Health

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Industry Pressure

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E-Commerce

Legislation

Changing Economies

Increased Competitio

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Increasing Big Boxes

The Domestic Market


• Grow your customer base• Diversify your portfolio (risk)• Learn from other markets• Respond to demands of customers• Fun-factor

Why Go Global?


Oxbow International

Started exporting in 1998• 15 years of international business!

27 distributors in 27 countries• 2 new markets added in 2013 (Kuwait, Greece)• 4 new distributors added in 2013

Approximately 25-30% of total annual Oxbow sales

46%

36%

18% Asia, Middle East, Australia

Europe

North America

International by Region

• Not the “home team” anymore• Distribution methods• Finding the right partners• Changing regulations• Initial inventory issues• Communication• Time zones• PACKAGING!

It’s Not Always Easy


• Foreign language• International experience

Keys to Int’l Success


• Commitment• Flexibility• Patience• Trust• Willingness to Adapt• Plan (and re-plan)

Keys to Int’l Success


Respect the Brand


But, Respect the Market


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Enjoy the Moment


It’s a Small World


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• Partners• State of Nebraska• Food Export• USDA• Freight forwarders• SBA• Internet• …

Resources


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Documents

Oxbow Animal Health Our Journey to Become a Worldwide Leader in Animal Nutrition